Zhongshan Chongde Electric Co Ltd

Name

Zhongshan Chongde Electric Co Ltd

Legal name

中山市崇德电器实业有限公司

Website

https://anlabeier.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Instant Electric Water Heaters

NAICS

Major Household Appliance Manufacturing (33522)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro industry

PRIMARYCRACACAF

Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Home Appliance Retail (Major Appliances)

SECONDARYCRAOAFAJ

HVAC, Water Heaters & Indoor Air Quality Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Home, Furniture & Home Improvement Distribution

Keywords

• Instant electric water heaters
• Small kitchen water heaters
• Electric heating furnaces
• Electric water faucets
• Water heater accessories

Headquarters

HQ city

Zhongshan

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Water Heater Product Sales: Manufactures and sells instant electric water heaters, electric heating furnaces, small kitchen water heaters (小厨宝), electric water faucets, and accessories. Revenue is generated through direct sales of products via specialty stores, dealers, and e-commerce platforms (Tmall, Taobao).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Zhongshan Chongde Electric Co Ltd manufactures and sells instant electric water heaters, small kitchen water heaters (小厨宝), electric heating furnaces (电采暖炉), electric water faucets, and related accessories under the Anlabeier (安拉贝尔) brand. The company's products are designed for residential households and commercial/institutional building projects (schools, government units, residential complexes, sports venues), and are distributed through a nationwide network of specialty stores, dealers, and e-commerce platforms.

Product overview

Zhongshan Chongde Electric Co Ltd (中山市崇德电器实业有限公司), operating under the Anlabeier (安拉贝尔) brand, is a manufacturer specializing in instant electric water heaters and related products. The core product portfolio includes instant electric water heaters (HB款, AL-AP款, 贝尔/贝尔拉丝款, IF6款, 钢琴黑款), instant small kitchen water heaters (小苹果款, S55款), and electric heating furnaces (电采暖炉). Key technology includes patented honeycomb heating elements achieving 98.3% thermal efficiency, smart constant temperature control systems, and safety features including electric isolation walls. The company also produces accessories including magnetizers, control mainboards, hall switches, and electric isolation walls. Products range from basic models to premium variants with features like Bluetooth music playback, mirror-finish panels, and magnetic water filtration.

Differentiator

Problem solved

Functional benefit

Products and services

• Anlabeier Instant Electric Water Heater Series (HB, AL-AP, Bell/Bellras, IF6, Piano Black variants) Core product line of instant electric water heaters ranging from 5kW to 8kW power output. Various models offer features including AI smart chip constant temperature control, piano black finish, 98.3% thermal efficiency via patented honeycomb heating element, ultra-thin design (IF6 at ~4.5cm thickness), smart touch panels, Bluetooth music connectivity (A6 model), and adjustable power. Targeted at residential consumers for bathroom and whole-house hot water use.
• Anlabeier Instant Small Kitchen Water Heater (小苹果 and S55 models) Compact instant small kitchen water heaters (小厨宝) with 360-degree multi-angle installation, IPX4 waterproof rating, built-in electric isolation wall, smart constant temperature, and up to 5500W power. S55 model adds magnetic water activation, sterilization, and filtration functions. Targeted at residential kitchens for instant hot water at the sink.
• Anlabeier Electric Heating Furnace (电采暖炉)

Quantifiable outcome

• Thermal efficiency of 98.3%, 50-60% energy savings compared to traditional water heaters
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• International Distributors (Southeast Asia, Middle East, Europe)coreChannel Partner/ Reseller/ DistributorThe company has established distribution partnerships across Southeast Asia (Singapore, Vietnam, Korea, Australia), Middle East (India, Pakistan, Kyrgyzstan, Israel), and Europe (Germany, France, Italy, Brazil). Products carry international certifications including 3C, CB, EU CE, and Germany TUV enabling global market access.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Rheem Manufacturing: Rheem is a global water heating, HVAC and cooking appliances manufacturer. Comparable in electric and tankless water heater products, particularly in international markets where Chongde distributes via partners.
• A.O. Smith Corporation: A.O. Smith is a global water heating and treatment leader with strong presence in China. Comparable as electric water heater competitor, particularly in premium and energy-efficient segments.
• Midea Group: Midea is a broad-line Chinese appliance incumbent with significant water heater and small-appliance portfolios. Comparable category overlap, but at vastly larger scale and channel reach.
• Bosch Thermotechnology: Bosch Thermotechnology produces electric and gas water heating solutions globally. Comparable in instant electric water heater technology and international certification footprint.
• Ariston Group: Ariston is a multinational water heating specialist active in China and emerging markets. Comparable in instant electric water heaters and in cross-border distribution strategy.
• Haier Smart Home: Haier is a Chinese appliance giant with broad water heater and home heating product lines. Comparable as a multi-category competitor; Chongde competes in selected SKUs but Haier dwarfs on scale.

Direct peers

• Vanward Electric: Vanward (万家乐) is a long-established Chinese water heater and gas appliance specialist. Direct overlap with Chongde in instant electric water heaters and kitchen hot-water products for Chinese households.
• Stiebel Eltron: Stiebel Eltron is a German specialist in instant and tankless electric water heating, explicitly referenced in Chongde's German technology positioning. Direct competitor in instant electric technology.
• Macro (Shuaikang): Macro (帅康) is a Chinese kitchen and water heating appliance brand. Comparable in electric water heater and integrated kitchen hot-water offerings to Chongde's Anlabeier line.
• Vatti: Vatti (华帝) competes in kitchen water heaters, faucets and household heating appliances, overlapping directly with Chongde's small-kitchen-heater and electric-faucet product categories.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zhongshan-chongde-electric-co-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zhongshan Chongde Electric Co Ltd