Associação para a Promoção Cultural da Criança

What Associação para a Promoção Cultural da Criança does

APCC (Associação para a Promoção Cultural da Criança) is a Portuguese non-governmental, non-profit organization headquartered in Lisbon at Rua das Escolas Gerais 69, with statutory recognition as an Institution of Public Utility since 17 September 1988. It operates socio-cultural and educational leisure programs for children and youth aged 0-18, organized around four core activities: (i) summer holiday camps at the Mosteiro de Vairão in Vila do Conde, (ii) an in-house publishing programme of children's books, illustrated calendars (annual since 2005), serigraphs and pedagogical games, (iii) DGERT- and CCPFC-certified training courses for youth leaders, and (iv) group accommodation at two heritage sites (Mosteiro de Vairão with 136-guest capacity and Alvito with 48-guest capacity).

The organization is governed by statutory bodies elected for the 2024-2026 mandate, with Caterina Filipa Martins de Oliveira Martins as President, and operates with approximately 5 staff. Its revenue model combines annual membership subscriptions (€6.50 for children 0-12), one-time camp fees (€333-€736 per participant depending on duration and member status), direct e-commerce sales of publications, professional training fees, group-accommodation fees, and IRS/IVA tax consignment donations (NIF 501549218). Distribution is direct-to-consumer through the apcc.org.pt website, downloadable registration forms, and partnerships with the Portuguese Institute for Sport and Youth (IPDJ) and educational institutions.

APCC has no proprietary technology stack, no AI/ML capabilities, and no apps or APIs; its value is delivered through human-led programming and physical heritage assets. Its geographic footprint is concentrated in Portugal, with cooperation projects referenced in PALOP (Portuguese-speaking African Countries). The organization accumulates 40 years of operational history and is supported by IPDJ and various public and private entities, with no external investment rounds or M&A activity on record.

Name

Associação para a Promoção Cultural da Criança

Legal name

Associação para a Promoção Cultural da Criança

Website

https://apcc.org.pt

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

APCC is a Portuguese non-profit (Institution of Public Utility since 1988) that delivers socio-cultural and educational leisure programs for children and youth aged 0-18, operating holiday camps, illustrated publications, certified youth-leader training, and heritage group-accommodation facilities across Portugal.

Ownership category

akta.pro rank

Product category

Youth Cultural and Educational Services

NAICS

Sports and Recreation Instruction (611620), Arts, Entertainment, and Recreation (71), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYEDAMALAI

Performing Arts Camps (Theater, Musical Theater, Dance)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

SECONDARYTHAJAKAO

Kids & Family Learning Workshops (Family Crafts, Junior Maker Classes)

Travel & Hospitality/Tours, Attractions & Experiences/Workshops & Classes (Arts, Crafts, Skills & Local Lessons)

SECONDARYEDACAJAL

Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides)

Education/Early Childhood Education/ECE Curriculum, Assessment & Learning Materials

Keywords

• Youth cultural association
• Children's holiday camps
• Educational publishing
• Youth leader training
• Group accommodation services

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Fees: Annual membership fees from associates (children 0-12 pay €6.50/year, with free books included; members 12+ receive special rates on activities and publications). Revenue supports the association's mission and operations.
2. Holiday Camp Fees: Participation fees for summer camps at Vairão: €333 (members) / €433 (non-members) for 8-day sessions, €566 (members) / €736 (non-members) for 15-day sessions. Includes accommodation, meals, activities, insurance, and transport.
3. Publication Sales: Sales of children's books, illustrated calendars, educational games, and serigraphs by renowned Portuguese artists. Includes titles like 'Alguém' (€7.50) and others published by APCC.
4. Training Courses and Workshops: Certified training programs for youth leaders and animators, offered in-person, e-Learning, and b-Learning formats nationwide. Includes courses on holiday camp animation, games and dynamics, and leisure time activities.
5. Group Accommodation: Revenue from hosting groups (holiday camps, youth exchanges, seminars, workshops) at Vairão Monastery and Alvito facilities. Capacity-based pricing for dormitories and meeting spaces.
6. IRS Tax Consignment: Tax donation option allowing Portuguese taxpayers to consign 1% of their IRS and/or 15% of IVA to APCC (NIF 501549218), supporting construction of Centro Convento do Salvador for artistic education of children and youth.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

APCC is a Portuguese non-profit cultural association that delivers socio-cultural and educational leisure activities for children and youth. Its primary offerings are holiday camps at the Vairão Monastery (8- and 15-day summer sessions for ages 6-16), an independent publishing line of illustrated children's books, an annual illustrated calendar, limited-edition serigraphs by Portuguese artists, and pedagogical games. It also operates two heritage group-accommodation centres (Vairão and Alvito) and a DGERT-certified training center delivering courses for youth leaders nationwide.

