What APAE Barueri does

APAE Barueri (Associação de Pais e Amigos dos Excepcionais de Barueri) is a Brazilian nonprofit civil society organization founded in 1996 in Barueri, São Paulo, that delivers free, continuous, planned multidisciplinary care to persons with intellectual and multiple disabilities (including ASD) and their families. The institution serves 500+ beneficiaries directly and impacts 2,000+ family members, with a team of 89 multidisciplinary professionals including physiotherapists, speech therapists, psychologists, occupational therapists, pedagogues, music therapists, art therapists, and physical educators. Service delivery spans three pillars — Health (SUS-funded multidisciplinary therapies), Social Assistance (the SADS program, which followed 182 families in 2025 under SUAS partnership with the municipal Social Development Secretariat), and Education/Inclusion (including the new Escola de Inclusão launched in 2026 and the PIPA TransformAção productive insertion program).

Core specialized offerings include the Sala de Estimulação Sensorial (multisensory room), Gameterapia e Reabilitação Virtual (VR/interactive gaming therapy), the Movimento é Vida — Projeto Ziclague® phytotherapy program for spasticity reduction, aquatic physiotherapy in a heated pool, the Sala Sicredi de Musicoterapia, and the Equidade Digital digital equity program. Underlying technology consists of therapeutic methodologies and engagement tools rather than software platforms; the institution runs Google Analytics 4, Google Tag Manager, Mercado Pago for donations, and YouTube for content, and is LGPD-compliant. No proprietary AI/ML or data analytics stack is in evidence.

The business model is a community-embedded nonprofit service delivery system with no fees charged to beneficiaries. Primary revenue flows through municipal public-private partnerships with the Prefeitura de Barueri (Secretaria de Saúde and Secretaria de Assistência e Desenvolvimento Social) under SUS and SUAS frameworks. Secondary revenue is diversified across individual donations (PIX, bank transfer, Mercado Pago, Nota Fiscal Paulista tax designation, FUMCAD/IR income tax donation), corporate sponsorships (Empresa Solidária program, including HP and dozens of local partners), and fundraising events (Festa Junina, Noite Italiana — R$22,750 raised in 2026, Festa do Pastel, Caminhada Inclusiva with 1,500+ participants), plus a year-round Permanent Bazaar. Marketing and outreach are trust-based, transparency-driven (68 public documents published since 2021 with 100% public access, no login required), and channel-diversified across website, Instagram, Facebook, YouTube, WhatsApp Business, email, press, and community events. Customer/go-to-market motion is community-led: beneficiary acquisition occurs via municipal referrals, word-of-mouth through 2,000+ families, public events, and a volunteer and corporate partner network.

Name

APAE Barueri

Legal name

Associação de Pais e Amigos dos Excepcionais de Barueri

Website

https://apaebarueri.org.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

APAE Barueri is a Brazilian nonprofit founded in 1996 delivering free, continuous multidisciplinary therapeutic, social, and inclusion services to 500+ persons with intellectual and multiple disabilities and 2,000+ family members in Barueri, São Paulo, funded via SUS/SUAS municipal contracts, donations, and fundraising events.

Ownership category

akta.pro rank

Product category

Disability Social Services

NAICS

Individual and Family Services (6241), Services for the Elderly and Persons with Disabilities (624120), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Public Health & Health Equity Organizations (BPAGACAL), Health Equity, Access & Social Determinants Programs (BPAIAJAO), Therapy-Integrated Childcare Support (coordination with OT/PT/SLP/ABA) (HSAAAIAM)

Keywords

• Disability care services
• Multidisciplinary therapy
• Special education support
• Social assistance programs
• Nonprofit healthcare

