APAP - Asociación Peruana de Agencias de Publicidad

What APAP - Asociación Peruana de Agencias de Publicidad does

APAP (Asociación Peruana de Agencias de Publicidad) is a non-profit trade association founded in 1954 that serves as the collective representative body for advertising agencies in Peru. Headquartered in Lima's Santiago de Surco district, the association represents approximately 20 member agencies ranging from major international networks (Havas, Ogilvy, McCann, Publicis, VMLY&R, TBWA) to leading local independents (Circus Grey, Fahrenheit DDB, Boost). Its core functions include industry representation, professional recognition through its Premio APAP and Premio Ideas creativity awards, networking via events such as Copa APAP and Semana de la Publicidad, and talent development through the Jóvenes Talentos and Young Lions competitions that feed Peruvian creatives into international festivals like FIAP and Cannes.

The association operates a diversified revenue model spanning recurring annual membership dues, tiered event ticketing (S/65-S/310 across member, student, and non-member rates), award submission fees (S/220-S/1,820), and commercial sponsorships from brands such as Cerveza Cristal, Gatorade, and Leche Gloria. Distribution is anchored by a Shopify-powered e-commerce storefront that handles ticketing, award submissions, and competition entries. Strategic partnerships with FIAP, Ojo de Iberoamérica, Cannes Comunicaciones, and CONAR provide members with international exposure, discounts, and regulatory training.

Governance is handled by an elected Junta Directiva with day-to-day operations led by an Executive Director (currently Juan Carlos Collado). APAP is independently operated with no parent company, no external funding, and no disclosed revenue figures, functioning as a member-funded asociación gremial serving the Peruvian advertising ecosystem.

Name

APAP - Asociación Peruana de Agencias de Publicidad

Legal name

ASOCIACION PERUANA DE AGENCIAS DE PUBLICIDAD

Website

https://apap.org.pe

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

APAP (Asociación Peruana de Agencias de Publicidad) is a Peruvian non-profit trade association founded in 1954, representing approximately 20 advertising agencies through industry advocacy, creativity awards (Premio APAP, Premio Ideas), networking events, and international festival partnerships.

Ownership category

akta.pro rank

Product category

Advertising Industry Trade Association

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Employee Recognition, Awards & Incentive (Internal) Events (THAHAIAM)

akta.pro secondary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Trade association services
• Creativity awards competition
• Advertising agency membership
• Professional development events
• Industry networking programs

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership fees from affiliated advertising agencies provide recurring revenue stream for the association's operations and activities.
2. Event tickets: Sale of tickets for annual APAP events including full-day and half-day blocks for members, students, and non-members at different price points.
3. Award competition submissions: Fees charged for submitting entries to Premio APAP awards (campaign and piece categories) and Young Talents competition, with different rates for members versus non-members.
4. Strategic partnerships: Partnership arrangements with international festivals (FIAP, Ojo de Iberoamérica) providing member discounts and potential referral revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

APAP is a non-profit trade association representing Peruvian advertising agencies, founded in 1954. It provides agency membership services, organizes major industry creativity awards (Premio APAP, Premio Ideas), runs networking and sports events (Copa APAP, Semana de la Publicidad), hosts young talent competitions (Young Lions Peru, Jóvenes Talentos), publishes annual agency rankings, and offers training workshops on advertising ethics through CONAR partnerships.

Product overview

APAP is a non-profit association representing Peruvian advertising agencies, providing a portfolio of products centered around industry recognition and professional development. The core offerings include the Premio APAP annual advertising award competition (with campaign and piece submissions at member and non-member rates), the Premio Ideas creativity award, and the Evento APAP annual creative event with tiered ticket options (morning block, afternoon block, full day) at different pricing for members, students, and non-members. Additional products include the Young Talent competition for creatives under 28, Copa APAP football tournament, agency rankings, and workshops such as the Gender Lab diversity training. The association also offers strategic partnerships with international festivals like FIAP and Ojo de Iberoamérica for member discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Premio APAP Premier annual creativity award competition organized by APAP for Peruvian advertising agencies and brands, recognizing outstanding advertising campaigns and individual pieces across multiple creative categories. Open to members and non-members with differentiated pricing.
• Premio Ideas Annual creativity award for media advertising in Peru, with multiple editions since 2017. Awards gold, silver, and bronze medals plus a Grand Prix across creative disciplines, with special categories including Producer of the Year, Brand of the Year, Independent Agency of the Year, and Agency of the Year.
• Copa APAP Annual football (futsal) tournament bringing together member advertising agencies for men's and women's categories. Sponsors include Cristal, Gatorade, Agua San Carlos, and Marathon. The 2023 edition had 12 men's teams and 5 women's teams.
• Young Lions Competitions Peru Competition organized in partnership with Cannes Comunicaciones to select Peruvian creative teams who will represent Peru at the international Young Lions competition. Open to young creatives from member agencies.
• Jóvenes Talentos Young talent competition targeting creatives under 28 years old working in member agencies. Provides a pathway for Peruvian creatives to represent the country at international competitions including FIAP. Sponsored by Leche Gloria for the 2026 edition.
• Evento APAP 2026 Annual creative industry event organized by APAP featuring sessions, workshops, and networking activities. Tickets offered in full-day and half-day blocks with differentiated pricing for APAP members, students, and non-member agencies.
• Ranking de Agencias APAP Annual ranking of member advertising agencies based on creative performance and awards received. Provides visibility and competitive positioning for member agencies within the Peruvian advertising industry.

