Associacao Olimpica De Itabaiana

What Associacao Olimpica De Itabaiana does

Associação Olímpica de Itabaiana, commonly known as Itabaiana, Tricolor da Serra, or Tremendão da Serra, is a Brazilian football club founded on July 10, 1938 as Botafogo Sport Club and based in Itabaiana, Sergipe. The club is a private non-profit sports association owned and controlled by its members, governed by an elected Diretoria Executiva and Conselho de Administração under president Amilton Gomes da Silva (2016-2018 term). It competes in the Campeonato Sergipano, Copa do Nordeste, Copa do Brasil, and Campeonato Brasileiro Série D, the fourth tier of Brazilian football. Home matches are played at Estádio Etelvino Mendonça (also known as Estádio Presidente Médici), an approximately 11,000-capacity stadium in Itabaiana city center inaugurated in 1971. The club has won 10 Sergipano state championships, including an unprecedented pentacampeonato between 1978 and 1982, and is the only Sergipano club to have won the Copa do Nordeste (1971), though that title is not officially recognized by CBF. The professional squad comprises approximately 30 players across all positions, supported by a technical commission including head coach, assistant coach, fitness trainer, goalkeeper trainer, massage therapist, and supervisor.

The club operates a multi-channel revenue model across four primary streams: (1) matchday ticket sales at R$20-25 for men and R$10-15 for women advance tickets, with chair seats at R$40-50; (2) the Sócio Torcedor subscription membership program with three tiers (Bronze at R$15/month, Silver and Gold with free admission) managed through the Torcedor de Vantagens digital platform; (3) merchandise sales through the Tremendão da Serra WA store and wasport.com.br e-commerce site, with kits manufactured by WA Sport; and (4) local and regional sponsorship revenue from approximately nine partners including Maratá, Ethos Incorporadora, ItWeb, Farmácia Preferencial, WA Sport, Prefeitura de Itabaiana, Artro Ortopedia, Electro Galvano Limeira, and Lokcar. Distribution is executed via a network of physical retail partners (Robson Lanches, Center Lanches, Bar do Nado) for advance ticket sales and the stadium box office on matchday.

Beyond the first team, the club runs the Escolinha Tricolor youth academy for children aged 6-16 at R$50 monthly, an official website (aoitabaiana.com.br) as its primary digital presence, a YouTube channel (TV Tricolor) for video content, and a digital photo gallery. A new training center, CT da Serra, is under construction on a 2.2-hectare plot in Povoado Serra, 6km from the city center, planned to include dormitories, two full-size fields, medical and physiotherapy facilities, and management offices. The club also launched a Football Society (Fut7) team in April 2017 through a partnership with Nosso Society, finishing 3rd in the Northeast Stage of the Brazilian Championship. There are no disclosed proprietary technology systems, AI/ML capabilities, or external investors; the club operates on community-driven engagement and traditional football economics.

Name

Associacao Olimpica De Itabaiana

Legal name

Associação Olímpica de Itabaiana

Website

https://aoitabaiana.com.br

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

Associação Olímpica de Itabaiana is a private Brazilian football club founded in 1938 in Itabaiana, Sergipe, competing in the Campeonato Sergipano and Campeonato Brasileiro Série D, with 10 state championships. It serves local fans through matchday tickets, the Sócio Torcedor membership program, merchandise, and youth academy operations.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Club Sports Programs (EDALAIAB)

Keywords

• Professional football club
• Brazilian soccer services
• Youth football academy
• Fan membership program
• Club merchandise sales

Headquarters

HQ city

Itabaiana

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Matchday Ticket Sales: Revenue from ticket sales at Estádio Etelvino Mendonça for home matches in Campeonato Sergipano, Copa do Nordeste, Copa do Brasil, and Campeonato Brasileiro Série D. Ticket prices vary by sector and match importance, with promotional pricing for advance sales and special categories (women, students).
2. Sócio Torcedor Program: Recurring membership program with tiered plans (Bronze, Silver, Gold) offering benefits such as priority ticket access, exclusive events, and merchandise discounts. Managed through Torcedor de Vantagens platform.
3. Merchandise Sales: Sales of official club merchandise including uniforms, accessories through the Tremendão da Serra WA store and online platform. Uniforms manufactured by WA Sport.
4. Sponsorships: Sponsorship revenue from local and regional businesses including Maratá, Ethos Incorporadora, ItWeb, Farmácia Preferencial, WA Sport, Prefeitura de Itabaiana, Artro Ortopedia, Electro Galvano Limeira, and Lokcar visible on official website and materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Associação Olímpica de Itabaiana is a Brazilian professional football club founded in 1938 (originally as Botafogo Sport Club), based in Itabaiana, Sergipe. The club fields competitive teams in the Campeonato Sergipano, Copa do Nordeste, Copa do Brasil, and Campeonato Brasileiro Série D, and sells matchday tickets, Sócio Torcedor memberships, club merchandise, and youth-development services through its Escolinha Tricolor academy.

