Squibler
Squibler is a cloud-based AI writing platform that uses OpenAI and Anthropic models to help individual writers, aspiring authors, and screenwriters generate, edit, and publish books, novels, screenplays, and memoirs via a self-serve, freemium SaaS model.
- Company typePrivate
- Founded2023
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Squibler does
Squibler is a cloud-based AI writing platform that helps individual writers, aspiring authors, and screenwriters generate, organize, edit, and publish long-form content including books, novels, screenplays, and memoirs. Founded in November 2023 by Josh Fechter (Founder and CEO) and Dhaval Bhatt (Co-Founder) and headquartered in San Diego, California (legal entity Squibler, Inc.), the company targets a primarily consumer and SMB long-tail of writers globally, with management also including a Head of Engineering (Peter Morrow) and a Community Manager (Moxie T. Anderson).
The core platform, Squibler AI, is delivered as a SaaS web application and offers specialized generators (AI Book Generator, AI Novel Generator, AI Script Generator, AI Memoir Writer, AI Story Generator, AI Book Title Generator, Plot Generator, Writing Prompt Generator, Personalized Books) alongside an AI Smart Writer co-author tool that analyzes user text, proposes revisions, and iterates with the writer. Supporting features include Elements Creation for character and setting consistency, Visual Generation that transforms text into images and short video sequences, AI-powered book cover generation, and translation of English content into 80+ languages. Generative capabilities are powered by third-party foundation models from OpenAI and Anthropic; supporting infrastructure includes Stripe for subscription billing, Cloudflare for delivery and security, Amplitude and Google Analytics for product analytics, and Google and Facebook for social login.
Squibler operates a product-led growth, self-serve SaaS model with a free Limited Tier, Squibler Plus at $16/month on annual billing ($192/year, normally $29/month), and Squibler Pro at $49/month on annual billing ($588/year, normally $89/month). Customer acquisition relies on content marketing through a Learning Center of 100+ SEO-optimized articles, organic social (Twitter/X, Discord, YouTube, TikTok), and paid acquisition across Google Ads, Meta, Microsoft/Bing, and TikTok. Secondary revenue is generated via affiliate commissions from tools recommended in editorial content. The company is privately held and founder-controlled, with no institutional funding rounds disclosed in available sources.
Squibler firmographics
Firmographics- Name
- Squibler
- Legal name
- Squibler, Inc.
- Website
- https://squibler.io
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Squibler is a cloud-based AI writing platform that uses OpenAI and Anthropic models to help individual writers, aspiring authors, and screenwriters generate, edit, and publish books, novels, screenplays, and memoirs via a self-serve, freemium SaaS model.
- Ownership category
- akta.pro rank
Squibler industry classification
Industry- Product category
- AI Writing Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industry
- AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)
Keywords
Where Squibler is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Squibler business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Squibler's primary revenue comes from three subscription tiers: a free limited tier, Squibler Plus at $16/month (annual billing, normally $29), and Squibler Pro at $49/month (annual billing, normally $89). Recurring monthly or annual subscription fees billed in advance through a third-party payment processor (Stripe).
- Affiliate Revenue: Squibler earns affiliate commissions when readers purchase tools or resources through affiliate links in the Learning Center content. This is a secondary revenue stream that does not influence editorial recommendations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free limited access to core writing tools |
| Subscription | Annual | Mid-tier plan with expanded AI features at discounted rate |
| Subscription | Annual | Full suite of premium features for professional writers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
Squibler product offering
Product offeringCore offering
Squibler operates a cloud-based AI writing platform that generates full-length books, novels, and screenplays from user-provided concepts, genres, and core elements. The platform provides AI-assisted drafting, editing, character and setting consistency management, AI-generated book covers and illustrations, and multi-language translation. It is sold primarily through self-serve subscriptions to individual writers and aspiring authors.
Product overview
Squibler is a unified AI-powered cloud-based writing platform designed for writers creating books, novels, screenplays, and other long-form content. The product portfolio centers on the core Squibler AI platform, which offers specialized AI generators for different content types (books, novels, screenplays, memoirs) and an intelligent AI Smart Writer co-author tool. Supporting features include AI-powered title, plot, and writing prompt generators; a library of templates for book writing, screenplay formatting, and character development; and visual generation capabilities that transform text into images and video sequences. The platform also includes Elements Creation for maintaining character and setting consistency across projects. Pricing tiers include a free Limited Tier, Squibler Plus at $16/month, and Squibler Pro at $49/month.
