AniCura Deutschland

What AniCura Deutschland does

AniCura Deutschland GmbH is a German veterinary care network and a wholly-owned subsidiary of Mars, Incorporated operating within the Mars Petcare division. The company operates over 75 veterinary clinics and practices across Germany, and is part of AniCura's broader European network of more than 490 locations that collectively treat approximately 4.5 million patients annually. Founded in 2011 in Scandinavia, AniCura provides a full spectrum of veterinary medical services including prevention, basic care, modern diagnostics, internal medicine, intensive care, surgery, orthopedics, rehabilitation, physiotherapy, nutritional counseling, emergency care, and specialized services such as veterinary dentistry and CT imaging at select sites.

The business model is a roll-up/network model: independent veterinary clinics and practices join the AniCura group while retaining entrepreneurial independence, gaining access to shared resources, knowledge exchange, the QualiCura quality program, GVP certification, procurement, and referral flows. Approximately one-third of patients arrive via referrals from cooperating veterinary clinics and practices across Europe. Revenue is generated through professional services fees for consultations, treatments, surgeries, and diagnostics on a pay-as-you-go basis, with pricing varying by service and location (not publicly disclosed at the line level). Distribution is via the physical clinic network, 24/7 emergency services at select locations, online appointment booking, and a referral channel targeting enterprise veterinary partners. Supporting digital layers include the AniCura Wissensbank (knowledge base) and, more recently, an AI-supported telephone assistant piloted at the Augsburg specialty clinic for call intake and routing.

Name

AniCura Deutschland

Legal name

AniCura Deutschland GmbH

Website

https://anicura.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

AniCura Deutschland GmbH operates 75+ veterinary clinics across Germany as part of a European network of 490+ locations under Mars Petcare, providing diagnostics, surgery, emergency care, and specialty veterinary services to pet owners and referring veterinarians.

Ownership category

akta.pro rank

Product category

Veterinary Healthcare Services

NAICS

Veterinary Services (54194)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Veterinary Emergency & Critical Care Hospitals (HLAMACAA)

akta.pro secondary industries

Veterinary Surgery Centers (Soft Tissue/Orthopedic/Neuro) (HLAMACAC), Urgent Care Veterinary Clinics (Non-ER) (HLAMAAAD)

Keywords

• Veterinary medical services
• Veterinary clinic network
• Pet healthcare
• Animal hospital services
• Small animal veterinary care

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Veterinary Medical Services: Revenue generated from veterinary consultations, treatments, surgeries, diagnostics, and related medical services across their network of over 490 clinics and practices in Europe.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AniCura Deutschland operates a network of over 75 veterinary clinics and practices across Germany (part of a 490+ clinic European network) delivering comprehensive small-animal veterinary medical services. The offering spans preventive care, diagnostics, internal medicine, intensive care, surgery (including orthopedics), rehabilitation, physiotherapy, and nutritional counseling, supplemented by 24/7 emergency services at select locations and advanced diagnostic imaging such as CT.

Product overview

AniCura is a network of over 490 veterinary clinics and practices across Europe (with approximately 75+ locations in Germany) offering comprehensive animal healthcare services. The core offering consists of veterinary medical and surgical services including prevention, diagnostics, internal medicine, surgery, orthopedics, and emergency care. Supporting services include the AniCura Wissensbank (online knowledge base for pet owners), online appointment booking, and pet health insurance guidance. The organization operates internal quality programs (QualiCura) and GVP certification for participating clinics. Specialized services like veterinary dentistry and CT imaging are offered at specific locations. The network primarily serves pet owners (dogs, cats, small animals) and receives approximately one-third of patients via referrals from other veterinary clinics.

