Association Annaba Créative

What Association Annaba Créative does

Association Annaba Créative is a French non-profit association (association loi 1901) founded in 1997 by Hayat Harchi in Joué Lès Tours, France, after she returned from Egypt where she trained under masters Mahamoud Reda and Farida Fehmi. The organization delivers arts education centered on dance (oriental and classical), theater, and circus arts, anchored by a proprietary "conte dansé" (danced storytelling) methodology that fuses choreography, theatrical narrative, and intercultural content — its signature creation being "Hadda et les Lumières d'Orient." Operations are organized around three program pillars: Education & Culture (the school-time "Auteur à comédien-danseur" program with the French National Education since 2003, the Erasmus+ project "Danse et culture, chemin vers la réussite" 2017–2020 with Italian, Portuguese, and French schools, the out-of-school "Regards sur le monde" program for children aged 4–13, and "Valorisation du geste professionnel" for professional high schools); Social & Professional Insertion ("Femmes en action" and sub-programs targeting women aged 16+, with 32 of 48 participants reported returning to employment); and Disability ("Handicap Créa'Danse" for children, adolescents, and adults with disabilities). A flagship annual "Métissage" event convenes all beneficiaries. The association produces live spectacles performed at venues including Espace Malraux (Joué-lès-Tours), Institut du Monde Arabe (Paris), and Centre des Congrès du Vinci (Tours), and runs year-round art courses and workshops in the Tours metropolitan area accessible to people with disabilities.

The business model is grant- and sponsorship-funded rather than transactional. Cumulative impact since 1997 includes 600+ art-course students, 2,816+ school-program students, 1,075 "Regards sur le monde" children, 342 disability beneficiaries, 850 professional-lycée students, 400+ Erasmus+ students, and 28,000+ audience members across 18 spectacles. Funding derives from a diversified mix of public bodies (Erasmus+/EU, DRAC Centre-Val de Loire, Conseil Régional, Direction de la Cohésion Sociale, Tours Métropole, Ville de Tours, Ville de Joué Lès Tours) and at least nine corporate foundations (Fondation Vinci, Bouygues Télécom, HSBC, SNCF, La Poste, Crédit Mutuel pour la lecture, KIABI, AG2R La Mondiale, Terre Plurielle, Eurovia). Pricing is not publicly disclosed; a contact form is used for inquiries. The association holds official French "agréments" (educational association complementary to public education; youth and popular education) and departmental/European labels (European Year 2008 Intercultural Dialogue; European Year 2010 Anti-Poverty). It operates without venture or private equity ownership and is governed under French association law by its founder and presumably a board of directors. Distribution is direct and regional (Centre-Val de Loire), with awareness generated through organic Facebook and YouTube channels and partner-network referrals.

Name

Association Annaba Créative

Legal name

Association Annaba

Website

https://annaba-creative.eu

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Association Annaba Créative is a French non-profit founded in 1997 that delivers arts education (dance, theater, circus) and social/professional insertion programs for children, women, and people with disabilities in the Tours metropolitan area, using a signature "conte dansé" methodology developed by founder Hayat Harchi.

Ownership category

akta.pro rank

Product category

Arts and Cultural Education

NAICS

Fine Arts Schools (61161), Dance Companies (71112), Dance Companies (711120), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG), Arts Education & Community Arts Programs (BPAGAHAC), Cultural Centers & Community Cultural Organizations (BPAGAHAD), Cultural Festivals & Events Organizations (BPAGAHAG), Indigenous, Ethnic & Folk Arts/Heritage Organizations (BPAGAHAI)

Keywords

• Arts education
• Cultural programs
• Dance instruction
• Social integration
• Disability inclusion

Headquarters

HQ city

Joué Lès Tours

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Distribution channels3 records

Marketing channels4 records

Core offering

Association Annaba Créative is a French non-profit association that delivers arts education and cultural programs centered on Oriental and classical dance, theater, and circus arts. It runs intergenerational courses, school-based programs aimed at preventing dropout, social and professional reintegration programs for women, and disability-inclusion programs, all anchored in a proprietary 'conte dansé' (danced storytelling) methodology.