Differentiator
Problem solved
Functional benefit
Products and services
- Squibler AI Writing Platform A cloud-based AI writing platform that generates full-length books, novels, and screenplays from user-provided concepts, genres, and core elements. Includes AI Smart Writer co-authoring, story outline generation, Elements Creation for character and setting consistency, and AI-generated book covers, illustrations, and short video visuals. Offered via self-serve subscriptions with a free limited tier, Squibler Plus ($16/month annual), and Squibler Pro ($49/month annual) targeting individual writers and aspiring authors.
Quantifiable outcome
- Writers can finish a first draft in just a few days using AI-assisted generation
- +1 more outcomes
Companies that use Squibler
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Squibler technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
Squibler partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- OpenAIcoreOpenAI is an AI partner that processes user content (prompts and documents) shared through the Squibler platform to generate AI-powered writing capabilities. This partnership is central to Squibler's core AI features including book generation, screenplay creation, and the AI Smart Writer co-authoring tool.
- AnthropiccoreAnthropic is an AI partner that processes user content to power AI writing features. Squibler shares content from prompts and documents with Anthropic alongside OpenAI for the purpose of generating content and providing AI writing capabilities.
- StripecoreStripe is the third-party payment processor that handles subscription billing and payment card processing for Squibler's paid plans. Stripe's use of payment data is governed by its own privacy policy.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Squibler competitors and assessment
Company assessmentBroad incumbents
- Jasper AI: Enterprise-focused AI content platform originally built for marketing copy but expanding into long-form content and brand storytelling. A broader incumbent in the AI writing category with overlapping book/marketing writing capabilities.
- Scrivener: Long-established long-form writing software used by novelists and screenwriters for organizing complex projects. Established incumbent in the writer-tools category without native AI, but competing for the same writers' workflow.
- Grammarly: Mainstream AI writing assistant with editing, tone, and now generative features used by millions of writers and professionals. Broad incumbent whose generative AI expansion increasingly overlaps with Squibler's core value prop.
Emerging players
- Plottr: Plotting and outlining tool for authors with timeline and template features. Complementary to Squibler's outline and organizational tools; competes for the same fiction author customer base on the planning side.
- Atticus: Writing and book formatting platform aimed at indie/self-publishing authors, offering templates and export-ready formatting. Comparable in targeting the self-publishing author segment that Squibler's book-generation features also serve.
- Lex (a writing app): AI-augmented word processor designed for writers, integrating AI suggestions into a clean document interface. Emerging player in AI-native writing tools with overlapping target market of individual writers.
Direct peers
- ShortlyAI: AI writing assistant focused on long-form content generation with a minimalist interface. Now part of the Jasper ecosystem but historically a direct competitor to Squibler in AI-assisted long-form writing for individual creators.
- NovelAI: Subscription-based AI storytelling and novel-writing platform with image generation and lorebook features. Direct competitor in AI-assisted long-form creative writing with a similar hobbyist/individual author target market.
- Sudowrite: AI-powered novel and long-form fiction writing assistant targeting fiction writers with brainstorming, drafting, and revision features. Closely comparable to Squibler's AI book/novel generation capabilities and target user of aspiring novelists.
- Writesonic: AI writing platform offering article, blog, story, and long-form generation with SEO and marketing workflows. Comparable as a multi-purpose AI writing SaaS with subscription pricing and PLG motion similar to Squibler.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Squibler social profiles
Digital presenceSquibler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Squibler leadership team
Management profileNumber of profiles
Profiles4 records
Squibler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Squibler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Squibler
What does Squibler do?
Squibler operates a cloud-based AI writing platform that generates full-length books, novels, and screenplays from user-provided concepts, genres, and core elements. The platform provides AI-assisted drafting, editing, character and setting consistency management, AI-generated book covers and illustrations, and multi-language translation. It is sold primarily through self-serve subscriptions to individual writers and aspiring authors.
Is Squibler a public or private company?
Squibler is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Squibler founded?
Squibler was founded in 2023. It employs 1 to 10 people.
Where is Squibler based?
Squibler is headquartered in San Francisco, United States, in the North America region.
How does Squibler make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are affiliate Revenue.
Who are Squibler's main competitors?
Broad incumbents on record are Jasper AI, Scrivener and Grammarly. Emerging players are Plottr, Atticus and Lex (a writing app). Direct peers are ShortlyAI, NovelAI, Sudowrite and Writesonic.
Does Squibler have an API?
No public API is recorded for Squibler.
What industry is Squibler in?
Squibler's product category is AI Writing Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of EDANAGAD, AI-Powered Tutoring & Study Assistant Platforms. Its NAICS code is 5132 and its SIC code is 7372.