Heartland Veterinary Partners

What Heartland Veterinary Partners does

Heartland Veterinary Partners LLC is a veterinary support organization (VSO) headquartered in Chicago that acquires, partners with, and operates independent veterinary practices across the United States. Founded in 2016 and backed by private equity firm Gryphon Investors, the company has scaled to a network of nearly 350 affiliated veterinary practices spanning 32 states, with employee headcount in the 1,001-5,000 range. Its core proposition is operational and administrative support to practice owners — including bill payment, payroll, HR and benefits administration, recruiting, marketing, procurement, learning and development, and partnership transition assistance — delivered through a centralized Support Center while preserving each practice's brand, local identity, and clinical autonomy.

The underlying technology stack consists of practice operations support infrastructure, HR and benefits platforms, procurement tools, billing and accounting systems, and a recruitment platform connecting DVMs and technicians to practices where they are likely to thrive. Technology is positioned around integration, interoperability, and ease of use rather than proprietary AI or differentiated clinical software. Go-to-market combines a dedicated enterprise-style business development team that runs a consultative, pace-driven acquisition process targeting independent practice owners, with a parallel community-led campus engagement program (lunch-and-learns, externships, student ambassadors) at veterinary schools to build a long-term DVM and technician pipeline.

The revenue model is managed services revenue generated by acquiring and operating veterinary practices and leveraging scale economies across procurement, HR, marketing, and administrative functions to improve practice profitability, with sellers receiving an exit or partnership pathway. Pricing is not publicly disclosed because each transaction is bespoke. Customers in the partnership-acquisition sense are independent veterinary practice owners; the end-consumer base comprises pet owners served locally by each affiliated practice.

Name

Heartland Veterinary Partners

Legal name

Heartland Veterinary Partners LLC

Website

https://heartlandvetpartners.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Heartland Veterinary Partners is a Gryphon Investors-backed veterinary support organization that acquires and operates nearly 350 independent veterinary practices across 32 states, providing centralized back-office support while preserving each practice's clinical autonomy and brand identity.

Ownership category

akta.pro rank

Product category

Veterinary Services Support

NAICS

Veterinary Services (541940)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

Keywords

• Veterinary support services
• Veterinary practice acquisitions
• Veterinary practice operations
• Veterinary back-office support
• Veterinary career development

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Veterinary Practice Operations: Heartland generates revenue by acquiring and operating veterinary practices, leveraging economies of scale in procurement, HR, marketing, and administrative functions to improve practice profitability while providing owners an exit or partnership opportunity.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Heartland Veterinary Partners is a veterinary support organization that acquires and operates independent veterinary practices across the United States, currently supporting nearly 350 practices in 32 states. From a central Support Center it delivers back-office services — bill payment, payroll, recruiting, marketing, procurement, HR, and learning and development — allowing practice owners to retain clinical autonomy and brand identity while gaining scale efficiencies. The company also runs structured career development, mentorship, and DVM/technician recruiting programs across its affiliate network.

Product overview

Heartland Veterinary Partners is a veterinary support organization (VSO) that operates as a platform providing business support services to affiliated veterinary practices. The company does not offer distinct modular products; instead, it delivers an integrated suite of support services including recruiting and staffing, HR and employee benefits, marketing, procurement, operations support, billing and accounting, learning and development, and practice partnership programs. The organization supports a network of nearly 350 veterinary practices across 32 states, offering veterinarians pathways from practice partnership/sale to career development and mentorship. Services are delivered through a central Support Center and are designed to allow veterinarians to maintain their practice identity and clinical autonomy while receiving后台 business support.

Differentiator

Problem solved

Functional benefit

Products and services

• Veterinary Practice Partnership and Acquisition Program A consultative partnership and acquisition offering for independent veterinary practice owners, providing a personalized exit or affiliation path that preserves the practice's name, brand, culture, and clinical autonomy while transferring administrative ownership to Heartland.
• Centralized Practice Operations Support Back-office support services delivered by a central Support Center to affiliated veterinary practices, covering bill payment, payroll, HR, recruiting, marketing, procurement, and learning and development.
• DVM and Veterinary Technician Recruitment Services Technology platform that connects DVMs and veterinary technicians with practices across Heartland's network, supporting the company's hiring pipeline.
• Veterinary Mentorship and Externship Programs Campus-facing and in-practice programs including student externships, ambassador initiatives, and structured mentorship (including DeNovo Partner tracks) that help new graduates transition into practice and develop into leaders.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Highland Ventures (HVP Net Lease Portfolio)minorStrategic or Co-development Partner · 25 February 2025Highland Ventures sold an 18-property veterinary clinic net lease portfolio (101,942 square feet across 10 states) to an investor buyer, with all properties leased to Heartland Veterinary Partners. The transaction involved complex lease restructuring.
• Highland Ventures LTDcoreStrategic or Co-development Partner · 25 July 2022Highland Ventures LTD, the owner of Family Vet Group, retained real estate assets and serves as a strategic partner following Heartland's acquisition of Family Vet Group. The partnership involves Highland retaining ownership of the real estate while Heartland operates the veterinary practices.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• VetCor: Veterinary consolidator operating hundreds of companion animal practices across the US with comparable partnership-style support, autonomy-preserving approach, and acquisition-driven growth model.
• Veterinary Practice Partners: Vet-owned VSO partnering with independent companion animal practices to handle operations, HR, and marketing while preserving clinical autonomy-a near-exact analogue of Heartland's GTM motion.
• National Veterinary Associates (NVA): One of the largest PE-backed veterinary consolidators in the US, NVA acquires and supports companion animal hospitals under a similar VSO model to Heartland, serving the same independent vet owner sellers and competing for the same acquisition pipeline.
• Thrive Pet Healthcare (formerly Pathway Vet Alliance): Large veterinary consolidator (sponsored by TPG) operating general practice, specialty, and emergency hospitals across the US, competing for the same seller segment with an analogous VSO platform.
• Innovetive Petcare: PE-backed veterinary support organization acquiring companion animal and specialty practices across the US with a partnership model closely mirroring Heartland's clinical-autonomy value proposition.
• PetVet Care Centers: PE-backed veterinary support organization that acquires, manages, and operates companion animal and specialty hospitals across multiple US states, using a directly comparable VSO structure and clinical-autonomy positioning.

Broad incumbents

• BluePearl Pet Hospital: Specialty and emergency veterinary hospital network owned by Mars, representing the specialty end of the consolidator spectrum and a large acquirer in adjacent veterinary sub-segments.
• Mars Veterinary Health (incl. VCA, Banfield): The veterinary arm of Mars Inc., operating VCA Animal Hospitals and Banfield Pet Hospital, is the dominant scaled incumbent in US companion animal veterinary services and a primary competitor for both sellers and DVM talent.

Others

• Gryphon Investors (sponsor): Private equity sponsor that has backed Heartland across multiple funding rounds and supports continued platform M&A in the veterinary consolidation thesis.
• Family Vet Group: Pre-acquisition peer: a network of companion animal practices in major US markets, acquired by Heartland in 2022 to expand its geographic and operational footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/heartland-veterinary-partners-llc
• Instagraminstagram.com/heartlandvetpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Veterinary Partners