Associação Paulista de Magistrados

What Associação Paulista de Magistrados does

Associação Paulista de Magistrados (Apamagis) is a private non-profit civil association headquartered in São Paulo, Brazil, that represents approximately 2,400+ magistrates — both active trial judges (Juízes de Direito) and appellate judges (Desembargadores) — of the Tribunal de Justiça do Estado de São Paulo (TJSP). The association's core function is institutional representation and member services: it advocates for SP magistrates before TJSP, the Conselho Nacional de Justiça (CNJ), the AMB, and legislative bodies; delivers professional development through partnerships with the Escola Paulista da Magistratura (EPM) and Escola Nacional da Magistratura (ENM); and publishes original content including the Tribuna da Magistratura magazine, the monthly Conexão Apamagis newsletter, the JUSBarômetro annual research series, and the Guia Básico Judiciário e Mídia.

The underlying technology stack is a conventional association-management platform centered on a restricted-access member portal (portal.apamagis.org.br) for benefits, statements, and elections, supplemented by event management infrastructure and newsletter/email distribution systems; no proprietary AI/ML systems, APIs, SDKs, or mobile applications are documented. Apamagis operates a physical footprint comprising an Administrative Headquarters (Rua Tabatinguera 140) and a Social Headquarters (Rua Dom Diniz 29) in São Paulo, three vacation colonies (Campos do Jordão, Guarujá, Ibirá), and ten Regional Administrative Judicial Units (RAJs) covering all judicial regions of the state, and holds ISO 9001 quality certification.

As a non-profit civil association, Apamagis does not have a disclosed external revenue model; economics are inferred to rely on member dues, commissions from health-plan, life-insurance and auto-insurance partner benefits (Planos de Saúde, Seguro Vida/Auto), pension and mutual funds (JUSPREV, Fundo de Emergência, Fundo de Pecúlio), magazine and event revenue, and Clube de Parcerias commercial discounts. The customer base is structurally a single segment — São Paulo state magistrates — with no B2B external clients identified. Governance is by an elected Executive Board led since January 2026 by President Thiago Elias Massad (serving his second 2026-2028 term), with Rogério Marrone as 1st Vice-President and Laura de Mattos Almeida as 2nd Vice-President.

Name

Associação Paulista de Magistrados

Legal name

Associação Paulista de Magistrados

Website

https://apamagis.org.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Apamagis is a private non-profit professional association representing approximately 2,400+ magistrates of the São Paulo state judiciary in Brazil, delivering institutional advocacy, member benefits, professional development, and social/recreational services through two São Paulo HQs, ten regional units, and a member portal.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Distribution channels3 records

Marketing channels4 records

Core offering

APAMAGIS is a non-profit civil association representing magistrates of the São Paulo State Court of Justice (TJSP). It provides membership services including insurance products (health, life, auto), supplementary pension, vacation colonies, emergency and death benefit funds, publications (Tribuna da Magistratura magazine and Conexão Apamagis newsletter), professional development programs, and institutional advocacy before TJSP, AMB, CNJ, and higher courts. Membership is open to judges of first and second instance as well as retired magistrates of TJSP.

Product overview

Apamagis (Associação Paulista de Magistrados) is a professional association for judges and magistrates in the State of São Paulo. Its product portfolio consists of two interconnected pillars: institutional membership services and professional development offerings. The institutional services include the Portal do Associado (a members-only web portal for administrative access, elections, and financial documents), Conexão Apamagis (a monthly newsletter), Tribuna da Magistratura (the association's official magazine), the Pesquisa JUSBarômetro (annual judicial research), and the published Guia Básico Judiciário e Mídia. The member benefits layer encompasses insurance products (life, auto), health plans, vacation resort properties (Colônias de Férias in Campos do Jordão, Guarujá, and Ibirá), emergency and death benefit funds (Fundo de Emergência, Fundo de Pecúlio), a supplementary pension (JUSPREV), the CCH social facility, and the Clube de Parcerias discount program. Professional development is supported through the Masterclass video series, Podcast Apamagis, and the Clube de Leitura book club. A notable dedicated department is the Secretaria Apamagis Mulher, which drives gender equity initiatives, publishes a handbook on gender discrimination, and organizes regional events across the ten RAJs (Regiões Administrativas Judiciárias).

