Uitgeverij AnkhHermes
Uitgeverij AnkhHermes is the Netherlands' largest spiritual book publisher, founded in 1924 and operating as a VBK Media imprint. It publishes ~55 new titles and 80 reprints annually from a ~500-title catalog for Dutch readers, with foreign rights sold in 10+ countries.
- Company typePrivate
- Founded1924
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Uitgeverij AnkhHermes does
Uitgeverij AnkhHermes is a Dutch publishing house founded in 1924, headquartered at Herculesplein 96, 3584 AA Utrecht, and operating as an imprint within Veen Bosch & Keuning Uitgeversgroep (VBK Media). It is positioned as the largest spiritual publisher in the Netherlands, curating a catalog of approximately 500 titles that spans Eastern and Western wisdom, mind-body-spirit, psychology, yoga, alternative medicine, and contemporary self-help. The publisher holds exclusive Dutch rights to international authors such as Eckhart Tolle, Lynne McTaggart, and Ervin Laszlo, and roughly half of its list consists of translated titles originally published in English, German, and French. Annual output is approximately 55 new titles plus 80 reprints.
The company's core product is a broad catalog of spiritual and self-help books, available as paperback, ebook, and audiobook (the latter through a partnership with Luisterrijk), alongside complementary product lines including Louise Hay-affiliated affirmation card decks and annual "Inspirerend Leven" planners. A notable extension is the "AI-boek" format, in which titles such as "Klein geluk voor de Mantelzorger" are wrapped in a WhatsApp-based conversational interface that lets readers ask questions of the book's content and receive personalized text responses (a knowledge-retrieval application of AI). Marketing and distribution span a Thuiswinkel Waarborg-certified direct webshop (ankh-hermes.nl), fulfillment through Boekenwereld.com, an affiliate program for partner webshops, content marketing via blog and TikTok, a biweekly newsletter, and foreign-rights licensing to publishers in the UK, Australia, USA, Germany, Italy, France, Spain, Greece, Japan, and Korea. Pricing is unit-based, with most paperbacks in the €15-€30 range and ebooks lower at ~€13-€15. The company is privately held, has no disclosed headcount, and publishes no financial figures.
Uitgeverij AnkhHermes firmographics
Firmographics- Name
- Uitgeverij AnkhHermes
- Legal name
- Uitgeverij AnkhHermes
- Website
- https://ankh-hermes.nl
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Uitgeverij AnkhHermes is the Netherlands' largest spiritual book publisher, founded in 1924 and operating as a VBK Media imprint. It publishes ~55 new titles and 80 reprints annually from a ~500-title catalog for Dutch readers, with foreign rights sold in 10+ countries.
- Ownership category
- akta.pro rank
Uitgeverij AnkhHermes industry classification
Industry- Product category
- Spiritual Book Publishing
- NAICS
- Book Publishers (513130)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH)
- akta.pro secondary industries
- Health, Wellness & Fitness Trade Publishing (MPAJAAAL), Author Website, Storefront & Direct-to-Reader Commerce (D2C Sales) (MPAJAJAE)
Keywords
Where Uitgeverij AnkhHermes is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Uitgeverij AnkhHermes business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others
Revenue model
- Book Sales: Sale of physical books (paperback), ebooks, and audiobooks directly to consumers through the company's webshop and through partner retailers Boekenwereld.com and Luisterrijk
- Foreign Rights Licensing: Selling translation and foreign rights to international publishers. Rights have been sold to publishers in UK, Australia, USA, Germany, Italy, France, Spain, Greece, Japan, Korea
- Affiliate Program: Partners can sell AnkhHermes books through their own webshops and earn commissions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Paperback books typically range from €15-30 |
| Unit Pricing | Pay-as-you-go | Affirmation cards and specialty products |
| Unit Pricing | Pay-as-you-go | Ebooks |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Uitgeverij AnkhHermes product offering
Product offeringCore offering
Uitgeverij AnkhHermes is a Dutch publisher specializing in spiritual, self-help, and personal-development books. The company publishes and sells a catalog of approximately 500 titles covering topics such as Eastern and Western wisdom, psychology, mindfulness, alternative medicine, and consciousness. It produces about 55 new titles and 80 reprints per year, and sells physical books, ebooks, audiobooks (via partner Luisterrijk), AI-enhanced books with WhatsApp integration, affirmation cards, and annual planners/agendas.
