Board
Board (Harris Hill Products Inc.) manufactures a 24-inch tabletop gaming console with proprietary PieceSense technology recognizing physical game pieces on its touchscreen. The New York-based company serves families and social groups through direct e-commerce and is building an AI-powered creator platform.
- Company typePrivate
- Founded2025
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Board does
Board (legally Harris Hill Products Inc., dba Board) is a New York-based consumer hardware startup that manufactures a 24-inch face-to-face tabletop gaming console designed to bring families and social groups together around a shared touchscreen. The device uses proprietary "PieceSense" technology — a touch-display signal-processing system that identifies physical game pieces, their position, and movement in real time — enabling hybrid physical-digital gameplay without separate controllers. The console launched in October 2025 at TechCrunch Disrupt with twelve original titles and an introductory price of $499, later transitioning to $699 (with a $399 tier also referenced), and includes seven free bundled games plus individually purchasable titles up to $34.95, each shipped with its own custom physical piece set.
The business operates a direct-to-consumer hardware model through board.fun, supported by per-unit game sales, optional extended warranties ($39.99+ for two years), and selective retail distribution through CAMP, which selected Board as its "Gift of the Season" for 2025. No subscription is required to purchase or play. The company is concurrently building a platform business: Board Studio, an AI-powered creation platform announced in June 2026, will enable users to build games and interactive applications via natural language prompts, supported by open Unity, Web, and Godot SDKs and a Developer Program with sideload capability. Upcoming roadmap items include a Virtual Tabletop feature for tabletop RPGs, a commercial/institutional sales channel, and continued international expansion (currently U.S.-only).
Board has raised approximately $35 million across two rounds — a $15 million seed from Lerer Hippeau ahead of launch and a $20 million Series A led by Union Square Ventures in June 2026, with USV partner Michael Mignano joining the board. The company is led by founder Brynn Putnam, who previously founded Mirror (acquired for $500 million). The primary customer segments are families with children (primary), adult social groups, and educational institutions, with reported engagement of 85% of customers averaging more than 30 sessions per month and a 4.97/5 average rating from 343+ verified reviews on the company's website.
Board firmographics
Firmographics- Name
- Board
- Legal name
- Harris Hill Products Inc.
- Website
- https://board.fun
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Board (Harris Hill Products Inc.) manufactures a 24-inch tabletop gaming console with proprietary PieceSense technology recognizing physical game pieces on its touchscreen. The New York-based company serves families and social groups through direct e-commerce and is building an AI-powered creator platform.
- Ownership category
- akta.pro rank
Board industry classification
Industry- Product category
- Tabletop Gaming Console
- NAICS
- Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Gaming Consoles (Home & Hybrid) (HDACANAA)
- akta.pro secondary industry
- Family/Party Board Games Retail (CRALALAB)
Keywords
Where Board is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Board business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales: Primary revenue stream from selling the Board console hardware at $399. The device is a one-time hardware purchase with no required subscription.
- Game Sales: Revenue from individual game purchases ranging from free to $34.95 per title. Each game includes a custom physical piece set. No subscription required to purchase or play games.
- Extended Warranty: Optional extended warranty plans offered at $39.99 (2-year) and higher tiers for additional years, including accidental damage protection from day one.
- Board Studio (Planned): Planned AI-powered creation platform for user-generated content, expected to enable creator ecosystem revenue opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | The Board Console |
| Unit Pricing | Pay-as-you-go | Additional Games |
| Subscription | Multi-year contract | Extended Warranty - 2 Year |
| Unit Pricing | Pay-as-you-go | Signature Game Collection Bundle |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Board product offering
Product offeringCore offering
Board designs, manufactures, and sells a 24-inch touchscreen tabletop gaming console that uses proprietary PieceSense technology to recognize and respond to physical game pieces in real time, blending tactile board-game play with digital interactivity. The hardware is bundled with seven free original games (each with custom physical pieces) and supplemented by additional purchasable titles, optional extended warranties, a developer SDK program, and a planned AI-powered Board Studio creation platform.
Product overview
Board is a consumer gaming company that has developed a hybrid tabletop/video game platform centered around The Board, a 24-inch tabletop console with proprietary PieceSense technology that recognizes physical game pieces on its touchscreen. The product portfolio includes the core The Board hardware (priced at $399) bundled with 7 free games, a library of purchasable games (Signature Collection), and an upcoming AI-powered creation platform called Board Studio. The company also operates a Developer Program with Unity, Web, and Godot SDKs enabling third-party game creation. The ecosystem is expanding from a hardware-focused model to a broader platform business with AI-assisted creation tools and upcoming Virtual Tabletop functionality for tabletop RPGs.
Differentiator
Problem solved
Functional benefit
Brands
- Board Studio: AI-powered creation platform that enables users to build games, educational experiences, and interactive applications using natural language prompts and AI-powered development tools. Announced June 2026 as part of transition from hardware to platform business.
Products and services
- The Board console A 24-inch tabletop touchscreen gaming console that uses proprietary PieceSense technology to recognize and respond to physical game pieces in real time; designed for face-to-face multiplayer play for 1-6+ players with no subscription required.
- Board Game Library (Included Games) Seven free original games bundled with The Board purchase — Chop Chop, Board Arcade, Cosmic Crush, Snek, Astrofort, Starfire, and Space Rocks — each with its own custom physical piece set.
- Board Signature Collection (Additional Games) Six additional purchasable games (Save the Bloogs, Spycraft, Strata & Daily Build, Mushka, Omakase) each sold individually from free to $34.95 or as a $147.80 Signature Collection bundle, expanding the game library available on The Board.