Headquarters

HQ city

Barueri, São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Municipal Public-Private Partnership (SUS/SUAS): APAE Barueri operates as a partner of the Barueri municipal government, providing free specialized health and social assistance services under the unified health system (SUS) and unified social assistance system (SUAS). Services are funded through municipal contracts and public policy allocations, primarily via the Secretaria de Saúde and Secretaria de Assistência e Desenvolvimento Social. This is the primary revenue mechanism enabling free continuous services.
2. Individual Donations and Crowdfunding Campaigns: Direct monetary donations from individuals via PIX, bank transfer, and Mercado Pago. Project-specific campaigns target donors for named initiatives (e.g., R$30 for Brinquedoteca, R$50 for high-cost milk, R$100 for therapeutic oil, R$200 for all projects). Donations are publicly accounted for via monthly transparency reporting.
3. Fundraising Events: Revenue generated through beneficent events including Noite Italiana (Italian Night), Festa do Pastel (Pastry Party), Festa Junina (June Festival), Feast of Nations Fair, and Entrepreneur Fair. Proceeds are earmarked for specific institutional projects (e.g., therapeutic oil, sensory room, reception humanization). Event attendance ranges from ~400 (Noite Italiana) to 1,500+ (Caminhada Inclusiva).
4. Permanent Bazaar and Product Sales: Year-round bazaar (Bazar Permanente) selling donated clothing, objects, and furniture. All proceeds return to fund APAE services. Family-produced products are also sold at fairs (Feira do Empreendedorismo, Projeto Girassol market events).
5. Nota Fiscal Paulista (São Paulo Fiscal Receipt Program): Citizens designate APAE Barueri's CNPJ (01.341.343/0001-82) on purchases to donate fiscal receipt credits. Volunteer income tax donation via FUMCAD (Fundo Municipal da Criança e do Adolescente) also directed to the institution.
6. Corporate Partnerships and Sponsorships: Companies support APAE Barueri through the Empresa Solidária (Solidarity Company) seal, corporate volunteering, project-specific donations, and venue/access provision. Notable partners include HP (US$5,000 gametherapy/sensory room donation), Sicredi (musicotherapy project approval), and dozens of local businesses listed as institutional partners.
7. Volunteer Time and In-Kind Donations: Individual and corporate volunteers contribute time, skills, and in-kind donations (clothing, materials, professional services). The institution maintains a structured volunteering program including corporate volunteer days, Bazar Permanent volunteer shifts, and event support.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

APAE Barueri is a nonprofit civil society organization founded in 1996 that delivers free, continuous, and planned integral care to people with intellectual and multiple disabilities (including ASD) and their families in Barueri, São Paulo. The institution offers multidisciplinary health therapies (physiotherapy, speech therapy, psychology, occupational therapy, music therapy, art therapy, aquatic physiotherapy, gametherapy, sensory integration, phytotherapy), a Specialized Social Protection Service (SADS serving 182 families in 2025), a productive insertion program (PIPA TransformAção), and an educational inclusion initiative (Escola de Inclusão). Services are funded through municipal SUS/SUAS partnerships, individual donations, corporate sponsorships, and fundraising events, with all care delivered at no cost to beneficiaries.

Product overview

APAE Barueri is a nonprofit organization providing integral care for people with intellectual and multiple disabilities through a multi-service model. The core offerings include: Health Services (multidisciplinary therapeutic care including physiotherapy, speech therapy, psychology, occupational therapy, music therapy, art therapy, and physical education); Social Services (SADS program serving 182 families with specialized social protection); Educational Services (Escola de Inclusão for training families, professionals, and community); and Productive Insertion Programs (PIPA TransformAção for workforce preparation). Specialized therapeutic projects include Gameterapia e Reabilitação Virtual, Sala de Estimulação Sensorial, Sala Sicredi de Musicoterapia, and Movimento é Vida — Projeto Ziclague. Community engagement services include the Permanent Bazaar, Ombudsman service, and various campaigns and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Saúde (Health Services)

