Aperio - Společnost pro zdravé rodičovství

What Aperio - Společnost pro zdravé rodičovství does

Aperio - Společnost pro zdravé rodičovství, z.s. (Aperio - Society for Healthy Parenthood) is a Czech non-profit civic association founded in 2001 and headquartered at Dřevná 2, Prague 2. The organization delivers parenting education, counseling, and digital resources to expectant and new parents across the Czech Republic, with a primary audience of couples navigating pregnancy, childbirth, and postpartum stages, and specialized segments including solo parents, separating families, foreign nationals preparing to give birth in the Czech Republic, and aspiring childbirth educators. Its Counseling Center for Moms and Dads serves approximately 4,000 parents annually, and millions of parents have accessed information through its website over 25 years of operation.

Aperio's product portfolio spans in-person courses (Smooth Birth, Individual Prenatal Course, Postpartum and Newborn Care, PREP 8.0 Couples Course), the 10-month Academy for Childbirth Education Instructors, and specialized programs for solo parents (Naberte dech) and separating couples (Rozchodem rodina nekončí). Digital products include the Expecting and Growing mobile apps, the Pregnant e-book and audiobook, the Aperio Czech Maternity Guide (Průvodce porodnicemi) online database aggregating maternity hospital experiences, and free e-learning courses hosted on Thinkific. In 2025, Aperio launched Právobot, an AI-powered legal chatbot developed with MAMA AI to provide 24/7 free legal assistance. The technology stack is built primarily on third-party platforms: Shoptet for e-commerce, Thinkific for e-learning, and Adyen-powered payment processing including employee benefits integration (Benefity Plus, Pluxee).

The organization's revenue model combines earned income from course fees (ranging from free webinars to the 29,000 CZK Academy), counseling services, e-shop sales of educational materials, and corporate training under the Aperio pro firmy initiative, with non-earned income from grants and donations. Funding partners include Prague City Hall, the Ministry of Labour and Social Affairs (MPSV), Erasmus+ programme, and private donors including Adam and Iva Ondrovi. Distribution occurs through Aperio's own e-commerce storefront (eshop.aperio.cz), in-person sessions at its Prague headquarters and partner venues, online delivery via Thinkific, and strategic delivery partnerships with Liga otevřených mužů (LOM). The organization holds an exclusive Czech and Slovak license for the PREP 8.0 couples methodology developed at Denver University. Leadership transitioned from Eliška Kodyšová to Jana Pěchová in May 2024.

Name

Aperio - Společnost pro zdravé rodičovství

Legal name

Aperio - Společnost pro zdravé rodičovství, z.s.

Website

https://aperio.cz

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Aperio is a Czech non-profit civic association founded in 2001 that provides parenting education, counseling, and digital resources to expectant and new parents across the Czech Republic through courses, mobile apps, a maternity hospital guide, and an AI legal chatbot.

Ownership category

akta.pro rank

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Course and Workshop Fees: Revenue from prenatal classes, parenting courses, couple courses (PREP 8.0), webinars, and other educational programs. Prices vary from free to 29,000 CZK for the Academy program.
2. Counseling Services: Psychological and legal counseling services provided to parents, including helpline and one-on-one consultations
3. Grants and Donations: Funding from Prague City Hall, MPSV, European funds, and private donors to support non-profit programs for parents
4. E-shop Sales: Sales of books, guides, and educational materials through the e-commerce platform
5. Corporate Training: Training and programs for companies on work-life balance and parenting support for employees

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Aperio is a Czech non-profit civic association that provides evidence-based parenting education, childbirth preparation courses, and psychological and legal counseling to expectant and new parents. It sells and delivers antenatal and postnatal classes, couple relationship programs (PREP 8.0), family mediation and therapy, and specialized programs for solo and separating parents, complemented by free digital resources (Expecting and Growing apps, Pregnant e-book, Maternity Hospital Guide, AI-powered Právobot legal chatbot).

Product overview

Aperio operates as a non-profit organization (z.s.) offering a comprehensive portfolio of educational, counseling, and digital products supporting healthy parenting. The core offerings include childbirth education courses (Smooth Birth, Individual Prenatal Course, Postpartum Care), relationship support programs (PREP 8.0 Couples Course, Family Mediation, Therapy), and specialized programs for single parents (Naberte dech, Rozchodem rodina nekončí). Digital products include the Expecting App and Growing App for pregnancy/child development guidance, the Pregnant e-book/audiobook, and the AI-powered Právobot legal chatbot. The Aperio Czech Maternity Guide helps parents select maternity hospitals. Educational offerings are supplemented by e-learning courses on Thinkific (Čas pro rodinu, Rozchodem rodina nekončí, Objevené své silné stránky). The organization also provides free counseling services through the Poradna pro mámy a táty, serving approximately 4,000 parents annually.

