ANZA AB
ANZA AB is a Swedish manufacturer, founded in 1948 and based in Bankeryd, that designs and produces painting tools — brushes, rollers, masking, and surface-preparation products — for DIY consumers and professional painters across Sweden, the UK, Denmark, and Finland, operating as a brand within Orkla House Care.
- Company typePrivate
- Founded1948
- HeadquartersBankeryd, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What ANZA AB does
ANZA AB is a Swedish manufacturer of painting tools, established in 1948 and headquartered in Bankeryd, Sweden. The company designs, manufactures, and distributes brushes, rollers, masking products, surface preparation tools, and related accessories for both DIY consumers ("hemfixare") and professional painters. Its portfolio is organized into three quality tiers — Basic (entry-level), Elite (mid-tier), and Platinum (premium) — with proprietary technologies including the patent-pending TriTech™ triangular brush head with an airtight storage case, Japanese Washi masking tape formulations, and RISE-validated surface-preparation cloths.
The business operates as a wholly-owned brand within Orkla House Care, part of Norway's Orkla Group, which provides shared infrastructure, supply chain, and distribution scale. ANZA distributes primarily through third-party channel partners — major building materials retailers, specialty paint stores, and online web stores — rather than direct-to-consumer e-commerce. The company maintains a retailer-locator on its website and operates country-specific sites for Sweden, the UK, Denmark, and Finland. Sub-brands ANZA PRO (anzapro.se) and ANZA INDUSTRIAL & COATINGS (anzacoatings.com) address professional painters and industrial applications respectively, extending the addressable market beyond the core DIY segment.
Revenue is generated through one-time hardware sales across the product range, with no disclosed subscription, recurring, or service-based revenue streams. Pricing is set at retail/MSRP through channel partners and is not publicly listed. Marketing is content-led: an extensive library of step-by-step DIY project guides (covering walls, ceilings, floors, furniture, facades, decks, and wallpapering) drives organic search traffic and supports retailer conversion. Founded on over 75 years of Swedish manufacturing heritage, ANZA's competitive positioning rests on brand recognition, coordinated full-ecosystem product offerings, and a localized content moat across Nordic languages.
ANZA AB firmographics
Firmographics- Name
- ANZA AB
- Legal name
- ANZA AB
- Website
- https://anza.se
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ANZA AB is a Swedish manufacturer, founded in 1948 and based in Bankeryd, that designs and produces painting tools — brushes, rollers, masking, and surface-preparation products — for DIY consumers and professional painters across Sweden, the UK, Denmark, and Finland, operating as a brand within Orkla House Care.
- Ownership category
- akta.pro rank
ANZA AB industry classification
Industry- Product category
- Painting Tools and Equipment
- NAICS
- Paint and Coating Manufacturing (32551)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)
- akta.pro secondary industries
- Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)
Keywords
Where ANZA AB is headquartered
LocationHeadquarters
- HQ city
- Bankeryd
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
ANZA AB business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Painting Tools Sales: Anza generates revenue through the one-time sale of painting tools including brushes, rollers, masking products, and accessories. Products are sold through retail partners and web stores to both DIY consumers and professional painters.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ANZA AB product offering
Product offeringCore offering
ANZA AB manufactures and sells painting tools including brushes, rollers, masking products, sanding tools, and surface preparation equipment for indoor and outdoor painting projects. Products are organized into Basic, Elite, and Platinum quality tiers and sold through building/painting retail stores and web stores across Sweden, UK, Denmark, and Finland. The company has manufactured painting tools in Bankeryd, Sweden for over 75 years and operates sub-brands ANZA PRO (for professional painters) and ANZA INDUSTRIAL & COATINGS.
