ANFAD

What ANFAD does

ANFAD (Asociación Nacional de Fabricantes de Aparatos Domésticos, A.C.) is a Mexican civil trade association founded in 1951 and headquartered in Mexico City's Polanco district. The organization represents manufacturers of household appliances operating in Mexico, with member companies accounting for more than 80% of the domestic appliance market. Its membership roster includes international and domestic manufacturers such as Mabe, LG, Samsung, Whirlpool (via Comercial Acros Whirlpool), Robert Bosch, Carrier, Daikin, Electrolux, Groupe SEB, Hisense, Ariston, Helvex, Cinsa, and Koblenz, organized across seven product sectors: major appliances, small appliances, air conditioning, water heaters, bathroom articles and furniture, home articles, and fans.

The association's core activity is regulatory advocacy and standards development. ANFAD collaborates with Mexican government agencies including CONUEE, DGN, SE, SEMARNAT, and Profeco on Official Mexican Standards (NOMs) covering energy efficiency, safety, and environmental performance for appliances, and it is a founding member of the International Round Table of Home Appliance Manufacturers Associations (IRHMA), established in Brussels in 2014 alongside AHAM, CECED, CHEEAA, and JEMA. ANFAD publishes the Revista ANFAD Digital magazine, runs annual conventions and webinars, and participates in international forums on HVAC regionalization and refrigerant transition.

ANFAD generates revenue primarily through annual membership dues from its member companies, representing a subscription-based model. The association is governed by a General Assembly of Members and a Board of Directors drawn from member-company representatives. It is not publicly traded, has no parent company, and is not the subject of venture capital investment. Member-company products reach approximately 28 million Mexican households, and the broader Mexican household appliance industry has historically run a trade surplus, with Mexico ranking first worldwide in refrigerator exports in 2013.

Name

ANFAD

Legal name

Asociación Nacional de Fabricantes de Aparatos Domésticos, A.C.

Website

https://anfad.org.mx

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1–10 employees

Short description

ANFAD is a Mexican trade association founded in 1951 that represents household appliance manufacturers whose members account for over 80% of Mexico's domestic appliance market, providing regulatory advocacy, standards development, and industry coordination across seven product sectors.

Ownership category

akta.pro rank

Product category

Industry Trade Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Technical Committees, Working Groups & Expert Panels (BPADANAB)

akta.pro secondary industry

Conformity Assessment, Testing, Inspection & Certification Cooperation (BPADANAD)

Keywords

• Appliance industry association
• Trade association services
• Industry standards development
• Regulatory advocacy services
• Household appliance manufacturing

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: ANFAD generates revenue through annual membership fees from associated manufacturers. Member companies include major appliance brands such as Mabe, LG, Samsung, Whirlpool, Bosch, Carrier, Daikin, and approximately 25 other companies representing the Mexican household appliance industry.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ANFAD (Asociación Nacional de Fabricantes de Aparatos Domésticos, A.C.) is a Mexican civil trade association founded in 1951 that represents manufacturers of household appliances operating in Mexico. The association does not produce or sell goods directly; instead, it delivers industry advocacy, Official Mexican Standards (NOMs) development, regulatory liaison with government agencies, and market representation for member companies that together account for over 80% of the domestic appliance market. ANFAD organizes its members into seven product sectors: major appliances, small appliances, air conditioning, water heaters, bathroom articles, home articles, and fans.

Product overview

ANFAD is a trade association representing Mexican manufacturers of domestic appliances. The association does not produce products itself but represents its member companies across seven product sectors: major appliances (refrigerators, washing machines, stoves), small appliances, air conditioners (including Inverter technology), water heaters (with five technology types: tank, quick recovery, tankless, solar, and electric), bathroom articles and fixtures, home articles, and fans. ANFAD also publishes the Revista ANFAD Digital magazine. The association focuses on industry advocacy, standardization, regulatory compliance, and promoting energy efficiency across the domestic appliance sector in Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Association Membership Services Membership-based industry representation, regulatory advocacy, and standards development coordination for household appliance manufacturers operating in Mexico, covering sectors including major appliances, small appliances, air conditioning, water heaters, bathroom articles, home articles, and fans.
• Revista ANFAD Digital Digital magazine publication covering industry news, regulatory updates, trends, and member company information for the Mexican household appliance sector.
• Annual ANFAD Conventions Recurring industry conventions and congresses held across Mexican destinations, convening member companies, government officials, and international partners such as IRHMA, AHRI, and HARDI for networking and policy coordination.

