Arab Open University - Jordan Branch

What Arab Open University - Jordan Branch does

Arab Open University - Jordan Branch (AOU-Jordan) is a private, non-profit higher education institution operating as one of ten campuses within the Arab Open University system headquartered in Kuwait. Established around 2002–2003 and accredited by both the Higher Education Accreditation Commission (HEAC) of Jordan and Open University UK (OU UK) through a renewed validation partnership running to September 2029, AOU-Jordan delivers blended-learning bachelor's and master's programs across five faculties: Business Studies, Computer Studies, Language Studies, Education, and Media. Students receive dual degrees (AOU and OU-validated awards), and the Faculty of Business Studies holds AACSB, EFMD Global (EQUIS), and BGA accreditations, with broader QAA-UK quality assurance across the institution.

The core technology stack is a Moodle-based Learning Management System (LMS) bidirectionally integrated with a Student Information System (SIS), supplemented by an e-Library, HelpDesk ticketing, the Reinforce student-support platform, Microsoft Outlook email with MFA, and MS Teams/Zoom for synchronous lectures. Supporting services include a Training Center, Center for Innovation Technology Transfer and Consulting, Writing Center, and English Speaking Skills Center. Revenue is generated primarily through annual tuition subscriptions for undergraduate and postgraduate programs, supplemented by professional training/diploma fees and donations channeled through a Student Fund for underprivileged learners. The institution serves a long-tail consumer base of working professionals, mature students, and non-traditional learners attracted by flexible blended learning, internationally recognized credentials, and affordability relative to conventional Jordanian universities.

Name

Arab Open University - Jordan Branch

Legal name

Arab Open University - Jordan

Website

https://aou.edu.jo

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Arab Open University - Jordan Branch is a non-profit blended-learning university offering OU UK-validated undergraduate and postgraduate degrees across five faculties, serving working professionals and non-traditional students seeking flexible, internationally accredited higher education in Jordan.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Land-Grant–Like/Extension-Oriented Private Research Universities (Applied Outreach) (EDAHABAK)

akta.pro secondary industries

Online Divisions of Traditional Universities (Hybrid/Extension) (EDAHALAB), International Branch Campus & Offshore Program Partnerships (EDAIABAI)

Keywords

• Higher education
• Blended learning
• Distance education
• Academic degree programs
• Professional training

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tuition and Academic Fees: Revenue generated from undergraduate and postgraduate program tuition fees, including registration fees, course fees, and examination fees for Bachelor's and Master's degree programs.
2. Training Programs and Diplomas: Revenue from professional training courses, diplomas, and specialized programs offered through the Training Center including Writing Center, English Speaking Skills Center, and vocational training programs.
3. Donations and Charitable Contributions: Non-profit funding from donors, philanthropists, charities, parents, and alumni to support Student Fund for underprivileged students, scholarships, and campus development.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Arab Open University - Jordan Branch is a private, non-profit higher education institution that delivers undergraduate and postgraduate degree programs through a blended learning model (online plus face-to-face). It operates five academic faculties—Business Studies, Computer Studies, Language Studies, Education, and Media—offering British-validated Bachelor's and Master's degrees with dual accreditation from Jordan's HEAC and the UK's Open University. Revenue is generated primarily through tuition fees, professional training programs, and donor contributions.

Product overview

Arab Open University - Jordan Branch is a blended learning institution providing higher education through an integrated digital platform ecosystem. The core technology infrastructure consists of a Learning Management System (LMS) for academic delivery and a Student Information System (SIS) for administrative services. Supporting platforms include e-Library, HelpDesk ticketing, Reinforce learning support, Employees Portal, and Online Application System. The university operates five academic faculties (Business Studies, Computer Studies, Language Studies, Education, and Media) offering undergraduate and postgraduate programs. Additional services include a Training Center (with Writing Center and English Speaking Skills Center), Center for Innovation Technology Transfer and Consulting, and Library & Learning Resources Department. Programs are delivered via blended learning combining online and face-to-face instruction, with some programs validated by Open University UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Faculty of Business Studies Degree Programs Bachelor's programs in Business Administration (Management, Marketing, Accounting tracks) and Accounting, plus Master's programs including MBA, MBA-HRM, and Master's in Accounting (thesis and comprehensive exam tracks). Programs are AACSB-accredited, with BGA and EFMD membership, and validated by Open University UK with a dual degree option.
• Faculty of Computer Studies Degree Programs BSc in Information Technology and Computing (with tracks in ITC, Networking & Security, Data Science, and AI) and BSc in Graphic and Multimedia Design Technology. Validated by Open University UK with dual degree option. AI and Data Science tracks cover generative AI, NLP, and analytics applications.
• Faculty of Language Studies Degree Programs BA in English Language and Literature and MA in English Literature, supported by English Language Unit and Arabic Language Unit for student academic support.
• Faculty of Education Degree Programs BA in Elementary Education, BA in Special Education, Master's in Instructional Technology, and Master's in Educational Leadership, designed for teachers and education professionals.
• Faculty of Media Degree Programs Programs in Journalism, Media and Communication, and Public Relations, focused on practical media skills and professional competencies, with industry exposure via Jordan News Agency (Petra) partnerships.
• Training Center Professional Development Programs Professional training courses, diplomas, and specialized workshops for students and community members, including the Writing Center and English Speaking Skills Center offerings.
• Center for Innovation, Technology Transfer and Consulting Services University center focused on innovation, environmental sustainability, entrepreneurship through technology transfer, and developing research into applicable solutions for external partners.

