Animal Nutrition

What Animal Nutrition does

Value Pet Supplies Trading LLC, operating commercially as Value Pets Global (and Value Pet Supplies), is a Dubai-based, privately held LLC that runs a multi-brand pet supplies e-commerce platform at valuepetsglobal.com, supported by a single warehouse/distribution facility at Dubai Investment Park-2. The company sells an extensive catalog across dog, cat, bird, fish, reptile, small animal, farm animal, grooming equipment, and pet pharmacy categories, distributed across its own storefront plus six third-party channels (Noon, Amazon, Talabat, Deliveroo, Instashop, Carrefour) and a B2B wholesale arm supplying pet stores and veterinary clinics. The brand portfolio includes 15+ premium, organic, and veterinary-focused labels such as Harper & Bone, Amanova, Smudges, Moochie, Trovet, Josera (Veterinary and Maintenance lines), Inaba, Van Cat, Dr. Elsey's, and ReptiWorks, with multiple brands holding top-seller rankings on regional marketplaces.

The underlying platform is a conventional e-commerce stack with integrated inventory management, multi-currency checkout across nine currencies (AED, USD, EUR, INR, SAR, KWD, OMR, BHD, QAR), an Autoship subscription capability with a 5% first-order discount, free delivery above AED 600, pick-up from the Dubai warehouse, Tabby Buy Now Pay Later integration, WhatsApp-based support, and an Instagram presence. Geographic reach spans the UAE, Saudi Arabia, Kuwait, Oman, Bahrain, Qatar, and India, with no disclosed institutional investors, parent company, M&A activity, or management team in the source data. The business model combines transaction-based B2C retail e-commerce, B2B wholesale/bulk sales to professional buyers, and marketplace distribution, with no disclosed revenue, headcount, or founding date.

Name

Animal Nutrition

Legal name

Value Pet Supplies Trading LLC

Website

https://animalnutritionllc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Value Pet Supplies Trading LLC (Value Pets Global) is a Dubai-based e-commerce platform that distributes premium, veterinary, and specialty pet food and supplies from 15+ brands to individual pet owners, pet stores, and veterinary clinics across the GCC and India via its own storefront and six third-party marketplaces.

Ownership category

akta.pro rank

Product category

Pet Food and Supplies Retail

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro industry

PRIMARYCRALAHAB

Pet Food & Treats Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Supplies Retail

SECONDARYCRALAHAC

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Supplies Retail

SECONDARYCRALAHAL

Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Supplies Retail

SECONDARYCRAOAKAA

Pet Food & Treats Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Pet Products Wholesale Distribution

SECONDARYCRAFABAH

Pet & Animal Supplies Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

Keywords

• Pet supplies retail
• Wholesale pet food
• Veterinary diet products
• Pet nutrition accessories
• Pet e-commerce

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail E-commerce Sales: Direct online sales of pet food, supplies, and accessories to consumers through their website with home delivery. Offers Autoship subscription for recurring deliveries with 5% first order discount.
2. Wholesale/Bulk Sales: B2B wholesale distribution to pet stores and veterinary clinics through bulk ordering channels and dedicated wholesale sections.
3. Marketplace Distribution: Sales through third-party marketplaces including Noon, Amazon, Talabat, Deliveroo, Instashop, and Carrefour, positioning their brands as top sellers on these platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Animal Nutrition (operating as Value Pets Global) distributes and retails pet food, treats, veterinary diets, accessories, and care supplies through a multi-brand e-commerce platform serving the Middle East. The company sells directly to individual pet owners via valuepetsglobal.com with subscription autoship delivery, and supplies pet stores and veterinary clinics through a B2B wholesale channel. The assortment spans dogs, cats, birds, fish, reptiles, small animals, farm animals, plus grooming equipment and pet pharmacy products, distributed through both owned storefront and third-party marketplaces.