Product overview

Associação Olímpica de Itabaiana operates primarily as a football club with its main digital presence being its official website. The club's digital ecosystem includes an informational website, a fan membership program (Sócio Torcedor), an online store for merchandise, a multimedia video platform (TV Tricolor), a photo gallery, and a youth football academy. The website serves as a central hub providing news updates, match schedules and results, team rosters, historical information, and fan engagement features. The club competes in Campeonato Sergipano, Copa do Nordeste, and Campeonato Brasileiro Série D.

Differentiator

Problem solved

Functional benefit

Products and services

• Matchday Tickets
• Sócio Torcedor Membership
• Escolinha Tricolor Youth Academy
• Club Merchandise

Quantifiable outcome

• 10 state championships including pentacampeonato
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• WA SportcoreChannel Partner/ Reseller/ Distributor · 1 January 2017Uniform manufacturer and official kit supplier for the club. Produces and distributes official merchandise including 2017 uniform collection through physical store in Itabaiana and online at wasport.com.br/itabaiana.
• Torcedor de VantagenscoreChannel Partner/ Reseller/ DistributorDigital platform partner for Sócio Torcedor program management. Handles enrollment, membership tiers (Bronze, Silver, Gold), and member benefits distribution for the club's fan membership initiative.
• Nosso SocietyminorStrategic or Co-development PartnerPartnership established April 2017 to introduce Football Society (Fut7) modality to the club. Led to creation of Fut7 team that finished 3rd in Northeast Stage of Brazilian Championship.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Confiança: Sergipe's other major professional football club and direct rival of Itabaiana in Campeonato Sergipano. Comparable as a state-level Northeast Brazilian club competing in regional and national lower-tier competitions.
• Sergipe SC: Capital-city (Aracaju) Sergipe football club that competes in the same state championship and shares regional competitive dynamics with Itabaiana.
• Botafogo-PB: Paraíba-based Brazilian football club that competes in Copa do Nordeste and Campeonato Brasileiro Série D alongside Itabaiana. Closely comparable in competitive tier and regional scope.
• Treze: Paraíba-based Brazilian football club competing in Série D and Copa do Nordeste. Highly comparable to Itabaiana as a small-state Northeast club with similar commercial scale and competitive position.

Regional players

• CRB: Alagoas-based Northeast football club competing in Copa do Nordeste and Brasileirão divisions. Directly comparable to Itabaiana as a regional competitor in the same conferences and cups.
• Sampaio Corrêa: Maranhão-based Northeast football club competing in Copa do Nordeste and Brazilian national divisions. Comparable as a state-anchored Northeast club of similar commercial tier.
• CSA: Alagoas-based football club competing in Northeast regional competitions (Copa do Nordeste) and Brazilian national divisions. Comparable as a state-anchored Northeast club of similar tier.

Broad incumbents

• Sport Recife: Major Pernambuco-based Northeast football club and Copa do Nordeste opponent of Itabaiana (defeated in 1971 final). Comparable as a Northeast regional football organization with broader commercial scale.
• Náutico: Pernambuco-based Northeast football club that competes in Copa do Nordeste alongside Itabaiana. Comparable as a regional incumbent in the same competitive ecosystem.
• Fortaleza: Ceará-based Northeast football club and Copa do Nordeste competitor. Comparable as a larger Northeast incumbent with similar regional tournament participation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AOItabaiana
• YouTubeyoutube.com/channel/UCqFgk3c9c6m4qK4x2p7K1QA
• Facebookfacebook.com/aoitabaiana
• Instagraminstagram.com/aoitabaiana
• LinkedInlinkedin.com/company/associacao-olimpica-de-itabaiana

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associacao Olimpica De Itabaiana