Quantifiable outcome

• Premio Ideas 2020-2021 received 350 entries with 59 winners (17 gold, 15 silver, 27 bronze)
• +1 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor and core.

• Universidad Tecnológica del Perú (UTP)minorStrategic or Co-development Partner · 1 January 2026Co-auspiciador (co-sponsor) of Premio APAP 2026. Event venue at Escuela de Post Grado de UTP, Avenida Salaverry 2449, San Isidro.
• Leche GloriaminorGTM or Marketing Partner · 1 January 2026Sponsor of the Young Talents (Jóvenes Talentos) 2026 competition category of Premio APAP.
• Global Vía PúblicaminorGTM or Marketing Partner · 1 January 2026Sponsor/auspiciador of Premio APAP 2026.
• AmayuminorGTM or Marketing Partner · 1 January 2026Co-auspiciador (co-sponsor) of Premio APAP 2026.
• LocomotorminorGTM or Marketing Partner · 1 January 2026Co-auspiciador (co-sponsor) of Premio APAP 2026.
• CielominorGTM or Marketing Partner · 1 January 2026Co-auspiciador (co-sponsor) of Premio APAP 2026.
• Hey FitminorGTM or Marketing Partner · 1 January 2026Co-auspiciador (co-sponsor) of Premio APAP 2026.
• Mercado NegrominorGTM or Marketing Partner · 1 January 2026Media partner for Premio APAP 2026.
• Cerveza CristalminorGTM or Marketing Partner · 1 January 2025Sponsor of Copa APAP 2025 along with Gatorade, Agua San Carlos, and Marathon.
• GatorademinorGTM or Marketing Partner · 1 January 2025Sponsor of Copa APAP 2025 sports tournament.
• Agua San CarlosminorGTM or Marketing Partner · 1 January 2025Sponsor of Copa APAP 2025 sports tournament.
• Marathon (backdrop)minorGTM or Marketing Partner · 1 January 2025Sponsor of Copa APAP 2025 sports tournament.
• Liga DeportivaminorOthers · 1 January 2024Partnership for organizing the Copa APAP football tournament, bringing together agency teams for sports competition and networking.
• Gender LabminorStrategic or Co-development Partner · 1 January 2024Diversity and inclusion consulting firm contracted by APAP to deliver 'IMPULSAMOS LA IGUALDAD DE GENERO Y PREVENCION DE ESTEREOTIPOS EN EL ENTORNO LABORAL' (Gender Equality and Stereotype Prevention in the Workplace) training workshop for member agencies.
• Cannes ComunicacionescoreGTM or Marketing Partner · 1 January 2022Partnership for organizing Young Lions Competitions Peru 2022, enabling selection of creative teams to compete internationally. Cannes Comunicaciones and APAP announced the three duplas representing Peru in the international competition.
• CONAR (Consejo Nacional de Autorregulación Publicitaria)coreStrategic or Co-development PartnerAPAP forms part of CONAR, enabling development of ad hoc training workshops for members on advertising ethics, legality, and self-regulation. CONAR's objective is to foster the development of the advertising industry through principles of legality, decency, truthfulness, and loyalty contained in Peru's Code of Advertising Ethics.
• FIAP (Festival Internacional de Publicidad)coreGTM or Marketing PartnerStrategic alliance providing APAP members with special discounts on participation in FIAP international creativity festival. APAP organizes the Young Lions/Young Creatives competition as pathway for Peruvian talent to represent Peru at FIAP.
• Ojo de IberoaméricaminorGTM or Marketing PartnerAlliance providing member discounts on participation in the Ojo de Iberoamérica creativity festival, another major regional advertising competition.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Cannes Lions: Premier international creativity festival and awards organizer. APAP partners with Cannes Lions through Cannes Comunicaciones, making it both a peer in the awards/events space and a partner for Peruvian representation.
• D&AD: UK-based organization promoting creative excellence through awards and education. Similar to APAP in combining awards programs with professional development for creative professionals.
• EFFIE Worldwide: Global awards program honoring marketing effectiveness. Functions similarly to APAP's award programs but focuses specifically on measurable business results from advertising campaigns.
• The One Club for Creativity: Global nonprofit recognizing creative excellence via The One Show, ADC Awards, and Young Ones competitions. Comparable to APAP's Premio APAP/Premio Ideas awards function but at global scale.

Direct peers

• IPA (Institute of Practitioners in Advertising): UK trade body for advertising agencies offering member services, training, and effectiveness awards. Comparable in role to APAP for the British market, with similar emphasis on professional development and agency recognition.
• 4A's (American Association of Advertising Agencies): The primary US trade association for advertising agencies, providing industry representation, member services, and advocacy. Directly comparable to APAP as a national-level trade body for ad agencies, just at much larger US scale.
• IAB (Interactive Advertising Bureau): Trade association for the digital advertising industry with global/regional chapters. While more digital-focused, it serves the same trade association function as APAP for advertising industry stakeholders.

Regional players

• Interamericana de Publicidad (IAP): Latin American regional advertising association that operates across multiple countries. Comparable to APAP's regional ambitions, particularly through its connection to FIAP.
• ABA (Associação Brasileira de Agências de Publicidade): Brazilian advertising agency trade association, directly analogous to APAP but for the much larger Brazilian market. Same Latin American regional context with similar awards and member advocacy programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/apapperu

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APAP - Asociación Peruana de Agencias de Publicidad