Anjum Hotel Makkah

What Anjum Hotel Makkah does

Anjum Hotel Makkah is a 5-star luxury hotel located in Makkah, Saudi Arabia, operated by Abdul Latif Jameel Real Estate Investment Co. Ltd (ALJREIC), a subsidiary of the Abdul Latif Jameel conglomerate. The property sits approximately 50 steps from the new King Abdullah gate of Masjid Al-Haram and provides a private, air-conditioned pedestrian tunnel directly to the Holy Mosque — a structural proximity advantage that anchors its commercial proposition. The hotel serves primarily Hajj and Umrah pilgrims, alongside religious tourists, families, and corporate groups, with a secondary footfall contribution from the adjacent Anjum Mall (7,176 sqm of retail space).

The property offers 11 room and suite categories ranging from Single Rooms to the Grand Royal Suite, four food and beverage outlets (Al Hijaz with 1,400 seats, Um Al Qura with 1,600 seats, Al Shubaikah Café with 250 seats, and 24-hour room service), an executive Heraa Lounge on Level 26 for suite guests, 26 elevators, and parking for 260 vehicles. Multilingual staffing and digital surfaces are provided in English, Arabic, Turkish, and Indonesian. Technology infrastructure includes a vioma GmbH content management system, a dedicated booking engine at booking.anjumhotels.com, a B2B Travel Agent Portal at tapid.anjumhotels.com, Google Analytics 4, Dailypoint guest-data tooling, and Matterport 3D virtual tours. The hotel is certified to ISO 9001:2015 (quality management) and ISO 22000:2005 (food safety), and Phase 2 of the complex is under construction.

The business model combines per-night room revenue, F&B capture from on-property dining, retail rental income from Anjum Mall, and B2B wholesale distribution through the Travel Agent Portal. Pricing is increasingly segmented across overnight stays, day-use packages, and seasonal promotions, with multilingual digital distribution targeting the largest inbound Umrah source markets. Distribution is hybrid: direct via the booking engine and indirect via Hajj/Umrah tour operators through the agent portal, with multilingual on-site staff supporting a high-volume pilgrim base.

Name

Anjum Hotel Makkah

Legal name

Abdul Latif Jameel Real Estate Investment Co. Ltd (ALJREIC)

Website

https://anjumhotels.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Anjum Hotel Makkah is a 5-star luxury hotel operated by Abdul Latif Jameel Real Estate Investment, serving Hajj and Umrah pilgrims within steps of Masjid Al-Haram via 11+ room categories, four F&B outlets, and a private tunnel to the Holy Mosque.

Ownership category

akta.pro rank

Product category

Luxury Pilgrimage Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Large-Scale Headquarters Convention Hotels (THAGALAH)

akta.pro secondary industry

Hajj & Umrah Travel Agencies (THAKAHAA)

Keywords

• Luxury hotel accommodation
• Pilgrimage hospitality services
• Hajj Umrah lodging
• Hotel dining venues
• Travel agent booking portal

Headquarters

HQ city

Makkah

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Room and Suite Accommodations: The primary revenue stream, generated from the sale of rooms and suites across multiple tiers — from Single Rooms to the Grand Royal Suite — to Hajj and Umrah pilgrims, families, couples, and business travelers. Rates are quote-based, varying by season, room type, and length of stay. The hotel targets pilgrims seeking proximity to the Holy Haram.
2. Food and Beverage Outlets: Revenue from four on-property dining venues: Al Hijaz Restaurant (International/Turkish buffet, 1,400 seats), Um Al Qura Restaurant (International/Malaysian/Indonesian, 1,600 seats), Al Shubaikah Café (250 seats), and 24-hour Room Service. Additional F&B revenue streams include the Piazza outdoor café, the Heraa Lounge (for suite guests), and catering for events.
3. Day-Use Room Packages: The hotel sells 8-hour day-use packages (10:00 AM to 6:00 PM) at a 50% discount, offering pilgrims and visitors a restful stay with Haram views and dining access during daytime visits to Makkah.
4. Anjum Mall Rental Income: The adjacent Anjum Mall, located 2 km from the hotel on Al-Mansour Street with 7,176 sqm of leasable retail space (109 retail units, 18 street-front shops, 6 kiosks, 19 F&B units) and shuttle service to the hotel, provides supplementary rental income.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Anjum Hotel Makkah is a five-star luxury hotel operating approximately 50 steps from the new King Abdullah gate of Masjid Al-Haram, offering accommodation across 11 room and suite tiers (Single Rooms through Grand Royal Suite), four on-site dining venues, the Heraa Lounge for suite guests, on-site parking for 260 vehicles, and a private air-conditioned tunnel to the Holy Haram. The hotel primarily serves Hajj and Umrah pilgrims, with ancillary group, honeymoon, family, and corporate travel segments, and supplements its room revenue through F&B, day-use packages, parking fees, and rental income from the adjacent Anjum Mall.

Product overview

Anjum Hotel Makkah is a luxury 5-star hotel offering a unified hospitality experience near the Holy Haram. The core product portfolio includes diverse accommodation options (11 room/suite types ranging from Single Rooms to Grand Presidential Suites), four dining venues (Al Hijaz Restaurant, Um Al Qura Restaurant, Al Shubaiikah Café, and 24-hour Room Service), and exclusive services (Heraa Lounge, on-site parking for 260 vehicles). The hotel also provides modular add-on packages including the Honeymoon Offer, KSA Day Use Offer, and Summer Promotion, alongside a dedicated Travel Agent Portal. The property is part of ALJREIC (Abdul Latif Jameel Real Estate Investment Co.) and was founded in 2013.

