Australian National Field Days

Name

Australian National Field Days

Legal name

Orange Field Days Co-operative

Website

https://anfd.com.au

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Agricultural Exhibition Services

akta.pro primary industry

Agriculture, Farming & AgriTech Shows Organizers (THAHABAM)

Keywords

• Agricultural exhibitions
• Field days events
• Livestock competitions
• Farm machinery showcases
• Rural trade shows

Headquarters

HQ city

Borenore

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Exhibitor Site Fees: ANFD charges exhibitors site rental fees starting from $400 for a small space in the Lifestyle Pavilion up to large outdoor sites. Fees include 240V power, vehicle passes, and All-Access Exhibitor Passes. Minimum Public Liability Insurance of $10 million required.
2. Visitor Tickets: Tickets sold to the public attending the three-day event, starting at $10. Early Bird pricing available. Family Pass options offered. Sold via 123tix ticketing platform.
3. Sponsorship Packages: Sponsorship packages starting from $2,500, offering on-site visibility, media exposure, digital campaign coverage, and brand alignment with Advancing Australian Agriculture. Includes marketing sponsorship and special events sponsorship.
4. Functions & Site Hire: Year-round hire of the Multi-Function Centre (opened 2021) for conferences, training, events, weddings, and exhibitions. Venue includes commercial kitchen, licensed bar, AV support, outdoor spaces, and onsite camping.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ANFD operates a three-day annual agricultural exhibition at Borenore, NSW, bringing together 500+ exhibitors and 15,000–18,000 visitors to showcase farming innovations, machinery, livestock and rural lifestyle products. The cooperative complements the annual event with year-round revenue streams including Multi-Function Centre venue hire (conferences, weddings, trade shows), sponsorship packages, and a 2026–2028 commercial-scale Merino Wether Comparison Trial run in partnership with Schute Bell.

Product overview

The Australian National Field Days (ANFD) operates as a not-for-profit agricultural exhibition cooperative offering a single unified event platform spanning three core pillars: the annual three-day field days exhibition (featuring over 500 exhibitors, livestock shows, fashion parades, cooking demonstrations, and live entertainment), educational programs (Urban Farming Feature Exhibit with hands-on workshops, children's activities with Bunnings planting and Fizzics Education science workshops), and venue hire services through their Multi-Function Centre opened in 2021. Supporting services include exhibitor site packages, ticketing, sponsorship packages, and the Merino Wether Comparison Trial (2026-2028). The organization has operated since 1952 and hosts the event annually at Borenore, NSW, 15km west of Orange.

Differentiator

Problem solved

Functional benefit

Products and services

• Australian National Field Days (Annual 3-day Agricultural Exhibition) Three-day annual agricultural exhibition held at Borenore, NSW (15 km west of Orange), bringing together 500+ exhibitors to showcase farming innovations, machinery, livestock, fashion parades, cooking demonstrations and live entertainment to 15,000–18,000 visitors.
• Livestock Exhibitions and Competitions Livestock displays and competitions forming part of the ANFD event, including the NSW Workers Sheepdog Trials, the Sheep and Cattle Activities Centre, the Mounted Police and Heavy Horse Expo, and the Merino Wether Comparison Trial.
• Children's Activities Program Kid-focused attractions at the ANFD event, including hands-on farming experiences, animal encounters, tractor climbs, science workshops delivered by Fizzics Education, and Bunnings planting activities.
• Urban Farming Feature Exhibit Interactive educational display showcasing backyard agriculture with raised-bed gardens, bee hotels, mushroom cultivation, composting setups, aquaponics demonstrations and expert-led workshops.
• Multi-Function Centre Venue Hire Modern conference and event venue at the Borenore site featuring flexible event spaces, a commercial kitchen, licensed bar, audio-visual support, outdoor areas and on-site camping capabilities, available for hire year-round.
• Merino Wether Comparison Trial Three-year commercial-scale merino bloodline comparison trial hosted at Borenore in partnership with Schute Bell, comparing up to 500 merino wethers from self-replacing flocks across Australia against six-month vs twelve-month shearing intervals.
• Exhibitor Site Packages Exhibitor participation packages for the annual ANFD event, including outdoor sites and Lifestyle Pavilion spaces (from $400), 240V power supply (415V limited), four All-Access Exhibitor Passes per site and a Vehicle Pass; extra exhibitor passes available at $18 each and sheep hire at $3/sheep/day.
• Visitor Ticketing Public ticketing for the three-day ANFD event, with tickets starting at $10 per person, free entry to entertainment, shows, activities and live music, Early Bird pricing and Family Pass options sold via the 123tix platform.
• Sponsorship Packages Sponsorship opportunities starting from $2,500, offering brand awareness, on-site visibility, media exposure and digital campaign access aligned with the cooperative's "Advancing Australian Agriculture" positioning.
• Field Day Site Facilities and Amenities Onsite facilities at the Borenore site supporting the ANFD event, including sealed roads, accessible amenities, catering and bar facilities, full sanitary services, EFTPOS and ATMs, parcel pickup service, onsite security and scooter hire.

