Angro Seed Company

What Angro Seed Company does

Angro Seed Company is a privately-held Pakistani agricultural inputs company headquartered in Lahore, Punjab, that sells seeds, fertilizers, and pesticides directly to farmers and growers across Pakistan through its e-commerce website angroseed.com with door-to-door delivery. The company operates a direct-to-consumer model under the Angromax Seed sub-brand, offering a diversified portfolio that includes imported forage/fodder seeds (Rhodes Grass, Alfalfa CUF 101, Alfalfa Lucern, Super Mombaca F1, Brachiaria Hybrid, Rye Grass), cereal/oilseed/cotton/vegetable/flower seeds, fertilizers (SOP, Urea, DAP, Zinc), and pesticides (Betachlore herbicide, Tri Ultra), supported by a Fertilizer Standard Operating Procedure advisory service. Underlying operations include dedicated R&D farms, a quality control laboratory, a modern seed processing plant, and a network of registered seed production farmers at its Lahore base, intended to underpin certified seed standards and quality control claims.

The business makes money through one-time direct sales of agricultural inputs via the e-commerce platform, with unit pricing ranging from ₨2,500 to ₨8,500 per pack and pay-as-you-go billing. Customer segments span livestock farmers (primary), commercial crop growers (primary), vegetable farmers and gardeners, and flower growers/landscapers, all reached through the website and social media channels (Facebook, Twitter, YouTube). The company appears to be independently operated with no disclosed institutional investors, parent company, subsidiaries, public management team, patents, awards, or M&A activity.

Name

Angro Seed Company

Legal name

Angro Seed Company

Website

https://angroseed.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Angro Seed Company is a Lahore-based Pakistani agricultural e-commerce retailer that sells seeds, fertilizers, and pesticides directly to livestock, crop, vegetable, and flower growers across Pakistan via its website with door-to-door delivery, operating under the Angromax Seed sub-brand.

Ownership category

akta.pro rank

Product category

Agricultural Seeds

NAICS

Oilseed and Grain Farming (1111), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Production-Crops (100), Agricultural Chemicals (2870)

akta.pro primary industry

Forage & Pasture Seeds (Alfalfa, Clover, Ryegrass, Bermudagrass) (AFABAFAD)

akta.pro secondary industries

Row Crop Seeds (Corn, Soybean, Wheat, Rice, Cotton) (AFABAFAA), Vegetable Seeds (Open-Pollinated & Hybrid) (AFABAFAE), Oilseed & Pulse Seeds (Canola/Rapeseed, Sunflower, Pea, Lentil, Chickpea) (AFABAFAC)

Keywords

• Agricultural seeds
• Fodder seeds
• Crop fertilizers
• Crop pesticides
• Certified seed supply

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Seed Sales: Direct one-time sales of seeds including forage crops, vegetables, cereals, oilseeds, and cotton seeds through e-commerce platform with door-to-door delivery.
2. Fertilizer Sales: Sales of agricultural fertilizers including SOP, Urea, DAP, and Zinc fertilizers for crop nutrition.
3. Pesticide Sales: Sales of crop protection products including herbicides (Betachlore) and insecticides/fungicides (Tri Ultra) for pest and disease control.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Angro Seed Company produces, processes, and sells certified agricultural seeds, fertilizers, and pesticides directly to farmers and growers across Pakistan through its own e-commerce website (angroseed.com) with door-to-door delivery. Its core range includes forage/fodder seeds (Rhodes Grass, Rye Grass, Alfalfa CUF 101 and Lucern, Super Mombaca F1, Brachiaria Hybrid), crop seeds, vegetable seeds, flower seeds, plus fertilizers (SOP, Urea, DAP, Zinc) and pesticides (Betachlore herbicide, Tri Ultra), sold under the Angromax Seed sub-brand.

Product overview

Angro Seed Company operates as an agricultural brand offering a diversified portfolio of seeds, fertilizers, and pesticides under the Angromax Seed brand. The core product line includes forage/fodder seeds (Rhodes Grass, Rye Grass, Alfalfa varieties including CUF 101 and Lucern, Super Mombaca F1, Brachiaria Hybrid), crop seeds (wheat, rice, maize, cotton, oilseeds), vegetable seeds (tomato, onion, chili, cucumber, okra, cauliflower, cabbage), and flower seeds (petunia, zinnia, marigold, sunflower, pansy, phlox). Supporting products include fertilizers (Sulphate of Potassium, DAP, Urea, Zinc), pesticides (Betachlore herbicide, Tri Ultra), and animal feeds (Alfalfa Hay). The company also provides a Fertilizer Standard Operating Procedure guide. Products are positioned for both commercial and small-scale farmers across Pakistan, with delivery services to farmers' doorsteps.

Differentiator

Problem solved

Functional benefit

Brands

• Angromax Seed: Seed brand under Angro Seed Company offering premium quality seeds including Alfalfa CUF 101, Rhodes Grass, Rye Grass, Brachiaria Hybrid, and other forage varieties.

