Anglian Water Business (now Wave)

What Anglian Water Business (now Wave) does

Anglian Water Business (National) Limited, operating under the Wave Utilities brand, is a licensed UK business water retailer incorporated in England and Wales (Company Number 03017251) with its registered office in Durham. The company provides water and wastewater billing and account management to small and medium-sized businesses, large and multi-site organisations, TPIs/brokers, and public sector customers across the Northumbrian Water, Anglian Water, and Essex & Suffolk Water operating regions, operating within the Ofwat-regulated Open Water competitive retail framework.

The core product set spans water and wastewater billing, the Active Water Management service line (automatic meter readers, leakage find-and-fix, water efficiency audits, contingency planning, Legionella risk assessments, and waste management), a dedicated trade effluent service for industrial customers, and the My Account self-service portal with password-less authentication backed by the WaterCore platform. The technology stack is principally a customer-facing web platform with online billing, meter reading submission, and direct debit payment workflows.

Wave generates revenue through recurring water and wastewater tariffs on a subscription/quote-based model with monthly billing, distributed via a sales-led go-to-market that combines direct sales for enterprise/multi-site accounts, a self-service online channel for SMBs, and a TPI/broker referral network for mid-market customers. The company employs 26 people, has no disclosed parent or external funding, and was recently recognised with a Silver award for Best Company Culture at the 2025 UK Employee Experience Awards.

Name

Anglian Water Business (now Wave)

Legal name

Anglian Water Business (National) Limited

Website

https://anglianwaterbusiness.co.uk

Company type

Private

Operating status

Operating

Short description

Wave is a licensed UK business water retailer (formerly Anglian Water Business) that provides water and wastewater billing, Active Water Management services, and trade effluent solutions to SMBs, large multi-site organisations, public sector bodies, and TPIs across the Northumbrian, Anglian, and Essex & Suffolk regions.

Ownership category

akta.pro rank

Product category

Business Water Retail

NAICS

Water, Sewage and Other Systems (2213)

SIC

Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Move-In/Move-Out, Service Orders & Field Dispatch (turn-ons/turn-offs, appointments, workforce scheduling) (EUANAIAH)

akta.pro secondary industries

Commercial/Residential Building Water Management & Leak Analytics Services (HSAHAGAK), Water, Wastewater & Stormwater Compliance (BPAHAJAJ)

Keywords

• Business water retail
• Water and wastewater services
• Trade effluent management
• Water efficiency services
• Leakage detection services

Headquarters

HQ city

Durham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Water and Wastewater Retail Services: Wave operates as a licensed water retailer in the UK, providing water and wastewater billing services to businesses. Revenue is generated through tariffs charged for water supply and wastewater services. The company offers different tariff structures for different business sizes and consumption levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Anglian Water Business (now Wave) is a UK business water retailer that supplies water and wastewater services to non-household customers, including billing, water efficiency management, leakage detection, and trade effluent compliance support. It serves small/medium businesses, large multi-site organisations, the public sector, and Third-Party Intermediaries (TPIs/brokers), with tailored products such as Active Water Management, Leakage Find and Fix, and Trade Effluent Services.

Product overview

Wave is a business water retailer offering a unified suite of water and wastewater services to businesses across the UK. The core offering combines billing services with Active Water Management capabilities. The product portfolio includes water and wastewater billing services for small, medium, and large organisations, the Active Water Management service package (encompassing automatic meter readers, leakage detection and repair, water efficiency audits, contingency planning, Legionella risk assessments, and waste management), trade effluent services, and the My Account self-service portal for online bill management and payments. WaterCore serves as the company's water management platform.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 25% of business water use could be from undetected leaks

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Water Plus: Water Plus is one of the largest business water retailers in the UK Open Water market, serving customers across multiple regions. Direct competitor to Wave with similar offerings in water and wastewater billing and water efficiency services.
• Castle Water: Castle Water is a major UK business water retailer with national coverage, competing directly with Wave for business customers across multiple wholesalers' regions, including billing, leakage, and trade effluent services.
• Business Stream: Business Stream is a licensed UK business water retailer offering water and wastewater services to commercial and public sector customers, competing directly with Wave in the Open Water market.
• Clear Business Water: Clear Business Water is a UK retailer offering water and wastewater billing plus value-added services to businesses, directly comparable to Wave's customer base and service mix.
• Everflow: Everflow is a multi-utility retailer in the UK providing business water alongside energy services, competing with Wave for SME and multi-site water accounts through broker and direct channels.
• Source for Business: Source for Business is a UK business water retailer serving SMEs and larger organisations, operating in the same Open Water market as Wave with comparable billing and account management offerings.

Broad incumbents

• Pennon Water Services: Pennon Water Services is the retail arm of Pennon Group (South West Water), offering business water retail services with broader corporate backing than Wave and competing in the same regulated market.
• Thames Water Commercial: Thames Water is a major UK wholesaler that also operates a business retail function, providing a much larger incumbent competitor with vertically integrated infrastructure versus Wave's retailer-only model.

Emerging players

• Smarta Water: Smarta Water is a smaller UK business water retailer focused on digital-led customer experience and SMB segments, overlapping with Wave's technology-driven self-service approach.
• WaterlogiQ: WaterlogiQ is a UK water retailer offering automated metering and consumption analytics to businesses, comparable to Wave's Active Water Management and AMR integration capabilities.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anglian Water Business (now Wave)