Anthropos

What Anthropos does

Anthropos (legal name: Taikomosios antropologijos organizacija „Anthropos") is a Lithuanian non-profit applied anthropology organization founded in 2018 and registered at Laisvės al. 110, Kaunas (registration code 304743335). The organization provides qualitative research, training and consulting, and workshop facilitation to educational institutions, NGOs, civil society organizations, youth groups, and advocacy bodies. Its work centers on ethical representation of social and cultural groups, cultural sensitivity in educational content, and applied social science research on topics including household food waste, climate change, global inequality, and the body in society. The organization is led by contact person Ugnė Barbora Starkutė and operates with a 9-person team under Lithuania's small-business VAT scheme.

The organization's underlying "technology" is methodological rather than digital: ethnographic field research (participant observation, individual and focus group interviews), feasibility studies, surveys and data analysis, curriculum and educational materials consulting, and the development of guidelines such as its Cultural Representation Guidelines that address ethnocentrism, exoticization, and voice representation. Anthropos does not build software products, APIs, or platforms; its outputs are research reports, published guidelines (available in multiple languages), training programs, and facilitated workshops. Notable proprietary frameworks include its Ethical Cultural Representation Framework and Cultural Representation Guidelines.

The business model is project-based grant funding plus service delivery. Revenue (undisclosed) flows primarily from international cooperation programs — principally Erasmus+ (European Union) and the Nordic Council of Ministers — together with contracted research and consulting engagements to government education agencies and universities (e.g., National Education Agency Lithuania, Kaunas University of Technology, Copenhagen Business School, Luke Research Institute Finland). The go-to-market is community-led, relying on international project consortia, the self-organized "Anthropologists' Day" conference, peer-reviewed publications, and word-of-mouth within the educational and NGO sectors. The organization has been continuously operating since 2018 with annual financial and activity reports published in Lithuanian and English; it received a Special Mention at the European Association of Social Anthropologists (EASA) Applied Anthropology Network Symposium, principally recognized for its partnership with the National Education Agency Lithuania.

Name

Anthropos

Legal name

Taikomosios antropologijos organizacija „Anthropos"

Website

https://anthropos.lt

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Anthropos is a Lithuanian non-profit applied anthropology organization founded in 2018 that delivers ethnographic research, training, consulting, and workshops to educational institutions, NGOs, and advocacy groups on ethical cultural representation, food waste, and inequality.

Ownership category

akta.pro rank

Product category

Applied Anthropology Research and Consulting

NAICS

Research and Development in the Social Sciences and Humanities (541720), All Other Schools and Instruction (61169)

akta.pro primary industry

Qualitative Research (Focus Groups, IDIs, Ethnography) (MPAAALAE)

akta.pro secondary industry

Open Interactive Learning Objects & Simulations (EDAGAJAE)

Keywords

• Applied anthropology services
• Ethnographic research consulting
• Qualitative research methods
• Cultural representation training
• Educational methodology development

Headquarters

HQ city

Kaunas

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Project Funding and Grants: The organization operates primarily through project-based funding from international programs such as Erasmus+, Nordic Council of Ministers, and other grant programs. They also receive support through annual reports and透明的 budget presentations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Anthropos is an applied anthropology organization that conducts qualitative research using ethnographic methods (observations, individual and focus group interviews), performs feasibility studies and evaluations (including survey design and data analysis), delivers training and consulting for educational institutions and NGOs working with ethnic-cultural groups, develops curricula and methodological guidelines, and facilitates workshops on climate change, food systems, global inequality, cultural representation, body and society, and ethnicity.

Product overview

Anthropos is an applied anthropology organization that offers services in three interconnected areas: (1) Research and Analysis — conducting qualitative research using ethnographic methods, feasibility studies, and evaluations with surveys and data analysis; (2) Training, Consulting, and Methodology Development — providing educational services, consulting on curricula and educational materials, and creating methodologies and guidelines; (3) Workshops — facilitating workshops on topics including climate change, food systems, global inequality, cultural representation, body and society, and ethnicity in a global context. The organization does not offer software products or technology platforms but rather human-centered consulting and educational services.