- Board Extended Warranty Plans Optional 2-year and 3-year extended warranty plans for The Board console starting at $39.99 for the 2-year tier, including accidental damage protection from day one.
- Board Developer Program (SDKs) An open developer program providing Unity, Web, and Godot SDKs plus a Board Simulator for testing piece interactions, enabling third-party creators to build and sideload games for The Board without requiring a separate dev kit.
Quantifiable outcome
- 85% of customers average more than 30 sessions per month
- +2 more outcomes
Companies that use Board
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Board technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Board partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- CAMPcoreCAMP selected Board as their 'Gift of the Season' for 2025, featuring the product at retail locations nationwide. CAMP is a family experience retail brand.
- HasbrominorBoard has had discussions with Hasbro about bringing classic board game titles to the Board platform. No formal partnership announced.
- Shopify Inc.coreE-commerce platform provider powering board.fun online store for product sales and payment processing.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Board competitors and assessment
Company assessmentDirect peers
- Arcade1Up: Arcade1Up manufactures affordable home arcade cabinets that bring shared, in-person gaming back into living rooms. Comparable to Board as a consumer hardware brand monetizing the trend toward face-to-face, living-room gaming experiences.
- Osmo: Osmo (by BYJU'S) combines physical pieces, manipulatives, and a tablet/iPad camera to deliver hybrid physical-digital play for kids and families. It is the most directly comparable product to Board: same core insight that tangible pieces plus a screen unlock richer learning and play experiences.
- Playdate: Playdate by Panic is a small, distinctive handheld gaming console with a unique crank input and a curated indie game library. Like Board, it targets consumers seeking novel, non-mainstream gaming hardware experiences rather than competing on raw specs.
Regional players
- Tonies: Tonies sells a child-friendly audio player with physical "Tonies" figurines, monetizing both hardware and a content character ecosystem. Comparable to Board as a family/household device sold on the strength of a growing library of physical figurines plus digital content.
Broad incumbents
- Sphero: Sphero makes connected robotic toys and STEM kits that pair physical movement with digital apps. Comparable to Board as a connected-toy company that sells physical products with software ecosystems, though broader in scope (education, robotics, consumer).
- Meta Quest: Meta Quest is the dominant immersive family entertainment hardware outside traditional consoles, with multi-user shared experiences. Comparable to Board as a premium household hardware platform competing for the same family entertainment budget, though via VR rather than tabletop play.
- Nintendo Switch: The Nintendo Switch is the dominant hybrid home/portable gaming console and the clearest macro analogue to Board's "play together on a shared screen" value proposition. It defines the competitive ceiling Board must clear in mindshare and content depth.
- Nintendo Wii: The Nintendo Wii pioneered motion-based, social, family-facing console gaming. Board references the Wii directly via press coverage ("could be the next Nintendo Wii"), making it the most-cited incumbent category analogue.
Others
- Hasbro's Board Game Portfolio: Hasbro owns the canonical board game brands (Monopoly, Clue, Scrabble, etc.) that Board would need to license for its hybrid format. Board has held preliminary discussions with Hasbro; relevant as the most likely content partner or competitive threat if Hasbro builds its own connected tabletop.
Emerging players
- Sony Toio: Sony's Toio platform pairs small robotic cubes with a console for hands-on physical-digital gameplay aimed at kids and creators. Comparable to Board as a hybrid physical toy + digital gaming system built around unique hardware, though targeting a younger/educational core user.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Board social profiles
Digital presenceBoard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Board leadership team
Management profileNumber of profiles
Profiles1 record
Board funding detail
Funding detailFunding overview
Funding rounds2 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Board M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Board
What does Board do?
Board designs, manufactures, and sells a 24-inch touchscreen tabletop gaming console that uses proprietary PieceSense technology to recognize and respond to physical game pieces in real time, blending tactile board-game play with digital interactivity. The hardware is bundled with seven free original games (each with custom physical pieces) and supplemented by additional purchasable titles, optional extended warranties, a developer SDK program, and a planned AI-powered Board Studio creation platform.
Is Board a public or private company?
Board is a private company. It is classified as venture growth investor backed and is currently operating.
When was Board founded?
Board was founded in 2025. It employs 11 to 50 people.
Where is Board based?
Board is headquartered in New York, United States, in the North America region.
How does Board make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are game Sales, extended Warranty and board Studio (Planned).
Who are Board's main competitors?
Direct peers on record are Arcade1Up, Osmo and Playdate. Tonies is listed as a regional player. Broad incumbents are Sphero, Meta Quest, Nintendo Switch and Nintendo Wii. Hasbro's Board Game Portfolio is listed as an others. Sony Toio is listed as an emerging player.
Does Board have an API?
Yes. Board offers SDKs for game development including Unity SDK, Web SDK, and Godot SDK. These SDKs enable developers to build games for the Board platform with features including: input detection and tracking for game pieces and finger touches, session management for multiplayer gameplay, save game functionality, pause screen and profile controls, and a Board Simulator for testing piece interactions without physical hardware. Games can be sideloaded onto Board without requiring an app store. The SDKs are available through the Developer Program and Developer Portal at dev.board.fun. Developer documentation is at docs.dev.board.fun.
What industry is Board in?
Board's product category is Tabletop Gaming Console. Its primary akta.pro industry code is HDACANAA, Gaming Consoles (Home & Hybrid), with a secondary code of CRALALAB, Family/Party Board Games Retail. Its NAICS code is 334118 and its SIC code is 3651.