Quantifiable outcome

• 15,000–18,000 farmers and ag professionals attend annually
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Loveridge DigitalcoreGTM or Marketing PartnerMarketing sponsor for ANFD 2026. Experts in regional marketing, strategy, and creative media. Helps businesses grow through smart design, targeted advertising, and data-driven results, bringing rural Australia into digital focus.
• TelstracoreStrategic or Co-development PartnerAustralia's leading telecommunications company. Connects people and businesses with innovative mobile, internet, and enterprise solutions, helping rural and regional communities thrive with reliability and coverage supporting agriculture.
• Orange City CouncilcoreStrategic or Co-development PartnerProudly supports local industry, events, and regional development. Committed to community-driven growth, infrastructure investment, and tourism promotion in the Orange region.
• Cabonne CouncilcoreStrategic or Co-development PartnerAt the heart of NSW's food and farming belt. Ongoing support of ANFD showcases dedication to rural communities, services, sustainable development, and strategic planning.
• OCTECminorStrategic or Co-development PartnerNot-for-profit organisation helping people gain new skills and find meaningful employment. Works with Orange and Cabonne communities supporting workforce development and inclusive opportunities.
• Newmarket SaddleryminorGTM or Marketing PartnerSponsoring the Heavy Horses at ANFD 2025. Trusted name in Australian equestrian supplies, offering saddles, rugs, and riding gear for rural and farming communities.
• Orange Motor GroupminorGTM or Marketing PartnerWell-established car dealership serving the Orange community. Partnership reflects commitment to supporting local events and the broader regional community.
• JGW Harvest & TillingminorGTM or Marketing PartnerLong-standing exhibitor and great supporter of the Field Days. Local family-owned and operated dealership with branches in Cowra and Wagga Wagga, servicing agricultural equipment of all makes and models.
• Switch AGminorGTM or Marketing PartnerAustralian agricultural company specialising in regenerative farming solutions. Offers liquid and dry fertilisers, custom blends, and organic options supporting sustainable agriculture.
• Canero IndustriesminorGTM or Marketing PartnerLeading manufacturer of Australian-made ute trays and canopies designed for farmers, tradies, and 4×4 tourers. Known for craftsmanship and durability across Australia's toughest terrain.
• RB SellarsminorGTM or Marketing PartnerAustralian workwear brand known for tough, reliable clothing for hardworking people in farming and rural industries.
• Dencol TransportminorStrategic or Co-development PartnerLocal haulage and quarry business based in Orange, NSW with decades of experience providing bulk transport and materials services supporting the agricultural community.
• Alarm AustraliaminorStrategic or Co-development PartnerFamily-operated security business in Orange offering home and business security, CCTV systems, 24hr alarm monitoring, and wireless security entrance alert systems.
• Schute BellcoreStrategic or Co-development PartnerPartner in the 2026–2028 Merino Wether Comparison Trial. Jointly hosting a commercial-scale comparison of merino bloodlines under identical management conditions at Borenore, NSW, comparing up to 500 merino wethers.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wimmera Machinery Field Days: Agricultural field days held annually in Horsham, Victoria. Directly comparable to ANFD as a regional machinery and ag-focused field days event serving broadacre farmers in southern Australia with similar exhibitor economics.
• Agfest Tasmania: Three-day agricultural field days held in Tasmania. Comparable to ANFD as a regional ag exhibition with livestock, machinery, and agtech components, run by a non-profit agricultural organization with similar operational model.
• AgQuip Field Days (Gunnedah): Australia's largest agricultural field days event held in Gunnedah, NSW, sponsored by Commonwealth Bank. Directly comparable to ANFD as a 3-day regional ag exhibition with similar exhibitor fees, visitor base, and machinery/agtech showcase format.
• FarmFest Queensland: Annual agricultural field days held in Toowoomba, Queensland. Comparable as a regional ag exhibition serving primary producers with machinery, livestock, and agtech demonstrations, with similar exhibitor/visitor economics to ANFD but in a different state.
• Elmore Field Days: Long-running Victorian agricultural field days. Comparable to ANFD as a regional 3-day ag exhibition with livestock, machinery, and family entertainment components, sharing the same exhibitor base and visitor demographic.
• Henty Machinery Field Days: Australia's largest agricultural field days event held annually in Henty, NSW. Directly comparable to ANFD as a regional ag field days exhibition serving NSW farmers with machinery, livestock, and agtech demonstrations. Same exhibitor/visitor business model.
• Mingenew Midwest Expo: Annual agricultural field days held in Mingenew, Western Australia. Comparable to ANFD as a regional 2-day ag exhibition showcasing machinery, livestock, and ag services to broadacre farmers in a similar community-cooperative operating model.

Broad incumbents

• Royal Easter Show (Sydney Showground): Iconic annual agricultural exhibition run by the Royal Agricultural Society of NSW at Sydney Olympic Park. Comparable to ANFD as an agricultural exhibition with livestock, ag innovation, and entertainment, but operates at significantly larger scale and urban audience.
• Royal Queensland Show (Ekka): Major annual agricultural show held in Brisbane by the Royal National Agricultural Association. Comparable to ANFD in agricultural exhibition scope (livestock, ag innovation, family entertainment) but at much larger scale and urban focus.

Regional players

• New Zealand Agricultural Fieldays (Mystery Creek): Southern Hemisphere's largest agricultural field days held annually at Mystery Creek, Hamilton, New Zealand. Comparable as a major ag field days event with similar exhibitor/visitor economics and machinery/agtech showcase format, but serves the NZ market rather than directly competing in Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/australiannfd
• Facebookfacebook.com/AustralianNationalFieldDays
• Instagraminstagram.com/anfd_orange
• LinkedInlinkedin.com/company/australian-national-field-days

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian National Field Days