Quantifiable outcome

• 40% energy savings with Inverter air conditioning technology compared to traditional systems
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered important, core and minor.

• INFONAVIT (Instituto del Fondo Nacional de la Vivienda para los Trabajadores)importantStrategic or Co-development Partner · 25 February 2016ANFAD participates in INFONAVIT's Hipoteca Verde (Green Mortgage) program which includes high-efficiency appliances, Inverter air conditioners, solar water heaters, and water-efficient products in eligible housing. This government program incentivizes energy and water savings for Mexican workers.
• ANCE (Asociación Nacional de Normalización y Certificación)coreStrategic or Co-development Partner · 19 March 2015ANFAD signed a collaboration agreement with ANCE to strengthen industry participation in standardization and conformity assessment. The agreement provides ANFAD member companies electronic access to ANCE's standards library and facilitates coordination for market surveillance and regulatory compliance.
• IRHMA (International Round Table of Home Appliance Manufacturers Associations)coreStrategic or Co-development Partner · 18 February 2014ANFAD is a founding member of IRHMA, an international round table of home appliance manufacturer associations established in Brussels, Belgium. Other founding members include AHAM (US/Canada), CECED (Europe), CHEEAA (China), and JEMA (Japan). IRHMA provides a global forum for industry knowledge exchange and coordinated standards harmonization.
• DGN (Dirección General de Normas - Secretaría de Economía)coreStrategic or Co-development Partner · 7 June 2013ANFAD signed a cooperation agreement with DGN to jointly promote legitimate competition through standards compliance, strengthen the normalization process, and improve regulatory quality for household appliances in Mexico. The partnership focuses on market surveillance and conformity assessment.
• CONCAMIN (Confederación de Cámaras Industriales de los Estados Unidos Mexicanos)coreStrategic or Co-development PartnerANFAD is a member of CONCAMIN, the Confederation of Industrial Chambers of Mexico, which provides a unified voice for Mexican industry and enables participation in national industrial policy discussions. ANFAD contributes to CONCAMIN publications including 'Revista Industria' on industry trends and policy.
• AHAM (Association of Home Appliance Manufacturers)coreStrategic or Co-development PartnerUS and Canadian home appliance manufacturer association and IRHMA founding member. ANFAD collaborates with AHAM on international standards harmonization and best practices sharing for the North American market.
• CECED (European Committee of Household Appliance Manufacturers)coreStrategic or Co-development PartnerEuropean household appliance manufacturer association and IRHMA founding member. CECED serves as the secretariat for IRHMA activities in Brussels, facilitating European-Mexican regulatory cooperation.
• CHEEAA (China Household Electrical Appliances Association)coreStrategic or Co-development PartnerChinese household appliance manufacturer association and IRHMA founding member. Enables ANFAD's regulatory cooperation with the world's largest appliance manufacturing base.
• JEMA (Japanese Electrical Manufacturers Association)coreStrategic or Co-development PartnerJapanese electrical equipment manufacturer association and IRHMA founding member. Facilitates ANFAD's engagement with Japanese appliance technology and regulatory standards.
• Profeco (Procuraduría Federal del Consumidor)coreStrategic or Co-development PartnerANFAD and Profeco work together to protect consumer rights and promote responsible industry practices. The agreement includes coordination on warranty enforcement, authorized service centers, and consumer education regarding energy efficiency labels and NOM compliance.
• CONUEE (Comisión Nacional para el Uso Eficiente de la Energía)coreStrategic or Co-development PartnerANFAD collaborates extensively with CONUEE on energy efficiency standards for household appliances including NOM-003-ENER (water heaters), NOM-026-ENER (Inverter AC), NOM-005-ENER (washers), and refrigerator efficiency standards. CONUEE leads the CCNNPURRE committee where ANFAD proposes and develops energy efficiency regulations.
• SEMARNAT (Secretaría de Medio Ambiente y Recursos Naturales)importantStrategic or Co-development PartnerANFAD and SEMARNAT analyze the Kigali Amendment to the Montreal Protocol, which aims to reduce HFC refrigerants. Both parties agree on Mexico ratifying the amendment, with benefits including environmental alignment with Paris Agreement, financial support from Montreal Protocol, and adoption of clean technologies.
• FIDE (Fideicomiso para el Ahorro de Energía Eléctrica)importantStrategic or Co-development PartnerANFAD and FIDE collaborate on sustainable housing programs, promoting efficient appliances, solar water heaters, and water-saving fixtures for low-income Mexican households. FIDE provides incentives for replacing old equipment with ecotechnologies.
• AHRI (Air-Conditioning, Heating, and Refrigeration Institute)importantStrategic or Co-development PartnerAHRI collaborates with ANFAD on regionalization of the air conditioning industry in the Americas. Both organizations participate in international conferences and share technical standards for HVAC equipment certification.
• HARDI MéxicominorStrategic or Co-development PartnerANFAD participates in HARDI México conventions to advance regional HVAC industry interests in Latin America alongside AHRI representation.
• CONAGUA (Comisión Nacional del Agua)coreStrategic or Co-development PartnerANFAD participates in CCNNSA committees to develop water efficiency standards for sanitary fixtures including NOM-002-CONAGUA (toilets, urinals, sinks) and NOM-012-CONAGUA (faucets and valves). Standards promote ecological products with water savings requirements.
• CONCANACO (Confederación de Cámaras de Comercio, Servicios y Turismo)minorStrategic or Co-development PartnerANFAD participates in webinars with CONCANACO on energy efficiency and safety in housing, promoting water heating technologies to commercial sector members.
• EMA (Entidad Mexicana de Acreditación)importantImplementation/ SI/ Consulting PartnerANFAD participates in EMA webinars on standards and accreditation for safe and efficient gas products, supporting conformity assessment and laboratory accreditation for member companies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• CONCANACO (Confederación de Cámaras Nacionales de Comercio, Servicios y Turismo): Mexican confederation of commerce, services and tourism chambers. ANFAD partners with CONCANACO on energy-efficiency webinars, making it an adjacent Mexican trade body with overlapping end-customer constituencies in retail.
• ZVEI (Zentralverband Elektrotechnik- und Elektronikindustrie): German electrical and digital industry association covering appliance manufacturers. Comparable trade-association function in a different geography, particularly relevant to Bosch and other German members operating in Mexico.
• KEMC (Korea Electrical Manufacturers Association): Korean electrical equipment industry association. Comparable national trade-association function relevant to ANFAD's Korean members (LG, Samsung), particularly on international standards harmonization.