Differentiator

Problem solved

Functional benefit

Products and services

• Research and Analysis Qualitative research services using ethnographic methods, including structured observations, individual interviews, and focus groups; feasibility studies to diagnose situations and propose solutions; and evaluations using survey design and data analysis. Targeted at educational institutions, NGOs, and research partners needing applied anthropological research.
• Training, Consulting and Methodology Development Educational services for schools, universities, and NGOs working with ethnic-cultural groups and communities (artists, journalists, communities themselves). Includes training delivery, consulting on school curricula and educational materials, and creation of methodological guidelines and informational materials.
• Workshops Facilitated workshops for diverse age groups on anthropological topics including climate change and humans, food systems and food waste, global inequality and poverty, non-discrimination and cultural representation of social and cultural groups, body and society, and ethnicity in a global context.

Quantifiable outcome

• Special Mention received at EASA Applied Anthropology Network symposium
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• National Education Agency LithuaniacoreStrategic or Co-development PartnerLong-term partnership established after Anthropos initiated communication regarding inappropriate cultural representation in geography textbooks. Resulted in seminars and methodological consultations to improve cultural representation in educational materials. This partnership was recognized with a Special Mention at EASA symposium.
• Padėk pritaptiminorStrategic or Co-development PartnerPartner organization participating in Erasmus+ project on ethical representation in advocacy work
• Sienos grupėminorStrategic or Co-development PartnerPartner organization participating in Erasmus+ project on ethical representation in advocacy work
• CAAT projectsminorStrategic or Co-development PartnerPartner organization participating in Erasmus+ project on ethical representation in advocacy work
• Izglītības iniciatīvu centrsminorStrategic or Co-development PartnerLatvian partner organization in Erasmus+ project on ethical representation in advocacy work
• Ecos Do SurminorStrategic or Co-development PartnerSpanish partner organization in Erasmus+ project on ethical representation in advocacy work
• Kaunas University of TechnologycoreStrategic or Co-development PartnerResearch partner in Baltic-Nordic food waste reduction project studying youth perspectives on household food waste
• Luke Research Institute FinlandcoreStrategic or Co-development PartnerInternational research partner in Nordic Council of Ministers funded food waste reduction project
• Copenhagen Business SchoolcoreStrategic or Co-development PartnerDanish research partner in Baltic-Nordic food waste reduction project

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ReD Associates: ReD Associates is a leading applied anthropology consultancy headquartered in Copenhagen that uses ethnographic research and qualitative insight to advise corporations and institutions. Comparable to Anthropos in using anthropological methods for organizational and social impact work, but operating at a larger commercial scale.

Broad incumbents

• Kantar: Kantar is a global data, insights, and consulting company with qualitative research practices. Acts as a broad incumbent in the same qualitative research and consumer/social insights category Anthropos operates in.
• Ipsos: Ipsos is a global market research and consumer insight firm with significant qualitative and ethnographic capabilities. Comparable to Anthropos as a buyer of qualitative insight services, and as a broader incumbent that could compete for the same institutional/NGO research budgets.

Regional players

• PPMI Group: PPMI is a Lithuania-based policy research and consulting firm that delivers applied research, feasibility studies, and evaluations for EU institutions and governments. Comparable to Anthropos in providing qualitative and mixed-methods research services to public-sector and NGO clients in the Baltic region.
• Baltic Surveys (Baltijos tyrimai): Baltic Surveys / Baltijos tyrimai is one of the largest Lithuanian market and social research firms, conducting qualitative and quantitative studies for public and commercial clients. Comparable to Anthropos in offering ethnographic and qualitative research services in the Baltic market, though with a broader commercial focus.
• Visionary Analytics: Visionary Analytics is a Vilnius-based research consultancy delivering studies, evaluations, and impact assessments for EU institutions. Comparable to Anthropos in offering applied qualitative research and evaluation services within Lithuania/EU project ecosystems.

Others

• European Association of Social Anthropologists (EASA) Applied Anthropology Network: EASA's Applied Anthropology Network is the European professional community that has recognized Anthropos via Special Mention. Relevant as an ecosystem stakeholder and reputational reference rather than a direct competitor; it is the same community that shapes demand for applied anthropology services in Europe.

Emerging players

• Social Anthropology department, Vilnius University: The Social Anthropology department at Vilnius University is the main academic home for anthropological research in Lithuania. Comparable to Anthropos as a node of anthropological expertise in the same market that competes for talent and grant funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=_XZ2gfAAnZg&ab_channel=Anthropos
• LinkedInlinkedin.com/company/anthroposanthropos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anthropos