Anuvas
Anuvas is a Jaipur-based, bootstrapped direct-to-consumer fashion brand founded in 2021 that designs and sells hand block-printed, artisan-stitched Indian clothing and accessories for women, men, and children through its own Shopify storefront, shipping worldwide at price points between roughly Rs. 870 and Rs. 8,160.
- Company typePrivate
- Founded2021
- HeadquartersJaipur, India
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Anuvas does
Anuvas is a Jaipur, Rajasthan-based direct-to-consumer fashion brand that designs, produces, and sells handcrafted Indian clothing and accessories through its owned Shopify e-commerce storefront at anuvas.com. The company was founded in 2021 and operates with a team of approximately 10 employees, offering hand block-printed and artisan-stitched apparel across women's, men's, and children's categories, including kurtas, kurta sets, tops, dresses, co-ord sets, bottoms, jumpsuits, shirts, kaftans, nightwear, bags, and upcycled accessories.
The company's core production capability is hand block printing using carved wooden blocks, paired with in-house artisan stitching and eco-friendly packaging. Fabrics span cotton, Chanderi, Kota Doria, mulmul, and muslin silk, sourced to suit the Indian climate. The product range is organized into themed seasonal collections (e.g., Between Sips, Summer Sojourn, Village Wears Vogue, Bird Song, Aikyam) alongside a Ready-to-Ship line with 24–48 hour dispatch and a made-to-order line with 10–20 day dispatch. Pricing spans roughly Rs. 870 to Rs. 8,160, with the bulk of SKUs in the Rs. 1,500–Rs. 5,000 range and seasonal discounts of 6%–62%.
Anuvas generates revenue exclusively through one-time transactional sales on its e-commerce site, with no wholesale, marketplace, or B2B distribution. Customer acquisition relies on organic Instagram and Facebook presence, email marketing with a 10% first-purchase code (WELCOME10), WhatsApp Business engagement, seasonal sale events such as the Summer Club Sale, and the Anuvas Society ambassador program. The brand ships worldwide from its Jaipur headquarters and serves primarily women aged 18–45 seeking artisanal, sustainable ethnic and Indo-western fusion wear, with secondary men's and kids' segments.
Anuvas firmographics
Firmographics- Name
- Anuvas
- Legal name
- Anuvas
- Website
- https://anuvas.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Anuvas is a Jaipur-based, bootstrapped direct-to-consumer fashion brand founded in 2021 that designs and sells hand block-printed, artisan-stitched Indian clothing and accessories for women, men, and children through its own Shopify storefront, shipping worldwide at price points between roughly Rs. 870 and Rs. 8,160.
- Ownership category
- akta.pro rank
Anuvas industry classification
Industry- Product category
- Handcrafted Indian Apparel
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)
Keywords
Where Anuvas is headquartered
LocationHeadquarters
- HQ city
- Jaipur
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Anuvas business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: Anuvas generates revenue entirely through the direct sale of apparel and accessories via its e-commerce platform. Products include Kurtas, Kurta Sets, Tops, Dresses, Co-ord Sets, Bottoms, Jumpsuits, Shirts, Kaftans, Nightwear, Bags, and Kids' wear. Both ready-to-ship items (dispatch within 24-48 hours) and made-to-order pieces are offered. Revenue is one-time, transactional with no recurring component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ready-to-Ship Products — immediate dispatch within 24 working hours |
| One time/ perpetual license | Pay-as-you-go | Made-to-Order Products — 10-20 day dispatch timeline |
| One time/ perpetual license | Pay-as-you-go | Sale / Discounted Products — seasonal and clearance promotions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Anuvas product offering
Product offeringCore offering
Anuvas designs, handcrafts, and sells hand block printed apparel through its own e-commerce storefront, spanning women's kurtas, co-ord sets, dresses, tops, jumpsuits, kaftans, and bottoms; men's kurta sets and shirts; and kids' wear for girls and boys. Garments are cut and stitched in-house by skilled women artisans on fabrics including cotton, Chanderi silk, Kota Doria, mulmul, and muslin silk, and are packed in eco-friendly polybags before being shipped worldwide with a ready-to-ship model that fulfills orders within 24–48 hours.
Product overview
Anuvas is a fashion e-commerce platform offering handcrafted Indian clothing for women, men, and children. The product portfolio centers on traditional Indian wear including Kurta Sets, Kurtas, Tops, Dresses, Co-ord Sets, Bottoms, Jumpsuits, Shirts, and Kaftans. The brand specializes in hand block printed garments made from fabrics including Cotton, Chanderi, Kota Doria, Mulmul, and Muslin Silk. Anuvas operates multiple seasonal collections including Between Sips, Summer Sojourn, All We Need, Village Wears Vogue (Diwali), Bird Song, The Soft Edit, Surkh, and Ready to Ship items. The company also offers accessories including Bags and upcycled Scrap Yard products, along with dedicated kids' collections for girls and boys. Key product lines include the BLOOM IVORY TOP, MAGIC DREAM TOP, MISS HONEY DRESS, ELSINORE CO-ORD SET, and various Kurta Sets featuring Chanderi, Doria, and cotton fabrics. Anuvas emphasizes sustainable, handcrafted fashion with artisan-made garments and eco-friendly packaging.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Tops Hand block printed women's tops in fabrics such as cotton and silk blends, available in multiple color and print variants, sold through the brand's own e-commerce storefront as a standalone category.
- Women's Co-ord Sets Coordinated top-and-bottom sets in hand block printed fabrics, positioned as an easy, ready-to-wear option for customers seeking a matched ethnic or Indo-western look.
- Women's Dresses Hand block printed women's dresses in cotton, mulmul, and silk-based fabrics, sold as a single-piece garment option across casual and festive occasions.