Product overview
Uitgeverij AnkhHermes is a Dutch spiritual and personal-development book publisher with a catalog of approximately 500 titles, publishing roughly 55 new titles and 80 reprints per year. Its core product is a broad catalog of spiritual and self-help books spanning Eastern and Western wisdom, mind-body-spirit, psychology, yoga, alternative medicine, and new sciences. The portfolio includes time-tested classics (e.g., Eckhart Tolle, Louise Hay) alongside contemporary titles on emotional healing, trauma, and consciousness. Beyond physical and digital books, the company offers audiobooks via the Luisterrijk platform, AI-enhanced books with WhatsApp integration for conversational access to book content, affirmation card decks, and annual planner/agenda products. The publisher is part of the Veen Bosch & Keuning Uitgeversgroep (VBK-Media) and is an imprint of VBK-Media.
Differentiator
Problem solved
Functional benefit
Products and services
- Spiritual and Self-Help Book Catalog A catalog of approximately 500 spiritual and personal-development books covering Eastern and Western wisdom, mind-body-spirit, psychology, yoga, alternative medicine, and new sciences. Includes time-tested classics (e.g., Eckhart Tolle, Louise Hay) and contemporary titles. Approximately 55 new titles and 80 reprints are published annually. Sold primarily to individual readers in the Netherlands.
- Audiobooks (Luisterboeken) Audiobook versions of the publisher's titles, distributed through the third-party platform Luisterrijk. Customers are redirected to Luisterrijk for audiobook purchases as they are not yet available in the company's own webshop.
- AI-Enhanced Books (AI-Boeken) AI-enhanced digital book versions that integrate with WhatsApp, enabling readers to ask questions about the book's content and receive personalized text answers within minutes. Aimed at readers seeking interactive access to book content.
- Affirmation Card Decks (Affirmatiekaarten) Card deck products featuring affirmations for self-healing, sold alongside related books. Example: 'Affirmatiekaarten – Je kunt je leven helen' card set based on Louise Hay's work, priced at €25.00.
- Inspirerend Leven Agenda (Planners & Agendas) Annual printed planners and agendas focused on conscious living and spiritual development, sold as seasonal/pre-order products.
- Leef in het Nu Eckhart Tolle Card Box A new Eckhart Tolle cards box ('Leef in het Nu' kaartenbox) published in November 2025, featuring photography of Eckhart Tolle himself.
Companies that use Uitgeverij AnkhHermes
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Uitgeverij AnkhHermes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature1 record
Uitgeverij AnkhHermes partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Veen Bosch & Keuning Uitgeversgroep bv (VBK Media)coreAnkhHermes is an imprint of VBK Media, part of Veen Bosch & Keuning Uitgeversgroep bv, the parent publishing group. Corporate address is KCC VBK Media, Postbus 13288, 3507 LG Utrecht.
- Boekenwereld.comminorExternal bookseller partner that handles order fulfillment for AnkhHermes webshop orders. Provides secure payment processing and delivery through Thuiswinkel Waarborg certification.
- LuisterrijkminorAudiobook distribution partner for AnkhHermes. Audiobooks are not yet available in the AnkhHermes own webshop, so orders are redirected to Luisterrijk.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Uitgeverij AnkhHermes competitors and assessment
Company assessmentBroad incumbents
- HarperOne: Imprint of HarperCollins focused on spiritual, religious, wellness and personal-growth titles. Overlaps on author portfolio (Eckhart Tolle also published in US) and spiritual category, but as part of a much larger trade publisher.
- Piatkus Books: UK wellness, mind-body-spirit and personal-development imprint of Little, Brown. Comparable on spiritual/self-help category and as a foreign-rights buyer of international spiritual titles.
