Aon Versicherungsmakler Deutschland GmbH

What Aon Versicherungsmakler Deutschland GmbH does

Aon Versicherungsmakler Deutschland GmbH is the primary German operating subsidiary of Aon plc (NYSE: AON), a global professional services firm headquartered at its registered seat in Hamburg, Germany (Caffamacherreihe 16), with additional offices in Mülheim an der Ruhr and Cologne. The entity is part of Aon's global network of more than 60,000 employees across 120+ countries and serves as the German vehicle for the group's integrated risk and human capital advisory platform, organized around two core pillars: Risk Capital (insurance brokerage, reinsurance, cyber resilience, M&A and transaction solutions, risk management, claims management) and Human Capital (occupational pensions, health and benefits, people analytics, talent management and total rewards, workplace wellbeing). It operates through more than ten wholly-owned German subsidiaries spanning insurance brokerage, consulting, trustee services for occupational pension schemes, and underwriting, and holds the statutory permits required under § 34d Abs. 1 GewO for insurance brokerage in Germany, with registrations in the official intermediary register.

The company's product surface is built on proprietary analytics and consulting methodologies rather than consumer-facing software. Core technology assets include the Global Risk Management Survey covering nearly 3,000 leaders across 60+ countries, the Human Capital Trends Study based on input from more than 2,300 business leaders, and the Employee Sentiment Study covering 9,202 working adults at organizations with 500+ employees. Delivery is anchored in 15 industry verticals including construction and real estate, financial institutions, healthcare, industrials and manufacturing, transportation and logistics, technology/media/communications, public sector, life sciences, and insurance. The German-language operations are supported by an integrated marketing infrastructure that includes the corporate "Aon bloggt!" platform, the global Aon Insights portal, the On Aon Podcast, the Better Being wellbeing podcast series, and the Aon Insights Series events, alongside paid and email channels running on Google Analytics and Oracle Eloqua.

The business model is primarily transaction-fee based, generating revenue from commissions and fees paid by insurers for placement of retail, wholesale, and reinsurance brokerage, plus professional service fees for risk management, underwriting management, captive management, and benefits consulting, with a secondary revenue stream from investment income on premiums, claim payments, and return premiums held as fiduciary funds. Pricing is negotiated on a per-engagement basis with custom enterprise contracts, and the company is contractually committed to provide clients with detailed year-end compensation disclosures upon request. Go-to-market is sales-led and consultative, with dedicated account teams serving enterprise and mid-market clients through direct engagement, supplemented by thought leadership and event-driven demand generation, and a wholesale brokerage network for complex risk placements.

Name

Aon Versicherungsmakler Deutschland GmbH

Legal name

Aon Versicherungsmakler Deutschland GmbH

Website

https://aon.de

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Aon Versicherungsmakler Deutschland GmbH is the German operating subsidiary of Aon plc, providing integrated insurance brokerage, reinsurance, risk management, and human capital advisory services across 15 industry verticals through dedicated enterprise consulting teams.

Ownership category

akta.pro rank

Headquarters

HQ city

Frankfurt am Main

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions and Fees: Remuneration as commissions or fees paid by insurers for placing retail, wholesale and reinsurance brokerage business. Fees may also be paid by clients in lieu of, or in addition to, commissions.
2. Reinsurance Brokerage: Commissions or fees paid to reinsurance brokerage for placement or management of reinsurance of a client's risk
3. Risk Management and Consulting Services: Underwriting management, captive management, and benefits consulting services
4. Investment Income on Fiduciary Funds: Investment income on premiums, claim payments and return premiums temporarily held as fiduciary funds

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Aon Versicherungsmakler Deutschland GmbH is the German operating entity of global professional services firm Aon plc, providing insurance brokerage, reinsurance placement, and risk advisory services under the Risk Capital practice, alongside Human Capital advisory covering occupational pensions, health benefits, talent management, and total rewards. The firm is registered as a Versicherungsmakler (insurance broker) under § 34d Abs. 1 GewO and serves enterprises and mid-market clients across 15 industry verticals from offices in Hamburg, Mülheim/Ruhr, and Cologne.

Product overview

Aon Versicherungsmakler Deutschland GmbH is part of Aon plc, a global professional services firm providing risk consulting and insurance brokerage services. The company's offering is structured around two core business areas: Risk Capital and Human Capital. Risk Capital encompasses cyber resilience, broking and risk transfer, M&A transaction solutions, risk management, reinsurance, and claims management services. Human Capital services include pensions and retirement (betriebliche Altersversorgung), health and benefits, people analytics, talent management and total rewards, workplace wellbeing, investments, and risk analytics. The company operates as a multi-line broker and consultant serving clients across 15 industry verticals including construction, healthcare, financial institutions, technology, and manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• Cyber Resilience

Quantifiable outcome

• Survey of nearly 3,000 leaders in 60+ countries on top risks for business planning
• +2 more outcomes

Segments15 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Howden Group: Global insurance broker with growing German operations. Howden competes with Aon Deutschland in commercial insurance placement and reinsurance, particularly across specialty and complex risks.
• Lockton: World's largest privately held insurance broker, with German operations competing against Aon in enterprise risk, insurance placement, and benefits advisory. Lockton's private ownership model is directly comparable to Aon's broker-centric advisory approach.
• Willis Towers Watson (WTW): Global insurance broker and advisory firm with a substantial German presence. WTW competes directly with Aon Deutschland across insurance brokerage, reinsurance, risk management, and human capital/benefits advisory.
• Arthur J. Gallagher (AJG): US-listed global insurance brokerage and risk management firm operating in Germany. Gallagher competes with Aon Deutschland across commercial insurance placement, risk consulting, and employee benefits advisory for mid-market and enterprise clients.
• Marsh GmbH: German subsidiary of Marsh McLennan, the largest direct competitor to Aon globally. Marsh offers identical insurance brokerage, risk advisory, and reinsurance services to enterprise clients in Germany across the same vertical industries.

Regional players

• Ecclesia Gruppe: Major German insurance broker and risk manager with deep German market presence. Ecclesia competes with Aon Deutschland in commercial insurance placement, claims management, and risk advisory for German enterprises and public-sector clients.
• MRH Trowe: German-headquartered insurance broker and risk consultant focused on mid-market and corporate clients. MRH Trowe competes with Aon Deutschland across commercial insurance brokerage, employee benefits, and risk consulting within the DACH market.
• Funk Gruppe: Leading German family-owned insurance broker and risk consultant. Funk competes with Aon Deutschland primarily in the German Mittelstand and mid-market segments across insurance brokerage, benefits, and risk consulting.

Broad incumbents

• Allianz SE: Global insurance and asset management group headquartered in Munich. While primarily a carrier, Allianz operates brokerage, reinsurance, and risk consulting capabilities that overlap with Aon's Risk Capital franchise, particularly for German and European enterprise clients.

Others

• Munich Re: World's largest reinsurer, headquartered in Munich. Munich Re is a key counterparty and supply-side participant in the reinsurance brokerage channel through which Aon Deutschland places client risks, making it a material ecosystem participant rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCAhB8Zse-qvrPNpcAkvRNNw
• LinkedInlinkedin.com/company/aon-versicherungsmakler-deutschland-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aon Versicherungsmakler Deutschland GmbH