APAE de São Manuel

What APAE de São Manuel does

APAE de São Manuel (Associação de Pais e Amigos dos Excepcionais de São Manuel) is a 50-year-old Brazilian civil society organization (OSC), founded on 10 December 1974 in São Manuel, São Paulo, that delivers integrated Health, Education, and Social Assistance services to people with intellectual disability, multiple disabilities, and autism spectrum disorder. Its three core service lines are: (i) a Special Education School for students aged 6 to 30 in exclusive Special Education modality; (ii) a Centro Dia ('Rui Marcos Fonseca Grava') social assistance day program with therapeutic workshops (Reciclarte, Paneloterapia, Cultivar, self-care, gametherapy) for adults with intellectual and multiple disabilities; and (iii) a Health habilitation and rehabilitation unit offering neuropediatrics, speech therapy, psychology, occupational therapy, and physiotherapy modalities including neurological, premature, respiratory, sensory integration, PediaSuit, and hydrotherapy. In December 2023 it inaugurated the Centro de Reabilitação em Autismo 'Anésio Salvador Tomaz', the only specialized autism rehabilitation center in the region.

The organization serves 252 beneficiaries with a team of 63 professionals as of December 2024. It does not charge beneficiaries for services. Revenue is generated almost entirely from public-sector institutional payers via formal partnership agreements (Termos de Colaboração and Termos de Fomento) with the Municipalities of São Manuel and Pratânia, the São Paulo State Education and Social Development secretariats, and the Federal Special Secretariat for Social Development; parliamentary amendments (Emendas Parlamentares) at the municipal, state, and federal levels; the federal PRONAS/PCD health grant program (a R$ 1,312,015.32 'Juntos pela Equidade' award); individual and corporate donations via PIX, bank transfer, and member subscriptions; and corporate in-kind contributions.

APAE's go-to-market is community-led and event-driven: beneficiaries enter through municipal referrals, SUS and education networks, the Centro de Convivência do Idoso, and word-of-mouth within families. Its marketing rests on an institutional website with a transparency portal, social media (Facebook, Instagram, WhatsApp), and public events (50th anniversary celebration in December 2024, Easter celebrations, Pré-Conferência and Municipal Conference on Rights of Persons with Disabilities, civic parades). Governance is exercised through an Executive Board led by the President (currently Pedro Carlos Rossetto, succeeding Maria do Carmo Favorito Santarém), a Fiscal Council, and an Administrative Council, supported by mandatory certifications (CEBAS, CNAS, CMAS, CMDCA, CNES, CNEAS, PRÓ SOCIAL) and compliance with LGPD.

Name

APAE de São Manuel

Legal name

ASSOCIAÇÃO DE PAIS E AMIGOS DOS EXCEPCIONAIS DE SÃO MANUEL

Website

https://apaesaomanuel.com.br

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

APAE de São Manuel is a 50-year-old Brazilian nonprofit civil society organization delivering integrated Special Education, Health habilitation/rehabilitation, and Social Assistance services to 252 people with intellectual disability, multiple disabilities, and autism in São Manuel and Pratânia, São Paulo.

Ownership category

akta.pro rank

Product category

Disability Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

akta.pro secondary industries

Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM), Autism Communication Support (AAC, Pragmatics & Language) (EDAKAKAG), AAC (Augmentative & Alternative Communication) & Speech/Language Therapy Tech (EDAFAKAB)

Keywords

• Disability services
• Special education
• Autism rehabilitation
• Habilitation therapy
• Social assistance programs

Headquarters

HQ city

São Manuel

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Government Partnership Agreements (Termos de Colaboração e Fomento): APAE operates under formal partnership agreements (Termos de Colaboração/Fomento) with municipal governments of São Manuel and Pratânia, São Paulo State government (Education and Social Development secretariats), and the Federal government (Special Secretariat for Social Development). These agreements fund services in Health, Education, and Social Assistance, and are renewed through additive terms (aditivos) on an annual basis.
2. Parliamentary Amendments (Emendas Parlamentares): Municipal, state, and federal legislators allocate mandatory budget amendments to APAE for infrastructure projects, equipment, and programmatic activities. The organization maintains a portfolio of such amendments across all three government levels.
3. Donations from Individuals and Companies: Individual and corporate donations solicited via the website's donation page (PIX, bank transfer), member subscriptions (associados), and one-time charitable contributions. Corporate partners also make in-kind donations (e.g., cleaning products, chocolate eggs for events).
4. PRONAS/PCD Program Funding: Federal Ministry of Health program allowing individuals and companies to redirect up to 1% of income tax to approved disability health projects. APAE received R$ 1,312,015.32 through the approved 'Juntos pela Equidade' project.
5. Social Membership Fees (Taxa de Associação): Individuals and companies become paying members (associados) through monthly, bimonthly, quarterly, or annual fees, payable via PIX, bank debit, bank transfer, or in-person.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