Product overview

Association Annaba Créative operates as a unified cultural and educational organization offering artistic training and cultural programs. The core offerings include dance courses (Cours de danse), artistic teaching (Enseignement artistique et culturel), and live performances (Spectacles). The organization runs three main program pillars: Education & Culture (including Erasmus+ project 'Danse et culture, chemin vers la réussite', danced storytelling 'Conte dansé', 'Regards sur le monde', and professional gesture valorization), Social & Professional Insertion (including 'Femmes en action' with '3 semaines pour se convaincre' and 'Alph'Art'), and Disability programs (Handicap Créa'Danse). An annual 'Métissage' event brings all beneficiaries together. The programs are interconnected through shared artistic practices and the 'conte dansé' (danced storytelling) methodology developed by founder Hayat Harchi.

Differentiator

Problem solved

Functional benefit

Products and services

• Cours de danse Regular dance courses offered to children (from age 3) and adults in an inter-generational setting, covering Oriental dance, dance-theater, and private lessons. All courses are accessible to people with disabilities and taught by professional artists.
• Enseignement artistique et culturel Artistic and cultural teaching covering Oriental dance, classical dance, circus, and theater, delivered by professional artists in an inter-generational spirit across the Tours metropolitan area.
• Danse et culture, chemin vers la réussite European Erasmus+ education project (2017-2020) targeting elementary to middle school students to reduce school dropout and improve communication between students, teachers, and families, involving French, Italian, and Portuguese schools.
• Auteur à comédien-danseur (Conte dansé) School-time program partnering with National Education since 2003, using danced storytelling (conte dansé) to prevent school dropout and illiteracy from kindergarten through high school.
• Regards sur le monde Out-of-school cultural program for children ages 4-13, lasting one week with 80 children, promoting cultural access for disadvantaged populations through live performance arts including writing, creativity, dance, theater, music, sets and costumes.
• Valorisation du geste professionnel School-time program for professional high schools in Indre-et-Loire, lasting 2 years per session, aiming to valorize professional gestures through educational, artistic, and cultural action, creating the artistic event 'Hadda et les Lumiéres d'Orient'.
• Femmes en action Social and professional integration program for women aged 16+, helping women distant from employment create professional projects, acting as a relay between culture and social/professional integration.
• 3 semaines pour se convaincre Part of the Femmes en action program, providing a 3-week intensive program to help women build professional confidence.
• Handicap Créa'Danse Artistic and cultural program for children, adolescents, and adults with disabilities, promoting exchange with the artistic and cultural world, personal fulfillment, and social integration through artistic practices.
• Métissage Annual cultural event held for 10 years where all program beneficiaries from education, culture, and disability sectors present their creations, fostering social links and intercultural dialogue.
• Spectacles Live performance productions including 'Hadda et les lumiéres d'Orient', 'Mirel au pays du soleil', 'La belle époque', 'Conserva'Danses', and 'Shana, la petite gitane', performed at venues including Institut du Monde Arabe in Paris, Espace Malraux, and Centre des Congrés du Vinci in Tours.

Quantifiable outcome

• 32 women returned to employment out of 48 participants
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

20 partnerships are on record, tiered flagship, core and minor.