- Women's Kurta Sets Kurta paired with bottom (pant/palazzo/skirt) sets in hand block printed traditional fabrics, positioned as ready-to-wear ethnic wear.
- Women's Bottoms Standalone hand block printed bottoms (pants, palazzos, skirts) sold separately to pair with kurtas and tops.
- Women's Jumpsuits Hand block printed jumpsuits in cotton and silk fabrics, marketed as a contemporary Indo-western single-piece garment option.
- Women's Kaftans Loose-fitting, hand block printed kaftans in cotton, mulmul, and silk fabrics, positioned as relaxed festive and resort ethnic wear.
- Accessories Accessories including stoles and complementary items supporting the apparel range, sold alongside garments on the brand storefront.
- Bags Hand block printed bags offered as a separate, purchasable product category on the brand's storefront, complementing the apparel lines.
- Men's Kurta Sets Coordinated kurta-and-bottom sets for men in hand block printed fabrics, targeted at festive, wedding, and cultural-occasion dressing.
- Men's Shirts Hand block printed men's shirts in cotton and silk fabrics, positioned as ethnic and Indo-western everyday and occasion wear.
- Kids Wear (Girls & Boys) Handcrafted children's wear for girls and boys in coordinated, ethnic styles, enabling matching family outfits alongside the women's and men's lines.
Quantifiable outcome
- Ready-to-ship products dispatched within 24 working hours; made-to-order items dispatched within 10-20 days
Companies that use Anuvas
Customer profileSegments3 records
Ideal customer profiles3 records
Anuvas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Anuvas partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Anuvas competitors and assessment
Company assessmentBroad incumbents
- Anita Dongre (Grassroot by Anita Dongre):
- FabIndia: India's largest handcrafted and artisanal apparel and home furnishings brand with a national retail footprint, deep artisan supply chains, and broad category coverage. Comparable to Anuvas in the handcrafted Indian apparel narrative and natural-fabric positioning, but at significantly larger scale.
Direct peers
- Aurelia: TCNS Clothing's contemporary Indian and fusion women's wear brand offering kurtas, kurta sets, tops, and bottoms for everyday and occasion wear. Comparable to Anuvas in target customer, price band, and DTC-plus-marketplace distribution mix.
- Libas: Indian ethnic and fusion women's wear brand selling kurtas, suits, and Indo-western sets across DTC, marketplaces, and offline stores. Direct comparable in women's ethnic wear, occasion dressing, and accessible price-point positioning.
- BIBA Apparel: One of India's largest ethnic and Indo-western women's wear brands, offering kurta sets, kurtas, bottoms, and accessories through DTC, marketplaces, and large offline retail. Directly comparable to Anuvas in core women's ethnic wear category, with a far larger catalog, store footprint, and marketing budget.
- W for Woman: TCNS Clothing-owned contemporary Indian and Indo-western women's wear brand selling kurtas, kurta sets, co-ord sets, and bottoms via DTC and marketplaces. Overlaps directly with Anuvas in festive, occasion, and everyday ethnic wear for women aged 18-45.
- Global Desi: TCNS-owned Indo-western fusion women's wear brand with vibrant prints and boho silhouettes, sold via DTC, marketplaces, and offline stores. Closely comparable to Anuvas in positioning ethnic wear with contemporary, print-heavy design language.
- Sangria by House of Sangria: Indo-western fusion women's wear brand offering printed kurtas, co-ord sets, and dresses with a contemporary, India-inspired aesthetic. Closely comparable to Anuvas in print-led design language, Indo-western silhouettes, and mid-market price band.
Emerging players
- Tjori: India-based handcrafted fashion and home brand selling artisan-made apparel, accessories, and decor online. Comparable to Anuvas in small-batch, artisan-rooted DTC positioning, with overlapping appeal to consumers seeking authentic handcrafted Indian products.
- Karagiri: India-based online-first ethnic wear brand offering handcrafted sarees, kurtas, and Indo-western sets at accessible prices. Comparable to Anuvas in small-batch artisan production, DTC-led distribution, and target customer seeking handcrafted Indian wear.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Anuvas social profiles
Digital presenceAnuvas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anuvas leadership team
Management profileNumber of profiles
Anuvas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anuvas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anuvas
What does Anuvas do?
Anuvas designs, handcrafts, and sells hand block printed apparel through its own e-commerce storefront, spanning women's kurtas, co-ord sets, dresses, tops, jumpsuits, kaftans, and bottoms; men's kurta sets and shirts; and kids' wear for girls and boys. Garments are cut and stitched in-house by skilled women artisans on fabrics including cotton, Chanderi silk, Kota Doria, mulmul, and muslin silk, and are packed in eco-friendly polybags before being shipped worldwide with a ready-to-ship model that fulfills orders within 24–48 hours.
Is Anuvas a public or private company?
Anuvas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anuvas founded?
Anuvas was founded in 2021. It employs 1 to 10 people.
Where is Anuvas based?
Anuvas is headquartered in Jaipur, India, in the Asia region.
How does Anuvas make money?
One revenue line is on record: direct Product Sales.
Who are Anuvas's main competitors?
Broad incumbents on record are Anita Dongre (Grassroot by Anita Dongre) and FabIndia. Direct peers are Aurelia, Libas, BIBA Apparel, W for Woman, Global Desi and Sangria by House of Sangria. Emerging players are Tjori and Karagiri.
Does Anuvas have an API?
No public API is recorded for Anuvas.
What industry is Anuvas in?
Anuvas's product category is Handcrafted Indian Apparel. Its primary akta.pro industry code is IMAOAEAL, Luxury & Couture / Small-Batch Cut & Sew. Its NAICS code is 315 and its SIC code is 2300.