Antamatic - SIR Srl

What Antamatic - SIR Srl does

Antamatic is an Italian manufacturer of electric motorization and automation systems for residential and commercial building fixtures, operating as a brand of SIR Srl within the Amer Group industrial conglomerate (founded 1974, ~550 employees, 10 integrated companies). Founded in 1994, the company designs and produces gearmotors, control electronics, and mechanical transmission systems for shutters (scuri), slat shutters (persiane), interior sliding doors, and lift-and-slide windows/doors, with all products manufactured in Italy across Amer Group's 40,000 sqm of facilities. The product portfolio includes the Serie 4 (4th-generation shutter automation kit), ARCO (patented Vicenza-style shutter system), R-200 (heavy door automation up to 300kg), MIAMI (marine-environment resistant), and lift-and-slide systems capable of moving doors up to 1,000 kg, all tested for 100,000 work cycles before market release.

The company's core differentiators are 3 patents for Vicenza-style shutter motorization, irreversible gearmotors for security, anti-crushing safety systems, and complete coverage of all shading/door automation categories from a single European manufacturer. Revenue is generated through hardware sales of ready-to-install automation kits plus custom engineering services for architectural projects, with premium B2B pricing for the design-conscious Italian restoration and modern architecture markets. The go-to-market model is exclusively through a certified partner network: free Partner affiliation for installers, glaziers, and electricians, plus an invite-only Premium Partner tier offering first-installation support, installation validation, and warranty extensions. This channel model enables Antamatic to leverage Amer Group's 60-country distribution footprint and 3 international distribution centers (North America, India, China) without the overhead of direct sales operations. Antamatic's stated customer base is residential homeowners, architects, window/fixture manufacturers, and accessibility/healthcare projects, with named showcase customers including Palladio SpA, De Rosso, Barbiero & Minotti, Colfert, and Diamond Tree/3ndy Studio. The company has 7 direct employees at the Antamatic brand level, with strategic support drawn from Amer Group's 5 R&D departments.

Name

Antamatic - SIR Srl

Legal name

Antamatic Sir S.r.l.

Website

https://antamatic.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Antamatic is an Italian manufacturer of electric automation systems for shutters, slat shutters, interior sliding doors, and lift-and-slide windows. Operating as a brand of SIR Srl within Amer Group, the company distributes exclusively through a certified partner network across 60 countries, targeting residential homeowners, architects, and accessibility projects.

Ownership category

akta.pro rank

Product category

Home Automation Hardware

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Motorized Shades, Blinds & Curtain Automation (HSAHADAD)

akta.pro secondary industry

Whole-Home Automation System Design & Programming (HSAHADAA)

Keywords

• Window automation systems
• Shutter motorization kits
• Home automation hardware
• Sliding door actuators
• Building automation products

Headquarters

HQ city

Valdagno

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Automation Kit Sales: Sale of motorization kits for shutters, slat shutters, interior doors, and lift-and-slide windows. Products sold as ready-to-install kits containing all necessary components (electronics, traction parts, transmission belts). Both standard and custom solutions available.
2. Partner Program Subscriptions: Partner affiliation is free, but Premium Partner tier offers extended services including first installation support, installation validation, and warranty extensions that generate additional service revenue.
3. Custom Solution Engineering: Co-design and custom automation solutions developed for specific architectural projects, leveraging Amer Group R&D capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Antamatic designs and manufactures ready-to-install automation kits for shutters, slat shutters, interior sliding doors, and lift-and-slide windows for residential and commercial buildings. Products are sold as complete kits containing gearmotors, control electronics, and mechanical transmission systems, available in both standard and custom configurations. Solutions are compatible with major third-party home automation systems and are designed for installation without masonry work in existing buildings.

Product overview

Antamatic is a brand of Sir Srl, part of Amer Group, offering a complete range of home automation systems for windows and doors. The product portfolio centers on automation kits for shutters (scuri), slat shutters (persiane), interior sliding doors, and lift-and-slide windows. Core products include Serie 4 (4th generation shutter kit), ARCO (patented Vicenza-style system), R-200 (heavy door automation), MIAMI (external sliding shutters), and BOSTON (internal wall sliding shutters). Products are available as ready-to-use kits or customized solutions, all compatible with third-party home automation (domotics) systems. The company also offers remote controls and detector accessories. All solutions are designed and manufactured in Italy within Amer Group factories.