Products and services

• Sulphate of Potassium (SOP) Potassium-based fertilizer providing essential nutrients for crop growth and yield improvement, sold to farmers and growers through the Angro Seed online shop.
• Rhodes Grass (1 KG) Chloris gayana pasture grass seed sold in 1 KG packs for pasture, hay, and erosion control, valued for drought and salt tolerance; intended for livestock farmers.
• Rye Grass Seed Annual ryegrass seed used for erosion control, soil building, weed suppression, nutrient capture, and emergency forage; targeted at livestock and soil-management growers.
• Alfalfa Lucern Alfalfa (Medicago sativa) legume seed sourced from Australia, sold for grazing, hay production, and nitrogen fixation; intended for livestock farmers.
• Super Mombaca F1 Mombasa (Megathyrsus maximus) hybrid grass seed from Brazil, sold in 330g / 200,000-seed packs; a highly productive leafy grass delivering 20-40 t/ha dry matter per year at 10-16% crude protein for cut-and-carry fodder systems.
• Alfalfa CUF 101 Non-dormant (FD=9.2) alfalfa variety from Angromax Seed, adapted to low desert irrigated areas, with high resistance to Fusarium wilt, aphids, root knot nematode, and Phytophthora root rot, plus salt tolerance at germination.
• Brachiaria Hybrid 1 KG Pack Brachiaria hybrid pasture seed from the USA, sold in 1 KG packs, marketed for high productivity and resistance for livestock nutrition under the Angromax Seed sub-brand.
• Betachlore Pre-emergence herbicide for selective weed control in rice, maize, and other field crops, sold to commercial crop growers to improve crop establishment.
• Tri Ultra Broad-spectrum insecticide/fungicide product for control of agricultural pests and diseases across field crops, vegetables, and fruits, sold to farmers and growers.
• Zinc Fertilizer Micronutrient fertilizer used to correct zinc deficiency in wheat, rice, maize, vegetables, fruits, pulses, cotton, and sugarcane, sold through the Angro Seed online shop.
• DAP Fertilizer Di-Ammonium Phosphate fertilizer with high phosphorus and nitrogen content, sold to support strong root development and early plant establishment across crops.
• Urea Fertilizer High-nitrogen urea fertilizer sold to promote vegetative growth and tillering, commonly used for fodder crops, sugarcane, and cotton.

Quantifiable outcome

• CUF 101 demonstrates higher feed intake, improved milk production, and greater profitability when fed to livestock
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Expansion highlights4 records

Direct peers

• Jullundur Private Limited: Pakistani company producing and marketing certified seeds (wheat, cotton, vegetables, fodder) across Pakistan. Comparable peer with similar vertical segmentation across crop and forage seed categories.
• Guard Agricultural Research & Services: Pakistani seed company offering hybrid corn, sunflower, and fodder seeds with proprietary domestic breeding. Directly comparable as a domestic seed producer competing in similar crop segments with locally developed varieties.
• ICI Pakistan (Lucky Core Industries — Seeds Division): Long-established Pakistani seed company selling wheat, cotton, rice, and vegetable seeds under the 'Tower' brand. Comparable domestic peer with established dealer network, brand recognition, and portfolio breadth that overlaps heavily with Angro's offerings.
• Four Brothers Group: Pakistani seed producer specializing in corn, wheat, and forage seeds with domestic production capacity. Closely comparable domestic peer focused on the same row-crop and forage categories that anchor Angro's portfolio.
• Syngenta Pakistan: Syngenta sells hybrid vegetable seeds, field crop seeds, and crop protection chemicals in Pakistan. Comparable in both seed and pesticide categories, with proprietary global breeding programs — a direct competitive threat to Angro's product mix.
• Pioneer Pakistan (Corteva Agriscience): Corteva's Pioneer Hi-Bred subsidiary sells hybrid corn, forage, and oilseed seeds across Pakistan through an established dealer network. Directly comparable to Angro in row-crop and forage seed categories, but operates at much larger scale with proprietary global genetics.

Broad incumbents

• Bayer Crop Science Pakistan: Bayer (post-Monsanto integration) sells hybrid seeds (corn, vegetables, cotton) and crop protection products in Pakistan. Overlaps with Angro across seeds and pesticides, but Bayer is a multi-category global incumbent with R&D-driven proprietary varieties.
• Fauji Fertilizer Company: One of Pakistan's largest fertilizer manufacturers, producing urea, DAP, and other agri-chemicals with extensive rural distribution. Directly comparable to Angro's fertilizer revenue stream and competitive in the same agricultural input channel.
• Engro Fertilizers: Pakistan's largest urea and NPK fertilizer producer with nationwide distribution. Comparable through Angro's fertilizer sales line (Urea, DAP, SOP), but Engro is a manufacturer with far greater scale, brand equity, and dealer reach.

Regional players

• Evyol Group: Pakistan-based agrochemical company manufacturing and distributing crop protection products (herbicides, insecticides, fungicides). Comparable to Angro's pesticide line (Betachlore, Tri Ultra) but operates as a formulator/manufacturer rather than distributor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/angro-seed-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Angro Seed Company