Apartamento Publishing
Apartamento Publishing is a Barcelona-based independent media company publishing a biannual interiors magazine (Issue #37 in 2026) alongside books, cookbooks, designer-objects merchandise, and original video via ApartamentoTV, serving design enthusiasts, creative professionals, and culinary audiences globally through DTC subscriptions and wholesale channels.
- Company typePrivate
- Founded2008
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Apartamento Publishing does
Apartamento Publishing, S.L. is a Barcelona-headquartered, privately held independent media and publishing company founded in 2008 by Omar Sosa, Nacho Alegre, and Marco Velardi. The company operates a multi-platform portfolio centered on its biannual flagship print publication, Apartamento Magazine, which is positioned as an 'everyday life interiors' magazine featuring long-form interviews, essays, and photography documenting how creative people actually live. Over 37 issues and approximately 18 years, the publication has established brand recognition in the global design and culture media landscape, with distribution via direct-to-consumer e-commerce, auto-renewing biannual subscriptions, and a wholesale channel.
The company's product surface has expanded into adjacent verticals through a publishing branch launched in 2015 (producing monographs, photo books, thematic cookbooks, architecture series, and graphic novels), an Everyday Objects Collection launched in 2025 in collaboration with Barcelona-based design brand BD, an annual membership program offering discounts and digital archive access, and ApartamentoTV, an original video content platform producing series such as Sneak Peek, Apartamento Taxi, and Apollo World Tour. The technology stack is WordPress-based e-commerce with integrated content management, subscription billing, and CDN-hosted video; no proprietary AI/ML, mobile app, or public API exists. Marquee brand partnerships with Uniqlo (Milan Design Week 2026) and Georg Jensen (Copenhagen Design Week 2026) indicate the brand functions as a cultural-credibility partner for premium global brands.
Apartamento is bootstrapped with no external institutional investors, employs approximately 50 people, and operates as a subscription-recurring and one-time-purchase publishing business spanning magazine sales (€20/issue biannual), book sales (€30-€49), membership subscriptions, merchandise (€31-€97), advertising, and wholesale distribution. The company serves design and architecture enthusiasts, creative professionals and artists, and food and culinary enthusiasts globally through its DTC platform and physical cultural distribution.
Apartamento Publishing firmographics
Firmographics- Name
- Apartamento Publishing
- Legal name
- Apartamento Publishing, S.L.
- Website
- https://apartamentomagazine.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Apartamento Publishing is a Barcelona-based independent media company publishing a biannual interiors magazine (Issue #37 in 2026) alongside books, cookbooks, designer-objects merchandise, and original video via ApartamentoTV, serving design enthusiasts, creative professionals, and culinary audiences globally through DTC subscriptions and wholesale channels.
- Ownership category
- akta.pro rank
Apartamento Publishing industry classification
Industry- Product category
- Independent Publishing and Lifestyle Media
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industries
- Magazine & Newspaper Subscriptions / Delivery Retail (CRALAAAH), Author Website, Storefront & Direct-to-Reader Commerce (D2C Sales) (MPAJAJAE)
Keywords
Where Apartamento Publishing is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Apartamento Publishing business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Magazine Sales: Biannual magazine published in April and November, sold at €20.00 per issue. Subscriptions auto-renew every 6 months. Magazines cannot be refunded or exchanged unless heavily damaged during shipment.
- Book and Monograph Publishing: Publishing branch launched in 2015, producing monographs, photo books, architecture series, and thematic cookbooks priced €30-49. Products include BV Doshi Kamala House book, Anders Frederik Steen wine books, Bar Brutal cookbook, and MADEIRA recipe book.
- Membership Subscriptions: Annual membership providing 20% magazine discount, 10% shop discount, free tote bag, unlimited digital archive access, and promotional partner benefits (e.g., MUBI free trial).
- Merchandise Sales: Merchandise including t-shirts, tote bags, small sculptures, and everyday objects. Items include wine stoppers (€31), ceramic bookstands (€94), mutant hooks (from €45), and trivet necklaces (€97).
- Advertising: Advertising opportunities available, contacted via [email protected]. The platform sells advertisements within the magazine and on the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Magazine Issue - €20.00 per copy |
| Subscription | Annual | Membership - 20% magazine discount + 10% shop discount |
| One time/ perpetual license | Pay-as-you-go | Books - €30.00 to €49.00 |
| Unit Pricing | Pay-as-you-go | Everyday Objects Collection - €31 to €97 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Apartamento Publishing product offering
Product offeringCore offering
Apartamento Publishing operates an independent interiors and lifestyle publishing business centered on the biannual print Apartamento Magazine (launched 2008). The company sells single magazine copies, recurring magazine subscriptions, and an annual membership program offering discounts and digital archive access. It also publishes monographs, photo books, thematic cookbooks, architecture series, and a curated line of designer everyday objects through its own e-commerce store, complemented by original video content under the ApartamentoTV brand.
