无锡安井食品营销有限公司
Wuxi Anjoy Food Marketing Co., Ltd. (无锡安井食品营销有限公司) operates the "anjoy安井旗舰店" flagship store on Tmall (天猫), one of China's largest B2C e-commerce marketplaces, selling food products online directly to individual Chinese consumers through a single marketplace channel.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
无锡安井食品营销有限公司 firmographics
Firmographics- Name
- 无锡安井食品营销有限公司
- Website
- https://anjingsp.tmall.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wuxi Anjoy Food Marketing Co., Ltd. (无锡安井食品营销有限公司) operates the "anjoy安井旗舰店" flagship store on Tmall (天猫), one of China's largest B2C e-commerce marketplaces, selling food products online directly to individual Chinese consumers through a single marketplace channel.
- Ownership category
- akta.pro rank
无锡安井食品营销有限公司 industry classification
Industry- Product category
- Consumer Packaged Foods
- NAICS
- All Other Specialty Food Retailers (445298), Fish and Seafood Retailers (44525)
- SIC
- Retail-Food Stores (5400), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Surimi-Based Value-Added Products (Imitation Crab, Formed Seafood) (AFANALAJ)
- akta.pro secondary industries
- Bulk Frozen & Refrigerated Wholesale-to-Consumer (CRAHAMAL), Gourmet & Fine Food Stores (CRAHAGAG)
Keywords
无锡安井食品营销有限公司 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Distribution channels1 record
无锡安井食品营销有限公司 product offering
Product offeringCore offering
Wuxi Anjoy Food Marketing Co., Ltd. operates the official Anjoy (安井) flagship store on Tmall, functioning as the direct-to-consumer online retail channel for Anjoy-branded food products. The company markets and sells packaged food products under the Anjoy brand through its Tmall storefront, serving Chinese consumers via e-commerce.
Differentiator
Problem solved
Functional benefit
Companies that use 无锡安井食品营销有限公司
Customer profileIdeal customer profiles1 record
无锡安井食品营销有限公司 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
无锡安井食品营销有限公司 competitors and assessment
Company assessmentDirect peers
- Haixin Foods (海欣食品): Chinese listed frozen seafood/surimi specialist producing fish balls, shrimp products, and imitation crab. Operates a Tmall flagship and overlaps directly with Anjoy's core surimi-based product positioning.
- Wanchai Ferry (湾仔码头): General Mills-owned premium frozen dumpling brand in China. Sells through Tmall flagship store and competes for the same urban Chinese consumer shopping for premium frozen prepared foods.
- Sanquan Food (三全食品): One of China's largest frozen-food brands (frozen dumplings, rice balls, Tangyuan). Operates an official Tmall flagship store analogous to Anjoy's, competing head-to-head in the same frozen-food DTC channel and target consumer.
- Synear Food (思念食品): Major Chinese frozen-food manufacturer focused on dumplings, glutinous rice balls, and frozen prepared items. Maintains a Tmall flagship store and competes directly with Anjoy in both product categories and online retail presence.
Emerging players
- Bibigo (CJ CheilJedang): Korean-origin frozen-food brand (dumplings, kimchi) expanding aggressively in China via Tmall and other online channels. Competes with Anjoy for premium frozen-meal occasions and brand-driven DTC traffic.
- Be & Cheery (百草味): China-based online-native snack and frozen-food brand sold primarily through Tmall and JD. Targets a similar urban online grocery shopper and competes for share of frozen/snack occasions.
Others
- JD.com (京东) Fresh/Frozen flagship stores: JD's first-party frozen-food storefronts and its 3rd-party flagship brand stores offer a competing online channel to Tmall for premium frozen seafood and prepared foods in China.
- Pingduoduo agricultural/food merchants: Pinduoduo is China's largest value-oriented e-commerce platform with deep penetration in frozen food. It is a key adjacent/competing channel to Tmall for frozen-food DTC in lower-tier Chinese cities.
- Missfresh / Dingdong Maicai (叮咚买菜): Online grocery and fresh-food platforms in China selling frozen seafood, hotpot ingredients, and prepared foods directly to consumers. Adjacent channel rather than direct competitor, but competes for the same DTC frozen-seafood occasions.
Broad incumbents
- Shuanghui/Smithfield (双汇): China's largest meat processor with broad frozen and chilled product portfolio and a long-standing Tmall flagship store. While broader in scope than Anjoy, it competes for the same frozen-food DTC wallet and household-occasion demand.
Market position
Customer concentration
无锡安井食品营销有限公司 social profiles
Digital presence无锡安井食品营销有限公司 financial estimates
Financial estimateRevenue estimate
Valuation estimate
无锡安井食品营销有限公司 leadership team
Management profileNumber of profiles
无锡安井食品营销有限公司 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
无锡安井食品营销有限公司 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 无锡安井食品营销有限公司
What does 无锡安井食品营销有限公司 do?
Wuxi Anjoy Food Marketing Co., Ltd. operates the official Anjoy (安井) flagship store on Tmall, functioning as the direct-to-consumer online retail channel for Anjoy-branded food products. The company markets and sells packaged food products under the Anjoy brand through its Tmall storefront, serving Chinese consumers via e-commerce.
Is 无锡安井食品营销有限公司 a public or private company?
无锡安井食品营销有限公司 is a private company. It is classified as corporate owned and is currently operating.
When was 无锡安井食品营销有限公司 founded?
无锡安井食品营销有限公司 was founded in -1. It employs 11 to 50 people.
Who are 无锡安井食品营销有限公司's main competitors?
Direct peers on record are Haixin Foods (海欣食品), Wanchai Ferry (湾仔码头), Sanquan Food (三全食品) and Synear Food (思念食品). Emerging players are Bibigo (CJ CheilJedang) and Be & Cheery (百草味). Others are JD.com (京东) Fresh/Frozen flagship stores, Pingduoduo agricultural/food merchants and Missfresh / Dingdong Maicai (叮咚买菜). Shuanghui/Smithfield (双汇) is listed as a broad incumbent.
Does 无锡安井食品营销有限公司 have an API?
No public API is recorded for 无锡安井食品营销有限公司.
What industry is 无锡安井食品营销有限公司 in?
无锡安井食品营销有限公司's product category is Consumer Packaged Foods. Its primary akta.pro industry code is AFANALAJ, Surimi-Based Value-Added Products (Imitation Crab, Formed Seafood), with a secondary code of CRAHAMAL, Bulk Frozen & Refrigerated Wholesale-to-Consumer. Its NAICS code is 445298 and its SIC code is 5400.