What Animasom does

Animasom is a privately held Brazilian children's recreation and birthday-party company headquartered in Rio de Janeiro. It operates 9+ physical venues inside major shopping malls across Rio, organized into four formats serving different age bands: Parquinho indoor playgrounds for children aged 1-12 (Leblon, RioSul, Tijuca, Via Parque, Metropolitano Barra), Animasom XD pre-teen gaming and social spaces for ages 5-15 (RioSul, Rio Design Barra), Gamelab gaming centers with PS5 and VR for ages 4-14 (Leblon), and Casa de Festa exclusive-use party venues at Jockey Club and Fashion Mall. The company also offers mobile party service (Festa em Casa) and corporate/brand event animation for shopping centers such as Páscoa Cortejo, Bailinho de Carnaval, and Natal Parades. The company claims 190+ birthday parties hosted per month.

The core technology stack is safety- and operations-oriented rather than product-oriented: a facial-recognition check-in/check-out system captures guardians and children on entry, restricts retrieval to authorized individuals, requires phone verification for non-authorized parties, and operates alongside CCTV monitoring across all units; a per-30-minute time-tracking billing system charges R$40 for the first 30 minutes at parquinhos and R$20 per additional 30-minute block (with separate Gamelab pricing of R$45/R$20), and supports Day Use flat-rate passes at R$100-R$140. Party packages are quote-driven and can include venue, themed decoration, cake, sweets, buffet, animation team, and wait staff. Distribution is exclusively physical — mall-based — with party bookings initiated through website quote forms and WhatsApp, and day-use/camp tickets sold through Ingresso.com.

The business model blends high-frequency, low-ticket recreation (day-use and per-time) with lower-frequency, high-ticket party packages, augmented by corporate event work and a school holiday camp ("Colônia de Férias") priced at R$200/day or R$685/week. Marketing relies on Instagram (@animasom_br), Facebook, YouTube, a monthly newsletter (AnimaNews), event-driven seasonal promotions (Black Friday, Carnival, Father's Day), and named customer testimonials. The company is family-owned with no disclosed external funding.

Name

Animasom

Legal name

Animasom

Website

https://animasom.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Animasom is a Rio de Janeiro-based children's recreation and birthday party operator running 9+ mall-based venues across Parquinho, XD, Gamelab, and Casa de Festa formats for children aged 1-15, with usage-based pricing, turnkey party packages, and corporate event services.

Ownership category

akta.pro rank

Product category

Children's Entertainment and Party Services

NAICS

Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (71399)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC)

akta.pro secondary industries

Kids Party Entertainment (Clowns, Magicians, Characters) (HSACACAG), Party Games, Activities & Interactive Entertainment (HSACACAJ), Holiday Party Services (HSACACAF)

Keywords

• Children's party services
• Indoor playground recreation
• Birthday party hosting
• Family entertainment venues
• Kids recreation centers

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Children's Birthday Party Hosting: Complete birthday party packages at dedicated party houses or shared parquinho lounges. Packages include decorated space, themed decorations, cake, sweets, buffet, animation team, waiters, and full structural entertainment. Pricing varies by unit (premium venues like Jockey and Fashion Mall vs. parquinho-shared lounges). Duration of 4 hours for standard parties; 3 hours for Gamelab parties.
2. Recreation Admission (Per-Time and Day Use): Time-based admission for parquinhos and XD/Gamelab spaces. Customers pay per 30-minute block or purchase a Day Use/VIP Pass for unlimited daily access. Add-on meals available for R$20.
3. Holiday Camp (Colônia de Férias): Full-day camp programs during school holidays at the Jockey Club location, including themed daily activities, character appearances, magic shows, meals, and supervision. Sold as daily tickets or weekly packages.
4. Corporate and Brand Events: Animation and recreation services provided at external corporate events, shopping mall activations, and brand projects. Examples include Páscoa Cortejo at Rio Design Leblon, Bailinho de Carnaval at Shopping Rio Sul, and Natal Parades at Shopping Leblon.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Animasom operates children's party hosting and supervised recreation services across multiple formats inside shopping malls in Rio de Janeiro. Offerings include exclusive-use party houses (Casa de Festa), shared parquinho lounges for ages 1-12, XD pre-teen spaces for ages 5-15, Gamelab gaming centers for ages 4-14, mobile Festa em Casa parties, and Colônia de Férias holiday camps. Revenue is generated through per-30-minute recreation admission, Day Use passes, bundled birthday party packages, holiday camp programs, and corporate event services.

Differentiator

Problem solved

Functional benefit

Brands

• Animasom XD: Recreation spaces for pre-teens and teenagers (5-15 years) featuring games, VR, Just Dance, and social activities
• Gamelab
• Parquinho
• Casa de Festas
• Clubinho Animasom
• Passaporte Day Use
• VIP Pass