Differentiator

Problem solved

Functional benefit

Brands

• Secretaria Apamagis Mulher: A department focused on gender issues within the judiciary, promoting actions to defend the interests of female magistrates and addressing violence against women.
• Tribuna da Magistratura
• Conexão Apamagis

Products and services

• Health Insurance Plans (Planos de Saúde) Group health insurance plans negotiated by APAMAGIS for its members and their dependents, leveraging the association's purchasing power to provide access to medical coverage.
• Life and Auto Insurance (Seguro de Vida e Auto) Group life and automobile insurance products offered to APAMAGIS members under negotiated group rates.
• JUSPREV Supplementary Pension Plan Supplementary pension fund (Fundo de Pensão) for retirement planning of APAMAGIS members, providing additional retirement income beyond the public pension system.
• Vacation Colonies (Colônias de Férias) Vacation resort properties operated by APAMAGIS in Campos do Jordão, Guarujá, and Ibirã, available to members and their families for leisure stays.
• Emergency Fund (Fundo de Emergência) Mutual aid emergency fund providing financial support to APAMAGIS members facing unforeseen circumstances.
• Death Benefit Fund (Fundo de Pecúlio) Death benefit fund (pecúlio) providing financial support to the designated beneficiaries of deceased APAMAGIS members.
• Clube de Parcerias (Partner Club) Discount and benefit program offering special conditions at partner establishments across multiple categories for APAMAGIS members.
• Tribuna da Magistratura Magazine Official magazine of APAMAGIS, published in print and digital formats covering legal, judicial, and association topics for São Paulo state magistrates.
• Conexão Apamagis Newsletter Periodic email newsletter sent to APAMAGIS members providing the latest association news, events, and updates.
• Portal do Associado (Member Portal) Online member portal at portal.apamagis.org.br providing members with access to association services, benefits, and information.
• Apamagis Mulher (Gender Equity Secretariat) Dedicated department of APAMAGIS focused on gender equity advocacy, combating sexism, harassment, and violence against women in the São Paulo judiciary, and producing campaigns such as the #FalaMagistrada podcast.
• Masterclass Professional Development Program Professional development program delivering continuing education and training modules to APAMAGIS members to support their ongoing career growth.
• Apamagis Podcast Audio podcast produced by APAMAGIS covering topics relevant to magistrates and the judiciary.
• CCH Centro Cultural (Cultural Center) Social and cultural facility located in Campos do Jordão, offering members a venue for cultural and leisure activities.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Escola Paulista da Magistratura (EPM)coreStrategic or Co-development Partner · 1 August 2025EPM, in partnership with Comesp, TRF3, MP-SP, Defensoria Pública, OAB-SP, and the Embassy of France, is hosting the course '20 years of the Maria da Penha Law' with support from Apamagis. The event is free and open to all interested parties, with 100 in-person and 200 online seats available.
• Tribunal de Justiça do Estado de São Paulo (TJSP)coreStrategic or Co-development PartnerApamagis maintains a close institutional relationship with TJSP, participating in statutory meetings of the AMB, hosting joint events, and advocating on behalf of São Paulo magistrates before the tribunal.
• Associação dos Magistrados Brasileiros (AMB)coreStrategic or Co-development PartnerApamagis is an affiliated member of the AMB, Brazil's national judges association. The association participates in AMB statutory meetings and its leaders have been elected to AMB leadership positions, including the presidency of AMB.
• Escola Paulista da Magistratura (EPM)coreStrategic or Co-development PartnerEPM is the judicial school of TJSP. Apamagis collaborates with EPM on professional development events, courses, and seminars for magistrates, and its leaders participate in EPM ceremonies.
• Conselho Nacional de Justiça (CNJ)coreStrategic or Co-development PartnerApamagis engages with CNJ on policy matters affecting magistrates, including gender equity initiatives. The Apamagis Mulher handbook was presented at a CNJ session.
• STJ, STF, TSE, TRE-SPminorStrategic or Co-development PartnerInstitutional partnerships and collaborations with Brazil's higher courts including the Superior Tribunal de Justiça, Supremo Tribunal Federal, Tribunal Superior Eleitoral, and Tribunal Regional Eleitoral de São Paulo.
• Escola Nacional da Magistratura (ENM)minorStrategic or Co-development PartnerENM is AMB's judicial school. Apamagis maintains institutional ties through AMB membership.
• Clube de Parcerias (Partner Club)minorChannel Partner/ Reseller/ DistributorA partner club platform (apamagis.clubeben.com.br) through which commercial partners offer discounts and benefits to Apamagis members.
• FOJESP (Fórum de Juízes de São Paulo)coreStrategic or Co-development PartnerApamagis hosts and supports FOJESP forums as part of its institutional activities for São Paulo state judges.
• FOCOMESP (Fórum das Mulheres Magistradas de São Paulo)coreStrategic or Co-development PartnerApamagis supports and houses forums including FOCOMESP, dedicated to female magistrates in São Paulo, aligned with the association's gender equity mission.
• ENJUFAZ (Encontro Nacional de Familias dos Magistrados)minorStrategic or Co-development PartnerApamagis hosts ENJUFAZ events, the national meeting of judges' families.
• TJSP – Coordenadoria da Mulher em Situação de Violência Doméstica e Familiar (Comesp)coreStrategic or Co-development PartnerApamagis and Comesp collaborate on gender equity initiatives including the Prêmio #Rompa TJSP/Apamagis, the Cartilha Apamagis Mulher, and educational events on violence against women.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Law Society of England and Wales: The professional body for solicitors in England and Wales. Comparable professional association operating membership, advocacy, member benefits, and publications — a useful international reference for APAMAGIS's institutional model.
• American Bar Association: The largest U.S. national professional association for the legal profession. A broadly comparable professional association model — member benefits, publications, advocacy, and professional development — though oriented to lawyers rather than judges.
• Ordem dos Advogados do Brasil (OAB): Brazil's national bar association for lawyers, analogous in mission and scale to APAMAGIS but for the legal profession rather than the judiciary. Comparable as a large, dues-funded Brazilian professional association operating member-benefit programs and policy advocacy.