Direct peers
- Sounds True: Boulder-based multimedia spiritual and self-development publisher with books, audio courses and author partnerships (including Eckhart Tolle). Directly comparable on author portfolio, multi-format delivery, and spiritual/wellness positioning.
- Kosmos Uitgevers: Amsterdam-based Dutch publisher focused on spirituality, personal growth and consciousness. Direct Dutch-market competitor in the same esoteric/spiritual niche as AnkhHermes.
- Inner Traditions / Bear & Company: US-based publisher specializing in esoteric, spiritual, metaphysical and alternative medicine titles. Directly comparable on catalog depth in spirituality/mind-body-spirit and on translated backlist publishing.
- Shambhala Publications: Independent publisher of spiritual, contemplative and personal-development books including classics of Eastern wisdom. Comparable on spiritual/wisdom niche, backlist depth and translated titles.
- Adhemar Uitgevers: Dutch spiritual/personal-growth publisher (formerly known as De Kern / Uitgeverij AnkhHermes-adjacent titles) operating in the same Dutch esoteric market with overlapping authors and reader base.
- Hay House: Hay House is the largest English-language spiritual and self-help publisher, founded by Louise Hay, whose affirmation card line AnkhHermes already licenses. Directly comparable on niche (mind-body-spirit), author roster (Eckhart Tolle), and multi-format (books, cards, audiobooks).
- Llewellyn Publications: US publisher specializing in New Age, astrology, tarot and mind-body-spirit titles. Comparable on spiritual/esoteric catalog depth and astrological content (AnkhHermes publishes Steven Forrest's 'Het element vuur').
- Servire Uitgevers: Historic Dutch publisher with a spirituality and personal development list, part of the broader Dutch trade publishing landscape. Direct competitor in the Dutch spiritual market.
Market position
Strengths1 record
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Uitgeverij AnkhHermes social profiles
Digital presenceUitgeverij AnkhHermes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uitgeverij AnkhHermes leadership team
Management profileNumber of profiles
Uitgeverij AnkhHermes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uitgeverij AnkhHermes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uitgeverij AnkhHermes
What does Uitgeverij AnkhHermes do?
Uitgeverij AnkhHermes is a Dutch publisher specializing in spiritual, self-help, and personal-development books. The company publishes and sells a catalog of approximately 500 titles covering topics such as Eastern and Western wisdom, psychology, mindfulness, alternative medicine, and consciousness. It produces about 55 new titles and 80 reprints per year, and sells physical books, ebooks, audiobooks (via partner Luisterrijk), AI-enhanced books with WhatsApp integration, affirmation cards, and annual planners/agendas.
Is Uitgeverij AnkhHermes a public or private company?
Uitgeverij AnkhHermes is a private company. It is classified as corporate owned and is currently operating.
When was Uitgeverij AnkhHermes founded?
Uitgeverij AnkhHermes was founded in 1924. It employs 11 to 50 people.
Where is Uitgeverij AnkhHermes based?
Uitgeverij AnkhHermes is headquartered in Utrecht, Netherlands, in the Europe region.
How does Uitgeverij AnkhHermes make money?
Three revenue lines are on record. Book Sales are the primary driver. The others are foreign Rights Licensing and affiliate Program.
Who are Uitgeverij AnkhHermes's main competitors?
Broad incumbents on record are HarperOne and Piatkus Books. Direct peers are Sounds True, Kosmos Uitgevers, Inner Traditions / Bear & Company, Shambhala Publications, Adhemar Uitgevers, Hay House, Llewellyn Publications and Servire Uitgevers.
Does Uitgeverij AnkhHermes have an API?
No public API is recorded for Uitgeverij AnkhHermes.
What industry is Uitgeverij AnkhHermes in?
Uitgeverij AnkhHermes's product category is Spiritual Book Publishing. Its primary akta.pro industry code is MPAJAHAH, Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age), with a secondary code of MPAJAAAL, Health, Wellness & Fitness Trade Publishing. Its NAICS code is 513130 and its SIC code is 2731.