Products and services

• Parquinho (Indoor Playground Recreation) Supervised indoor playground and recreation space for children aged 1-12 years, located in shopping malls across Rio de Janeiro. Includes play structures, jumping pillows, foam pool, dress-up area, Lego space, ball pit, trampolines, foosball, air hockey, dance floor with Just Dance, and character-driven activities led by trained recreadores.
• Animasom XD (Pre-teen Recreation Space) Pre-teen and teenage recreation space for children aged 5-15 years featuring games, VR, Just Dance video wall, PS5 gaming stations, beauty salon/dressing room, photo booth, electronic basketball, videomaker area, themed workshops, arcade games, and podcast studio. Operated at Shopping RioSul and Rio Design Barra.
• Gamelab Gaming Center High-tech gaming center for children aged 4-14 years featuring PS5 consoles, gamer chairs, VR area with individual cabins, exclusive TVs, cockpit for racing simulators, futuristic lighting, and TikTok content area. Located at Shopping Leblon (4th floor).
• Casa de Festa (Exclusive Party House) Exclusive-use party venue offering complete birthday party packages for 50-200 guests. Premium locations include Jockey Club (Lagoa, with views of Christ the Redeemer, outdoor areas, trampolines, football field) and Fashion Mall (São Conrado, with Just Dance video wall, VR area, PS5, Air Hockey, The Voice Animasom, pizza workshop, cotton candy factory). Includes decoration, cake, sweets, buffet, animation team, waiters, and full entertainment.
• Festa em Casa (Mobile Party Service) Mobile party service where Animasom sends an animation team and recreation equipment to a customer-chosen location including private homes, play areas, clubs, or travel destinations. Includes gincana materials, games, and challenges.
• Day Use Pass Full-day unlimited recreation pass for Parquinho units allowing children to enter, exit, and re-enter multiple times during a single day. Available with weekday pricing (R$100 without snack / R$110 with snack) and weekend pricing varying by location. Optional meal add-on available for R$20.
• VIP Pass (XD Full-day with Open Food) Full-day VIP access pass for Animasom XD units, including weekend and holiday access to a themed lanchonete with pizza, nuggets, fries, popcorn, ice cream, cheese bread, and juice as part of the open food offering.
• Colônia de Férias (Holiday Camp) Full-day supervised holiday camp program held at the Jockey Club location during school holidays. Includes themed daily activities, character appearances, magic shows, supervised play, and lunch. Sold as daily tickets (R$200), weekly packages (R$685), and 3-week packages (R$1,725), with reduced pricing available for Jockey Club members using promo codes.
• Corporate and Brand Event Services Professional animation and recreation services delivered at external corporate events, shopping mall activations, and brand projects. Includes characters (e.g., Dino Animasom), activity zones, play structures, and full animation teams. Engagements are quote-based and booked via email to [email protected].

Quantifiable outcome

• 190+ birthday parties hosted per month with thousands of annual guests
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Maratoninha do Rio Granado BebêminorGTM or Marketing Partner · 26 September 2023Animasom provided entertainment and recreation services for the Maratoninha do Rio Granado Bebê children's running event on October 12, 2023 (Dia das Crianças) at Aterro do Flamengo. Animasom brought the Dino Animasom character, activity zones, play structures, and animation team. Event attendees received a 20% discount using promo code ANIMASOM20.

Scale indicators3 records

Recent moves13 records

Expansion highlights5 records

Emerging players

• Boliche (various Brazilian chains): Bowling-and-entertainment venues commonly located in Brazilian malls, combining games, food, and party hosting. Partial overlap with Animasom's Gamelab/XD concept in social gaming and birthday-party package format.
• Sky Zone Brasil: Trampoline park chain operating in Brazil, offering active indoor recreation for children and party hosting. Adjacent to Animasom's parquinho in recreation-but-different-modality and overlapping on birthday party packages.

Direct peers

• Top Festas & Buffet: Children's party hosting business in Brazil offering turnkey packages with food, decoration, and animation. Directly comparable to Animasom's Casa de Festa business model for premium-tier birthday events.
• Happy Games Recreação: Brazilian indoor recreation and party venue focused on children aged 1-12 in shopping malls. Closely comparable to Animasom's parquinho format in age targeting, mall location strategy, and time-based admission pricing.
• Recreio dos Baixinhos: Brazilian kids' recreation and party space in shopping centers. Direct peer sharing Animasom's core product (parquinho-style recreation plus structured party hosting), customer segment, and mall co-location model.
• Espaço Kids Recreação: Brazilian indoor playground and kids party space typically anchored in shopping centers. Direct peer to Animasom's parquinho units, sharing the mall-based recreation, time-based pricing, and birthday party hosting model.
• Buffet Infantil Mundo Encantado: Brazilian children's party venue offering structured party hosting with food, decoration, and entertainment packages. Directly comparable to Animasom's Casa de Festa and parquinho party formats in business model, customer base, and ticket size.

Broad incumbents

• KidZania Brazil: Large-scale edutainment theme park for children operating in São Paulo and other markets. Overlaps with Animasom in family-oriented paid-play experiences and birthday-party-friendly concepts, but at larger scale and a different city, making it a broader incumbent rather than a direct competitor.
• Play City: Brazilian indoor family entertainment center chain with arcade, soft play, and party packages. Overlaps with Animasom across multi-format kids entertainment and party hosting, though positioned more as a broader franchise-style operator.

Regional players

• Mundo Animal (Buffet & Recreação): Brazilian children's party and recreation venue primarily operating in regional markets outside Rio. Comparable offering and target customer as Animasom, but geographically distinct and not directly competing for the same families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@animasom_br
• Facebookfacebook.com/animasomoficial
• Instagraminstagram.com/animasom_br
• LinkedInlinkedin.com/company/animasom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animasom