Regional players

• International Bar Association (IBA): A global legal profession association. While globally scoped rather than Brazilian, it is comparable as a membership organization serving legal/judicial professionals with advocacy, events, and publications.

Direct peers

• Associação dos Magistrados Brasileiros (AMB): The national-level Brazilian magistrates' association and APAMAGIS's parent umbrella body. Both serve overlapping member bases (judges), run similar member-benefit programs, and collaborate (and compete) for influence over Brazilian judicial policy via the CNJ and federal courts.
• AMAGIS – Associação dos Magistrados Mineiros: The magistrates' association for the State of Minas Gerais. Directly comparable to APAMAGIS in member profile (state judges), benefits portfolio, and institutional relationship with its respective tribunal (TJMG).
• AJURIS – Associação dos Juízes do Rio Grande do Sul: A state-level Brazilian magistrates' association in Rio Grande do Sul. Directly comparable to APAMAGIS in model — state-bounded membership, member benefits, and advocacy — though operating in a smaller state.

Others

• Tribunal de Justiça do Estado de São Paulo (TJSP): The state court in which APAMAGIS's members serve. Not a competing entity but a core institutional partner — APAMAGIS maintains a privileged 'We to Them' relationship with TJSP through joint events and advocacy.
• Conselho Nacional de Justiça (CNJ): Brazil's national judicial oversight body. Not a peer in the competitive sense, but a strategic counterpart — APAMAGIS regularly engages with the CNJ on policy, and the CNJ session hosted the Apamagis Mulher handbook presentation.
• Escola Paulista da Magistratura (EPM): The judicial school of TJSP and a partner organization. Comparable as a training and professional-development body for São Paulo magistrates, with which APAMAGIS co-runs courses and Masterclass programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/apamagisoficial
• LinkedInlinkedin.com/company/associa%C3%A7%C3%A3o-paulista-de-magistrados

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Associação Paulista de Magistrados