Apeejay School
Apeejay School is a private CBSE-affiliated K-12 institution operating four campuses in Eastern India (Kolkata, Bhubaneswar, Haldia). It delivers Nursery-to-Class-12 education through AI-enabled personalized learning platforms, smart classrooms, and inclusive programs, generating recurring tuition revenue from families.
- Company typePrivate
- Founded1975
- HeadquartersIndia
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Apeejay School does
Apeejay School is a private K-12 educational institution operating four CBSE-affiliated campuses in Eastern India—Park Street and Salt Lake in Kolkata, Bhubaneswar in Odisha, and Haldia in West Bengal. Established in 1975 and operated under the Apeejay Surrendra Group (founded 1910), the school serves students from Nursery through Class 12, with senior secondary streams in Science and Commerce. The institution operates under the motto "Shakti, Drishti, Prajyan" (strength, vision, wisdom) and pursues a multi-campus expansion strategy that began with Park Street in 1975 and most recently added Haldia in 2020.
The core educational product combines CBSE curriculum delivery with technology-enabled learning infrastructure, including AI-powered personalized learning platforms, smart classrooms with interactive boards, composite science laboratories, computer labs, and AI-driven coding programs for younger students. Admissions and parent communication are managed through a multi-platform stack: "Shakti" (information portal), "Drishti" (online admission application via MyClassBoard), and "Prajyan" (student/parent portal). The school also runs differentiated programs including an inclusive education track with resource rooms, sensory rooms, and Individualized Education Plans (IEP) for differently-abled students, alongside extracurricular, sports, library, and career counseling services.
Apeejay School operates as a direct-to-consumer educational institution, generating revenue primarily through recurring tuition and academic fees billed annually, with admission forms priced at Rs. 1,200. Distribution is entirely through its four physical campuses plus a self-serve online enquiry portal, with marketing executed through owned digital channels—blog content, Facebook, Instagram, YouTube, WhatsApp, and email newsletters—supplemented by parent testimonials and alumni success stories. The school employs 501–1,000 staff, has no external investor or PE ownership, and operates under family-controlled governance with Karan Paul as Chairman of the parent Apeejay Surrendra Group since 2004.
Apeejay School firmographics
Firmographics- Name
- Apeejay School
- Legal name
- Apeejay Schools
- Website
- https://apeejayschool.in
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Apeejay School is a private CBSE-affiliated K-12 institution operating four campuses in Eastern India (Kolkata, Bhubaneswar, Haldia). It delivers Nursery-to-Class-12 education through AI-enabled personalized learning platforms, smart classrooms, and inclusive programs, generating recurring tuition revenue from families.
- Ownership category
- akta.pro rank
Apeejay School industry classification
Industry- Product category
- K-12 Education
- NAICS
- Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public K–12 Combined Schools (EDAJAAAE)
- akta.pro secondary industry
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
Keywords
Where Apeejay School is headquartered
LocationHeadquarters
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Apeejay School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Tuition and Academic Fees: Primary revenue from tuition fees charged to students, including admission fees, tuition charges, and annual fees. Fee structure is published on the school's official website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Nursery admission with age criteria of 3+ years by 31st March of admission year |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Apeejay School product offering
Product offeringCore offering
Apeejay Schools operates a network of four CBSE-affiliated K-12 campuses in Kolkata (Park Street established 1975, Salt Lake established 1998), Bhubaneswar (2017), and Haldia (2020), delivering holistic education from Nursery to Senior Secondary (Class 12) covering Science and Commerce streams. The schools integrate AI-powered personalized learning, smart classrooms, composite science and computer laboratories, sports and arts programs, and dedicated inclusive education support for differently-abled students. Revenue is generated primarily through tuition, admission, and annual fees paid by families.
Product overview
Apeejay Schools is a multi-campus CBSE-affiliated educational institution operating branches in Kolkata (Park Street established 1975, Salt Lake 1998), Bhubaneswar (2017), and Haldia (2020). The school offers structured academic programs from Nursery to Senior Secondary (Science and Commerce streams), integrated with digital platforms including Drishti (online admission system), Prajyan (parent portal via MyClassBoard), and Shakti (information portal). Programs span academics, extracurricular activities, sports, library services, laboratories, career counseling, and inclusive education. The motto 'Shakti, Drishti, Prajyan' (Strength, Vision, Wisdom) guides the holistic educational approach focused on future-ready learning through technology integration.
Differentiator
Problem solved
Functional benefit
Brands
- Shakti: Digital learning platform for students
- Drishti
- Prajyan
- APJOSA
- Apeejay Anand Children's Library
- Wellness Warriors
- ABC (Anti Bullying Committee)
Products and services
- Apeejay Schools (Multi-Campus CBSE Institution) Network of four CBSE-affiliated K-12 campuses in Kolkata (Park Street and Salt Lake), Bhubaneswar, and Haldia offering holistic education from Nursery through Senior Secondary (Class 12) with Science and Commerce streams at the higher secondary level.
- Academic Programs (Foundation to Senior Secondary) Structured CBSE curriculum from Nursery through Class 12 covering foundational, middle, and senior secondary stages, including Science and Commerce streams at the higher secondary level with focus on competitive exam preparation.
- Extracurricular Activities Program Comprehensive co-curricular program including sports, arts, music, dance, drama, robotics, debate, MUN conferences, and literature clubs supporting holistic student development beyond academics.
- Sports and Physical Education Physical fitness programs including outdoor sports, indoor games, yoga sessions, and inter-house competitions promoting teamwork, leadership, and physical wellness.
