Anora Agency

What Anora Agency does

Anora Agency Sdn Bhd is a Malaysian insurance intermediary founded in 2009 and headquartered in Puchong, Selangor. Operating as an authorized general and life insurance agent, the company distributes a multi-line insurance portfolio with principal underwriting partner Allianz General Insurance Company (Malaysia) Berhad, alongside other carriers. Anora serves both individual consumers and corporate clients across motor, home, travel, personal accident, marine, engineering, trade credit, employee benefits, and life/medical/critical illness coverage, with strategic differentiation concentrated in the solar photovoltaic insurance segment.

The company's flagship product is SolarPro™, launched in October 2018 as Malaysia's first Special All Risk Solar Photovoltaic Insurance, covering loss or damage to solar PV systems from malicious damage, theft, lightning, fire, and natural disasters, with income protection for Feed-in Tariff (FiT), Net Energy Metering (NEM), and Self-Consumption (Self-Co) scheme holders during system downtime. Anora also offers Smart Home Cover, a modular home insurance product combining HouseOwner, HouseHolder, Mortgage Loan Installment Protection, HomeFix, and Landlord Insurance components. In 2021, the company integrated Envision Digital's EnOS AIoT platform for predictive analytics and asset monitoring as an enhancement to SolarPro.

Anora generates revenue through insurance commissions on policies placed with Allianz and other insurers, with distribution executed via direct agent sales, website quote requests, WhatsApp and live chat, partner referrals, and the buySolar marketplace operated by OpenSys Technologies. The go-to-market combines sales-led engagement with channel partnerships across Malaysia's solar PV ecosystem, including EPCCs Solarvest and Pekat Solar, government financier Malaysia Debt Ventures Berhad, and industry bodies SEDA and MPIA. The company operates with approximately 5-6 employees from a single headquarters and serves exclusively the Malaysian market.

Name

Anora Agency

Legal name

Anora Agency Sdn Bhd

Website

https://anoraagency.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Anora Agency is a Malaysian insurance intermediary founded in 2009 that distributes multi-line insurance products with Allianz, specializing in SolarPro™, Malaysia's first comprehensive solar photovoltaic insurance, to residential, commercial, and industrial customers across the solar and broader insurance value chain.

Ownership category

akta.pro rank

Product category

Insurance Agency / Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Individual Health Insurance Administration (TPA/ASO) (FSAIAEAK)

akta.pro secondary industry

Ancillary Benefits TPA (Dental/Vision/Life/Accident/Critical Illness) (HLAEALAN)

Keywords

• Insurance agency services
• Solar PV insurance
• Home insurance
• Commercial insurance
• Motor insurance

Headquarters

HQ city

Puchong

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Insurance Commission: As a general and life insurance intermediary authorized to solicit insurance business, collect premiums and issue cover notes on behalf of insurance companies, Anora earns commission from insurance products sold. Primary insurance partner is Allianz General Insurance Company (Malaysia) Berhad.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Anora Agency is a Malaysian insurance intermediary that solicits, sells, and services personal and commercial insurance policies on behalf of insurance companies (primarily Allianz General Insurance Company Malaysia Berhad). Its flagship offering is SolarPro™, Malaysia's first Special All Risk Solar Photovoltaic (PV) Insurance covering damage, theft, natural disasters, and loss of income during system downtime. The agency also distributes home, motor, travel, marine, engineering, trade credit, employee benefits, liability, and life/medical/critical illness insurance.

Differentiator

Problem solved

Functional benefit

Brands

• SolarPro: SolarPro™ is the pioneering solar PV insurance product offering all-risk protection for solar photovoltaic systems. It covers loss or damage to solar PV systems, loss of income or savings due to system downtime, and is exclusively distributed by Anora with Allianz General as the principal insurer. Available for residential, commercial and industrial solar PV owners.