Differentiator

Problem solved

Functional benefit

Brands

• Průvodce porodnicemi (Maternity Hospital Guide): A guide helping parents choose the right maternity hospital based on experiences of mothers and evidence-based information about Czech maternity care.
• Expecting
• Poradna pro mámy a táty
• Linka pro mámy a táty
• Akademie pro lektorky předporodní přípravy

Products and services

• Smooth Birth (Hladký porod) — Complete Childbirth Education Class
• Individual Prenatal Course (Individuální předporodní příprava)
• Postpartum and Newborn Care (Šestinedělí a péče o novorozence)
• Children's Digital Health Webinar
• How to Read Child Signals Webinar
• PREP 8.0 Couples Course (Partnerský restart)
• Academy for Childbirth Education Instructors (Akademie pro lektorky předporodní přípravy)
• E-learning: Čas pro rodinu (Time for Family)
• E-learning: Rozchodem rodina nekončí (Family Doesn't End with Separation)
• E-learning: Objevte své silné stránky (Discover Your Strengths)
• Expecting App (mobile application)
• Growing App (mobile application)
• Pregnant E-book and Audiobook
• Aperio Czech Maternity Guide (Průvodce porodnicemi)
• Naberte dech (Breathe In) Program
• Rozchodem rodina nekončí (Family Doesn't End with Separation) Program
• Právobot (Legal Chatbot) for Parents
• Průvodce zákony pro rodiče (Parent's Laws Guide)
• Counseling Center (Poradna pro mámy a táty)
• Family Mediation (Rodinná mediace)
• Family Therapy (Rodinná terapie)
• Couples Psychological Counseling (Párové psychologické poradenství)
• Mentoring for Single Parents
• Aperio pro firmy — Corporate Training

Quantifiable outcome

• 4,000 parents served annually through counseling
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Liga otevřených mužů (LOM)coreStrategic or Co-development PartnerLong-term strategic partnership for programs supporting fathers and families. LOM is a key partner for programs like 'Rozchodem rodina nekončí' and 'PREP 8.0 couples course'. Lukáš Talpa from LOM serves as instructor for these programs. Partnership focuses on active fatherhood and supporting parents through separation/divorce.
• MAMA AIcoreTechnology or IntegrationPartnership to develop and launch 'Právobot' - an AI-powered legal assistant for parents providing 24/7 free legal help. This represents innovation in providing accessible legal support to parents.
• Skautský institutminorStrategic or Co-development PartnerVenue partner for 'Naberte dech' program. The program takes place at Skautský institut (Staroměstské nám. 4/1, Prague) for solo parents and their children.
• Prague City Hall (Hlavní město Praha)coreOthersMajor funding partner providing financial support for programs including 'Rozchodem rodina nekončí' (DOT/04/03/000380/2026) and 'Zdravé partnerské vztahy 2026'. Provides grants that enable subsidized or free programs for Prague residents.
• Ministry of Labour and Social Affairs (MPSV)coreOthersGovernment ministry providing funding and support for family policy programs. Co-funds projects like 'Zdravé partnerské vztahy 2026' (MPSV-2026/72441-261/1).
• Adam and Iva OndroviminorOthersPrivate donors who supported Aperio's spring campaign to support parents in crisis, helping ensure service availability for those most in need.
• Erasmus+ ProgrammeminorOthersEuropean Union funding program supporting international projects in which Aperio participates.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• BabyCenter: Global pregnancy and parenting content platform with mobile apps, articles, and tools spanning pregnancy through early childhood. Directly comparable to Aperio's Expecting/Growing apps and content marketing strategy, though at vastly larger global scale.
• The Bump (The Knot Worldwide): Pregnancy and baby development app and content platform. Directly comparable to Aperio's Expecting/Growing apps and milestone-based parenting content, though commercial rather than non-profit.
• National Parent Helpline (Parents Anonymous): Non-profit providing emotional support, helpline, and parent leadership training for stressed parents. Directly comparable to Aperio's Crisis Helpline for Moms and Dads (Linka pro mámy a táty) and Counseling Center model.
• International Childbirth Education Association (ICEA): Non-profit professional organization for childbirth educators offering certification and training. Directly comparable to Aperio's Academy for Childbirth Education Instructors and instructor-led course delivery model.
• Lamaze International: Non-profit childbirth education organization offering evidence-based prenatal courses and instructor certification. Closest peer to Aperio's childbirth education Academy and Smooth Birth courses, operating in the same evidence-based parenting education niche.
• What to Expect: Pregnancy and parenting media brand with mobile app, books, and community forums. Comparable in content/app strategy to Aperio's Pregnant e-book and Expecting app, serving similar expectant parent audience.
• Mother.ly: Modern maternal wellness platform offering content, courses, and community for mothers. Comparable positioning to Aperio's blend of evidence-based content, digital tools, and educational programs targeting millennial parents.
• Postpartum Support International: Non-profit providing perinatal mental health support, helplines, and provider training. Closely aligned with Aperio's Counseling Center (Poradna), Crisis Helpline, and family mental health programming.

Broad incumbents

• HealthyChildren.org (AAP): American Academy of Pediatrics' parenting resource providing evidence-based child health and development content. Comparable to Aperio's educational content library, but operates within broader pediatric health ecosystem rather than dedicated parenting support.
• March of Dimes: Large non-profit focused on maternal and infant health with research, advocacy, and education programs. Comparable in mission and non-profit structure to Aperio's maternal health education work, but at significantly larger scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/APERIOngo
• Facebookfacebook.com/aperio
• LinkedInlinkedin.com/company/aperio-o.s.
• Instagraminstagram.com/aperio_pro_rodice

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aperio - Společnost pro zdravé rodičovství