Quantifiable outcome

• 98.6% positive approval rate (PSAU — Pesquisa de Satisfação do Atendimento ao Usuário)
• +8 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Prefeitura de Barueri — Secretaria de SaúdecoreStrategic or Co-development Partner · 1 January 2026The municipal health secretariat is the primary public funding partner, enabling APAE Barueri to deliver free multidisciplinary health services (physiotherapy, speech therapy, psychology, occupational therapy, etc.) under the SUS system. This partnership is the institutional backbone sustaining free service access for persons with disabilities in Barueri. Without this contract, the full free service model would not be viable.
• Prefeitura de Barueri — Secretaria de Assistência e Desenvolvimento Social (SADS)coreStrategic or Co-development Partner · 1 January 2026SADS program followed 182 families in 2025 under Média Complexidade social assistance. The municipal social development secretariat provides funding and institutional articulation with CRAS, CREAS, Municipal Councils, and the Rights Guarantee System. APAE Barueri delivers specialized social assistance services as an extension of the municipal SUAS network.
• Prefeitura de Barueri — Secretaria dos Direitos da Pessoa com Deficiência (SDPD)coreStrategic or Co-development Partner · 1 January 2026Long-term institutional partner organizing the annual Caminhada Inclusiva (1,500+ participants) and public events promoting disability rights and inclusion. APAE Barueri is a consistent supporter of SDPD initiatives, participating in the Festa Junina da SDPD, where it raised funds for a Recycled Sensory Garden project. SDPD represents the municipal disability rights policy arm.
• Fundo Social de Solidariedade de BaruericoreStrategic or Co-development Partner · 1 January 2026The Social Solidarity Fund, led by First Lady Damaris Piteri, partners with APAE Barueri for the annual Campanha do Agasalho (Winter Clothing Campaign). The fund delivers warmth kits to APAE Barueri families during winter, demonstrating direct municipal-first lady engagement with the institution's most vulnerable families. Delivery in 2026 included Roberta Piteri and SADS participation.
• WOW Park AlphavilleminorStrategic or Co-development Partner · 1 January 2026WOW Park's Alphaville unit provided a special afternoon of inclusive recreation for APAE Barueri children, featuring ball pits, trampolines, and themed climbing wall. Action organized by Luana and the WOW Park team, demonstrating how private leisure spaces can create inclusive experiences for children with disabilities.
• Exército Brasileiro — 20 GAC/L (Barueri)minorStrategic or Co-development Partner · 1 January 2026The Brazilian Army unit in Barueri partners with APAE Barueri for the annual Christmas celebration for attended persons and families, scheduled December 12 at the 20 GAC/L facility from 9am to 1pm.
• Alphaville Tênis ClubeminorStrategic or Co-development Partner · 1 January 2026Venue partner hosting the 30th anniversary celebration (Baile de 30 Primaveras) on November 13, 2026 at Alameda Paris, 555, Alphaville Industrial, Barueri. The event will bring together families, partners, supporters, and community for the formal celebration of three decades of APAE Barueri.
• Zaydon Morioka / MRK Team (Drift)minorStrategic or Co-development Partner · 1 January 2026Drift racing pilot Zaydon Morioka and the MRK team have collaborated with APAE Barueri on multiple occasions — first for an inclusive drift experience day for attended persons (June 2026) and then for the Velocidade Máxima Drift Experience 2026 (August 1, Espaço Inter, Guarulhos). The 'Carro do Dragão' (Nissan 350Z) carries APAE Barueri branding, bringing disability inclusion visibility to the motorsport community.
• BNI Conectus OsascocoreGTM or Marketing Partner · 1 January 2026APAE Barueri was invited to hold a social chair at BNI Conectus Osasco, a business networking group of entrepreneurs and professionals in the Osasco region. The invitation came via Pedro Sartorato of Rotary, an existing APAE Barueri partner. The social chair provides a platform for APAE Barueri to present its mission to business leaders, discuss Empresa Solidária corporate partnerships, and explore productive insertion opportunities with member companies.
• OAB Barueri (Ordem dos Advogados do Brasil — 117ª Subseção)coreStrategic or Co-development Partner · 1 January 2026President Fagner Gouveia conducted an institutional visit to OAB Barueri (117th Subsection) meeting with president Dr. José Almir. The dialogue focused on disability rights, inclusion advocacy, and OAB Barueri's invitation to the launch of APAE Barueri's Escola de Inclusão (Inclusion School). The OAB Barueri is seen as an important ally in disability rights, legal advocacy, and public awareness within the legal profession.
• CIESP Castelo (Centro das Indústrias do Estado de São Paulo)coreStrategic or Co-development Partner · 1 January 2026APAE Barueri's Etapa Inserção Produtiva team and Technical Coordination participated in the Lei de Cotas workshop organized at CIESP Castelo, Osasco. The workshop was organized by Espaço da Cidadania and CIESP Castelo, gathering companies, vocational schools, government bodies, and disability organizations. CIESP represents São Paulo's industrial sector and is key for productive insertion advocacy.
• Rotary (Pedro Sartorato)coreStrategic or Co-development Partner · 1 January 2026Pedro Sartorato of Rotary provided the strategic referral that resulted in APAE Barueri's social chair at BNI Conectus Osasco. Rotary has been an ongoing institutional partner supporting APAE Barueri's advocacy and networking efforts in the Barueri business community.
• Grupo Audisa / AudisaCast PodcastminorGTM or Marketing Partner · 1 January 2026APAE Barueri president Fagner Gouveia appeared as a guest on AudisaCast, a podcast by Grupo Audisa focused on the third sector (OSCs). The episode discussed 'Marketing as a Tool for OSC Development,' highlighting APAE Barueri's communication strategy, transparency practices, and institutional brand-building efforts. Full episode available on Grupo Audisa's YouTube channel.
• Espaço da CidadaniacoreStrategic or Co-development Partner · 1 January 2026Organizing partner of the Lei de Cotas workshop at CIESP Castelo, alongside CIESP. Espaço da Cidadania brings together disability organizations, government bodies, and companies to promote disability inclusion in the workplace, representing an important advocacy coalition for APAE Barueri's productive insertion mission.
• FEAPAES-SP (Federação das APAEs do Estado de São Paulo)coreStrategic or Co-development Partner · 1 January 2026APAE Barueri participated in the IX Congresso Estadual das APAEs (Olympia, June 2026) — its first participation in a state-level APAE congress. FEAPAES-SP, led by president Cristiany de Castro, organized the event. Participation was supported by Grupo Audisa and Ricardo Monello. The congress connected APAE Barueri with state-level APAE units for knowledge sharing, best practices, and network strengthening.
• Rede APAE NacionalcoreStrategic or Co-development Partner · 1 January 2026APAE Barueri is part of the national APAE network — the largest disability support network in Brazil, present in 2,000+ municipalities across 24 states. The network provides institutional credibility, best practice sharing, advocacy at federal and state levels, and access to the APAE brand. FEAPAES-SP is the state federation for São Paulo units.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Associação Brasileira de Autismo (ABRA): National Brazilian autism advocacy and support organization. Partial overlap with APAE Barueri, which serves ASD patients alongside intellectual and multiple disabilities; differs in being primarily advocacy-focused rather than a direct service provider.
• Fundação Dorina Nowill para Cegos: Brazilian nonprofit serving people with visual impairment through rehabilitation, education, and inclusion programs. Comparable in nonprofit multidisciplinary service model and SUS partnership, but focused on a different disability category.
• Instituto Jô Clemente (Formerly APAE São Paulo legacy): Brazilian disability-focused nonprofit offering diagnostic and therapeutic services akin to APAE Barueri. Comparable in service mix but smaller in geographic reach than APAE units; useful as a regional player operating in overlapping markets.

