What Hashrocket does

Hashrocket is a US-based custom software development consultancy founded in 2008 and headquartered in Jacksonville Beach, Florida, with a secondary office in Chicago, Illinois. The firm operates a horizontal professional services model, delivering strategy, design, development, and training engagements to enterprise clients across technology, banking, healthcare, education, publishing, travel/entertainment, and IoT verticals. With a team of approximately 12 professionals led by CEO Marian Phelan and CFO Diana McCann, Hashrocket concentrates its practice in Ruby on Rails, Elixir, React, React Native, iOS, Android, and AI integration — a deliberately narrow set of stacks positioned around less commoditized frameworks rather than broad full-stack coverage.

The firm's monetization model is exclusively professional services, with quote-based, multi-year consulting contracts and no disclosed pricing. Notable enterprise clients include Adobe (which acquired Hashrocket-built product Satellite), Brad's Deals, Vegas.com, ParkWhiz, ConnectSense, Regions Bank, LensRentals.com, Engine Yard, Verisign, Barnes and Noble, Aetna, Vanderbilt University, and Ericsson. Beyond client work, the firm maintains "Today I Learned" (TIL), an open-source knowledge-sharing platform that functions as both a developer community asset and a thought-leadership channel for the firm's niche technical expertise.

Hashrocket is privately held with no disclosed venture capital, private equity, or institutional backing, and operates as an independently funded boutique. The firm shows no M&A history, no acquisitions or divestitures, and limited recent expansion signals beyond the addition of AI integration to its service stack and the maintenance of the Chicago office. Operating scale — measured by team size and absence of growth capital — points to a stable, specialized consultancy rather than a venture-backed growth entity.

Name

Hashrocket

Legal name

Hashrocket

Website

https://hashrocket.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Hashrocket is a Jacksonville Beach, Florida-based custom software development consultancy specializing in Ruby on Rails, Elixir, React, and mobile platforms, serving enterprise clients across technology, banking, healthcare, and other industries through end-to-end strategy, design, development, and training engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Software Development Consulting: Hashrocket provides consulting and development services for custom software projects, including strategy, design, development, and training phases. They work with clients throughout the entire product lifecycle from concept to launch and beyond.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hashrocket is a custom software development consultancy that designs, builds, and trains enterprise clients on web and mobile applications. Its core services span strategy, user-centered design, full-stack development using Ruby on Rails, Elixir, React, React Native, iOS, and Android, and in-person developer training, with additional AI integration capabilities. The firm also maintains the open-source "Today I Learned" (TIL) knowledge-sharing platform.

Product overview

Hashrocket is a custom software development consultancy offering a unified set of services rather than a modular software product. The core offering comprises Strategy, Design, Development, and Training services, all delivered by their world-class team. They specialize in Ruby on Rails, Elixir, React, and Mobile development (React Native, iOS, Android), with AI integration capabilities. As a supporting initiative, they maintain 'Today I Learned' (TIL), an open-source knowledge-sharing platform that demonstrates their technical expertise. Their work spans client projects ranging from deals management (Brad's Deals) to real-time data platforms (ConnectSense), mobile applications (Vegas.com Android app), admin systems (ParkWhiz), and enterprise analytics tools (Satellite, acquired by Adobe).

Differentiator

Problem solved

Functional benefit

Brands

• Today I Learned (TIL): An open-source project by Hashrocket that exists to catalogue the sharing and accumulation of knowledge as it happens day-to-day. Posts have a 200-word limit, and posting is open to any Rocketeer as well as selected friends of Hashrocket.

Products and services

• Custom Software Development End-to-end custom software development consulting for enterprise clients, covering strategy, design, development, and team training. Delivered using Ruby on Rails, Elixir, React, React Native, iOS, Android, and AI integration for companies such as Adobe, Vegas.com, Brad's Deals, and Regions Bank.
• Strategy Services Strategic consulting providing project roadmaps and requirements plans for software engagements, guiding clients from initial concept through execution.
• Design Services User-centered design services producing thoughtful, beautiful interfaces and experiences for web and mobile applications.
• Development Services Custom software engineering using modern stacks (Ruby on Rails, Elixir, React, React Native, iOS, Android) with AI integration, delivering maintainable, future-proof codebases.
• Training Services In-depth, in-person training programs designed to build internal engineering capability and transfer technical knowledge to client teams.
• Today I Learned (TIL) Open-source knowledge-sharing platform maintained by Hashrocket that catalogs daily technical learnings (capped at 200 words per post), open to Hashrocket developers and selected external contributors.

Quantifiable outcome

• Hundreds of products launched for clients
• +3 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Launch School: Launch School is a Ruby/Rails-focused developer education company that also runs training programs and has adjacency to the same Ruby ecosystem Hashrocket serves. It overlaps less in consulting and more in the training portion of Hashrocket's offering, but it produces graduates who feed the same talent pool.
• Spiral Scout: Spiral Scout is a Ruby on Rails and Elixir development agency that builds web applications and platforms for growth-stage and enterprise clients. It is an emerging competitor in the same niche-stack consulting category as Hashrocket, at broadly comparable scale and with similar full-stack web and mobile offerings.

Direct peers

• DockYard: DockYard is a digital product consultancy specializing in Ember.js, Elixir/Phoenix, and Rails, with full-service design and development offerings. They share Hashrocket's niche stack focus and boutique consulting model, and compete for the same enterprise clients needing bespoke web and mobile applications.
• thoughtbot: thoughtbot is a Rails-forward design and development consultancy of similar boutique scale, specializing in Ruby on Rails, Elixir, and React with a comparable full-service (design, build, training) model and thought-leadership content publishing. It is the closest apples-to-apples peer to Hashrocket on stack, size, and go-to-market.
• Planet Argon: Planet Argon is a Ruby on Rails development shop that focuses on maintenance and modernization of legacy Rails applications. They overlap directly with Hashrocket on Ruby on Rails consulting and on supporting enterprise clients whose Rails apps need ongoing care and modernization work.
• Carbon Five: Carbon Five is a digital product consultancy (now part of West Monroe) that builds custom web and mobile software for startups and enterprises, with a similar agile, embedded-team delivery model. It is a direct comparable on boutique custom software consulting for enterprise clients.
• Bottega Tech: Bottega is a software development firm that combines custom development with a strong focus on Ruby, Rails, and developer training/mentoring. It is a direct competitor to Hashrocket on both consulting delivery and the in-person training engagement model.

Broad incumbents

• Thoughtworks: Thoughtworks is a global technology consultancy that designs and delivers custom software, including modernization and digital platform builds, for large enterprises. It competes with Hashrocket for the same enterprise modernization and platform delivery RFPs, though at vastly larger scale and global footprint.
• Slalom Build: Slalom Build is the custom software delivery arm of Slalom, a large US consultancy that builds bespoke digital products for enterprises. It is a broader incumbent that competes with Hashrocket for enterprise custom development budgets, but at significantly greater scale and with a much wider portfolio.
• Pivotal Labs: Pivotal Labs (now part of VMware/Tanzu) was the template for the modern boutique software consultancy, offering paired-programming and product development services to enterprises. It is a broader incumbent that pioneered many of the practices and engagements Hashrocket replicates, targeting the same enterprise buyers with custom software delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hashrocket
• GitHubgithub.com/hashrocket
• Facebookfacebook.com/Hashrocket
• LinkedInlinkedin.com/company/hashrocket

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hashrocket