Apeejay School

What Apeejay School does

Apeejay School is a private K-12 educational institution operating four CBSE-affiliated campuses in Eastern India—Park Street and Salt Lake in Kolkata, Bhubaneswar in Odisha, and Haldia in West Bengal. Established in 1975 and operated under the Apeejay Surrendra Group (founded 1910), the school serves students from Nursery through Class 12, with senior secondary streams in Science and Commerce. The institution operates under the motto "Shakti, Drishti, Prajyan" (strength, vision, wisdom) and pursues a multi-campus expansion strategy that began with Park Street in 1975 and most recently added Haldia in 2020.

The core educational product combines CBSE curriculum delivery with technology-enabled learning infrastructure, including AI-powered personalized learning platforms, smart classrooms with interactive boards, composite science laboratories, computer labs, and AI-driven coding programs for younger students. Admissions and parent communication are managed through a multi-platform stack: "Shakti" (information portal), "Drishti" (online admission application via MyClassBoard), and "Prajyan" (student/parent portal). The school also runs differentiated programs including an inclusive education track with resource rooms, sensory rooms, and Individualized Education Plans (IEP) for differently-abled students, alongside extracurricular, sports, library, and career counseling services.

Apeejay School operates as a direct-to-consumer educational institution, generating revenue primarily through recurring tuition and academic fees billed annually, with admission forms priced at Rs. 1,200. Distribution is entirely through its four physical campuses plus a self-serve online enquiry portal, with marketing executed through owned digital channels—blog content, Facebook, Instagram, YouTube, WhatsApp, and email newsletters—supplemented by parent testimonials and alumni success stories. The school employs 501–1,000 staff, has no external investor or PE ownership, and operates under family-controlled governance with Karan Paul as Chairman of the parent Apeejay Surrendra Group since 2004.

Name

Apeejay School

Legal name

Apeejay Schools

Website

https://apeejayschool.in

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Apeejay School is a private CBSE-affiliated K-12 institution operating four campuses in Eastern India (Kolkata, Bhubaneswar, Haldia). It delivers Nursery-to-Class-12 education through AI-enabled personalized learning platforms, smart classrooms, and inclusive programs, generating recurring tuition revenue from families.

Ownership category

akta.pro rank

Product category

K-12 Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public K–12 Combined Schools (EDAJAAAE)

akta.pro secondary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

Keywords

• K-12 education services
• CBSE school network
• Holistic education programs
• Inclusive special education
• Digital learning classrooms

Headquarters

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Academic Fees: Primary revenue from tuition fees charged to students, including admission fees, tuition charges, and annual fees. Fee structure is published on the school's official website.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Apeejay Schools operates a network of four CBSE-affiliated K-12 campuses in Kolkata (Park Street established 1975, Salt Lake established 1998), Bhubaneswar (2017), and Haldia (2020), delivering holistic education from Nursery to Senior Secondary (Class 12) covering Science and Commerce streams. The schools integrate AI-powered personalized learning, smart classrooms, composite science and computer laboratories, sports and arts programs, and dedicated inclusive education support for differently-abled students. Revenue is generated primarily through tuition, admission, and annual fees paid by families.

Product overview

Apeejay Schools is a multi-campus CBSE-affiliated educational institution operating branches in Kolkata (Park Street established 1975, Salt Lake 1998), Bhubaneswar (2017), and Haldia (2020). The school offers structured academic programs from Nursery to Senior Secondary (Science and Commerce streams), integrated with digital platforms including Drishti (online admission system), Prajyan (parent portal via MyClassBoard), and Shakti (information portal). Programs span academics, extracurricular activities, sports, library services, laboratories, career counseling, and inclusive education. The motto 'Shakti, Drishti, Prajyan' (Strength, Vision, Wisdom) guides the holistic educational approach focused on future-ready learning through technology integration.