Differentiator

Problem solved

Functional benefit

Products and services

• Serie 4 4th generation automation kit for hinged shutters (scuri) featuring 4 installation variants, maintenance-free steel gearmotors with integrated encoders for precise positioning, soft-close functionality before final stop, compact design with minimal visual impact, and compatibility with major home automation systems. Designed for both modern architecture and restoration projects.
• ARCO Patented motorization system for Vicenza-style shutters (traditional Venetian 4-door folding shutters), featuring a maintenance-free gearless gearmotor in steel integrated into the window reveal with an invisible external appearance. Considered the reference standard for conservative restoration projects.
• R-200 Heavy Door Automation Heavy duty automation kit for doors and retractable grills up to 300 kg, featuring irreversible gearmotor, toothed belt with steel or Kevlar strands, anti-crushing safety system, and metal construction that prevents external forcing.
• MIAMI External Sliding Shutter Automation Automation kit for external sliding slat shutters with valance, featuring pulley and toothed belt with Kevlar core for daily use without maintenance, high IP protection ratings, and salt mist resistance for coastal environments.
• Hinged Door Automation (Ante a battente) Automation systems for hinged shutters including built-in installations in architrave or window abutment for minimum visual impact, and visible/close-behind solutions for existing installations without masonry work. Three product lines cover hinged shutter automation requirements.
• Slat Shutter Automation (Persiane) Electric automation for slat shutters fitted on sliding rails, with electronic control for automatic movement and self-programming of end stops. Available in retractable, recessed, or embedded configurations for various materials and thicknesses.
• Interior Sliding Door Automation Fully retractable automation for interior sliding doors up to 80 kg in wood, glass, or other materials. Self-configuring electronic board with push-button startup, manual operation possible during power outage.
• Lift-and-Slide Window Automation Motorization systems for sliding and lift-and-slide doors and windows moving up to 1000 kg silently and smoothly, featuring retractable solutions compatible with various profiles and installation types. Decreases crushing risk and suitable for people with limited mobility.
• CORTINA Motorized Lift-and-Slide System Motorized lift-and-slide system designed for integration into thinner wood profiles, featuring invisible motorization that reduces barriers between interior and exterior spaces.
• Accessories (Remote Controls and Sensors) Remote controls (2-channel mini transmitters) and detector accessories including built-in support HA-14 for 3H-IR14 sensors, used to operate Antamatic automation systems.
• Custom Automation Solutions Co-design and custom automation solutions developed for specific architectural projects, leveraging Amer Group R&D capabilities across mechanics, electronics, and mechatronics.

Quantifiable outcome

• 100,000 work cycles tested per automation before market release
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• ColfertcoreChannel Partner/ Reseller/ Distributor · 1 April 2026Colfert is a Premium Partner of Antamatic that organized the YED 2026 exhibition. They provided impeccable organization for the event where Antamatic showcased their automation solutions. This partnership demonstrates the collaborative 'teamwork' approach between Antamatic and its partners.
• Barbiero & MinotticoreChannel Partner/ Reseller/ Distributor · 1 June 2019Barbiero & Minotti is a Premium Partner that organized an OPEN DAY event to present the new CORTINA motorized lift-and-slide system. They represent Antamatic in their region and received high-quality training to offer complete customer assistance.
• Amer Group CompaniesflagshipStrategic or Co-development PartnerAntamatic (brand of SIR Srl) is part of Amer Group, a group of 10 highly integrated companies including Amer, Italsea, NSM, Schumo, Baumeister & Schack, Amer Electric Motion, Amer NSM India, and Amer Changzhou. The companies share 5 R&D departments, co-design capabilities, and distribution networks spanning 60 countries.
• Window and Fixture Manufacturers (Collaborative Partners)coreStrategic or Co-development PartnerAntamatic collaborates with prestigious window and door manufacturers to develop ad hoc automation solutions fully integrated into architectural designs. The company shares specialized know-how with group companies in mechanics, electronics, and mechatronics for co-development of solutions.
• Lead Champion (ADChange Srl)minorOthersLead Champion is a lead generation service provided by ADChange Srl, used on the Antamatic website for customer contact management. Data processing occurs in Italy.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SIMU (Somesca): French-based manufacturer of tubular motors and automation systems for shutters, awnings, and blinds. Direct peer with overlapping OEM and installer channel model across Europe.
• Selve: German manufacturer of motors and control systems for roller shutters, external venetian blinds, and awnings. Comparable mid-sized specialist competing in the European automated shading market.
• Elero: German manufacturer of tubular motors and control systems for roller shutters, blinds, and awnings. Direct competitor in the European motorized shutter market, with comparable product architecture (gearmotor + control electronics) and installer-channel distribution.
• Warema: German leader in sun shading systems (external venetian blinds, roller shutters, awnings) with integrated automation/control systems. Comparable in motorized shading category with broader product depth and direct overlap with Antamatic's persiane (slat shutter) line.
• Bubendorff: French specialist in roller shutter automation with a vertically integrated product range and installer network. Highly comparable to Antamatic's go-to-market in France and adjacent Mediterranean markets.
• Nice (NICE Group): Italian home automation company specializing in gate, garage door, blind, and shutter motors. Directly comparable product portfolio, Italian heritage, and partner-driven distribution model.
• Somfy: Global leader in motorized window coverings, shutters, and smart-home automation. Directly competes with Antamatic across motorization of shutters, blinds, and awnings, and operates a similar installer/dealer ecosystem with broader smart-home platform reach.

Broad incumbents

• Legrand: Global electrical and digital building infrastructure incumbent with a smart-home product line (Celiane with Netatmo, BTicino) that includes window-blind controls. Broader incumbent offering competing indirectly via integrated home automation ecosystems.
• Hunter Douglas: Global market leader in window coverings (blinds, shades, shutters) with a PowerView automation platform. Broad incumbent competing in the same end-use category but with significantly larger scale and consumer brand recognition.

Emerging players

• Came: Italian home and building automation group with growing product lines in shutter and blind automation alongside its core gate/access business. Comparable Italian heritage and channel model, but a more diversified portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Antamatic-1514091765392526
• Pinterestpinterest.it/antamatic
• LinkedInlinkedin.com/company/antamatic-sir-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Antamatic - SIR Srl