APD Foundation
APD Foundation is a Mangaluru-based non-profit public trust addressing air pollution, waste mismanagement, and water pollution in India through awareness campaigns, policy advocacy, and original public-health research, serving citizens, government bodies, schools, and corporate CSR partners.
- Company typePrivate
- Founded2015
- HeadquartersMangaluru, India
- Headcount1–10
- GTM typeB2C
- OfferingServices
What APD Foundation does
APD Foundation (Anti-Pollution Drive Foundation) is a non-profit registered public trust under the Indian Trusts Act, 1882, established in 2014 and headquartered in Mangaluru, Karnataka, India. The organization addresses environmental challenges including air pollution, waste management, and water pollution through three operational departments: Awareness and Behaviour Change, Laws and Rights (including RTI filings, PILs, and policy advocacy), and Public Health and Research Strategies (including pulmonary function tests and air quality studies). It has approximately 5 employees supported by a network of more than 15,000 volunteers and structured fellow/intern pipelines from institutions such as IFIM Business School and PA College of Engineering.
The product portfolio is organized around environmental and public health initiatives rather than commercial software. Core program areas encompass community awareness (school programs across 120+ schools reaching ~20,000 students, mall activations reaching 5,000+ daily visitors, eco-friendly festival campaigns), policy advocacy (writ petitions, RTI requests, memorandums to legislators), and research outputs (Shuddha Gaali air quality assessments at 12 Mangaluru locations, Segregation 60 across 60 municipal wards, PACE carbon footprint study, and PFT studies showing 26% of Mangaluru and 31% of Bengaluru traffic policemen affected by air pollution). Engagement programs include a Fellow Program, Volunteer Program, and Online Program delivered via webinars and Instagram Live sessions.
Revenue mechanics span four streams: individual donations (one-time from Rs. 250 to Rs. 5,555+ or monthly from Rs. 600 or Rs. 3,333+), corporate CSR sponsorships (Antony Waste Handling Cell, Bharath Group's Bookmark, Four Star Food and Hospitality), government project funding (Karnataka State Pollution Control Board, Mangalore City Corporation), and award-based project grants such as the UN-HABITAT India Youth Fund Award. Donations are 50% tax-deductible under Section 80G of the Income Tax Act. Geographic operations span Karnataka, with projects and partnerships extended to Bengaluru, Maharashtra, and Delhi.
APD Foundation firmographics
Firmographics- Name
- APD Foundation
- Legal name
- Anti-Pollution Drive (APD) Foundation
- Website
- https://antipollution.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- APD Foundation is a Mangaluru-based non-profit public trust addressing air pollution, waste mismanagement, and water pollution in India through awareness campaigns, policy advocacy, and original public-health research, serving citizens, government bodies, schools, and corporate CSR partners.
- Ownership category
- akta.pro rank
APD Foundation industry classification
Industry- Product category
- Environmental Advocacy and Conservation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Environmental Education & Outreach (BPAGAGAH)
- akta.pro secondary industry
- Pollution Prevention & Toxics Reduction (BPAGAGAJ)
Keywords
Where APD Foundation is headquartered
LocationHeadquarters
- HQ city
- Mangaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
APD Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Donations: Individual donors contribute through one-time or monthly donations. Monthly donors become members and receive regular updates and invitations. One-time donors of Rs. 5555+ become partners.
- Corporate Sponsorships and CSR: Corporate entities sponsor programs and activities as part of their CSR initiatives. Partners include companies like Antony Waste Handling Cell, Bharath Group's Bookmark chain, and Four Star Food & Hospitality.
- Government Projects: Government funding for specific environmental projects and initiatives. This includes partnerships with Karnataka State Pollution Control Board, Mangalore City Corporation, and other governmental bodies.
- Award-Based Project Funding: APD has secured funding through prestigious awards such as the India Youth Fund Award by UN-HABITAT, which funds individual projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Make a Symbolic Gift - Monthly Commitment |
| One time/ perpetual license | Pay-as-you-go | One-Time Donations |
| Subscription | Monthly | Partner Membership |
| One time/ perpetual license | Pay-as-you-go | Symbolic Gift Options |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
APD Foundation product offering
Product offeringCore offering
APD Foundation is a non-profit public trust that addresses air pollution, waste management, and water pollution through three core departments: Awareness & Behaviour Change (school programs, festivals, mall activations, music campaigns), Laws & Rights (RTI filings, writ petitions, policy memorandums to legislators), and Public Health & Research Strategies (pulmonary function tests on traffic personnel, air quality assessments, carbon footprint studies). The organization delivers original research-driven advocacy, community education campaigns, and direct service programs to vulnerable populations such as traffic police and waste pickers.