Product overview
ANZA AB is a Swedish manufacturer of professional painting tools with over 75 years of experience, based in Bankeryd. The company operates as a single unified product line of painting and decorating tools, with products organized into quality tiers (Basic, Elite, and Platinum). The portfolio includes rollers (Micmex, Titex, Antex, Filt), brushes (Lacquer brushes, Angular brushes, Facade brushes, Precision brushes, Oval brushes, Wood oil brushes), tools (Putty knives, Scrapers, Sanding tools, Extension poles), masking products (Masking tape, Covering plastic), cleaning products (Microfiber cloths, Disposable washes), and specialty tools (Deck tools, Wallpaper kits). The Elite and Platinum tiers represent higher-quality offerings for professional use, while Basic serves entry-level consumers.
Differentiator
Problem solved
Functional benefit
Brands
- ANZA PRO: Professional painting tools for professional painters
- ANZA INDUSTRIAL & COATINGS
Products and services
- Micmex Roller Vägg & Tak Paint roller for wall and ceiling painting that absorbs paint efficiently and distributes it quickly, providing medium-fine texture with minimal splatter. Designed for DIY consumers and professional painters.
- Titex Rollerset Vägg & Golv Mini & Maxi Roller kit for walls and floors with short pile length that prevents lint and leaves a smooth finish, ideal for matte wall paints. Includes Mini- and Maxi-rollers with frames and paint tray.
- Filt Rollerset Snickerier Platinum Premium roller kit for furniture and woodwork featuring felt roller for extra smooth finish with excellent coverage and no lint. Includes Filt Miniroller 10 cm, Platinum Mini/Midibygel, Platinum Lackpensel 50 mm and paint tray.
- Platinum Precision Brush Premium precision brush with TriTech triangular brush head for painting straight lines, corners, and details. Includes airtight resealable storage container that keeps a paint-dipped brush moist for up to 72 hours; technology is patent pending.
- Platinum Lackpensel Specialized brush for doors and woodwork, available in various sizes including angled variants for better visibility and control.
- Elite Lackpensel Quality brush for trim and woodwork painting, available in multiple sizes.
- Antex Rollerset Roller set suitable for oil application on surfaces like countertops.
- Fill&Carry Färgtråg Paint tray holding over 3 liters of paint with handle for easy movement around the room.
- Platinumbygel Roller Frame Ultra-light aluminum roller frame with ergonomic rubberized handle, available in 18 cm and 23 cm sizes.
- Elite Förlängningsskaft (Extension Pole) Two-part telescoping extension pole in multiple length options (44-61 cm, 75-118 cm, 115-197 cm) for increased reach when painting ceilings and high walls.
- Platinum Maskeringstejp (Masking Tape) Japanese Washi masking tape available in indoor, outdoor, and sensitive-surface variants; provides razor-sharp paint edges with residue-free removal (indoor up to 5 months, outdoor up to 2 months, sensitive surfaces up to 7 days).
- Engångstvätt för vägg och tak (Disposable Cleaning Cloth) Disposable wall and ceiling cleaning cloth with cleaning agent attached to a sanding tool; covers 30 m2 per pack; tested by RISE research institute as the most effective cleaning product for pre-paint surface preparation.
- Mikrofiberduk (Microfiber Cloth) Microfiber cloth for cleaning and dust removal, available in coarse and standard variants.
- Altanverktyg 2-I-1 (Deck Tool) Combined deck sanding and oiling tool with slip plate and application pad for treating outdoor decks.
- Elite Träoljepensel (Wood Oil Brush) Brush for oiling and staining decks, facades, or outdoor wooden furniture; applies thin, even coat to minimize cracking.
Quantifiable outcome
- RISE (Research Institute of Sweden) testing confirmed Anza's disposable cleaning cloth as the most effective cleaning product on the market for pre-paint surface preparation.
Companies that use ANZA AB
Customer profileSegments2 records
Ideal customer profiles2 records
ANZA AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ANZA AB partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
ANZA AB competitors and assessment
Company assessmentBroad incumbents
- PPG Industries: Global paints and coatings major selling architectural, industrial, and refinish coatings plus selected applicator tools. Comparable to Anza as a broad coatings ecosystem player rather than as a like-for-like painting tool specialist.