Differentiator

Problem solved

Functional benefit

Brands

• Shakti: Digital learning platform for students
• Drishti
• Prajyan
• APJOSA
• Apeejay Anand Children's Library
• Wellness Warriors
• ABC (Anti Bullying Committee)

Products and services

• Apeejay Schools (Multi-Campus CBSE Institution) Network of four CBSE-affiliated K-12 campuses in Kolkata (Park Street and Salt Lake), Bhubaneswar, and Haldia offering holistic education from Nursery through Senior Secondary (Class 12) with Science and Commerce streams at the higher secondary level.
• Academic Programs (Foundation to Senior Secondary) Structured CBSE curriculum from Nursery through Class 12 covering foundational, middle, and senior secondary stages, including Science and Commerce streams at the higher secondary level with focus on competitive exam preparation.
• Extracurricular Activities Program Comprehensive co-curricular program including sports, arts, music, dance, drama, robotics, debate, MUN conferences, and literature clubs supporting holistic student development beyond academics.
• Sports and Physical Education Physical fitness programs including outdoor sports, indoor games, yoga sessions, and inter-house competitions promoting teamwork, leadership, and physical wellness.
• Laboratory Facilities Fully equipped composite science laboratories for Physics, Chemistry, Biology, and computer labs supporting practical learning, experimentation, and digital literacy across all campuses.
• Library Services (Apeejay Anand Children's Library) Well-equipped library with academic books, journals, fiction, and digital reading resources supporting research, independent learning habits, and reading culture across the student community.
• Student Safety and Transport Services CCTV surveillance, trained staff, secure entry/exit systems, and GPS-equipped school buses with assistants and onboard cameras ensuring student safety during transit and on campus.
• Inclusive Education and Special Education Program Comprehensive inclusion program with resource rooms, sensory rooms, special educators, counselors, Individualized Education Plans (IEP), and co-teaching models tailored for differently-abled students.
• Career Counseling and Guidance Program Structured career counseling program with workshops, seminars, expert talks, and AI-driven career counseling helping students explore career pathways and make informed academic and career decisions.

Quantifiable outcome

• Strong academic results and board examination performance
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature5 records

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Vidyashilp School: Premium private K-12 school in Bangalore with multiple campuses and CBSE/state board offerings. Comparable to Apeejay in premium positioning, multi-campus expansion strategy, focus on holistic development, and serving affluent urban Indian families.
• Pathways World School: Premium private K-12 school near Delhi offering CBSE and IB pathways with technology-enabled classrooms. Comparable to Apeejay in premium positioning, technology integration (smart classrooms, AI tools), and serving affluent urban Indian families.
• Delhi Public School (DPS) Society: India's largest CBSE-affiliated private K-12 school network with hundreds of branches nationwide. Directly comparable to Apeejay in offering CBSE curriculum, multi-campus operations, and serving middle/upper-middle-class Indian families seeking traditional academic education.
• Heritage Xperiential Learning School: Premium CBSE-affiliated private school in Gurgaon focused on experiential learning. Comparable to Apeejay as a similarly premium-positioned private CBSE school competing for the same high-willingness-to-pay Indian family segment with differentiated pedagogy.
• La Martiniere Schools: One of India's oldest and most prestigious K-12 school chains, with heritage campuses including La Martiniere Kolkata—a direct same-city peer to Apeejay Park Street. Competes for the same legacy-conscious, premium Indian family segment in Kolkata.
• Shiv Nadar School: Premium private K-12 school chain backed by the HCL group, offering CBSE curriculum with technology-forward pedagogy. Directly comparable to Apeejay as a conglomerate-backed private CBSE school emphasizing holistic education, digital learning, and inclusive values.
• National Public School (NPS): Established CBSE-affiliated private K-12 school chain with multiple campuses across Bangalore and other Indian cities. Comparable to Apeejay in CBSE curriculum delivery, multi-campus growth model, technology integration, and serving urban middle-class Indian families seeking quality K-12 education.
• Bluebells School International: Premium CBSE private K-12 school in Delhi with strong brand for holistic education and inclusion. Comparable to Apeejay as a similarly positioned private CBSE school with focus on values-based education, extracurricular depth, and diverse learner support.
• Amity International School: Operated by the Amity Group, this is a premium private CBSE chain with multiple campuses across India. Comparable to Apeejay in CBSE affiliation, premium positioning, technology integration in classrooms, and serving affluent families seeking holistic K-12 education.
• Modern School, New Delhi: Historic and prestigious private K-12 school in Delhi affiliated with CBSE, established in 1920. Comparable to Apeejay as a legacy Indian private school competing on brand heritage, academic excellence, and holistic development for elite urban Indian families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ApeejaySchools
• Facebookfacebook.com/apjschools
• Instagraminstagram.com/apjschools
• LinkedInlinkedin.com/school/apeejay-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apeejay School