ANV Hollands Noorden

What ANV Hollands Noorden does

ANV Hollands Noorden (Agrarische Natuurvereniging Hollands Noorden) is a Dutch non-profit agricultural nature association founded in 1998 and headquartered in Benningbroek, North Holland. Operating exclusively in the Kop van Noord-Holland region, the association serves member farmers — primarily in dairy, arable, bulb, and horticulture segments — by administering the national ANLb (Agrarisch Natuur- en Landschapsbeheer) subsidy scheme and a portfolio of ~10 supporting programs. These include meadow bird (weidevogel) management, herb-rich field margins and grassland, circular agriculture (field beans as feed), soil quality (Bodem als basis), pesticide reduction study groups, blooming farm ditches and green bank protection, farmyard biodiversity scans (Erfscans / Bloeiend Erf), the Landbouwportaal subsidy/coaching portal, and a KPI-ICT biodiversity monitoring pilot with Wageningen University & Research and dairy company CONO.

The organization's core technology is process- and knowledge-based rather than software-based: field-staff advisory, study-group facilitation, and data flows into the BoerenNatuur-managed SCAN-ICT/SCAN-GIS national system for farmer registration and biodiversity accounting. The Landbouwportaal offers per-measure subsidies up to €5,000 and study-group reimbursements up to €600 per year, but ANV HN does not charge farmers a market price for its services. With only 7 employees, the association relies on a lean staff supported by an extensive institutional network.

ANV Hollands Noorden's revenue mechanics are non-commercial: it is funded through farmer membership fees and project-based subsidies and grants from Provincie Noord-Holland, Hoogheemraadschap Hollands Noorderkwartier, the EU (GLB/CAP), and contributing municipalities (Hollands Kroon, Schagen, Medemblik). Go-to-market is community-based — field excursions, study groups, educational programs, and direct member advisory — rather than traditional sales channels. Additional customer segments include educational institutions and volunteers, but farmers are the primary user base. The association is embedded in the BoerenNatuur national umbrella for collective representation, ICT infrastructure, and chain-level policy engagement.

Name

ANV Hollands Noorden

Legal name

ANV Hollands Noorden

Website

https://anvhollandsnoorden.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ANV Hollands Noorden is a Dutch non-profit agricultural nature association serving member farmers in the Kop van Noord-Holland region by administering EU and provincial biodiversity subsidies (ANLb), field advisory, and a portfolio of projects on meadow birds, soil, water, and circular agriculture.

Ownership category

akta.pro rank

Product category

Agricultural Nature Management Services

NAICS

Farm Management Services (115116)

SIC

Agricultural Services (700)

akta.pro primary industry

Sustainability & ESG / Carbon & Conservation Program Advisory (AFACAJAF)

akta.pro secondary industries

Sustainable Agriculture, Food Systems & Land Management (BPADALAG), Crop Rotation & Whole-Farm Cropping Systems Design (AFACABAJ), Climate-Smart Farming & GHG Reduction (Emissions Accounting, Methane/N2O Reduction Practices) (AFAGAMAH)

Keywords

• Agricultural nature management
• Biodiversity farming programs
• Meadow bird conservation
• Sustainable soil management
• Farmer subsidy facilitation

Headquarters

HQ city

Benningbroek

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Membership fees: Farmers pay membership fees to participate in the agricultural nature management programs (ANLb) and access subsidy schemes, advice, and collective support services.
2. Project-based subsidies and grants: The organization receives funding from provincial and national government programs including subsidies from Provincie Noord-Holland, Hoogheemraadschap Hollands Noorderkwartier, and EU-funded initiatives like GLB (Gemeenschappelijk Landbouwbeleid) pilots for implementing sustainable agricultural practices.

Distribution channels3 records

Marketing channels7 records

Core offering

ANV Hollands Noorden is a regional farmer-led agricultural nature association that coordinates and delivers Agrarisch Natuur- en Landschapsbeheer (ANLb) and related biodiversity, soil, water, and meadow-bird management programs for its farmer members in the Kop van Noord-Holland. It functions as an intermediary that helps farmers access provincial, water board, municipal, and EU subsidies, participate in study groups and pilot projects, and implement nature-inclusive farming practices on their land.