Differentiator

Problem solved

Functional benefit

Brands

• Anjum Mall: A shopping mall located on Al-Mansour Street, approximately 2 kilometers from the Grand Mosque in Makkah, with fully air-conditioned units covering a total area of 7,176 square meters.

Products and services

• Single Room Standard room with a king-sized bed and views over the Holy Haram, suited for individual travelers and pilgrims seeking premium accommodation adjacent to Masjid Al-Haram.
• Classic Twin Room Twin-bedded room with views over the Makkah city skyline, suited for two guests sharing accommodation during Hajj, Umrah, or leisure stays.
• Deluxe Twin Room Family-friendly twin-bedded room with a calming, cozy atmosphere overlooking the Holy Haram, suited for families and small groups performing Hajj or Umrah.
• Junior Suite with Haram View Suite offering magnificent views across the Holy Haram with amenities suited for extended stays.
• Executive Suite Top-floor contemporary living room suite with exclusive views of the Holy Haram and access to the Heraa Lounge, suited for executives and corporate travelers.
• Diplomatic Suite Suite ideal for longer stays with a separate bedroom and spacious living area overlooking the Holy Haram, suited for diplomats and long-stay guests.
• Anjum One-Bedroom Suite

Quantifiable outcome

• 260 on-site parking spaces available 24/7
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Travel Agencies and Tour Operators WorldwidecoreChannel Partner/ Reseller/ DistributorAnjum Hotel Makkah maintains a B2B travel agent portal (tapid.anjumhotels.com) enabling travel agencies and tour operators globally to book rooms and packages for Hajj and Umrah pilgrim groups. The portal serves as the primary channel for group reservations of 8 or more rooms. The hotel's sales team operates Sunday–Thursday, 8:00 AM–5:00 PM (KSA time) to support agent inquiries.
• Anjum Mall Retailers and TenantsminorStrategic or Co-development PartnerAnjum Mall, located 2 km from the hotel on Al-Mansour Street with 7,176 sqm of retail space, is owned by the same parent group (ALJREIC). The mall is operated in synergy with the hotel — free shuttle buses transport hotel guests to and from the mall, and a dedicated souvenir shop is operated at the hotel's GM floor selling organic dates from Al Madinah and other local products.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Makkah Marriott Hotel: Five-star Marriott property steps from Masjid Al-Haram, mixing pilgrim group stays with corporate and family demand. Direct competitor on suite inventory, F&B scale, and B2B travel-agent-driven Hajj/Umrah packages.
• Jabal Omar Kempinski Makkah: Five-star luxury hotel in the Jabal Omar masterplan with direct Haram views and large group/MICE capacity. Closest alternative to Anjum for premium Hajj/Umrah groups that price-shop based on proximity and suite availability.
• Hilton Makkah Convention Hotel: Large-scale convention-oriented Hilton property near the Holy Haram with significant F&B and group capacity, competing with Anjum for MICE and large pilgrimage group bookings.
• Swissôtel Makkah: Upper-upscale Accor-brand hotel near the Holy Haram with comparable family and group rooms, targeted at the same Hajj/Umrah pilgrims as Anjum.
• InterContinental Dar Al Tawhid Makkah: IHG's flagship luxury property directly on King Fahd Gate of the Holy Haram. Competes with Anjum on premium suite tiers, executive lounge access, and high-end pilgrim/corporate demand.
• Raffles Makkah Palace: Ultra-luxury hotel within the Abraj Al-Bait complex with direct views of the Holy Haram. Comparable to Anjum's Diplomatic / Anjum One-Bedroom / Royal suite positioning and private lounge offerings targeting the top-of-pyramid pilgrim and VIP traveler.
• Pullman Zamzam Makkah: Accor-operated upper-upscale hotel in the Abraj Al-Bait complex, directly competing with Anjum for pilgrim group bookings and offering tiered suite products with Haram views.
• Conrad Makkah: 5-star luxury property in the Jabal Omar development, steps from the Holy Haram. Competes directly with Anjum on pilgrim group bookings, executive suites, and corporate/MICE demand near Masjid Al-Haram.
• Mövenpick Hotel & Residences Hajar Tower Makkah: Accor-branded upper-upscale property in the Abraj Al-Bait complex; competes with Anjum on group pilgrim inventory, dining capacity, and proximity-led pricing for Hajj and Umrah seasons.
• Fairmont Makkah Clock Royal Tower: Iconic 5-star luxury hotel in the Abraj Al-Bait complex directly overlooking the Holy Haram. Operates a similar premium-pilgrim model with comparable suite tiers, large-scale F&B, and B2B tour-operator distribution; the most direct head-to-head competitor for Anjum's location-led ADR premium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/anjumhotelmakka
• YouTubeyoutube.com/channel/UCL8tvkicFccTQWRFH-xrvIg
• Facebookfacebook.com/AnjumHotelMakkah
• LinkedInlinkedin.com/company/anjum-hotel
• Instagraminstagram.com/anjumhotelmakkah/?hl=en
• Pinterestpinterest.com/anjumhotelmakkah

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anjum Hotel Makkah