- Laboratory Facilities Fully equipped composite science laboratories for Physics, Chemistry, Biology, and computer labs supporting practical learning, experimentation, and digital literacy across all campuses.
- Library Services (Apeejay Anand Children's Library) Well-equipped library with academic books, journals, fiction, and digital reading resources supporting research, independent learning habits, and reading culture across the student community.
- Student Safety and Transport Services CCTV surveillance, trained staff, secure entry/exit systems, and GPS-equipped school buses with assistants and onboard cameras ensuring student safety during transit and on campus.
- Inclusive Education and Special Education Program Comprehensive inclusion program with resource rooms, sensory rooms, special educators, counselors, Individualized Education Plans (IEP), and co-teaching models tailored for differently-abled students.
- Career Counseling and Guidance Program Structured career counseling program with workshops, seminars, expert talks, and AI-driven career counseling helping students explore career pathways and make informed academic and career decisions.
Quantifiable outcome
- Strong academic results and board examination performance
- +1 more outcomes
Companies that use Apeejay School
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Apeejay School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature5 records
Apeejay School partnerships and signals
Strategic signalScale indicators3 records
Recent moves9 records
Expansion highlights5 records
Apeejay School competitors and assessment
Company assessmentDirect peers
- Vidyashilp School: Premium private K-12 school in Bangalore with multiple campuses and CBSE/state board offerings. Comparable to Apeejay in premium positioning, multi-campus expansion strategy, focus on holistic development, and serving affluent urban Indian families.
- Pathways World School: Premium private K-12 school near Delhi offering CBSE and IB pathways with technology-enabled classrooms. Comparable to Apeejay in premium positioning, technology integration (smart classrooms, AI tools), and serving affluent urban Indian families.
- Delhi Public School (DPS) Society: India's largest CBSE-affiliated private K-12 school network with hundreds of branches nationwide. Directly comparable to Apeejay in offering CBSE curriculum, multi-campus operations, and serving middle/upper-middle-class Indian families seeking traditional academic education.
- Heritage Xperiential Learning School: Premium CBSE-affiliated private school in Gurgaon focused on experiential learning. Comparable to Apeejay as a similarly premium-positioned private CBSE school competing for the same high-willingness-to-pay Indian family segment with differentiated pedagogy.
- La Martiniere Schools: One of India's oldest and most prestigious K-12 school chains, with heritage campuses including La Martiniere Kolkata—a direct same-city peer to Apeejay Park Street. Competes for the same legacy-conscious, premium Indian family segment in Kolkata.
- Shiv Nadar School: Premium private K-12 school chain backed by the HCL group, offering CBSE curriculum with technology-forward pedagogy. Directly comparable to Apeejay as a conglomerate-backed private CBSE school emphasizing holistic education, digital learning, and inclusive values.
- National Public School (NPS): Established CBSE-affiliated private K-12 school chain with multiple campuses across Bangalore and other Indian cities. Comparable to Apeejay in CBSE curriculum delivery, multi-campus growth model, technology integration, and serving urban middle-class Indian families seeking quality K-12 education.
- Bluebells School International: Premium CBSE private K-12 school in Delhi with strong brand for holistic education and inclusion. Comparable to Apeejay as a similarly positioned private CBSE school with focus on values-based education, extracurricular depth, and diverse learner support.
- Amity International School: Operated by the Amity Group, this is a premium private CBSE chain with multiple campuses across India. Comparable to Apeejay in CBSE affiliation, premium positioning, technology integration in classrooms, and serving affluent families seeking holistic K-12 education.
- Modern School, New Delhi: Historic and prestigious private K-12 school in Delhi affiliated with CBSE, established in 1920. Comparable to Apeejay as a legacy Indian private school competing on brand heritage, academic excellence, and holistic development for elite urban Indian families.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Apeejay School social profiles
Digital presenceApeejay School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apeejay School leadership team
Management profileNumber of profiles
Profiles8 records
Apeejay School subsidiaries and ownership
Company hierarchySubsidiaries5 records
Apeejay School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apeejay School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apeejay School
What does Apeejay School do?
Apeejay Schools operates a network of four CBSE-affiliated K-12 campuses in Kolkata (Park Street established 1975, Salt Lake established 1998), Bhubaneswar (2017), and Haldia (2020), delivering holistic education from Nursery to Senior Secondary (Class 12) covering Science and Commerce streams. The schools integrate AI-powered personalized learning, smart classrooms, composite science and computer laboratories, sports and arts programs, and dedicated inclusive education support for differently-abled students. Revenue is generated primarily through tuition, admission, and annual fees paid by families.
Is Apeejay School a public or private company?
Apeejay School is a private company. It is classified as corporate owned and is currently operating.
When was Apeejay School founded?
Apeejay School was founded in 1975. It employs 501 to 1,000 people.
Where is Apeejay School based?
Apeejay School is headquartered in India, in the Asia region.
How does Apeejay School make money?
One revenue line is on record: tuition and Academic Fees.
Who are Apeejay School's main competitors?
Direct peers on record are Vidyashilp School, Pathways World School, Delhi Public School (DPS) Society, Heritage Xperiential Learning School, La Martiniere Schools, Shiv Nadar School, National Public School (NPS), Bluebells School International, Amity International School and Modern School, New Delhi.
Does Apeejay School have an API?
No public API is recorded for Apeejay School.
What industry is Apeejay School in?
Apeejay School's product category is K-12 Education. Its primary akta.pro industry code is EDAJAAAE, Public K–12 Combined Schools, with a secondary code of EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms. Its NAICS code is 6111 and its SIC code is 8200.