What Fireangel Safety Technology Group does

Fireangel Safety Technology Group is a UK-based designer, manufacturer, and supplier of residential fire and carbon monoxide (CO) detection products, headquartered in Coventry and operating since 2000. The company serves two primary customer segments: individual homeowners through its direct e-commerce site (fireangel.co.uk), and trade professionals and housing associations through a dedicated Trade portal. Its product portfolio centers on optical smoke alarms (10-year sealed-battery and replaceable-battery variants), kitchen heat alarms, and BSI Kitemark-approved CO alarms, supplemented by the FireAngel Pro Connected line of wirelessly-networked alarms designed for professional installation. Core technology comprises proprietary optical smoke sensing and advanced CO sensing electronics; the connected range enables wireless interconnection and remote monitoring for trade and housing-association deployments.

Revenue is generated through one-time hardware purchases priced between £15 and £29 per unit, with no subscription or recurring component. The go-to-market is a hybrid of direct-to-consumer e-commerce for individual buyers and direct trade sales for housing associations and installers, supported by organic social (Instagram, Facebook, LinkedIn), content/blog marketing, email newsletters, and industry exhibitions such as The Fire Safety Event 2026. Distribution is UK-only. The company is publicly listed on the London Stock Exchange (ticker: FA) and holds BSI Kitemark certifications on its CO product line; disclosed financials show persistent negative operating income and net income across 2019-2023, indicating ongoing margin pressure alongside continued product and channel investment.

Name

Fireangel Safety Technology Group

Legal name

Fireangel Safety Technology

Website

https://fireangeltech.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Fireangel Safety Technology Group is a UK-based manufacturer and supplier of residential fire and carbon monoxide detection products, serving individual homeowners via direct e-commerce and trade professionals and housing associations via a dedicated trade channel.

Ownership category

akta.pro rank

Product category

Home Fire & Carbon Monoxide Safety Products

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Electric Housewares & Fans (3634)

akta.pro primary industry

Smoke Alarm Systems (Battery, Hardwired & Interconnected) (HSAHAFAA)

akta.pro secondary industries

Combination Smoke/CO Alarm Systems (HSAHAFAC), Ancillary Fire Safety Devices & Integration (Audible/Visual Alarms, Strobes, Sirens) (HSAHAFAL), Commercial Fire & CO Detection Systems (Small Business/Light Commercial) (HSAHAFAI)

Keywords

• Smoke alarm products
• Carbon monoxide detectors
• Home fire safety
• Heat alarm systems
• Connected safety alarms

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales: Sale of fire safety products including smoke alarms, heat alarms, and carbon monoxide alarms. Products are sold as one-time purchases with various battery configurations (sealed 10-year lifetime batteries or replaceable batteries).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

FireAngel Safety Technology Group manufactures and supplies home fire and carbon monoxide safety products. Its portfolio includes optical smoke alarms (with 10-year sealed or replaceable batteries), kitchen heat alarms, carbon monoxide alarms, and the FireAngel Pro Connected range of interlinked/connected alarm systems. Products are sold directly to homeowners via the company website and through a dedicated Trade channel serving professional installers and housing associations in the United Kingdom.

Product overview

FireAngel Safety Technology Group offers a unified portfolio of home safety products centered on fire and carbon monoxide detection. The product range includes smoke alarms (optical sensors with 10-year sealed batteries or replaceable battery options), heat alarms for kitchen environments, and carbon monoxide alarms. The company serves both homeowners and trade professionals through distinct product lines, with connected versions like FireAngel Pro Connected designed for trade and housing association use. Products are sold through e-commerce directly to consumers and through trade channels.

Differentiator

Problem solved

Functional benefit

Products and services

• FA6611-R Smoke Alarm

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Netatmo (Legrand): Legrand-owned smart home brand offering a connected carbon monoxide detector with smart-home ecosystem integration. An emerging player competing in the smart CO alarm segment that overlaps with FireAngel's connected CO line.
• Cavius: Danish-origin premium design-led smoke alarm brand with a connected/IoT range. Direct competitor in the stylish, small-form-factor segment of the consumer market that increasingly differentiates from mainstream boxed commodity alarms.
• Google Nest (Protect): Google's smart smoke and CO alarm (Nest Protect) competes in the connected-residential-safety category and pressures FireAngel's Pro Connected value proposition on smart features, app integration, and brand cachet in the consumer segment.

Direct peers

• Kidde: US-headquartered (now part of Carrier) global leader in residential smoke, CO, and combination alarms. Most direct competitor in product category and a major presence in UK retail and trade channels for fire/CO safety.
• First Alert / BRK Electronics: Long-established US smoke and CO alarm manufacturer (First Alert brand) with extensive retail and trade distribution. A leading comparable for product range, battery-life propositions, and trade-channel positioning that FireAngel competes against in the UK.
• Ei Electronics: Ireland-based specialist manufacturer of residential smoke and carbon monoxide alarms. Closest comparable to FireAngel in product range (smoke/CO/heat alarms), channel mix (trade + consumer), and target geography (UK & Ireland), and competes directly in trade and housing-association tenders.

Broad incumbents

• Resideo (Honeywell Home): Spun out of Honeywell, Resideo manufactures residential safety products including smoke/CO alarms alongside thermostats and whole-home security. A broader incumbent whose connected safety portfolio partially overlaps with FireAngel's Pro Connected line.

Regional players

• Hekatron Brandschutz: Germany-based specialist in residential and commercial smoke alarm systems, particularly strong in the German market. A useful European comparable for product mix (10-year battery, certified alarms) and housing-association channel strategy that could inform FireAngel's potential EU expansion.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FireAngelSafety
• LinkedInuk.linkedin.com/company/fireangeltech
• Instagraminstagram.com/fireangelsafety

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fireangel Safety Technology Group