APAE de São Manuel is a civil society organization (OSC) that delivers integrated Special Education, Health Habilitation/Rehabilitation, and Social Assistance services to persons with intellectual disability, multiple disability, and autism spectrum disorder in the São Manuel and Pratânia region. Services are delivered free of charge through three operational pillars — Centro-Dia social assistance for adults, a Special Education School for ages 6–30, and multidisciplinary health clinics — supported by a 63-professional team and funded via government Termos de Colaboração/Fomento, parliamentary amendments, the PRONAS/PCD federal grant, donations, and social membership fees.

Product overview

APAE de São Manuel is a civil society organization (OSC) providing integrated social assistance, education, and health services for people with intellectual disabilities, multiple disabilities, and autism spectrum disorder. The organization operates three core service areas: Social Assistance through Centro-Dia offering therapeutic workshops (Reciclarte, Panelaterapia, Cultivar, etc.), Special Education school for children and youth (ages 6-30), and Health services for habilitation and rehabilitation with multidisciplinary specialists (neuropediatrics, speech therapy, psychology, physical therapy, occupational therapy). The organization serves approximately 252 users with a team of 63 professionals, providing services spanning education, social assistance, and healthcare in a unified care model.

Differentiator

Problem solved

Functional benefit

Products and services

• Centro-Dia Social Assistance (Assistência Social - Centro-Dia) Daytime social assistance program serving young people and adults aged 18 to 59 with intellectual and multiple disabilities who lack autonomy. Provides group activities, personal care, social relationship strengthening, caregiver support, access to assistive technologies, and therapeutic workshops including Reciclarte (recycling craft), Paneloterapia (cooking skills), Cultivar (gardening), Cuidar de mim (self-care), gameterapia (digital accessibility), Corpo e Movimento (body and movement), and Autogestão/Autonomia (self-management).
• Escola de Educação Especial (Special Education School) Exclusive Special Education school for individuals aged 6 to 14 years 11 months (Elementary School Phase I) and 15 to 30 years (Elementary School Phase II). Serves students with intellectual disability, multiple disability, or autism spectrum disorder who cannot benefit from inclusion in regular school classes. Provides adapted curriculum with a specialized pedagogical team and multidisciplinary health support in counter-shift.
• Saúde - Habilitação e Reabilitação (Health Habilitation and Rehabilitation) Multidisciplinary habilitation and rehabilitation health services for children, adults, and elderly (up to 59 years) with intellectual disability, multiple disability, and autism. Includes neuropediatrics, speech therapy (Fonoaudiologia), psychology, occupational therapy, neurological/premature/respiratory physiotherapy, sensory integration therapy, PediaSuit therapy, hydrotherapy, and social services. Operates under CNES registration and SUS integration.

