Associação para o Planeamento da Familia

What Associação para o Planeamento da Familia does

Associação para o Planeamento da Família (APF) is a Portuguese non-profit association founded in 1967 and headquartered in Lisbon, operating as an IPSS (Private Institution of Social Solidarity) with Health Purpose, an ONGD (Non-Governmental Development Organization), and the Portuguese member of the International Planned Parenthood Federation (IPPF). It delivers sexual and reproductive health (SRHR) services through six regional delegations across Alentejo, Algarve, Centro, Lisboa, Madeira, and Norte, including consultations in sexology, family mediation, parental counseling, and psychology (€40 per session), a 24/7 sexual and reproductive health helpline (Sexualidade em Linha, 800 222 003), a 24/7 shelter for female trafficking victims (CAP) since 2008, and five Regional Multidisciplinary Specialized Teams (EME) since 2012. Its Centro de Formação APF is accredited by DGERT and CCPFP to deliver certified training to teachers and health professionals, and APF operates the country's only long-standing academic journal on SRHR (Saúde Reprodutiva, Sexualidade e Sociedade, since 1978) and a portfolio of sex-education kits for all school levels.

Revenue is assembled from multi-ministerial government protocols (ISS, MAI, MJ, PCM/CIG, IPDJ, DGS), UNFPA support, foundations (Calouste Gulbenkian), corporate partners (Bayer, MSD), fee-for-service psychology consultations, an online shop of educational materials, and a one-percent IRS tax-allocation donation scheme. APF is governed entirely by volunteers elected every three years to the National Direction, Regional Directions, General Assembly Board, and Fiscal Council, with a small professional staff of 38 supporting delivery; the organization has been governed by the Direção Nacional 2024-2028 under President Maria José Alves.

Name

Associação para o Planeamento da Familia

Legal name

Associação para o Planeamento da Família

Website

https://apf.pt

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Associação para o Planeamento da Família (APF) is a Lisbon-based Portuguese non-profit founded in 1967 that delivers sexual and reproductive health services, training, and victim support across six regional delegations, including a 24/7 helpline, a trafficking-victim shelter, and accredited teacher training.

Ownership category

akta.pro rank

Product category

Sexual and Reproductive Health Services

NAICS

Social Assistance (624), Other Individual and Family Services (624190), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Sexual & Reproductive Health & Family Planning (SRH/FP) Programs (BPADAIAD)

akta.pro secondary industries

Domestic Violence & Abuse Support Services (BPAGAEAD), Family & Parenting Support Services (BPAGAEAC)

Keywords

• Sexual and reproductive health
• Sex education
• Family planning services
• Human trafficking victim support
• Professional training accreditation

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations and voluntary contributions: APF is an IPSS with Health Purposes, recognized as an ONGD and public utility non-profit association. It depends largely on voluntary contributions and private support to fund its operations and activities.
2. Government grants and protocol funding: APF receives funding through protocols with government entities including the Instituto da Segurança Social (ISS), Ministério da Administração Interna (through SEF, GNR, PSP), Ministério da Justiça (through Polícia Judiciária), Presidência do Conselho de Ministros / CIG, and IPDJ.
3. Service fees: Psychology consultations are available at €40 per session, offered both in-person and online across regional delegations.
4. Donations via IRS allocation (1%): APF promotes personal income tax donation option (1% of IRS), inviting supporters to designate a portion of their taxes to the association.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

APF is a non-profit association providing sexual and reproductive health services, including clinical consultations in sexology, psychology, family mediation and parental counseling across six regional delegations. It operates a national anonymous helpline (Sexualidade em Linha), a 24/7 shelter and regional multidisciplinary teams for human trafficking victims, accredited professional training, and educational resources including a journal and pedagogical kits.

Product overview

APF operates as a non-profit service organization offering a portfolio of interconnected products and services focused on Sexual and Reproductive Health education and support. The core offerings include: (1) Training services through Centro de Formação APF with DGERT and CCPFP accreditation; (2) Consultation services covering sexology, family mediation, parental counseling, and psychology across 5 regional delegations; (3) The Sexualidade em Linha anonymous hotline receiving over 4000 contacts annually; (4) Specialized victim support services including CAP shelter (24/7 since 2008) and 5 regional multidisciplinary teams for human trafficking victims; (5) Educational products including sexual education kits for all school levels, the long-standing journal 'Saúde Reprodutiva, Sexualidade e Sociedade' (since 1978), and various publications and guides; (6) Youth engagement through volunteer groups across 6 regions. The organization also provides consultancy services to government and private entities.