Broad incumbents

• CONCAMIN (Confederación de Cámaras Industriales): Mexican confederation of industrial chambers of which ANFAD is a member. A broader industry umbrella that provides national industrial-policy representation and amplifies ANFAD's voice in cross-sector lobbying.

Others

• FIDE (Fideicomiso para el Ahorro de Energía Eléctrica): Mexican trust fund for electricity savings that co-runs sustainable-housing and end-of-life appliance programs with ANFAD. A closely aligned government-affiliated partner rather than a competing trade association.
• ANCE (Asociación Nacional de Normalización y Certificación): Mexican national standardization and certification body with a formal collaboration agreement with ANFAD. Operates the standards library and certification infrastructure that ANFAD members depend on, making it a critical adjacent ecosystem partner rather than a peer association.

Direct peers

• AHAM (Association of Home Appliance Manufacturers): U.S. and Canadian counterpart trade association for home appliance manufacturers. Co-founding member of IRHMA alongside ANFAD, with directly comparable mission in standards advocacy, energy efficiency policy, and member services.
• JEMA (Japan Electrical Manufacturers' Association): Japanese electrical equipment manufacturer association and IRHMA co-founder. Comparable scope and mission to ANFAD, representing Japanese OEMs in standards harmonization and policy engagement.
• CECED (European Committee of Domestic Equipment Manufacturers): European household appliance manufacturer association that serves as the IRHMA secretariat in Brussels. Directly comparable to ANFAD in representing European OEMs across product categories and engaging regulators on energy and sustainability standards.
• CHEAA (China Household Electrical Appliances Association): Chinese household electrical appliance manufacturer association and IRHMA co-founder. Directly comparable role representing the world's largest appliance manufacturing base in standards, policy, and trade advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/anfad
• LinkedInlinkedin.com/company/anfad
• YouTubeyoutube.com/channel/anfad
• Instagraminstagram.com/anfad

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about ANFAD