Product overview

ValuePets Global is a wholesale pet supplies e-commerce platform operated by Value Pet Supplies Trading LLC based in Dubai. The company operates as a multi-brand pet retail marketplace rather than a single unified product, offering an extensive portfolio across multiple product categories organized by pet type (Bird, Reptile, Dog, Fish, Small Animals, Cat) plus professional grooming equipment, farm/animal supplies, and pet pharmacy. The core offering consists of both proprietary brand categories (dog supplies, cat supplies, fish supplies, etc.) and distributed third-party branded products including premium pet food brands (Harper & Bone, Amanova, Smudges, Moochie), veterinary diet brands (Trovet, Josera Veterinary Diets), cat litter brands (Van Cat, Dr. Elsey's), cat treat brands (Inaba), and reptile/aquatic brand (ReptiWorks). The platform enables both individual consumer purchases and bulk wholesale deals, supporting multiple currencies (AED, USD, EUR, INR) and offering services like autoship subscriptions, buy now pay later (Tabby), and local delivery in Dubai.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Supplies Comprehensive dog product category covering food (dry, wet, roll, holistic, veterinary), treats (rawhide, moist, freeze dried, biscuits, dental), accessories, beds, bowls and feeders, carriers, crates and gates, doors, grooming, toys, shampoo, training supplies, cleaning products, harnesses, health and hygiene, leads and collars, fashion, dental care, lavatory, outdoor gear, ramps, and supplements. Designed for individual dog owners across the Middle East seeking a one-stop shop for canine care needs.
• Cat Supplies Complete cat care product range including carriers, bowls and feeders, cleaning supplies, beds, accessories, toilets and litter boxes, cat litter (silica gel, sand clumping/non-clumping, natural), food (dry, wet, holistic, soft chews), treats, flap doors, grooming, scratchers, shampoo, training, toys, health and hygiene, leads and collars, fashion, dental care, crates and gates, veterinary food, ramps, and harnesses. Targeted at cat owners seeking consolidated multi-category shopping.
• Bird Supplies Specialty bird care product range including bird cages, bird accessories, bird food, bird healthcare, bird supplements, bird toys, and conditioners. Targeted at bird owners requiring specialized nutrition and habitat products.
• Fish Supplies Aquatic pet care products including air pumps, aquarium heaters, fish accessories, fish remedies, fish tanks (nanos, cubes, marine, fresh water), water conditioners, fish food, aquarium lighting, protein skimmers, chillers, automated controllers, dosing pumps, auto top-off systems, and salt. Targeted at aquarium hobbyists across the region.
• Reptile Supplies Reptile care products including reptile accessories, terrariums and cabinets, and reptile bedding. Targeted at reptile hobbyists requiring specialized enclosures and habitat materials.
• Small Animal Supplies Small animal care products including bedding, cages and habitats, carriers, chews and treats, food for guinea pigs, rabbits, hamsters, and chinchillas, grooming, toys, and accessories. Targeted at owners of rabbits, guinea pigs, hamsters, chinchillas, and similar small pets.
• Professional Grooming Equipment Professional pet grooming supplies including grooming tables, grooming tubs, blowers and hair dryers, blades, hair clippers, scissors, clipper oil, veterinary tables, grooming apparel, shears, UV sterilizer boxes, and hygiene products. Targeted at professional groomers and veterinary clinics.
• Farm and Animal Supplies Farm animal care products including horse food and supplements. Targeted at equine and small farm animal owners in the Middle East.
• Pet Pharmacy Pet pharmaceutical and health products including prescription diets, veterinary food, and health supplements. Targeted at pet owners requiring therapeutic and prescription-grade nutrition for diagnosed conditions.
• Autoship Subscription Service Recurring monthly delivery subscription for pet food and supplies with a 5% discount on the first Autoship order. Targeted at pet owners seeking automated replenishment of routine supplies.
• B2B Wholesale / Bulk Deals Dedicated wholesale ordering channel offering bulk pricing on multi-brand pet food, veterinary diets, and supplies. Targeted at pet retail stores and veterinary clinics requiring wholesale procurement for resale or in-clinic use.
• Trovet Veterinary Diet Brand Distributed veterinary diet brand ranked #1 across all e-commerce channels, offering prescription diet wet and dry foods including hypoallergenic, hepatic, intestinal, and urinary formulas for dogs and cats. Targeted at pet owners with diagnosed conditions and at veterinary clinics for prescription dispensing.
• Josera Veterinary Diets and Maintenance Diets Distributed German pet food brand offering veterinary therapeutic formulas (urinary, renal, hypoallergenic, gastro, liver) and super premium maintenance diets (family plus, active, sterilized cat formulas, hypoallergenic). Available for pet stores, clinics, and direct consumer purchase.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Chewy: US-dominant online pet retailer offering the full spectrum of pet food, supplies, pharmacy, and services with autoship subscription. Larger and broader but operates the same hybrid retail-plus-pharmacy-plus-subscription playbook.
• PetSmart: North America's largest specialty pet retailer combining stores, grooming, training, and in-store vet clinics with a scaled e-commerce platform. Broad incumbent benchmark for a hybrid retail-services-wholesale pet business.
• Pets at Home: UK pet retail and veterinary services group combining stores, grooming, and in-house vet practices with online and B2B supply. Directly comparable on the retail-plus-vet-clinic-supply axis that ValuePets pursues.
• Fressnapf / Maxi Zoo: Europe's leading specialty pet retail chain with both brick-and-mortar and online channels across 11+ countries. Comparable in multi-country, multi-brand specialty pet retailing with growing services and private-label push.
• Petco: US specialty pet retailer and veterinary services operator with a full e-commerce, services, and private-label portfolio. Comparable as a broad incumbent combining retail, vet services, and digital channels.

Direct peers

• Zooplus: Europe's largest online pet supplies retailer, selling multi-brand pet food, accessories, and supplies across many European countries. Closest comparable in model: DTC-first e-commerce with broad SKU breadth and marketplace/private-label extensions.
• Bitiba: Value-priced online pet supplies retailer operating across Europe, owned by Zooplus group. Closely aligned with ValuePets' positioning of multi-brand pet essentials at competitive pricing through a pure-play e-commerce model.

Emerging players

• BarkBox: US subscription-driven pet product company built around curated monthly boxes plus food and pharmacy extensions. Comparable on the Autoship subscription mechanic and direct-to-consumer brand-building playbook.

Regional players

• Pet Lovers Centre: Southeast Asia's largest specialty pet retail chain with stores across Singapore, Malaysia, Thailand, and the Philippines. Comparable as an Asia-region multi-brand specialty pet retailer with grooming and veterinary adjacencies.

Others

• Mypetneedsthat: Online pet supplies marketplace and price-comparison platform with global reach including Middle East shipping. Comparable as an e-commerce-led distribution play aggregating multi-brand pet supplies for consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/valuepetsglobal?igshid=OGQ5ZDc2ODk2ZA==
• LinkedInlinkedin.com/company/animal-nutrition-1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animal Nutrition