- Sherwin-Williams: Global paint and coatings giant that owns Purdy and offers a full portfolio of paints plus applicator tools. Overlaps with Anza at the tool/accessory layer but competes mainly through paint dealers rather than the Nordic building-retail channel.
- Rust-Oleum: Global specialty coatings brand (RPM International) producing paints, protective coatings, and applicator accessories for DIY and industrial users. Overlaps with Anza's Industrial & Coatings sub-brand and DIY surface-preparation products.
Direct peers
- Wooster Brush Company: US-based premium paint applicator manufacturer (brushes, rollers, frames) with a long heritage and a strong professional-trade focus. Comparable to Anza's Platinum/PRO positioning and similar emphasis on ergonomic, differentiated applicator design.
- Purdy: US professional paint tools brand owned by Sherwin-Williams, selling premium brushes, rollers, and covers through paint dealers and retailers. Directly comparable to Anza's PRO-tier offering and Orkla-backed distribution model.
- Hamilton: UK manufacturer of paint brushes, rollers, and decorating tools sold across trade and DIY channels. Highly comparable to Anza in product breadth, multi-tier brand structure, and Northern European retail channel exposure.
- Storch Ciret: German-headquartered European manufacturer of paint rollers, brushes, and surface-preparation tools serving both DIY and trade. Closely comparable to Anza as a multi-country, multi-tier painting tools specialist in Europe.
- Nespoli Group: Italian/European manufacturer of paint rollers, brushes, and decorating accessories sold under private-label and own brands across Europe. Comparable to Anza in product range and broad retailer distribution model.
- ProDec: UK trade-focused paint applicator and preparation brand, widely stocked at trade merchants and DIY multiples. Comparable to Anza's professional tier and its presence in builder/decorator supply channels.
- Harris Brushes: Long-established UK paint brush and roller manufacturer with a multi-tier product range targeting both DIY and professional decorators. Closely comparable to Anza in product mix, channel-led distribution through UK building retailers, and segmented brand architecture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ANZA AB social profiles
Digital presenceANZA AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
ANZA AB leadership team
Management profileNumber of profiles
Profiles1 record
ANZA AB subsidiaries and ownership
Company hierarchySubsidiaries2 records
ANZA AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ANZA AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ANZA AB
What does ANZA AB do?
ANZA AB manufactures and sells painting tools including brushes, rollers, masking products, sanding tools, and surface preparation equipment for indoor and outdoor painting projects. Products are organized into Basic, Elite, and Platinum quality tiers and sold through building/painting retail stores and web stores across Sweden, UK, Denmark, and Finland. The company has manufactured painting tools in Bankeryd, Sweden for over 75 years and operates sub-brands ANZA PRO (for professional painters) and ANZA INDUSTRIAL & COATINGS.
Is ANZA AB a public or private company?
ANZA AB is a private company. It is classified as corporate owned and is currently operating.
When was ANZA AB founded?
ANZA AB was founded in 1948. It employs 1 to 10 people.
Where is ANZA AB based?
ANZA AB is headquartered in Bankeryd, Sweden, in the Europe region.
How does ANZA AB make money?
One revenue line is on record: painting Tools Sales.
Who are ANZA AB's main competitors?
Broad incumbents on record are PPG Industries, Sherwin-Williams and Rust-Oleum. Direct peers are Wooster Brush Company, Purdy, Hamilton, Storch Ciret, Nespoli Group, ProDec and Harris Brushes.
Does ANZA AB have an API?
No public API is recorded for ANZA AB.
What industry is ANZA AB in?
ANZA AB's product category is Painting Tools and Equipment. Its primary akta.pro industry code is IMAIAKAA, Architectural & Decorative Painting (Interior/Exterior), with a secondary code of IMAIAAAK, Industrial & Commercial Painting/Coatings/Surface Treatment. Its NAICS code is 32551 and its SIC code is 2851.