Anitoons Animation Pvt Ltd

Name

Anitoons Animation Pvt Ltd

Legal name

ANITOONS Animation Pvt. Ltd.

Website

https://anitoonsindia.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Art Education

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610), Colleges, Universities, and Professional Schools (6113)

akta.pro primary industry

Design Colleges (Graphic, Industrial, UX/UI, Interior) (EDAHAJAB)

Keywords

• Fine arts education
• Art school programs
• BFA degree courses
• Vocational art training
• Watercolor instruction

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tuition and Course Fees: Revenue generated from full-time degree programs (BFA, MFA) and part-time vocational courses. Fees vary by program level and duration. BFA is a 4-year professional degree program; MFA is a 2-year full-time program. Vocational courses offered at three levels with fees ranging from Rs 15,000 to Rs 50,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Anitoons Animation Pvt Ltd operates Anitoons – The School of Art and Animation, a New Delhi-based fine arts education institution that sells BFA (4-year) and MFA (2-year, Animation & Graphics) degree programs alongside a three-tier vocational courses program covering drawing, watercolor, gouache, oil, pastels, and acrylics. Instruction is delivered on-campus in Malviya Nagar by founder-led faculty, supplemented by workshops, educational trips, and the annual ARTIFEST student exhibition.

Product overview

Anitoons Animation Pvt Ltd operates Anitoons – The School of Art and Animation as an integrated art education institution offering a comprehensive portfolio of programs. The core offerings include a four-year Bachelor of Fine Arts (BFA) degree and a two-year Master of Fine Arts (MFA) in Animation & Graphics, both providing formal degree qualifications. These degree programs are complemented by a three-tiered Vocational Courses system (Levels 1-3) offering flexible skill-based training in various art mediums. The institution also provides enrichment programs including workshops by renowned artists, educational trips, and an annual art exhibition called ARTIFEST. An online course option is available for remote learners. The portfolio is structured to take students from foundational skills through advanced professional practice, with the BFA and MFA serving as the primary academic credentials while vocational courses and workshops provide supplementary practical training.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor of Fine Arts (BFA) A four-year professional full-time degree program for students who have completed +2 (12th standard), covering critical thinking, painting in different mediums, sculptures, applied arts (graphics), animation, photography, and technology. Prepares graduates for careers as fine artists, visualizers, creative heads, business owners, and entrepreneurs in advertising, design, animation, film, and digital media.
• Master of Fine Arts (MFA) in Animation & Graphics A two-year full-time postgraduate degree program specializing in Animation & Graphics, delivered through a credit-based evaluation system. Designed for graduates holding an undergraduate degree who seek advanced study in animation and graphics as preparation for senior creative careers in fine arts and visual media.
• Vocational Courses (Level 1, Level 2, Level 3) A three-tiered part-time vocational training program (Level 1: 3 months, Rs 15,000; Level 2: 6 months, Rs 30,000; Level 3: 1 year, Rs 50,000), held 2 days a week. Level 1 covers basic drawing, perspective, figure construction, rendering, and color application in watercolor and gouache. Level 2 covers color application in watercolor, gouache, and oil, including still life, landscapes, figures, portraits, and aerial views. Level 3 covers advanced multi-medium practice in watercolor, gouache, oil, dry and oil pastels, and acrylics, including stylization, abstraction, and project work. Targeted at working professionals, art enthusiasts, and hobbyists seeking structured, instructor-led training without a multi-year degree commitment.
• Workshops by Renowned Artists Campus workshops conducted by world-renowned artists, providing students with exposure to diverse artistic techniques and international perspectives. Available to enrolled BFA, MFA, and vocational students as enrichment on top of core coursework.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Arena Animation: Large private vocational chain across India offering short and long-term diplomas in animation, VFX, multimedia and graphic design. Comparable as a tuition-funded private training provider competing for Indian students seeking animation/graphics skills, complementing Anitoons' MFA specialization.
• Pearl Academy: Multi-campus private design and media college with locations including Delhi NCR, offering undergraduate degrees in fine arts, animation, game design, and communication design. Comparable as a privately run, tuition-funded art/design degree institution targeting the same Indian student segments as Anitoons.
• MAAC (Maya Academy of Advanced Cinematics): Pan-India chain of private animation, VFX and multimedia training centers offering career-focused diploma and short courses. Competes with Anitoons for students targeting animation industry careers through shorter-form, vocational, fee-paying programs rather than university degrees.
• Visva-Bharati (Kala Bhavana): Central university's fine arts faculty at Santiniketan, a foundational Indian institution for fine arts education founded by Rabindranath Tagore. Several Anitoons faculty members trained there, and it is a peer in the tradition-based BFA/MFA fine arts education space, though operating on a national residential model rather than Delhi-based.
• Apeejay Institute of Design: Private design school in Delhi offering undergraduate and postgraduate programs across animation, graphic design, fine arts and visual communication. Anitoons' founder previously lectured at Apeejay, and both compete for the same Delhi NCR students pursuing applied arts and animation careers.
• College of Art, Delhi: Premier government fine arts college in New Delhi offering BFA and MFA programs across painting, applied arts, sculpture, and printmaking. Founder Amit Kapoor is a BFA alumnus and still guest lectures there, making it the closest direct competitor and reference benchmark for Anitoons' Delhi art education market.
• Srishti Manipal Institute of Art, Design and Technology: Private Bangalore-based institute (with Delhi presence) offering undergraduate and postgraduate programs across visual arts, animation, design and creative practice. Directly comparable as a privately funded, degree-granting art and animation institution competing for India's aspiring fine artists and animators.
• Jamia Millia Islamia - Faculty of Fine Arts: Central university in Delhi with one of India's most established fine arts departments, offering BFA and MFA programs in painting, sculpture, applied arts, and graphics. Megha Kapoor is an alumna and the founder previously lectured there, putting it in direct competition for Delhi's prospective fine arts undergraduates.

Broad incumbents

• National Institute of Design (NID): India's premier government-funded design institution with multiple campuses offering undergraduate and postgraduate programs in animation, graphic design, and various design disciplines. Anitoons competes for design-adjacent talent at the high end of the Indian market where NID's credential advantage is strongest.
• IDC School of Design, IIT Bombay: Premier design school within IIT Bombay offering undergraduate, postgraduate and PhD programs across industrial design, animation, visual communication and interaction design. An IIT-anchored, well-funded institution that sets the upper bound on prestige and pricing for top-tier Indian art/design education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/amicooper2004
• Facebookfacebook.com/AnitoonsArtSchool
• Instagraminstagram.com/anitoonstheschoolofart
• LinkedInlinkedin.com/school/anitoons-animation-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anitoons Animation Pvt Ltd