Direct peers

• APAE São Paulo: The APAE São Paulo unit is part of the same national APAE network as APAE Barueri, providing free multidisciplinary health and social assistance to people with intellectual and multiple disabilities. Direct operational peer — same service model, governance tied to the same Rede APAE federation, differing primarily in scale and São Paulo capital location.
• Federação das APAEs do Estado de São Paulo (FEAPAES-SP): FEAPAES-SP is the state federation that organizes and represents APAE units in São Paulo, including APAE Barueri. Direct peer at the network governance level — coordinates state-level advocacy, congresses, and best-practice sharing across the APAE network in São Paulo.
• Instituto Jô Clemente: Brazilian nonprofit providing diagnostic, therapeutic, and social inclusion services for people with intellectual disabilities and rare conditions. Direct peer in mission, target population, and free multidisciplinary service delivery model; differs in proprietary diagnostic lab capacity.
• Instituto Rodrigo Mendes: Brazilian nonprofit focused on inclusive education and social inclusion of people with intellectual disabilities, with training programs for families, professionals, and companies. Comparable to APAE Barueri's emerging Escola de Inclusão initiative and corporate Lei de Cotas engagement.
• AACD (Associação de Assistência à Criança Deficiente): AACD is the most prominent Brazilian nonprofit providing multidisciplinary rehabilitation and social inclusion services for people with physical and intellectual disabilities, including physiotherapy, occupational therapy, and social assistance. Highly comparable to APAE Barueri in mission, multidisciplinary service model, and Brazilian SUS partnership — but operates at national scale.
• Associação Pestalozzi de São Paulo: Pestalozzi is one of Brazil's oldest disability service nonprofits, offering education, therapy, and social assistance for people with intellectual disabilities. Direct peer in target population and multidisciplinary service delivery; operates in a parallel national network alongside APAE.

Broad incumbents

• Rede APAE Brasil (Federação Nacional das APAEs): National federation overseeing the entire APAE network across more than 2,000 municipalities and 24 states. Provides brand, advocacy, and best-practice infrastructure that APAE Barueri draws on; broader in scope but not a single operating unit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCApaebarueri
• LinkedInlinkedin.com/company/apae-barueri
• Instagraminstagram.com/apae.barueri
• Facebookfacebook.com/apae.barueri

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about APAE Barueri