Product overview

ANV Hollands Noorden is an Agrarische Natuurvereniging (Agricultural Nature Association) that operates as a membership-based organization providingAgrarisch Natuur- en Landschapsbeheer (ANLb) services. The organization offers a portfolio of interconnected programs including biodiversity management (Bloeiend Erf), circular agriculture (Kringlooplandbouw), soil management (Bodem als basis), pest reduction (Méér kennis, minder gewasbeschermingsmiddelen), water management (Bloeiende boerensloot, Groene oeverbescherming), and agricultural subsidies/coaching (Landbouwportaal). These programs work together to help farmers transition to nature-inclusive agriculture, supported by education services and farm advisory scans.

Differentiator

Problem solved

Functional benefit

Products and services

• Agrarisch Natuur- en Landschapsbeheer (ANLb) Agricultural nature and landscape management program enabling farmers in the Kop van Noord-Holland to manage land for biodiversity, meadow birds (weidevogels), and landscape preservation, with subsidy support from EU and provincial governments.
• Bloeiend Erf (Blooms for Farms) Handbook and farmyard scan service helping farmers improve biodiversity on their farmyards through plant selection, nesting boxes, and flower-rich lawns, partially reimbursed by participating municipalities.
• Project Kringlooplandbouw (Circular Agriculture) Project focused on optimizing cooperation between bulb cultivation, arable farming, and livestock by growing field beans as alternative feed crops, supporting regional circular economy.
• Méér kennis, minder gewasbeschermingsmiddelen (More Knowledge, Less Pesticides) Study group project helping farmers reduce crop protection agents by making crops and cultivation systems more robust and using natural pest control.
• Bodem als basis (Soil as Basis) Soil quality improvement project with study groups for livestock and arable/bulb farming, providing soil analysis and advice on sustainable soil management.
• Bloeiende boerensloot (Blooming Farm Ditches) Project in which farmers inventory vegetation in their own farm ditches during summer, supporting water awareness and water quality monitoring in cooperation with Hoogheemraadschap Hollands Noorderkwartier.
• Groene oeverbescherming (Green Bank Protection) Subsidy-supported program for green bank protection using natural materials to prevent erosion of field edges, eligible for 40% subsidy via Landbouwportaal.
• Landbouwportaal (Agricultural Portal) Portal offering subsidies, information, and coaching for farmers to make their businesses climate-resilient, with subsidies for measures on soil, crop protection, and water management.
• GLB pilot: akkerbelten (CAP pilot: Field Belts) Pilot project testing regional measures for greening the European Common Agricultural Policy (GLB) after 2021, including strip cultivation, field margins, and ditch management.
• Proefproject kruidenrijk grasland (Herb-Rich Grassland Pilot) Pilot project testing herb-rich grassland on dairy farms, examining benefits for insects, meadow birds, and soil quality.
• Educatie (Education) Active lessons for primary schools in the Kop van Noord-Holland and MBO/HBO education on agricultural nature topics.
• Erfscans (Farm Scans) Advisory service where farmers work with field staff to discover opportunities for biodiversity on their farms, offered in cooperation with municipalities.
• KPI Melkveehouderij (KPI Dairy Farming) Project developing biodiversity monitoring KPIs for dairy farming, including indicators for nature, landscape, and herb-rich grassland, integrated with the SCAN-ICT system.

Quantifiable outcome

• Over 100 km of herb-rich field margins sown annually
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major, supporting and co-equal.