Product overview
APD Foundation operates as a registered public trust (Indian Trusts Act, 1882) focused on environmental conservation and public health improvement through three core programmatic departments: Awareness & Behaviour Change, Laws & Rights, and Public Health & Research Strategies. The organization functions as a unified non-profit entity offering multiple project initiatives and engagement programs rather than a platform-plus-modules architecture. Key initiatives include the Shuddha Gaali Clean Air Campaign for air quality assessment, Segregation 60 for waste management awareness, Eco Charts environmental education materials, and various health impact studies including Pulmonary Function Tests for traffic personnel. Additional programs span beach clean-ups, school education (Educating the Future), music-based awareness campaigns, and the Train the Trainer waste management workshops. Engagement programs include a structured Fellow Program and volunteer opportunities. The organization does not offer commercial software products, technology platforms, or developer-facing solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Shuddha Gaali: Clean Air Campaign - a project to understand and analyse air quality in cities that lack air quality monitoring stations
- IEC Strategy for Waste Management
- Eco Charts
- #MixMalpodchiAkka #MixMaadbediAnna
- Social Ad / Hoardings / Hand-outs
Products and services
- Awareness & Behaviour Change Programs Holistic information, data sharing, and advocacy programs to raise public awareness about pollution and environmental conservation, including outreach programs, public events, road shows, clean-up drives, and educational initiatives targeting schools, communities, and corporates.
- Laws & Rights Advocacy Policy advocacy and legal interventions including filing writ petitions, sending RTI requests, issuing representations and memorandums to legislators to enforce unimplemented environmental laws.
- Public Health & Research Strategies Data mining and research on pollution's impact on public health, including pulmonary function tests, air quality assessments, and pilot intervention studies to inform policy decisions.
- PFT for Traffic Policemen Pulmonary Function Testing initiative to assess the health impact of air pollution on traffic police personnel in Mangaluru and Bengaluru, measuring lung capacity and documenting pollution exposure effects.
- Shuddha Gaali - Clean Air Campaign Air quality assessment campaign analyzing particulate matter (PM10, SPM, PM2.5), SOx, NOx, and lead levels at 12 locations across Mangaluru city during peak traffic hours to understand and document urban air pollution.
- Segregation 60 Waste segregation awareness campaign conducted across 60 wards within Mangaluru city corporation limits, promoting segregation of biodegradable and non-biodegradable waste through neighborhood outreach.
- IEC Strategy for Waste Management Information, Education and Communication campaign implemented with Mangalore City Corporation and Antony Waste Handling Cell to sensitize public about waste segregation, featuring hashtags #MixMalpodchiAkka and #MixMadbediAnna.
- Educating the Future Environmental education program for schools and colleges targeting young minds on waste segregation, environmental conservation, and sustainable practices, reaching over 120 schools in Mangalore.
- G for Garden not Garbage Urban beautification initiative converting garbage zones into gardens through community volunteer efforts, implemented jointly with Antony Waste Handling Cell.
- Beach Clean Up Marine conservation initiative involving manual beach and coastal area cleaning to address marine litter, combined with long-term behavioral change campaigns for environmental protection.
- Green Diwali Campaign Awareness initiative highlighting vehicular pollution as a larger contributor to air quality issues compared to firecracker emissions during Diwali, advocating for eco-friendly celebrations.
- Train The Trainer Program Training program for waste managers (Paurakarmikas) and supervisors on DRY and WET waste components, segregation importance, and proper solid waste management practices.
- PACE - Carbon Footprint Study Case study on carbon footprint of educational institutions, measuring and analyzing pollution from institutional vehicles to create awareness and suggest alternative transportation modes.
- Fellow Program Structured fellowship opportunity for individuals to contribute across three departments: Awareness & Behaviour Change, Laws & Rights, and Public Health & Research Strategies, including outreach, advocacy, and research activities.
- Volunteer Program Opportunities for individuals to participate in environmental conservation activities, clean-up drives, awareness campaigns, and community engagement initiatives.
- Eco Charts Environmental awareness poster series created by artist John Chandran covering six themes: water pollution, air pollution, soil pollution, noise pollution, solid waste management, and E-waste management, released on World Environmental Day.
Quantifiable outcome
- 26% of Mangalore traffic policemen affected by air pollution exposure (PFT study)
- +4 more outcomes
Companies that use APD Foundation
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
APD Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
APD Foundation partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Mangalore City Corporation (MCC)coreMCC partnered with APD for the Information, Education and Communication (IEC) campaign on waste segregation in the city. Joint initiatives include the Segregation 60 campaign covering 60 wards and the Smart Swachha Mangaluru project.
- Karnataka State Pollution Control Board (KSPCB)coreKSPCB collaborates with APD on environmental projects including World Environmental Day celebrations and recognition of APD's excellence award. Provides official support and platform for APD initiatives.
- Antony Waste Handling Cell Pvt Ltd (AWHCPL)coreStrategic partnership for waste management initiatives including the IEC campaign, G for Garden not Garbage project (converting garbage zones to gardens), and joint awareness programs.
- HasirudalacorePartnership with waste picker organization for welfare programs including grocery kit distribution, vitamin supplements, sanitization support, and financial assistance to waste picker families during pandemic.
- St. Aloysius College MangaloreminorExtended support to APD and Hasirudala joint initiatives for waste picker families. Students participate in volunteer activities and community service programs.
- IFIM Business SchoolminorStudents from IFIM Business School, Bangalore undergo internship with APD. 34 students from 12 states participated in project presentations and environmental initiatives.
