What Keyridge Asset Management does

Keyridge Asset Management Limited is the consolidated European investment management platform of Great-West Lifeco Inc. (TSX: GWO), launched on 11 November 2025 by merging Irish Life Investment Managers, Setanta Asset Management and Canada Life Asset Management's external funds business. The firm manages £135 billion in combined assets under management across the UK, Ireland, the US and Canada, with headquarters in Dublin and a UK branch in London. It operates through three retained brands — Keyridge (UK), Irish Life Investment Managers (Ireland) and Setanta (Ireland) — and is regulated by the Central Bank of Ireland and the UK Financial Conduct Authority.

The platform delivers six core investment capabilities: Multi-Asset Solutions (combining Strategic and Tactical Asset Allocation over £50bn of dedicated AUM), Quant & Bespoke Indexation (multi-factor systematic strategies with 20+ year heritage), Responsible Investing (UNPRI signatory since 2010), Fundamental Value (30+ year track record in concentrated long-term equity), Core Equities (Macro Active Core Approach) and Alternatives (multi-manager and real-asset solutions). Underlying architecture is a systematic risk management framework that models extreme events, dynamic volatility and correlation, overlaid with fundamental research. Distribution spans a UCITS fund suite (UK, European, Asia Pacific, North American, Global equity, plus corporate bond, global macro bond and sterling liquidity), WS fund-platform multi-asset ranges and bespoke institutional mandates.

Keyridge generates revenue through recurring asset management fees on AUM, priced on a bespoke basis by strategy and client segment under multi-year institutional contracts. GTM is sales-led: dedicated sales directors cover discretionary and group investments, and a newly appointed Head of Institutional Sales UK (June 2026) leads pension fund, consultant and insurer coverage. 40% of AUM is sourced through global strategic partners, and the firm extended into private markets via its TirNua Capital Partners JV (€340M first close, June 2026) focused on low-carbon infrastructure.

Name

Keyridge Asset Management

Legal name

Keyridge Asset Management Limited

Website

https://keyridge.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

251–500 employees

Short description

Keyridge Asset Management is a UK- and Ireland-based institutional asset manager managing £135bn AUM across multi-asset, quant, fundamental value, core equities, and alternatives, serving pension funds, insurers, wealth managers, and consultants across Europe and North America. Wholly-owned by Great-West Lifeco.

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Multi-Asset Solutions for Institutional (Pensions/Endowments/Sovereigns) (FSAAAJAJ)

akta.pro secondary industries

Portfolio Construction & Asset Allocation Advisory (FSAEAAAC), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Asset management services
• Multi-asset investment solutions
• Institutional investment management
• Quantitative factor investing
• Responsible investing strategies

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Asset Management Fees: Management fees charged as a percentage of assets under management across the £135bn AUM portfolio. Revenue is generated through ongoing management of multi-asset, equities, fixed income, and alternative investment strategies for institutional and retail clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Keyridge Asset Management is a global asset management firm managing £135bn in combined assets under management across multi-asset, equities, fixed income, and alternative investment strategies. The firm provides institutional-grade investment solutions to pension funds, insurance companies, wealth managers, and professional investors through six core capabilities: Multi-Asset Solutions, Quant & Bespoke Indexation, Responsible Investing, Fundamental Value, Core Equities, and Alternatives. Revenue is generated through management fees charged on assets under management via institutional fund structures, UCITS fund ranges, and bespoke segregated mandates.

Product overview

Keyridge Asset Management is a unified global asset management platform formed in November 2025 by combining three European investment firms: Irish Life Investment Managers (ILIM), Setanta Asset Management, and Canada Life Asset Management. The platform operates as a multi-asset investment manager offering six core investment capabilities: Multi-Asset Solutions, Quant & Bespoke Indexation, Responsible Investing, Fundamental Value, Core Equities, and Alternatives. The firm manages over £135 billion in assets under management through multiple fund ranges including WS Keyridge Portfolio Funds, WS Keyridge Diversified Risk Managed Funds, WS Keyridge Diversified Monthly Income Fund, and a comprehensive UCITS fund suite spanning UK, European, Asia Pacific, North American, and Global equity funds, as well as corporate bond, short duration corporate bond, global macro bond, and sterling liquidity funds. The ILIM and Setanta brands continue to operate in their respective home markets while Canada Life Asset Management remains active in the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Irish Life Investment Managers (ILIM): Specialised investment strategies operating in the Irish market under the Keyridge umbrella
• Setanta Asset Management