• LTO NoordcoreStrategic or Co-development PartnerLTO Noord is a key partner in the Landbouwportaal initiative, which provides subsidies, information, and coaching to farmers for climate-resilient agriculture. LTO Noord collaborates with ANV HN, the four agricultural collectives, Province of North-Holland, and water boards.
• Hoogheemraadschap Hollands Noorderkwartier (HHNK)coreStrategic or Co-development PartnerWater board partner in the Landbouwportaal initiative, providing subsidies and coaching for water-related measures. Also partners on the Bloeiende boerensloot project monitoring water quality and vegetation in farm ditches.
• BoerenNatuurcoreStrategic or Co-development PartnerNational umbrella organization of agricultural nature associations. Supports ANV HN with SCAN-ICT system management for farmer data, national coordination, and chain stakeholder engagement for new revenue models for circular agriculture.
• CONOmajorStrategic or Co-development PartnerDairy company that partnered with Provincie Noord-Holland and ANV HN (along with Waterland and Dijken) to map biodiversity KPIs for farms in 'white areas' that cannot participate in agricultural nature management.
• Wageningen University & Research (WUR)majorStrategic or Co-development PartnerResearch partner in the 'Koeien & Kansen' project and KPI-ICT pilot. Conducts research on sustainable dairy farming possibilities and helps develop biodiversity monitoring systems.
• Louis Bolk InstitutesupportingStrategic or Co-development PartnerResearch institute conducting studies on the effect of field beans on soil, particularly focused on nematodes, as part of the circular agriculture project.
• Gemeente Hollands KroonsupportingStrategic or Co-development PartnerLocal municipality providing budget for conducting Erfscans (farmyard assessments) and partially reimbursing costs for planting and materials such as nest boxes to promote biodiversity on farms.
• Gemeente SchagensupportingStrategic or Co-development PartnerLocal municipality providing funding for erfscans (farmyard assessments) and partial reimbursements for planting and materials to enhance farmyard biodiversity.
• Gemeente MedembliksupportingStrategic or Co-development PartnerLocal municipality also participating in the Bloeiend Erf (Blooming Farmyard) project offering erfscans to farmers.
• Water Land & Dijkenco-equalStrategic or Co-development PartnerAgricultural nature collective collaborating on the herb-rich grassland pilot project along with ANV HN and Noord-Holland-Zuid.
• Collectief West-BrabantsupportingStrategic or Co-development PartnerAgricultural collective participating in the KPI-ICT pilot to embed biodiversity calculation models in the SCAN-GIS system.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• CONO Kaasmakers: Cooperative West Frisian dairy processor of Beemster-style cheese. Strategic partner to ANV HN on biodiversity KPI mapping for farms in 'white areas'. Relevant as a downstream buyer that monetizes sustainability claims, illustrating the emerging B2B revenue pathway ANV HN's monitoring work enables.
• LTO Noord: Northern Dutch branch of the main Dutch farmers' union (LTO). A core partner rather than a competitor — jointly operates Landbouwportaal with ANV HN and provincial/water-board authorities — but serves the same farmer base with complementary lobbying, training, and economic advisory services.
• Wageningen University & Research (WUR): Major Dutch agri-research institute; partner on the 'Koeien & Kansen' dairy sustainability project and KPI-ICT pilot. Functions as the upstream R&D provider ANV HN relies on to validate and codify the agronomic/biodiversity practices it then delivers to farmers.
• Hoogheemraadschap Hollands Noorderkwartier (HHNK): Regional water authority governing water quantity and quality in the North Holland region. A core public-sector partner that co-funds ANV HN programs (Landbouwportaal, Bloeiende boerensloot, green bank protection) as part of its water-quality mandate, and is a typical Dutch water board involved in agri-environment programming.
• Louis Bolk Institute: Independent Dutch research institute focused on sustainable agriculture, soil health, and nutrition. An enabling research partner to ANV HN — conducting the field-bean/nematode soil study in the Kringlooplandbouw circular agriculture project and supporting the science behind the advisory programs.

Direct peers

• BoerenNatuur: National umbrella federation of all 40+ Dutch agricultural nature associations (ANVs), including ANV Hollands Noorden. Directly comparable as the coordinating body ANV HN plugs into for SCAN-ICT data management, ANLb collective representation, and chain stakeholder engagement on circular-agriculture revenue models.
• Water, Land & Dijken: Agrarische Natuurvereniging operating in North Holland polder areas (Waterland, Zeevang, Edam). A co-equal partner of ANV HN on the herb-rich grassland pilot and CONO biodiversity KPI project; offers the same ANLb/ANLb-in-GLB membership and subsidy-facilitation model to dairy and arable farmers in an adjacent region.
• Collectief West-Brabant: Agrarisch collectief in West-Brabant implementing ANLb and participating in the KPI-ICT pilot to embed biodiversity calculation models in SCAN-GIS alongside ANV HN. Comparable as a regional ANLb delivery collective serving SME farmers on behalf of provincial/national authorities.

Broad incumbents

• LandschappenNL: Federation of 12 Dutch regional landscape organizations stewarding cultural landscapes, hedgerows, and small-scale habitats. Broader incumbent operating at provincial scale, but addresses overlapping biodiversity/landscape management mandates and works with farmers and provincial authorities on nature-inclusive land use.
• Natuurmonumenten: Largest Dutch conservation organization, managing nature reserves and biodiversity policy. Broader than ANV HN — focuses on large-scale nature areas rather than farmland-between nature — but addresses the same biodiversity/water/soil outcomes and competes for the same policy attention and donor/policy funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ANVHollandsNoorden
• Instagraminstagram.com/anvhollandsnoorden
• LinkedInlinkedin.com/company/anv-hollands-noorden

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANV Hollands Noorden