Product overview

APCC (Associação para a Promoção Cultural da Criança) is a national non-governmental non-profit Portuguese organization that develops socio-cultural and educational leisure activities for children and youth. The organization operates through an integrated portfolio of products and services: (1) Holiday Camps at the Vairão Monastery for children aged 6-16 with 8-day and 15-day summer programs featuring sports, water activities, and workshops; (2) Publications including illustrated children's books by Portuguese authors (Alguém, O Quarto, A Casa Invisível, Do Ovo ao Voo, Uma Pena de Pássaro, Consultório Furioso, A Barata que Acordou Transformada), the annual Illustrated Calendar published since 2005, silk-screen prints by renowned Portuguese artists, and pedagogical games; (3) Group Accommodation at two locations (Mosteiro de Vairão with 136 capacity and Alvito with 48 capacity) for holiday camps, exchanges, seminars and training; (4) Training Courses and Workshops for youth leaders certified by DGERT and CCPFC, offered in-person, e-Learning and b-Learning formats; (5) Artistic Workshops in illustration, theater, and voice/sounds for children aged 6-15. All activities are grounded in principles of solidarity, equality, cooperation, and environmental defense, supported by 40 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Camps at Vairão (Campos de Férias de Vairão) Summer holiday camps for children aged 6-16 held at the Vairão Monastery. Offers 8-day (€333 members / €433 non-members) and 15-day (€566 members / €736 non-members) sessions including surf, bodyboard, kayaking, SUP, BTT, horseback riding, swimming, sports, games, workshops, excursions, 5 daily meals, accommodation, insurance, and transport from/to Lisbon.
• Children's book 'Alguém' Children's book by Ana Pessoa with illustrations by Catarina Gomes, 40 pages, 180 x 182 mm, ISBN 978-989-8725-27-1, recommended by the Plano Nacional de Leitura. PVP €7.50.
• Children's book 'Consultório Furioso' Children's book by Patrícia Portela with illustrations by Amanda Baeza, about dealing with anger and emotions. ISBN 978-989-8725-30-1.
• Children's book 'A Barata que Acordou Transformada numa Gigantesca Menina' Children's book by Ana Margarida de Carvalho with illustrations by Anna Bouza da Costa. A story about a cockroach who wakes up transformed into a giant girl. ISBN 978-989-8725-29-5.
• Children's book 'O Quarto' Children's book by Susana Moreira Marques with illustrations by Inês Viegas Oliveira. A poetic exploration of rooms and stories. ISBN 978-989-8725-32-5.
• Children's book 'A Casa Invisível' Children's book by Francisca Camelo with illustrations by Carolina Celas. A magical story about microscopic beings living in an invisible house. ISBN 978-989-8725-33-2.
• Children's book 'Do Ovo ao Voo' Children's poetry book by André Tecedeiro with illustrations by Yara Kono, using rhythms and rhymes to develop listening and speech skills. ISBN 978-989-8725-36-3.
• Children's book 'Uma Pena de Pássaro' Children's book by Maria João Cruz with illustrations by Cátia Vidinhas. A whimsical story about a small bird feather that tickles someone's foot. ISBN 978-989-8725-35-6.
• APCC Illustrated Wall Calendar (Calendário Ilustrado) Annual illustrated wall calendar designed to encourage reading among children and youth. Published continuously since 2005; each year dedicated to a featured artist.
• Limited-edition Serigraphs by Portuguese Artists (Serigrafias) Limited edition silk-screen prints by renowned Portuguese artists including Álvaro Siza Vieira, Paula Rego, José Pedro Croft, Júlio Pomar, Graça Morais, and others. Numbered and signed copies printed on high-quality paper.
• Pedagogical Games and Activities (Jogos e Atividades) Pedagogical games and activity resources including 'Babayan e a Estrela Mágica' — a storytelling resource with a guide for educators and families by Kiku Adato and Michael Sandel.
• Training Courses and Workshops (Cursos e Ateliês de Formação) Certified training courses and workshops for youth leaders covering holiday camp animation, games and dynamics for group animation, and leisure time activities. Offered in-person, e-Learning, and b-Learning formats across Portugal. Certified by DGERT and the Scientific-Pedagogical Council for Continuous Training.
• Group Accommodation at Vairão Monastery (Alojamento Mosteiro de Vairão) Group accommodation centre 8 km from Vila do Conde. Features 3 autonomous accommodation sectors (total capacity 136), meeting rooms, refectory, discotheque, games room, library, cloister, swimming pool, and outdoor spaces. Activities include climbing wall, mountain bikes, and audiovisual equipment.
• Group Accommodation at Alvito (Alojamento Alvito) Group accommodation centre in Alvito village, approximately 40 km from Évora and Beja. Capacity up to 48 people in dormitories of 2, 6, and 8 persons. Features climbing wall, mountain bikes, kayaks, library, and workshop spaces.
• Artistic Workshops (Ateliês Artísticos) Artistic workshops for children and youth aged 6-15 in partnership with recognized artists. Includes illustration (with Yara Kono), theater (with Manuela Pedroso), and voice/sounds (with Maria Radich).
• APCC Membership 0-12 (Associação 0/12) Annual membership program for children up to 12 years. Annual fee of €6.50 includes three books from APCC editions and additional books for each additional fee paid. Valid for children up to 12 years.
• APCC Membership +12 (Associação +12) Annual membership program for individuals over 12 years. Includes special participation rates in leisure activities, special prices on editions, access to activity information, annual activity magazine, and illustrated calendar.