- PA College of EngineeringminorStudents and faculty collaborated on PACE study measuring carbon footprint of the institution and its activities. Participated in Earth Hour 2017 events with APD.
- Bharath Group's BookmarkminorCause-related marketing partnership where Bookmark chain of bookstores funds print materials and promotes APD's work to their customers.
- Four Star Food & Hospitality (Lincoln & Just Juice Cafes)minorPromotes APD's environmental work to diners at their outlets, helping spread awareness through their customer base.
- Prestige Fiza Forum MallminorMall permits APD to conduct outreach programs, place kiosks, and interact with visitors on environmental awareness. Video presentations shown on Food Court TV screens.
- Mangalore Bicycle ClubminorAssociation for bicycle rally during Earth Hour 2017 event, promoting sustainable transportation awareness.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
APD Foundation competitors and assessment
Company assessmentDirect peers
- Hasiru Dala: Bangalore-based nonprofit working on waste-picker welfare, source segregation, and urban solid waste reform — an existing APD partner (Hasirudala) addressing overlapping issue area with comparable beneficiary base and city-scale engagement.
- Toxics Link: Delhi-based NGO focused on pollution, toxics, and waste (including e-waste) with a comparable blend of research, advocacy, and community engagement. Operates in the same pollution-awareness-and-policy niche as APD and shares APD's combination of data-led campaigns and grassroots outreach.
- Swechha India: Delhi-based environmental NGO running youth engagement, school programs, and clean air/waste awareness campaigns — comparable to APD's school and college outreach model, with similar community-led, awareness-to-action orientation.
- Saahas (Solid Waste Management Round Table): Karnataka-based NGO focused on solid waste management, source segregation, and ward-level urban waste governance. Closely comparable to APD's Segregation 60 and Smart Swachha Mangaluru programs, serving overlapping municipal and citizen stakeholders in the same state.
- Waste Warriors Society: India-based nonprofit working on waste management, segregation, and community clean-up drives with on-ground education and advocacy — comparable community-led, awareness-plus-action model operating in multiple Indian cities much like APD.
- Chintan Environmental Research and Action Group: India-based NGO tackling waste management, recycling, and producer/consumer responsibility through research, advocacy, and on-ground interventions — directly comparable to APD's waste-segregation, IEC, and waste-picker welfare work, and similarly Indian in scope.
- Earth Day Network India: India arm of Earth Day Network running events, campaigns, and citizen engagement on pollution, climate, and waste — directly comparable to APD's event-driven, awareness-first community mobilization model (Earth Hour, Green Diwali, etc.).
Broad incumbents
- WRI India (World Resources Institute): India operations of global environmental research institute producing air quality, transport, and urban sustainability data — analogous to APD's Public Health & Research Strategies and Shuddha Gaali measurement work, but with deeper technical, funding, and policy translation capacity.
- Centre for Science and Environment: One of India's largest and most established environmental research and advocacy NGOs, operating on awareness campaigns, policy advocacy, and original research — closely aligned with APD's three-pillar (Awareness, Laws, Research) model, but at far greater scale and reach.
- Centre for Environment Education: National environmental education and capacity-building organization with school, college, and community programs analogous to APD's Educating the Future and Eco Charts work, but at broader national scale and longer operating history.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
APD Foundation social profiles
Digital presenceAPD Foundation compliance and trust
Trust signalCompliance2 records
APD Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
APD Foundation leadership team
Management profileNumber of profiles
Profiles1 record
APD Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
APD Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about APD Foundation
What does APD Foundation do?
APD Foundation is a non-profit public trust that addresses air pollution, waste management, and water pollution through three core departments: Awareness & Behaviour Change (school programs, festivals, mall activations, music campaigns), Laws & Rights (RTI filings, writ petitions, policy memorandums to legislators), and Public Health & Research Strategies (pulmonary function tests on traffic personnel, air quality assessments, carbon footprint studies). The organization delivers original research-driven advocacy, community education campaigns, and direct service programs to vulnerable populations such as traffic police and waste pickers.
Is APD Foundation a public or private company?
APD Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was APD Foundation founded?
APD Foundation was founded in 2015. It employs 1 to 10 people.
Where is APD Foundation based?
APD Foundation is headquartered in Mangaluru, India, in the Asia region.
How does APD Foundation make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are corporate Sponsorships and CSR, government Projects and award-Based Project Funding.
Who are APD Foundation's main competitors?
Direct peers on record are Hasiru Dala, Toxics Link, Swechha India, Saahas (Solid Waste Management Round Table), Waste Warriors Society, Chintan Environmental Research and Action Group and Earth Day Network India. Broad incumbents are WRI India (World Resources Institute), Centre for Science and Environment and Centre for Environment Education.
Does APD Foundation have an API?
No public API is recorded for APD Foundation.
What industry is APD Foundation in?
APD Foundation's product category is Environmental Advocacy and Conservation Services. Its primary akta.pro industry code is BPAGAGAH, Environmental Education & Outreach, with a secondary code of BPAGAGAJ, Pollution Prevention & Toxics Reduction. Its NAICS code is 813312 and its SIC code is 8300.