Quantifiable outcome

• 252 people with disabilities served as of December 2024
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Prefeitura Municipal de São ManuelcoreStrategic or Co-development PartnerMunicipal government of São Manuel is APAE's primary institutional partner, with active partnership agreements (Termos de Colaboração) in Social Assistance, Health, and Education. The municipality funds APAE operations through annual additive terms and mandatory parliamentary amendments. Mayor Ricardo Salaro Neto and multiple municipal secretaries actively participate in APAE events and inaugurations.
• Prefeitura Municipal de PratâniacoreStrategic or Co-development PartnerMunicipal government of Pratânia maintains Termos de Fomento with APAE covering Social Assistance, Health, and Education services for Pratânia residents who access APAE programs. Mayor Osmir José Félix and municipal directors regularly participate in APAE events.
• Secretaria de Estado da Educação de São PaulocoreStrategic or Co-development PartnerSão Paulo State Education Secretariat provides partnership agreements (Termo de Colaboração) and amendments funding APAE's Special Education School, supporting pedagogical activities and educational programs for students with disabilities.
• Secretaria de Desenvolvimento Social de São Paulo (SEDS)coreStrategic or Co-development PartnerSão Paulo State Secretariat for Social Development provides Termo de Colaboração funding for social assistance programs at APAE, with multiple additive terms and amendments supporting programmatic activities.
• Secretaria Especial do Desenvolvimento Social - FederalcoreStrategic or Co-development PartnerFederal Special Secretariat for Social Development provides Termo de Colaboração funding and oversight for APAE's social assistance programs, with multiple additive terms documented through annual accountability reports.
• Farmácia Nova BrasilminorGTM or Marketing PartnerPharmacy and cosmetics retailer, associated with APAE since 2001. Nova Brasil is described as the best and most complete drugstore in São Manuel and the region, offering pharmaceutical services, manipulated formulas, and a wide range of health and wellness products.
• TransmaionminorGTM or Marketing PartnerHeavy cargo transportation company based in Pratânia, SP, with over 30 years of experience and a fleet of more than 160 vehicles. Owners have been individual APAE contributors since 2003, with direct corporate support starting in 2021. Transmaion also has a branch in Cubatão, SP.
• Giga InformáticaminorGTM or Marketing PartnerPhysical and online computer retail company specializing in hardware and gaming products. Celebrating 14 years in the market, Giga Informática serves customers throughout São Manuel and the region.
• DP Portas e Portões em AlumíniominorGTM or Marketing PartnerAluminum doors and gates company founded in 2018, specializing in pivot doors and aluminum gates. Based in São Manuel, the company serves the entire national territory and some South American countries.
• Cacau Show de São ManuelminorGTM or Marketing PartnerChocolate and confectionery retailer that partnered with APAE for Easter celebrations by donating chocolate eggs for users of the education and social assistance programs.
• Mancha Verde de São ManuelminorGTM or Marketing PartnerLocal community group/association that partnered with APAE for Easter celebrations by donating chocolate eggs for users of the education and social assistance programs.
• Amigos do Truco de TerçaminorGTM or Marketing PartnerCommunity card game group that organized a 4th Beneficent Truco Tournament, donating 290 liters of cleaning products (alcohol, detergent, disinfectant, bleach) to APAE as part of tournament registration fees.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Instituto Jô Clemente: Brazilian nonprofit focused on diagnosis, research, and inclusion for people with intellectual disability. Spun out of the historical APAE São Paulo movement and shares the civil society organization structure, similar funding mix, and intellectual-disability specialization.
• Pestalozzi do Brasil: National federation of Pestalozzi associations providing education, health, and social assistance for people with intellectual disability and multiple disabilities. Closest functional peer to APAE outside the APAE network itself, with similar OSC structure and tri-sector service delivery.
• AACD (Associação de Assistência à Criança Deficiente): One of Brazil's leading disability rehabilitation organizations, providing habilitation, rehabilitation, and orthopedic services across multiple specialties. Comparable mission and multidisciplinary service model, though AACD operates at a national scale with multiple units.
• APAE de São Paulo: Largest APAE chapter in Brazil, providing integrated education, health, and social assistance services for people with intellectual disability and autism. Operates the same tri-sector model at much greater scale, making it the canonical benchmark for APAE de São Manuel's service architecture.
• Federação Nacional das APAEs (APAE Brasil): National federation coordinating all APAE chapters across Brazil. APAE de São Manuel is a member chapter; the federation sets shared methodology, advocacy, and brand standards for the network, making it the closest structural and operational peer.
• Laramara (Associação Brasileira de Assistência à Pessoa com Deficiência Visual): Brazilian nonprofit specializing in habilitation and rehabilitation for people with visual impairment, offering multidisciplinary therapy, education, and assistive technology — comparable model of integrated therapy services delivered by a civil society organization.

Emerging players

• Associação Brasileira de Autismo (ABRA): National advocacy and support organization for autism spectrum disorder in Brazil, focused on rights, awareness, and family support rather than direct therapy delivery — overlaps with APAE de São Manuel's autism rehabilitation center in mission and beneficiary population, but without the same service breadth.

Broad incumbents

• Hospital de Reabilitação de Anomalias Craniofaciais (HRAC/USP - Centrinho): University-affiliated tertiary rehabilitation hospital operated by USP, providing habilitation and rehabilitation services including speech therapy and specialized clinical care. Comparable in therapeutic modality mix but operates at national referral scale under a hospital model rather than OSC model.
• Instituto de Reabilitação Lucy Montoro: São Paulo State network of rehabilitation centers providing physical, occupational, and speech therapy to people with physical and intellectual disabilities. Comparable multidisciplinary rehabilitation delivery but operated by the state government rather than as a civil society organization.

Regional players

• Centro de Convivência do Idoso (CCI) - São Manuel: Local municipal service provider cited as a referral partner to APAE in São Manuel. While focused on elderly services rather than disability, it represents the same municipal network ecosystem and shares the community-led GTM motion in the same town.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/apae-de-s%C3%A3o-manuel

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about APAE de São Manuel