Quantifiable outcome

• Dual degree awards from both Arab Open University and Open University UK upon graduation
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability10 records

Feature4 records

Partnerships

20 partnerships are on record, tiered core, secondary and minor.

• Open University UKcoreStrategic or Co-development Partner · 1 October 2024Most recent partnership renewal took place on 1 October 2024 and is valid until 30 September 2029. Covers Licensing of Materials, Consultancies, Institutional approval and Validation. AOU delivers OU Validated Awards with degrees recognized throughout UK higher education.
• De Montfort University UKsecondaryStrategic or Co-development PartnerAcademic memorandum of understanding for international collaboration in teaching, training, education and research.
• Athabasca University CanadasecondaryStrategic or Co-development PartnerMemorandum of understanding for academic cooperation and knowledge sharing.
• Queen Rania Teacher Academy JordansecondaryStrategic or Co-development PartnerMemorandum of understanding for teacher training and educational development collaboration.
• Arab Council for the Gifted and TalentedsecondaryStrategic or Co-development PartnerMemorandum of understanding to support gifted and talented student development.
• General Secretariat of the Supreme Council for Planning and Development KuwaitsecondaryStrategic or Co-development PartnerCooperation agreement for planning and development initiatives.
• Public Authority for Applied Education and Training KuwaitsecondaryStrategic or Co-development PartnerCooperation agreement for applied education collaboration.
• Kuwait National Guard KuwaitminorStrategic or Co-development PartnerCooperation agreement for training and professional development.
• Arab Planning Institute KuwaitminorStrategic or Co-development PartnerMemorandum of understanding for planning and development research.
• General Council for Islamic Banks and Financial InstitutionsminorStrategic or Co-development PartnerMemorandum of understanding to offer professional diplomas for students of AOU-Bahrain Branch.
• Jordan News Agency (Petra)secondaryGTM or Marketing PartnerTraining cooperation and field visits for Media and Communication students. Discussing new cooperation and training agreement.
• ICDE (International Council for Open and Distance Education)minorOthersInternational membership for open and distance education collaboration.
• AAOU (Asian Association of Open Universities)minorOthersRegional membership for open universities in Asia.
• GUNI (Global University Network for Innovation) SpainminorOthersInternational membership for innovation in higher education.
• Union of Arab UniversitiessecondaryOthersRegional membership for Arab universities.
• Arab Network for Open and Distance EducationsecondaryOthersRegional network membership for open and distance education.
• European UnionminorStrategic or Co-development PartnerPartnership through Entrepreneurship project in collaboration with AOU Lebanon Branch.
• Yarmouk University Center for Entrepreneurship and InnovationsecondaryStrategic or Co-development PartnerCollaboration on Python Programming Basics training program as part of Digital Skills for a Better Future program.
• DOT JordansecondaryStrategic or Co-development PartnerPartnership for Python Programming training program with support from Ministry of Digital Economy and Entrepreneurship and UNICEF.
• Be Positive OrganizationsecondaryStrategic or Co-development PartnerPartnership to empower people with disabilities.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Athabasca University: Canada's leading open and distance university and an AOU MOU partner for academic cooperation. Operates a similar online and blended learning model with international student enrollment and serves as a strategic reference point for AOU's expansion approach.
• Open University UK: The UK's primary open and distance learning university and AOU's founding validation partner. Provides curriculum, materials licensing, and validation services for AOU degrees, making it both a strategic partner and the closest comparable model for AOU Jordan's blended learning approach.
• Al-Quds Open University: Palestinian open learning university operating across multiple West Bank and Gaza centers. Directly competes with AOU Jordan for Arab open-learning students and serves a similar non-traditional learner demographic through blended delivery.
• University of the People: Tuition-free, accredited online university serving primarily refugees and underserved learners globally. Directly competes for the same non-traditional adult learner segment AOU targets, though at a dramatically lower price point with no UK validation.

Others

• De Montfort University: UK university with an academic MOU partnership with AOU. Comparable as a UK higher education institution offering international collaboration and potential validation pathways, though primarily a traditional campus-based model rather than blended/open learning.

Broad incumbents

• Southern New Hampshire University: US university that scaled rapidly via online programs targeting adult learners. Offers a useful benchmark for how an institution can expand online enrollment and compete on flexibility and affordability against traditional universities.
• Western Governors University: US-based competency-based online university serving working adults. Comparable in target market (non-traditional adult learners) and blended learning model, though operating at much larger scale with proprietary competency frameworks and US regional accreditation.

Regional players

• Princess Sumaya University for Technology: Leading Jordanian private technology university. Competes with AOU's Faculty of Computer Studies for IT and computing students, especially in Data Science and AI programs, and serves a similar student demographic in Amman.
• Arab American University Palestine: Private Palestinian university with programs in business, IT, and education. Operates in a similar regional segment as AOU Jordan and serves Arab students seeking private higher education with potential for international transferability.
• Al-Zaytoonah University of Jordan: Private Jordanian university offering traditional undergraduate and graduate programs. Competes with AOU Jordan for local students seeking private higher education, though without AOU's blended learning model and OU-UK validation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/aoujordan1
• LinkedInlinkedin.com/school/arab-open-university---jordan-branch

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Arab Open University - Jordan Branch