Product overview
Apartamento Publishing operates as a multi-platform publishing company centered on its flagship biannual interiors magazine, Apartamento Magazine, launched in 2008. The company expanded in 2015 to include Apartamento Publishing, which produces monographs, photo books, and thematic cookbooks. The product portfolio includes the core magazine (biannual, available by subscription or single copy), Apartamento Membership (offering discounts and archive access), Apartamento Publishing books (monographs, architecture series, cookbooks), the Everyday Objects Collection (collaboration products with designers), ApartamentoTV video content, and general merchandise. The company maintains an e-commerce platform for direct sales of magazines, books, and branded products.
Differentiator
Problem solved
Functional benefit
Products and services
- Apartamento Magazine Flagship biannual print interiors magazine published twice yearly (April and November) at €20 per issue, featuring interviews, essays, fiction, and photography exploring how creative people live. Available as single copy or auto-renewing 6-month subscription.
- Apartamento Membership Annual subscription program providing members with 20% off each magazine issue, 10% off the online shop, a free tote bag on sign-up, unlimited access to the digital magazine archive, and limited-time promotional partner benefits.
- Bar Brutal: A Cookbook of Revelations Thematic cookbook priced at €49 by Stefano Colombo of Barcelona's Bar Brutal restaurant, featuring recipes framed as 'revelations' with cultural context.
- MADEIRA: Recipes & Wanderings Travel-and-recipe book priced at €49, combining recipes and wanderings related to the island of Madeira.
- A Lot of Work, Muller Van Severen Design monograph priced at €49 by the designer duo Muller Van Severen.
- We Never Fold the Same Origami Twice, Anders Frederik Steen (Vol. II) Second-volume book by Anders Frederik Steen, priced at €30, continuing the wine-maker's editorial series.
- Everyday Objects Collection (Apartamento x BD) Curated collection of designer everyday objects produced in collaboration with Barcelona-based design brand BD, including wine stoppers, ceramic bookstands, hooks, and trivet necklaces by Klas Ernflo, Xavier Mañosa, Serban Ionescu, and Ronan Bouroullec.
- ApartamentoTV Original video content platform producing shows such as Sneak Peek, Apartamento Taxi, Apollo World Tour, and documentary-style cooking videos, distributed via YouTube and the magazine's digital archive.
Quantifiable outcome
- Sold out first 5,000 copies of issue #1
- +1 more outcomes
Companies that use Apartamento Publishing
Customer profileSegments3 records
Ideal customer profiles3 records
Apartamento Publishing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Apartamento Publishing partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- MUBIminorLimited-time promotional partnership offering 60-day free trial for MUBI streaming service to new Apartamento members. Marketing partnership to cross-promote audiences.
- Georg JensencorePartnership at Copenhagen Design Week 2026 (3daysofdesign). Apartamento brought ApartamentoTV to the event, producing video content featuring Georg Jensen as a featured brand partner.
- UniqlocorePartnership at Milan Design Week 2026, launching four brand new shows from ApartamentoTV. Collaborative content production and brand presence during major design event.
- BD (Barcelona Design)coreEveryday Objects Collection: curated series of everyday objects designed by artists including Klas Ernflo (wine stoppers), Xavier Mañosa (ceramic bookstand), Serban Ionescu (mutant hooks), and Ronan Bouroullec (trivet necklace). Marked BD's first venture into everyday objects collection.
- ABRAMS BookscorePublished 'The World of Apartamento: 10 Years of Everyday Life Interiors' - a tribute book documenting the magazine's first decade, published by ABRAMS Books.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Apartamento Publishing competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Apartamento Publishing social profiles
Digital presenceApartamento Publishing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apartamento Publishing leadership team
Management profileNumber of profiles
Profiles4 records
Apartamento Publishing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apartamento Publishing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apartamento Publishing
What does Apartamento Publishing do?
Apartamento Publishing operates an independent interiors and lifestyle publishing business centered on the biannual print Apartamento Magazine (launched 2008). The company sells single magazine copies, recurring magazine subscriptions, and an annual membership program offering discounts and digital archive access. It also publishes monographs, photo books, thematic cookbooks, architecture series, and a curated line of designer everyday objects through its own e-commerce store, complemented by original video content under the ApartamentoTV brand.
Is Apartamento Publishing a public or private company?
Apartamento Publishing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apartamento Publishing founded?
Apartamento Publishing was founded in 2008. It employs 11 to 50 people.
Where is Apartamento Publishing based?
Apartamento Publishing is headquartered in Barcelona, Spain, in the Europe region.
How does Apartamento Publishing make money?
Five revenue lines are on record. Magazine Sales are the primary driver. The others are book and Monograph Publishing, membership Subscriptions, merchandise Sales and advertising.
Does Apartamento Publishing have an API?
No public API is recorded for Apartamento Publishing.
What industry is Apartamento Publishing in?
Apartamento Publishing's product category is Independent Publishing and Lifestyle Media. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of CRALAAAH, Magazine & Newspaper Subscriptions / Delivery Retail. Its NAICS code is 513120 and its SIC code is 2721.