Animativa

What Animativa does

Animativa is a Brazilian manufacturer and distributor of branded stationery products serving students, professionals, and corporate buyers across Latin America and selected international markets. Its portfolio spans six core categories — Agendas (planners), Cadernos (notebooks), Cadernetas (compact notebooks), Planners, Escrita (writing instruments), and Entretenimento (entertainment-themed stationery featuring licensed IP such as Turma da Mônica, Disney Pixar, and Dragon Ball Z). The company also markets digital-influencer lines such as Dos Rosas and operates the Manual do Mundo sub-brand.

The product platform combines traditional paper goods with emerging digital-physical integration, most notably the Sharp Dash notebook with SmartLines technology, developed with Croatian partner MAR-MAR, which uses a companion mobile app to digitize handwritten notes into a digital planner. The company maintains ISO 9001-aligned quality management processes and FSC certification for responsible paper sourcing, and it publishes a sustainability program including a notebook recycling initiative.

Animativa monetizes through B2C e-commerce, a structured B2B reseller program called Quer Revender, and branded physical kiosks, supported by a content-driven marketing engine spanning a blog, newsletter, and six social media platforms. The company operates in nine countries (Brazil, Paraguay, Uruguay, Chile, Bolivia, Guatemala, Costa Rica, Honduras, USA, Saudi Arabia) and maintains an investor relations page at ri.sdinovacoesgraficas.com.br consistent with publicly listed status, though no explicit ticker was disclosed in the source material.

Name

Animativa

Website

https://animativa.com

Company type

Public

Operating status

Operating

Headcount range

101–250 employees

Short description

Animativa is a Brazilian publicly listed stationery manufacturer and distributor selling planners, notebooks, writing instruments, and entertainment-themed products across nine countries through e-commerce, resellers, and branded kiosks, with growing digital-physical products.

Ownership category

akta.pro rank

Product category

Stationery Products

NAICS

Stationery Product Manufacturing (32223), Office Supplies and Stationery Retailers (45941)

SIC

Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780), Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)

akta.pro secondary industries

Calendars, Planners & Organization Supplies Retail (CRALABAJ), Art & Drafting Supplies Retail (CRALABAG)

Keywords

• Stationery products
• Notebooks and planners
• Licensed character merchandise
• Writing instruments
• School supplies

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Others

Distribution channels3 records

Marketing channels7 records

Core offering

Animativa manufactures and distributes a portfolio of paper-based stationery products including agendas (planners/organizers), cadernos (notebooks), cadernetas (compact notebooks), planners, writing instruments (escrita), and entertainment-themed stationery featuring licensed characters (Turma da Mônica, Disney Pixar, Dragon Ball Z). Through partnerships with MAR-MAR (Croatia) and Carioca (Italy), Animativa has introduced smart products such as the Sharp Dash notebook with SmartLines technology, which integrates handwritten content with a companion mobile application for digital planning and notifications.

Product overview

Animativa is a Brazilian company operating in education, entertainment, and corporate market solutions that manufactures and distributes stationery products. The company offers a comprehensive portfolio of paper-based products including Agendas (planners/organizers), Cadernos (notebooks), Cadernetas (small notebooks), Planners, Escrita (writing instruments), and Entretenimento (entertainment-themed stationery with licensed characters). Beyond traditional stationery, Animativa has developed smart products through partnerships, including the Sharp Dash notebook with SmartLines technology that integrates with a companion mobile app for digitizing handwritten content, and licensed collaboration products such as the Caderno Inteligente da Turma da Monica celebrating the 60th anniversary of Brazil's iconic Monica's Gang characters. The company maintains international operations across 9 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Manual do Mundo: Brand line referenced on Animativa website with dedicated brand page
• Carioca
• MAR-MAR
• Caderno Inteligente
• Turma da Mônica
• Disney Pixar
• Dragon Ball Z

Products and services

• Agendas Organizational planning products including daily and weekly planners for personal and professional use, sold under the Animativa brand.
• Cadernos (Notebooks) General notebooks for writing, journaling, and academic purposes.
• Cadernetas (Small Notebooks) Compact notebooks and pocket-sized writing pads for convenient note-taking.
• Planners Planning and organization tools for managing schedules, tasks, and goals.
• Escrita (Writing Instruments) Writing instruments and supplies for various creative and educational applications.
• Entretenimento (Entertainment Stationery) Entertainment-themed stationery products featuring licensed characters including Turma da Mônica, Disney Pixar, and Dragon Ball Z, designed for creative and collectible use.
• Sharp Dash Smart Notebook

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered major and minor.

• CariocamajorTechnology or IntegrationItalian brand Carioca, leader in coloring, writing and drawing articles since the 1950s, landed in Brazil in 2023 through Animativa. Product mix includes stick paint, erasable colored pencils, and hydrographic pens with ventilated caps and food-grade colorants.
• MAR-MAR doomajorTechnology or IntegrationCroatian company founded in 1991, leader in advanced solutions. Partnership launched Sharp Dash notebook with SmartLines technology in 2023. SmartLines app digitizes handwritten notes, transfers to digital planner, sends notifications for obligations.
• Caderno InteligenteminorStrategic or Co-development PartnerPartnership for limited edition Caderno Inteligente da Turma da Monica (Monica's Gang) collaboration. Two cover options with Monica and Magali characters in A5 and Large size formats.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tilibra: Brazilian stationery manufacturer producing notebooks, planners, and licensed-character school supplies; directly competitive with Animativa across Cadernos, Agendas, and Entretenimento lines in Brazil.
• Jandaia: Brazilian manufacturer of cadernos and agendas with strong school-channel presence; competes head-to-head with Animativa in the notebook/planner category and uses similar licensed-character merchandising.
• Foroni: Brazilian stationery/printing products maker with notebooks and planners; competes in the same retail channel as Animativa with similar product breadth and price positioning.
• Moleskine: Premium global notebooks/planners/agenda brand sold in the same specialty stationery channel as Animativa's premium SKUs; competes directly for the same professional/creative buyer with a comparable agenda/planner portfolio.
• Caderno Inteligente: Brazilian smart-notebook brand with a companion planning app - mirrors Animativa's Sharp Dash/SmartLines concept and competes for the same student/professional phygital-notebook buyer.

Others

• Carioca (partner): Italian art/writing brand distributed in Brazil by Animativa; a peer in the art-supplies category and a channel partner, comparable on product type though not a direct market competitor to Animativa in its home market.

Emerging players

• Leuchtturm1917: Premium German notebook maker with strong planner/journaling positioning; overlaps with Animativa's higher-end Cadernos and Planners and increasingly competes in LatAm through specialty retail.

Broad incumbents

• BIC: Global mass-market writing-instruments brand with strong LatAm distribution; competes with Animativa's Escrita line and is the dominant entry-level pen/pencil player in the same retail aisles.
• Staedtler: European art/writing instruments manufacturer with global educational reach; competes for the same student/professional creative-tools customer Animativa targets with its Escrita line.
• Faber-Castell: Global writing-instrument and art-supplies giant with deep Brazil operations; offers the Escrita/art category competition to Animativa and is a natural potential partner/competitor at the category level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/animativabr
• YouTubeyoutube.com/@animativabr
• Facebookfacebook.com/animativabr
• LinkedInlinkedin.com/company/animativabr
• Instagraminstagram.com/animativabr
• TikToktiktok.com/@animativabr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animativa