Products and services

• SolarPro™ Solar PV Insurance Special All Risk Solar Photovoltaic Insurance exclusively distributed by Anora Agency underwritten by Allianz General, covering loss or damage to solar PV systems (malicious damage, theft, lightning, fire, natural disasters) and providing income protection for loss of FiT, NEM, or Self-Co savings during system downtime. Available for residential, commercial, and industrial solar PV owners in Malaysia.
• Smart Home Cover (Home Insurance)

Quantifiable outcome

• Home insurance premium savings of up to 30%
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Envision Digital International Pte LtdcoreStrategic or Co-development Partner · 11 June 2021MoU signed with Anora and Allianz General to offer comprehensive protection and state-of-the-art digital monitoring services for solar PV assets in Malaysia. Envision Digital's EnOS platform manages over 200 gigawatts of energy assets globally and will provide advanced analytics for risk management and future SolarPro product development.
• OpenSys Technologies Sdn BhdminorChannel Partner/ Reseller/ Distributor · 7 December 2020Agreement to offer SolarPro insurance products on buySolar platform - Malaysia's first one-stop online platform for solar PV installation services covering online application, cost estimation, financing, and after-sales service.
• Solarvest Energy Sdn BhdminorChannel Partner/ Reseller/ Distributor · 14 July 2020Workman Compensation cover provided for Solarvest as EPC contractor for Tesco Malaysia's largest solar PPA project. Premier partner for SolarPro distribution.
• Malaysia Debt Ventures Berhad (MDV)coreStrategic or Co-development Partner · 9 January 2020MoU where Anora serves as fulfilment partner to MDV's solar PV financing customers, converting them to SolarPro insurance. MDV is Malaysia's premier financier of Green Technology projects with RM681 million funded in the sector.
• Pekat Solar Sdn BhdcoreStrategic or Co-development Partner · 6 December 2019Tripartite MoU with Allianz General and Anora to promote solar energy as nation's primary energy source. Pekat Solar's business, assets and projects protected by SolarPro insurance. Pekat Solar is ISO 50001:2011 certified and SEDA recognized PV provider.
• Solarvest Holdings BhdcoreStrategic or Co-development Partner · 19 September 2019MoU for protecting Solarvest's business, assets and projects with insurance solutions including SolarPro All Risk Insurance. Solarvest is Malaysia's leading solar EPCC provider and ACE Market listed company. Anora provides comprehensive coverage for Solarvest's solar projects and customers.
• Allianz General Insurance Company (Malaysia) BerhadcoreStrategic or Co-development Partner · 17 October 2018Principal insurer for SolarPro and other insurance products distributed by Anora. Long-standing partnership with Anora as their agency partner. Allianz is part of Allianz Group Munich which has committed to 100% renewable electricity by 2023.
• Malaysian Photovoltaic Industry Association (MPIA)coreStrategic or Co-development Partner · 17 October 2018Collaboration partner in developing SolarPro - Malaysia's first solar PV insurance. MPIA represents the photovoltaic industry and has been instrumental in industry advocacy and the MPIA Solar Roadshow where Anora participates as Gold Sponsor.
• Sustainable Energy Development Authority (SEDA) MalaysiacoreStrategic or Co-development Partner · 17 October 2018Government statutory body that witnessed the launch of SolarPro and supported its development. SEDA implements Malaysia's renewable energy policies including feed-in tariff (FiT) scheme for solar PV owners.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Allianz Malaysia: Anora's principal underwriting partner and one of Malaysia's largest general insurers; competes indirectly through its own direct agency network and bancassurance distribution.
• MSIG Malaysia: Established Malaysian general insurer with agency distribution across personal and commercial lines; comparable multi-line intermediation business.
• Tune Insurance Malaysia: Malaysian general insurer with agent and digital distribution across motor, travel, and personal lines; comparable distribution model to Anora.
• Etiqa Insurance & Takaful: Major Malaysian life and general insurer/agency; broader portfolio includes personal and commercial lines distributed via agents, comparable to Anora's bundled offering.

Direct peers

• Willis Towers Watson (WTW): Global insurance and reinsurance broker active in Malaysia; closely aligned with Anora's intermediation model across personal and commercial lines.
• Marsh: World's largest insurance broker operating across Southeast Asia including Malaysia; comparable as an intermediation-led agency placing complex commercial and specialty risks.
• Howden: Independent global insurance broker with growing Asia footprint; comparable intermediation model focused on specialty and commercial lines.
• Lockton: World's largest independent insurance brokerage with Asia-Pacific operations; comparable broker-led placement model across commercial and specialty risks.
• Aon: Global insurance broker with established Malaysian presence, offering intermediation across commercial and personal lines including specialty coverages; directly comparable insurance-agency business model to Anora.

Emerging players

• Cover Genius: Tech-enabled insurance distribution platform building embedded insurance products globally; comparable as a digital-first insurance intermediary targeting specialized risk products.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/anoraagency
• LinkedInlinkedin.com/company/anoraagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anora Agency