• Erasmus+ / European UnionflagshipStrategic or Co-development PartnerEuropean funding program partner for education and training projects including 'Danse et culture, chemin vers la réussite' (2017-2020) European project with Italian, Portuguese, and French schools
• DRAC Centre Val de LoirecoreStrategic or Co-development PartnerRegional Direction of Cultural Affairs - cultural policy partner supporting artistic and cultural programs in Centre-Val de Loire region
• Direction de la cohésion socialecoreStrategic or Co-development PartnerSocial cohesion policy partner supporting social and professional insertion programs
• Conseil Régional Centre Val de LoirecoreStrategic or Co-development PartnerRegional council providing institutional support and funding for regional development and cultural programs
• Tours Métropole Val de LoirecoreStrategic or Co-development PartnerMetropolitan authority partner for local development and community programs in Tours metropolitan area
• Ville de TourscoreStrategic or Co-development PartnerCity of Tours providing local support and venue access for performances and programs
• Ville de Joué Les TourscoreStrategic or Co-development PartnerHost city providing headquarters location at Maison des Associations and local support
• Fondation Vinci pour la citéminorGTM or Marketing PartnerCorporate foundation supporting social and educational projects through financial sponsorship
• Fondation Bouygues TélécomminorGTM or Marketing PartnerCorporate foundation supporting social projects through financial contributions
• Fondation Terre PlurielleminorGTM or Marketing PartnerSodexo group foundation supporting social and solidarity initiatives
• Fondation du Crédit Mutuel pour la lectureminorGTM or Marketing PartnerFoundation supporting reading and cultural literacy programs
• Fondation SNCFminorGTM or Marketing PartnerCorporate foundation supporting cultural and educational initiatives
• Fondation HSBCminorGTM or Marketing PartnerCorporate foundation supporting education and cultural programs
• Fondation d'entreprise La PosteminorGTM or Marketing PartnerCorporate foundation supporting social and cultural projects
• Fondation KIABIminorGTM or Marketing PartnerFashion retailer foundation supporting social initiatives
• EuroviaminorGTM or Marketing PartnerInfrastructure company providing corporate sponsorship for social programs
• AG2R La MondialeminorGTM or Marketing PartnerInsurance group supporting social and solidarity initiatives
• ADAPEI d'Indre-et-LoirecoreStrategic or Co-development PartnerAssociation for parents and friends of people with intellectual disabilities - partner for disability programs Créa'Danse
• Pôle Santé mentale 'La Confluence'coreStrategic or Co-development PartnerMental health center partner for disability and social integration programs
• Maison de l'Europe de TourscoreStrategic or Co-development PartnerEuropean House of Tours supporting European projects and intercultural dialogue programs

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Compagnie Käfig (Mourad Merzouki): French hip-hop/contemporary dance company with a strong social-impact and cultural-diversity mission, regularly partnering with schools and disadvantaged communities — comparable in combining high-level artistic direction with social-insertion outcomes.
• Compagnie Daruma (Lyon): Smaller French dance company combining contemporary creation with participatory workshops for schools, hospitals, and social structures — closely comparable in blending professional artistic work with intensive social-outreach programming.
• Compagnie Yvann Alexandre: Emerging-generation French choreographic company producing performances alongside significant educational and community-engagement work — directly comparable in profile (mid-size company, transmission work, public funding dependence).
• Centre Chorégraphique National d'Orléans: National choreographic center in the same Centre-Val de Loire region, offering both professional dance creation and community/educational outreach — directly comparable in mission, geography, and blended creation-plus-transmission model.
• Compagnie Maguy Marin: Established French contemporary dance company that combines stage productions with sustained educational and community programs, supported by French state and regional funding — directly comparable structure of creation + transmission + public financing.

Broad incumbents

• Centre National de la Danse (CND): France's national resource center for dance, providing training, documentation, and programming across all dance genres — comparable as the broader institutional ecosystem in which Association Annaba operates, though it is a national resource rather than a regional educator.
• Fédération Française de Danse: National federation representing dance schools, teachers, and practitioners across all disciplines including oriental dance — comparable as the umbrella body in which Annaba's teaching activities sit, though the federation is a regulatory/development body rather than an operator.
• La Maison de la Danse (Lyon): Major French dance presenting venue and educational organization combining ticketed performances with school and community outreach — comparable in the dual performance-plus-education model and reliance on public-private partnership funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOrxgdelwS1fNWibmVYBU1A
• Facebookfacebook.com/annaba.cie
• LinkedInlinkedin.com/company/ass-annaba-creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association Annaba Créative