What Antifaz does

Antifaz Comic is an independent, privately held comic book and collectibles retailer founded in September 1982 in the Gràcia neighborhood of Barcelona, Spain. The company operates from a single physical storefront at Gran de Gràcia 239 (08012 Barcelona), where it has been based since a 2008 relocation, and maintains no disclosed online store. The business serves individual consumers — comic readers, manga and anime fans, role-playing game hobbyists, and collectors — across Catalonia, with hourly operations of roughly 10:30–14:00 and 16:30–20:30 Monday through Saturday and seasonal closures in August.

The product portfolio spans four core retail categories: Comics (mainstream superhero titles from Marvel and DC alongside European publishers such as Norma, Dolmen, La Cúpula, Astiberri, Salamandra), Manga (from Spanish-language distributors including Ivrea, Panini, Milky Way and Planeta), Fantasía (fantasy, horror, and juvenile fiction), and Merchandising (action figures such as McFarlane Toys and Legends, trading cards including Magic, t-shirts, posters, board games, plush toys, and Star Wars items). Two ancillary services deepen the value proposition: a Previews pre-order service that lets customers reserve upcoming comics, and Ultra·Pro collection-protection supplies that address collector needs for archival storage. The store has historically hosted in-person signings with notable comics artists (e.g., Chris Claremont, Adam Kubert, Carlos Pacheco, Humberto Ramos, Ron Garney, David López), providing community-driven engagement.

The revenue model is straightforward in-store retail with no public pricing, no disclosed e-commerce, and no contracted B2B or institutional customers. Customer acquisition is anchored on foot traffic to the Gràcia location plus modest organic social presence on Facebook and Twitter. Distribution is exclusively single-channel domestic physical retail, with no partnerships, no inventory financing or external capital disclosed, and no mobile application. The company employs roughly five people, operates with owner-managed governance consistent with its 40+ year independent status, and shows no signs of recent corporate restructuring, expansion, or external investment.

Name

Antifaz

Website

https://antifazcomic.cat

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Antifaz Comic is an independent Barcelona retailer founded in 1982 that sells comics, manga, fantasy novels, role-playing game materials, and collectible merchandise from a single Gràcia neighborhood storefront, serving local individual hobbyists and collectors.

Ownership category

akta.pro rank

Product category

Specialty Retail - Comic Book Store

NAICS

Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Comic Books, Graphic Novels & Manga Retail (CRALAAAF)

akta.pro secondary industries

Comic Books & Graphic Novel Collectibles Retail (CRALAGAH), Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI)

Keywords

• Comic book retail
• Manga sales
• Collectible merchandise
• Fantasy novels
• Role-playing games

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels2 records

Core offering

Antifaz Comic is a single-location brick-and-mortar specialty retail store in Barcelona selling comics, manga, fantasy literature, role-playing game books, and collectible merchandise. The store also offers a Previews pre-order service for upcoming comic titles and Ultra·Pro collection protection supplies for collectors. Founded in 1982, it serves as a destination shop for comic readers, manga/anime fans, and hobbyist collectors.

Product overview

Antifaz Comic operates a single retail store specializing in comics, manga, fantasy literature, and collectible merchandise. The product portfolio centers on Comics (offering superhero titles from Marvel and DC alongside European publishers like Norma, Dolmen, and La Cúpula), Manga (from Spanish publishers Ivrea, Panini, and others), Fantasía (fantasy novels, horror, and juvenile fiction), and Merchandising (action figures, trading cards, McFarlane Toys, Legends, t-shirts, posters, board games, and anime products). Additional offerings include role-playing game books and services such as a Previews pre-order service for upcoming comics and Ultra·Pro collection protection supplies. The store serves collectors and enthusiasts in Barcelona.

Differentiator

Problem solved

Functional benefit

Products and services

• Comics Physical comics and graphic novels including Superheroes, Humor, Fiction, New Releases, and Graphic Novels, sourced from publishers such as Marvel, DC, Norma, Dolmen, La Cúpula, Astiberri, Salamandra, and others. Targeted at comic book and graphic novel enthusiasts in Barcelona.
• Manga Japanese manga titles from Spanish-language publishers including Distrito Manga, Moztroz, Ivrea, Arechi, Random, Panini, Milky Way, and Planeta. Targeted at manga and anime fans in Barcelona.
• Fantasía (Fantasy Literature) Fantasy novels, horror, heroic fantasy, noir series, juvenile novels, and illustration books. Targeted at fantasy and speculative fiction readers in Barcelona.
• Merchandising (Collectibles) Collectible merchandise including action figures, trading cards (Magic), McFarlane Toys, Legends figures, t-shirts, posters, board games, plush toys, Star Wars items, and anime products. Targeted at collectors and pop culture fans in Barcelona.
• Rol (Role-Playing Game Books) Role-playing game books and related materials. Targeted at tabletop RPG hobbyists in Barcelona.
• Previews Pre-Order Service Pre-order service allowing customers to request upcoming comic titles through the store, enabling collectors to secure limited or new releases ahead of general availability. Targeted at serious comic collectors in Barcelona.
• Collection Protection Products (Ultra·Pro) Professional supplies from Ultra·Pro for protecting, storing, and organizing comic and collectible collections, including sleeves, binders, and top loaders. Targeted at collectors seeking to maintain the condition of valuable inventory.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Others

• Dark Horse Comics: US comic and merchandise publisher whose titles and collectibles flow through Antifaz's shelves; relevant as a content ecosystem partner rather than a retail competitor.

Direct peers

• Norma Editorial: Major Spanish comic and graphic novel publisher and retailer whose catalog (European comics, manga, fantasy) overlaps directly with Antifaz's core assortment and serves the same Spanish-speaking enthusiast customer.
• Akira Comics: Specialty Spanish comic and manga retailer selling the same publisher mix (Ivrea, Panini, ECC, etc.) as Antifaz, with national online reach that overlaps with Antifaz's catchment from the digital side.
• Continente Comics: Online-first Spanish comic retailer competing on the same Marvel/DC/European/manga assortment; relevant as the principal digital substitute Antifaz currently has no online channel to counter.

Broad incumbents

• Panini Comics España: Spanish arm of major European comics and sticker publisher; primary upstream supplier for many Antifaz products and a partial competitor through its own subscription and direct channels.
• El Corte Inglés: Spain's flagship department store carrying books, manga, comics, and licensed merchandise; competes broadly with Antifaz's assortment and trading-card/collectibles sections but lacks a dedicated specialist community.
• FNAC Spain: Large entertainment retailer with significant comics, manga, and merchandise assortments across Spain; broad incumbent that overlaps on most of Antifaz's product categories without specialist curation.
• Casa del Libro: Spain's largest bookstore chain, carrying comics, manga, and graphic novels as part of a broader catalog; competes with Antifaz on price and availability but lacks the specialty focus and signing-event ecosystem.

Emerging players

• Ivrea: Argentina-rooted manga publisher strong in Spanish-speaking markets; its Spanish-language editions are stocked by Antifaz and shape the same manga-reading customer pool that the store depends on.

Regional players

• Gigamesh: Barcelona-based science fiction, fantasy, and horror bookstore; serves the same Catalan collector audience with overlapping fantasy/RPG inventory rather than direct comic-book competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/antifazcomic
• Facebookfacebook.com/Antifaz-Comic-1629472133982915
• LinkedInlinkedin.com/company/antifaz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Antifaz