Board

What Board does

Board (legally Harris Hill Products Inc., dba Board) is a New York-based consumer hardware startup that manufactures a 24-inch face-to-face tabletop gaming console designed to bring families and social groups together around a shared touchscreen. The device uses proprietary "PieceSense" technology — a touch-display signal-processing system that identifies physical game pieces, their position, and movement in real time — enabling hybrid physical-digital gameplay without separate controllers. The console launched in October 2025 at TechCrunch Disrupt with twelve original titles and an introductory price of $499, later transitioning to $699 (with a $399 tier also referenced), and includes seven free bundled games plus individually purchasable titles up to $34.95, each shipped with its own custom physical piece set.

The business operates a direct-to-consumer hardware model through board.fun, supported by per-unit game sales, optional extended warranties ($39.99+ for two years), and selective retail distribution through CAMP, which selected Board as its "Gift of the Season" for 2025. No subscription is required to purchase or play. The company is concurrently building a platform business: Board Studio, an AI-powered creation platform announced in June 2026, will enable users to build games and interactive applications via natural language prompts, supported by open Unity, Web, and Godot SDKs and a Developer Program with sideload capability. Upcoming roadmap items include a Virtual Tabletop feature for tabletop RPGs, a commercial/institutional sales channel, and continued international expansion (currently U.S.-only).

Board has raised approximately $35 million across two rounds — a $15 million seed from Lerer Hippeau ahead of launch and a $20 million Series A led by Union Square Ventures in June 2026, with USV partner Michael Mignano joining the board. The company is led by founder Brynn Putnam, who previously founded Mirror (acquired for $500 million). The primary customer segments are families with children (primary), adult social groups, and educational institutions, with reported engagement of 85% of customers averaging more than 30 sessions per month and a 4.97/5 average rating from 343+ verified reviews on the company's website.

Name

Board

Legal name

Harris Hill Products Inc.

Website

https://board.fun

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Board (Harris Hill Products Inc.) manufactures a 24-inch tabletop gaming console with proprietary PieceSense technology recognizing physical game pieces on its touchscreen. The New York-based company serves families and social groups through direct e-commerce and is building an AI-powered creator platform.

Ownership category

akta.pro rank

Product category

Tabletop Gaming Console

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Household Audio & Video Equipment (3651)

akta.pro industry

PRIMARYHDACANAA

Gaming Consoles (Home & Hybrid)

Hardware, Technology & Telecom/Computing Hardware & Peripherals/Gaming Hardware (Consoles & Accessories)

SECONDARYCRALALAB

Family/Party Board Games Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Board Games and Puzzles

Keywords

• Tabletop gaming console
• Hybrid physical-digital gaming
• Family entertainment hardware
• Interactive game pieces
• Face-to-face multiplayer

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: Primary revenue stream from selling the Board console hardware at $399. The device is a one-time hardware purchase with no required subscription.
2. Game Sales: Revenue from individual game purchases ranging from free to $34.95 per title. Each game includes a custom physical piece set. No subscription required to purchase or play games.
3. Extended Warranty: Optional extended warranty plans offered at $39.99 (2-year) and higher tiers for additional years, including accidental damage protection from day one.
4. Board Studio (Planned): Planned AI-powered creation platform for user-generated content, expected to enable creator ecosystem revenue opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Board designs, manufactures, and sells a 24-inch touchscreen tabletop gaming console that uses proprietary PieceSense technology to recognize and respond to physical game pieces in real time, blending tactile board-game play with digital interactivity. The hardware is bundled with seven free original games (each with custom physical pieces) and supplemented by additional purchasable titles, optional extended warranties, a developer SDK program, and a planned AI-powered Board Studio creation platform.

Product overview

Board is a consumer gaming company that has developed a hybrid tabletop/video game platform centered around The Board, a 24-inch tabletop console with proprietary PieceSense technology that recognizes physical game pieces on its touchscreen. The product portfolio includes the core The Board hardware (priced at $399) bundled with 7 free games, a library of purchasable games (Signature Collection), and an upcoming AI-powered creation platform called Board Studio. The company also operates a Developer Program with Unity, Web, and Godot SDKs enabling third-party game creation. The ecosystem is expanding from a hardware-focused model to a broader platform business with AI-assisted creation tools and upcoming Virtual Tabletop functionality for tabletop RPGs.

