Animal Magic Dog Training and Pet Care
UK-based Animal Magic Dog Training Academy operates a direct-to-consumer online learning platform delivering science-based self-paced video courses, professionally coached training, and a community for dog owners, primarily puppy and adolescent dog households.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Animal Magic Dog Training and Pet Care does
Animal Magic Dog Training Academy is a UK-based, privately-held online education company that delivers science-based dog training content to individual dog owners worldwide. The company serves two primary use-case segments: new puppy owners seeking foundational obedience, socialization, and bonding guidance, and owners of adolescent dogs navigating the 6–18 month transition period, with the puppy-owner segment identified as the primary audience.
Animal Magic Dog Training and Pet Care firmographics
Firmographics- Name
- Animal Magic Dog Training and Pet Care
- Legal name
- Animal Magic Dog Training Academy
- Website
- https://animalmagic.newzenler.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UK-based Animal Magic Dog Training Academy operates a direct-to-consumer online learning platform delivering science-based self-paced video courses, professionally coached training, and a community for dog owners, primarily puppy and adolescent dog households.
- Ownership category
- akta.pro rank
Animal Magic Dog Training and Pet Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Self-Paced Course Sales: One-time purchase model for video courses delivered online. Customers pay upfront for lifetime access to course content including video lessons, ebooks, and handouts.
- Coached Course Services: Professionally coached courses providing group or personal coaching from qualified trainers, generating revenue through training service fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Adolescent Alchemy Self-Paced Course - £100 one-time |
| One time/ perpetual license | Pay-as-you-go | Empower Your Puppy Bundle - £50 one-time |
| Freemium | Pay-as-you-go | Animal Magic Suggests - Free |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Animal Magic Dog Training and Pet Care product offering
Product offeringCore offering
Animal Magic provides online dog training education through a digital learning platform, selling self-paced video courses, professionally coached training courses, and a community forum for dog owners. Named offerings include the Adolescent Alchemy course (£100) for dogs transitioning to adulthood and the Empower Your Puppy 8-week bundle (£50) with over 160 videos and handouts.
Product overview
Animal Magic Dog Training Academy operates a multi-format online education platform offering dog training courses. The portfolio consists of three primary product lines: (1) Professionally Coached Courses providing live or group coaching with step-by-step instructions, ebooks, and handouts from qualified trainers; (2) Self Paced Video Courses available on-demand with unlimited viewing and resume functionality; and (3) a Community Platform for owner networking. The two named self-paced offerings are 'Adolescent Alchemy' (£100) for dogs transitioning through adolescence, and 'Empower Your Puppy Special Offer Bundle' (£50), an 8-week course with over 160 videos and handouts. A free referral service called 'Animal Magic Suggests' connects users with trusted partner companies. The platform runs on the NewZenler learning management system.
Differentiator
Problem solved
Functional benefit
Products and services
- Adolescent Alchemy (Self-Paced) A self-paced video course priced at £100 (one-time) that guides owners and their dogs through the adolescent stage from puppyhood to adulthood, addressing behavioral challenges during this developmental phase. Includes step-by-step instructions, ebooks, and handouts accessible 24/7.
- Empower Your Puppy Special Offer Bundle An 8-week comprehensive course priced at £50 (one-time) featuring over 160 videos and handouts designed to help owners train, bond with, and enjoy life with their puppy. Covers early training, socialization, and foundation obedience.
- Animal Magic Suggests A free discovery/referral resource showcasing trusted partner companies and service providers that Animal Magic recommends to its customers, many with discount codes.
- Professionally Coached Courses Professionally coached training courses featuring step-by-step instructions, ebooks, and handouts, with group or personal coaching from qualified, experienced professional trainers. Custom pricing.
Companies that use Animal Magic Dog Training and Pet Care
Customer profileSegments2 records
Ideal customer profiles1 record
Animal Magic Dog Training and Pet Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Animal Magic Dog Training and Pet Care partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Animal Magic Dog Training and Pet Care competitors and assessment
Company assessmentDirect peers
- Zak George's Dog Training Revolution: Online dog training brand offering courses, videos, and a community built around a public trainer personality. Directly comparable as an online dog training education business targeting dog owners globally.
- K9 Training Institute: Online dog training platform offering multi-week video programs and community access for dog owners. Comparable on online course delivery, structured curriculum, and dog-owner target audience.
- Brain Training for Dogs (Adrienne Farricelli): Online dog training course sold via self-paced video modules with a one-time purchase model. Directly comparable on online-only delivery, single-course purchase pricing, and dog-owner customer base.
- Dunbar Academy (Dogly): Online dog training course platform founded by Dr. Ian Dunbar, offering self-paced video programs and member communities. Closely comparable on online delivery, dog-owner target customer, and course-based monetization model.
- SpiritDog Training: Online dog training program offering self-paced video courses and coaching packages for puppy and adolescent dogs. Closely comparable on online course catalog, puppy training focus, and dog-owner target market.
- The Online Dog Trainer (Doggy Dan): Long-running online dog training program built around video modules and a membership site. Directly comparable as an online, video-based dog training course business with perpetual or subscription access.
- Fenzi Dog Sports Academy: Subscription-based online dog training school offering self-paced and coached classes through an LMS. Highly comparable on online delivery, dog-owner audience, and coached-plus-self-paced format.
Broad incumbents
- Petco Dog Training: Large pet retail incumbent offering in-store and online dog training programs alongside its broader pet product portfolio. Comparable as a dog training provider to dog owners, though much broader and primarily offline.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Animal Magic Dog Training and Pet Care social profiles
Digital presenceAnimal Magic Dog Training and Pet Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Animal Magic Dog Training and Pet Care leadership team
Management profileNumber of profiles
Animal Magic Dog Training and Pet Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Animal Magic Dog Training and Pet Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Animal Magic Dog Training and Pet Care
What does Animal Magic Dog Training and Pet Care do?
Animal Magic provides online dog training education through a digital learning platform, selling self-paced video courses, professionally coached training courses, and a community forum for dog owners. Named offerings include the Adolescent Alchemy course (£100) for dogs transitioning to adulthood and the Empower Your Puppy 8-week bundle (£50) with over 160 videos and handouts.
Is Animal Magic Dog Training and Pet Care a public or private company?
Animal Magic Dog Training and Pet Care is a private company. It is classified as unknown and is currently operating.
When was Animal Magic Dog Training and Pet Care founded?
Animal Magic Dog Training and Pet Care was founded in -1. It employs 1 to 10 people.
How does Animal Magic Dog Training and Pet Care make money?
Two revenue lines are on record. Self-Paced Course Sales are the primary driver. The others are coached Course Services.
Who are Animal Magic Dog Training and Pet Care's main competitors?
Direct peers on record are Zak George's Dog Training Revolution, K9 Training Institute, Brain Training for Dogs (Adrienne Farricelli), Dunbar Academy (Dogly), SpiritDog Training, The Online Dog Trainer (Doggy Dan) and Fenzi Dog Sports Academy. Petco Dog Training is listed as a broad incumbent.
Does Animal Magic Dog Training and Pet Care have an API?
No public API is recorded for Animal Magic Dog Training and Pet Care.