Differentiator

Problem solved

Functional benefit

Brands

• QualiCura: Internal quality program focused on medical quality improvement, patient safety, and service excellence across AniCura clinics.
• QualiCura Quality Reports

Products and services

• AniCura Veterinary Clinics and Practices (AniCura Tierkliniken und Tierarztpraxen) Network of 75+ veterinary clinics and practices across Germany (part of 490+ European locations) delivering medical and surgical care for dogs, cats, and small animals. Services include prevention, basic care, modern diagnostics, internal medicine, intensive care, surgery, orthopedics, rehabilitation, physiotherapy, and nutritional counseling.
• Emergency Clinics and Practices (Notdienstkliniken und Praxen) 24/7 emergency veterinary services available at select AniCura locations for acute illnesses, accidents, and urgent care situations requiring immediate treatment outside normal consultation hours.
• Veterinary Dentistry (Tierzahnheilkunde) Specialized dental care services for dogs, cats, and exotic pets offered at the AniCura Kleintierspezialisten Augsburg clinic, covering dental diagnostics, treatment, and oral surgery.
• Computed Tomography (CT) Imaging Advanced diagnostic imaging service using CT scanning technology to enable detailed internal examination of animals at specialty AniCura locations, supporting complex case diagnosis in oncology, orthopedics, and internal medicine.
• Specialist Referral Services Specialist referral services for advanced diagnostics, surgery, orthopedics, and complex internal medicine cases, with approximately one-third of all patients across the European network received via referrals from external veterinary clinics and practices.
• Online Appointment Booking (Online-Terminbuchung) Digital self-service booking system available via anicura.de/standorte that allows pet owners to schedule veterinary appointments online across AniCura clinic locations in Germany.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• PetVet Care Centers: PetVet Care Centers operates a US network of general practice and specialty veterinary hospitals. As a veterinary consolidator competing in the specialty and referral space, it parallels AniCura's mixed generalist/specialist network strategy.
• Banfield Pet Hospital: Banfield is the largest general veterinary practice chain in the US, owned by Mars Petcare. While focused on primary/wellness rather than specialty referrals, it shares the Mars Petcare ownership and network-based veterinary care approach.
• BluePearl Pet Hospital: BluePearl is a US-based network of specialty and emergency veterinary hospitals, owned by Mars Petcare. As a Mars Petcare sibling entity, it shares AniCura's specialty, emergency, and referral focus and benefits from the same parent company's pet care strategy.
• Eurovet Animal Health: Eurovet operates veterinary clinics and referral centers in the Netherlands and broader Europe. As a smaller European veterinary consolidator with comparable specialty/generalist mix, it is a regional comparable to AniCura's network model.
• VCA Animal Hospitals: VCA Animal Hospitals operates one of the largest networks of companion animal hospitals in North America, offering general practice, specialty, and emergency veterinary care. As a Mars Petcare-owned (until 2017) network and a global specialty veterinary consolidator, it shares AniCura's group model of combining general practice with specialty referral services.

Direct peers

• Medivet: Medivet is a UK and European veterinary group operating small animal practices, hospitals, and 24-hour care centers. It mirrors AniCura's model of joining independent veterinary practices into a wider network with shared clinical standards and referral pathways.
• IVC Evidensia: IVC Evidensia is the largest veterinary care provider group in Europe, operating hundreds of small animal hospitals and clinics across multiple countries including Germany. It is the most direct competitor to AniCura in the European veterinary network consolidator space with overlapping referral and specialty capabilities.
• Evidensia (pre-IVC merger brand): Evidensia operated a network of European veterinary clinics and referral centers that merged with IVC in 2017. It is the historical direct competitor to AniCura across Scandinavia and Germany, sharing the same specialty referral and network consolidation playbook.
• Linnaeus Veterinary Limited: Linnaeus operates a UK-based network of veterinary hospitals and referral centers offering primary care, specialty services, and emergency care. Its combination of owned practices with centralized quality and clinical support makes it a close operating-model peer to AniCura's network-of-clinics-with-shared-resources approach.

Others

• Royal Canin (Mars Petcare nutrition): Royal Canin is a Mars Petcare-owned pet nutrition brand frequently recommended through veterinary channels. Its veterinary-exclusive distribution model makes it a complementary, ecosystem-aligned business within Mars Petcare, sharing distribution and recommendation opportunities with AniCura clinics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/anicura_de
• Facebookfacebook.com/AniCura
• LinkedInlinkedin.com/company/anicuradeutschland

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AniCura Deutschland