Quantifiable outcome

• Holiday camps licensed under Decree-Law 32/2011
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Instituto Português do Desporto e Juventude (IPDJ)coreOthersRegular institutional support from the Portuguese Institute for Sport and Youth (IPDJ), a government body under the Secretary of State for Sport and Youth. IPDJ provides ongoing support for holiday camps, youth exchanges, seminars, and training activities conducted by APCC.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Centro Nacional de Apoio ao Jovem (CNAJ / YMCA Portugal): Portuguese YMCA affiliate running youth programs, camps and non-formal education. Directly comparable to APCC in offering youth development, camps and leadership training on a membership basis.
• Corpo Nacional de Escutas (CNE): Portuguese national scouting association providing non-formal educational activities, camps and youth leadership training across the country. Directly comparable to APCC as a membership-based youth organisation delivering summer camps, training and value-driven programs.

Broad incumbents

• Santa Casa da Misericórdia de Lisboa: Large Portuguese non-profit running social, educational and cultural programs including heritage facilities. Comparable to APCC as a long-established Portuguese non-governmental organisation of public utility operating multiple program lines.
• Instituto Português do Desporto e Juventude (IPDJ): Portuguese government agency under the Secretary of State for Sport and Youth that funds and supports youth associations, holiday camps and training programs. Comparable to APCC because it both funds and operates adjacent youth and camp activities.
• Fundação Calouste Gulbenkian: One of Portugal's largest cultural foundations, funding arts, education and social development. Comparable to APCC in the Portuguese cultural-promotion space but operates at much greater scale and as a grantmaker rather than direct program operator.
• Fundação Champalimaud: Major Portuguese cultural and scientific foundation with programmes in arts and education. Comparable to APCC in the Portuguese cultural-promotion landscape but focused on scientific and artistic research rather than youth camp operations.

Others

• Cáritas Portuguesa: Portuguese branch of Caritas Internationalis, a non-profit delivering social, educational and youth programs. Comparable to APCC in mission and non-profit structure, but with a much broader social-services focus.
• Cruz Vermelha Portuguesa (Portuguese Red Cross): Portuguese humanitarian organisation running youth, training and education programs, often through local branches and camps. Comparable to APCC as a mission-driven non-profit delivering youth programming and certified training.

Emerging players

• Planeta Tangerina: Independent Portuguese children's book publisher producing high-quality illustrated titles in Portuguese. Comparable to APCC's children's publishing arm and author/illustrator network, but as a for-profit commercial publisher.
• Associação Portuguesa de Educadores de Infância (APEI): Portuguese professional association for early childhood educators offering training and cultural resources. Comparable to APCC's training and educational publishing activities, focused on a narrower early-years segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/apcc.org.pt
• Instagraminstagram.com/apcc_sede
• LinkedInlinkedin.com/company/associa%C3%A7%C3%A3o-para-a-promo%C3%A7%C3%A3o-cultural-da-crian%C3%A7a

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associação para a Promoção Cultural da Criança