Anorak Agency

What Anorak Agency does

Anorak Agency is a boutique creative design agency specialising in branding for the culinary (food and beverage) and property sectors. The company operates from Newport Pagnell, Milton Keynes, UK, under the legal entity The Printshop MK Ltd, and has been operating since 2015 with a team of five, including Creative Director Daniel Merner and two named graphic designers. The agency delivers end-to-end creative services organised into three core divisions: Design Services (branding, packaging, printed materials, signage, menus, and visual identity systems), Digital Services (websites, social media content, digital advertising, and film/video production), and Print Services delivered through a strategic partnership with The Printshop MK, which provides in-house production capability.

The agency's technology stack comprises industry-standard creative software applied to branding, digital design, and print production workflows; no proprietary technology platform or AI-specific capabilities are evidenced. Service delivery follows a project-based professional services model, with revenue generated from branding engagements, logo design, brand identity systems, menu and signage design, packaging, websites, and marketing materials. Pricing is not publicly disclosed and is scoped per-project based on client requirements.

Commercial activity is sales-led and direct, with client acquisition primarily through the agency website contact form, brief submissions covering sector and project description, and referrals. The agency serves a heterogeneous client mix spanning SMBs (independent restaurants, small estate agents, community organisations) and enterprise accounts (national chains like Auntie Anne's, multi-site hospitality groups like Beyond Pubs). Geographic focus is the United Kingdom, with occasional international exposure through clients expanding overseas. Distribution is regional and direct, with no third-party channel partners or reseller network.

Name

Anorak Agency

Legal name

The Printshop MK Ltd

Website

https://anorak.agency

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Anorak Agency is a UK-based boutique creative design agency specialising in branding, digital, and print services for the food & beverage and property sectors, serving a mix of SMB and enterprise clients through project-based engagements from its Milton Keynes office.

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Graphic Design Services (54143), Advertising Agencies (541810)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Brand identity design
• Creative design services
• Packaging design
• Website design
• Culinary branding

Headquarters

HQ city

Newport Pagnell, Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Design Services: Project-based professional services revenue from branding, logo design, brand identity, digital design, print design, website design, and marketing material creation. Services delivered across culinary, property, and other sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Anorak Agency is a UK creative design agency that sells project-based branding, digital, and print design services. Its core work covers brand identity development (logos, colour palettes, typography, brand guidelines), packaging, menus, signage, business stationery, marketing materials, social media assets, and website design and build. It operates an integrated Design, Digital, and Print service model, with in-house print production enabled by a strategic partnership with The Printshop MK, and focuses on the food & beverage and property sectors.

Product overview

Anorak Agency is a creative design agency specializing in culinary (food & beverage) and property branding. The company operates as a unified service offering organized into three core divisions: Design Services (branding, packaging, printed materials), Digital Services (websites, social media, film), and Print Services (through their in-house partnership with The Printshop MK). Their service portfolio encompasses brand identity development, logo design, color palette and typography systems, menu design, signage design, packaging, business stationery, marketing materials, social media assets, and web design and development. The agency positions itself as leaders in both the food & beverage and property sectors, offering end-to-end creative services from concept through final print production.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Design
• Website Design and Build
• Packaging Design
• Menu Design
• Signage Design
• Social Media Asset Design
• Print Production (The Printshop MK)
• Marketing Collateral Design

Quantifiable outcome

• Kobe Steakhouse successfully expanded to additional locations including London following brand identity development
• +2 more outcomes

Named customers26 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Printshop MKcoreStrategic or Co-development PartnerThe Printshop MK is a key strategic partner enabling Anorak Agency to handle design projects seamlessly from concept through to final print production in-house. This partnership provides end-to-end branding solutions with unbeatable quality control and efficiency, as the agency can manage the entire creative-to-production workflow without external dependencies.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Studio Output: UK-based independent design studio delivering brand identity, motion, and digital design for clients in hospitality and consumer sectors. Comparable to Anorak Agency as a similarly sized creative agency serving comparable client verticals.
• Carter Wong: London-based independent brand and design consultancy with multi-sector brand identity and packaging expertise. Comparable to Anorak Agency in service offering (branding, packaging, digital) and independent agency positioning.
• Pearlfisher: London-based independent brand design agency with deep food and beverage specialisation, working with brands like Whole Earth, Johnnie Walker, and Beck's. Directly comparable to Anorak Agency's culinary branding focus and project-based identity work.
• Together Design: Independent UK creative and brand design studio with a similar sized team and broad client mix across food, property, and lifestyle sectors. Comparable to Anorak Agency as a similarly scaled UK independent design agency serving SMB and mid-market clients.
• Robot Food: Leeds and London-based creative agency specialising in food and beverage branding with clients including Pret, Bel Group, and Mentos. Highly comparable to Anorak Agency given the shared F&B vertical focus and brand identity core offering.
• Bulletproof: London-based creative agency with strong food and beverage, hospitality, and consumer brand credentials (clients include Fever-Tree, Pizza Hut, and Costa). Comparable to Anorak Agency across target sectors, service mix, and enterprise engagement model.
• Bunch: Independent creative agency offering branding, digital, and design services to consumer and hospitality clients. Comparable to Anorak Agency in service scope and SMB-to-mid-market client mix.
• Wildish & Co: UK-based independent branding studio focused on brand identity, packaging, and digital design for food, drink, and lifestyle clients. Closely comparable to Anorak Agency's culinary vertical focus and boutique agency profile.

Broad incumbents

• Pentagram: Largest independent design partnership globally with deep expertise in branding, identity, and packaging across all sectors. Comparable to Anorak Agency in core design discipline but operates as a broad incumbent at significantly larger scale and enterprise tier.
• Dentsu Creative: Global creative network offering brand identity, advertising, and integrated marketing services at enterprise scale. Comparable to Anorak Agency in branding capability but as a broad incumbent serving multinational clients rather than regional SMBs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/anorakagency
• LinkedInlinkedin.com/company/anorakagencyuk
• Instagraminstagram.com/anorak.agency
• Xx.com/anorakagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anorak Agency