Differentiator

Problem solved

Functional benefit

Brands

• Board Studio: AI-powered creation platform that enables users to build games, educational experiences, and interactive applications using natural language prompts and AI-powered development tools. Announced June 2026 as part of transition from hardware to platform business.

Products and services

• The Board console A 24-inch tabletop touchscreen gaming console that uses proprietary PieceSense technology to recognize and respond to physical game pieces in real time; designed for face-to-face multiplayer play for 1-6+ players with no subscription required.
• Board Game Library (Included Games) Seven free original games bundled with The Board purchase — Chop Chop, Board Arcade, Cosmic Crush, Snek, Astrofort, Starfire, and Space Rocks — each with its own custom physical piece set.
• Board Signature Collection (Additional Games) Six additional purchasable games (Save the Bloogs, Spycraft, Strata & Daily Build, Mushka, Omakase) each sold individually from free to $34.95 or as a $147.80 Signature Collection bundle, expanding the game library available on The Board.
• Board Extended Warranty Plans Optional 2-year and 3-year extended warranty plans for The Board console starting at $39.99 for the 2-year tier, including accidental damage protection from day one.
• Board Developer Program (SDKs) An open developer program providing Unity, Web, and Godot SDKs plus a Board Simulator for testing piece interactions, enabling third-party creators to build and sideload games for The Board without requiring a separate dev kit.

Quantifiable outcome

• 85% of customers average more than 30 sessions per month
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CAMPcoreChannel Partner/ Reseller/ Distributor · 24 November 2025CAMP selected Board as their 'Gift of the Season' for 2025, featuring the product at retail locations nationwide. CAMP is a family experience retail brand.
• HasbrominorStrategic or Co-development PartnerBoard has had discussions with Hasbro about bringing classic board game titles to the Board platform. No formal partnership announced.
• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider powering board.fun online store for product sales and payment processing.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Arcade1Up: Arcade1Up manufactures affordable home arcade cabinets that bring shared, in-person gaming back into living rooms. Comparable to Board as a consumer hardware brand monetizing the trend toward face-to-face, living-room gaming experiences.
• Osmo: Osmo (by BYJU'S) combines physical pieces, manipulatives, and a tablet/iPad camera to deliver hybrid physical-digital play for kids and families. It is the most directly comparable product to Board: same core insight that tangible pieces plus a screen unlock richer learning and play experiences.
• Playdate: Playdate by Panic is a small, distinctive handheld gaming console with a unique crank input and a curated indie game library. Like Board, it targets consumers seeking novel, non-mainstream gaming hardware experiences rather than competing on raw specs.

Regional players

• Tonies: Tonies sells a child-friendly audio player with physical "Tonies" figurines, monetizing both hardware and a content character ecosystem. Comparable to Board as a family/household device sold on the strength of a growing library of physical figurines plus digital content.

Broad incumbents

• Sphero: Sphero makes connected robotic toys and STEM kits that pair physical movement with digital apps. Comparable to Board as a connected-toy company that sells physical products with software ecosystems, though broader in scope (education, robotics, consumer).
• Meta Quest: Meta Quest is the dominant immersive family entertainment hardware outside traditional consoles, with multi-user shared experiences. Comparable to Board as a premium household hardware platform competing for the same family entertainment budget, though via VR rather than tabletop play.
• Nintendo Switch: The Nintendo Switch is the dominant hybrid home/portable gaming console and the clearest macro analogue to Board's "play together on a shared screen" value proposition. It defines the competitive ceiling Board must clear in mindshare and content depth.
• Nintendo Wii: The Nintendo Wii pioneered motion-based, social, family-facing console gaming. Board references the Wii directly via press coverage ("could be the next Nintendo Wii"), making it the most-cited incumbent category analogue.

Others

• Hasbro's Board Game Portfolio: Hasbro owns the canonical board game brands (Monopoly, Clue, Scrabble, etc.) that Board would need to license for its hybrid format. Board has held preliminary discussions with Hasbro; relevant as the most likely content partner or competitive threat if Hasbro builds its own connected tabletop.

Emerging players

• Sony Toio: Sony's Toio platform pairs small robotic cubes with a console for hands-on physical-digital gameplay aimed at kids and creators. Comparable to Board as a hybrid physical toy + digital gaming system built around unique hardware, though targeting a younger/educational core user.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/boardisfun
• YouTubeyoutube.com/@boardisfun
• Facebookfacebook.com/Board.Fun
• Instagraminstagram.com/board.fun
• LinkedInlinkedin.com/company/boardisfun

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Board