Products and services

• Multi-Asset Solutions Outcome-oriented multi-asset investing delivering resilient solutions across market cycles, combining systematic asset allocation foundations with active tactical intelligence; for institutional and wealth management clients.
• Quant & Bespoke Indexation Quantitative multi-factor investment strategies with 20+ year heritage, offering risk reduction strategies (Low Volatility, Dynamic Share to Cash, Dynamic Currency Hedging) and alpha-generation multi-factor active equity strategies; for institutional clients.
• Responsible Investing ESG integration and responsible investment solutions including exclusions, ESG integration, and bespoke tailored strategies; UNPRI signatory since 2010.
• Fundamental Value Long-term value investing approach applied to global equity and multi-asset funds for over 30 years, focused on investing in good quality durable businesses with shareholder focus.
• Core Equities Global equity expertise combining disciplined research with efficient execution, providing consistent core market exposure through style-agnostic Macro Active Core Approach.
• Alternatives Non-traditional investment solutions including multi-manager strategies and real-asset investments offering stronger absolute returns and lower volatility through diversification.
• WS Keyridge Diversified Risk Managed Funds (III, IV, V, VI) Multi-asset risk-managed fund range with varying risk profiles for wealth advisers and institutional clients seeking diversified portfolio solutions.
• WS Keyridge Portfolio Funds (III through VII) Multi-asset portfolio fund range with varying risk profiles, offering solutions for different investor risk appetites.
• WS Keyridge Diversified Monthly Income Fund Multi-asset fund designed to provide regular monthly income through a diversified underlying asset mix.
• WS Keyridge UK Equity Fund UCITS fund providing focused exposure to UK equity markets.
• WS Keyridge UK Equity Income Fund UCITS fund targeting income and capital growth from UK equity investments.
• WS Keyridge UK Equity and Bond Income Fund UCITS fund providing combined exposure to UK equities and bonds for income-focused investors.
• WS Keyridge European Fund UCITS fund providing exposure to European equity markets.
• WS Keyridge Asia Pacific Fund UCITS fund providing exposure to Asia Pacific equity markets.
• WS Keyridge North American Fund UCITS fund providing exposure to North American equity markets.
• WS Keyridge Global Equity Fund UCITS fund providing broad global equity market exposure.
• WS Keyridge Corporate Bond Fund UCITS fund investing in corporate bonds for income and capital preservation.
• WS Keyridge Short Duration Corporate Bond Fund UCITS fund focusing on short-duration corporate bonds for lower interest rate sensitivity.
• WS Keyridge Global Macro Bond Fund UCITS fund employing global macro strategy in bond markets.
• WS Keyridge Sterling Liquidity Fund Standard VNAV Money Market Fund providing liquidity in sterling for short-term cash management.

Quantifiable outcome

• £135 billion in combined assets under management
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• TirNua Capital PartnerscoreStrategic or Co-development Partner · 22 June 2026Joint venture partnership forming TirNua Capital Partners as Ireland's first dedicated private markets investment manager focused on low-carbon infrastructure. TirNua was formed through collaboration between Keyridge Asset Management (trading as Irish Life Investment Managers) and an affiliate global private markets investment firm. The fund has secured €340 million in commitments at first close.
• Waystone Management UK LtdcoreImplementation/ SI/ Consulting PartnerWaystone serves as the Authorised Corporate Director (ACD) for WS Canada Life Investments Funds. They carry out all fund administration including placing dealing instructions, handling calls, and producing statutory literature such as Prospectus, KIID documents, and application forms. Authorised and regulated by the Financial Conduct Authority.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ruffer LLP: UK-based specialist multi-asset manager focused on outcome-oriented and absolute return mandates for private clients, charities, and institutions. Comparable in its multi-asset franchise, though smaller and more boutique in scale.
• Royal London Asset Management: UK mutual-owned asset manager offering multi-asset, equities, fixed income, and property to institutional, pension, and wealth clients. Comparable in UK institutional and adviser channel focus and pension fund orientation.
• Legal & General Investment Management (LGIM): Major UK institutional asset manager with deep pension fund relationships, multi-asset solutions, index, and ESG capabilities. Comparable in serving DB pension de-risking and wealth wrapper clients in the UK market.
• Columbia Threadneedle Investments: UK and US-focused asset manager offering multi-asset, equities, fixed income, and responsible investing strategies to institutional and wealth intermediaries. Strong overlap with Keyridge's product mix and UK wealth distribution.
• abrdn plc: UK-listed global asset manager with comparable multi-asset, equities, and fixed income capabilities serving institutional and wealth clients across the UK and Europe. Closely comparable in scale, product breadth, and target customer segments.
• Jupiter Fund Management: UK-listed active asset manager with multi-asset, equities, and fixed income strategies distributed via UK and European wealth and institutional channels. Comparable distribution model and product overlap.
• M&G Investments: UK/European asset manager offering multi-asset, fixed income, and equity strategies to institutional and retail clients through similar wealth and pension channels. Overlapping AUM scale and distribution model make it a close comparable.

Broad incumbents

• Schroders plc: Large UK-listed global asset manager with broad multi-asset, equity, fixed income, and private markets capabilities. Significantly larger scale than Keyridge but competes for the same UK and European institutional and wealth mandates.
• Invesco Ltd: Global asset manager with a strong UK and EMEA presence across ETFs, multi-asset, equities, and fixed income. Competes with Keyridge across institutional and wealth distribution channels.

Regional players

• Quilter plc: UK-focused wealth platform and asset manager serving advisers and retail investors through its platform and in-house multi-asset range. Comparable in UK wealth distribution focus, though primarily platform-led rather than institutional.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/keyridge

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keyridge Asset Management