Differentiator

Problem solved

Functional benefit

Products and services

• Centro de Formação APF
• Serviço de Consultas (Consultation Service)
• Sexualidade em Linha
• CAP – Centro de Acolhimento e Proteção
• EME – Equipas Multidisciplinares Especializadas
• CAFAP – Centro de Apoio Familiar e Aconselhamento Parental
• Espaço Pessoa
• Grupos de Jovens APF (Youth Groups)
• Consultoria em Saúde e Direitos Sexuais e Reprodutivos
• Kits de Educação Sexual
• Revista Saúde Reprodutiva, Sexualidade e Sociedade
• Educação Sexual na Escola – Guia para Professores, Formadores e Educadores
• SER+ – Programa de Educação Sexual para Deficiência
• Para Compreender a Sexualidade

Quantifiable outcome

• Sexualidade em Linha receives over 3,000 calls and answers over 1,000 emails annually, with 86% female users and 57% aged 18-25 (2014 data).
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered core, major and supporting.

• IPPF – International Planned Parenthood FederationcoreStrategic or Co-development PartnerAPF is the official Portuguese member of IPPF, the global federation that brings together family planning associations from nearly all countries of the world. This membership positions APF within an international network dedicated to sexual and reproductive health and rights.
• Instituto da Segurança Social (ISS)coreStrategic or Co-development PartnerISS is the funding entity for the CAP – Centro de Acolhimento e Proteção, APF's 24/7 shelter for victims of human trafficking. APF signed a collaboration agreement with ISS as part of the protocol for the creation of the shelter.
• Ministério da Administração Interna (MAI) – through SEF, GNR, PSPcoreStrategic or Co-development PartnerMAI entities (Foreigners and Borders Service, National Republican Guard, Public Security Police) are partners in the CAP shelter protocol and in the EME teams for human trafficking victim assistance. They collaborate on victim identification, protection, and referral.
• Ministério da Justiça (MJ) – through Polícia JudiciáriacoreStrategic or Co-development PartnerMJ and Polícia Judiciária are partners in the CAP shelter protocol and EME teams, providing judicial cooperation and law enforcement coordination for human trafficking victim protection.
• Presidência do Conselho de Ministros / Comissão para a Cidadania e Igualdade de Género (PCM/CIG)coreStrategic or Co-development PartnerCIG is a key government partner in anti-trafficking efforts and gender equality initiatives. It co-finances and participates in APF projects including CAP and EME teams, as well as national gender equality programs.
• Instituto Português do Desporto e Juventude (IPDJ)coreStrategic or Co-development PartnerIPDJ is the partner for the Sexualidade em Linha helpline through the Cuida-te+ program, which aims to promote youth health and healthy lifestyles for people aged 12-25. APF has partnered with IPDJ since 1998 for this service.
• Direção-Geral da Saúde (DGS)majorStrategic or Co-development PartnerDGS is a key national partner for public health initiatives in sexual and reproductive health. It collaborated with APF on the 2000 'Linhas Orientadoras' document for sex education in schools and continues to partner on health education programs.
• DGERT – Direção-Geral do Emprego e das Relações do TrabalhomajorOthersDGERT has accredited APF as a Centro de Formação since 1997, enabling APF to deliver certified professional training.
• Câmara Municipal de LisboasupportingGTM or Marketing PartnerLisbon Municipal Council is listed as an APF partner, supporting APF's activities in the Lisbon region.
• Câmara Municipal do FunchalsupportingGTM or Marketing PartnerFunchal Municipal Council is listed as an APF partner, supporting APF's activities in the Madeira region.
• Câmara Municipal de MatosinhossupportingGTM or Marketing PartnerMatosinhos Municipal Council is listed as an APF partner, supporting APF's activities in the Norte region.
• Câmara Municipal de SintrasupportingGTM or Marketing PartnerSintra Municipal Council is listed as an APF partner.
• Fundação Calouste GulbenkiansupportingGTM or Marketing PartnerGulbenkian Foundation is listed as an APF partner providing support for APF's activities.
• Bayer PortugalsupportingGTM or Marketing PartnerBayer Portugal is listed as an APF partner, contributing to APF's sexual and reproductive health work.
• MSD PortugalsupportingGTM or Marketing PartnerMSD Portugal is listed as an APF partner, contributing to APF's sexual and reproductive health work.
• CCPFP – Conselho Científico-Pedagógico da Formação ContínuamajorOthersCCPFP has accredited APF as a teacher training provider since 2002, enabling APF to deliver continuing education credits for teachers.
• Fórum da Sociedade Civil para o VIH/SIDAsupportingStrategic or Co-development PartnerAPF integrates this civil society forum on HIV/AIDS, collaborating with other NGOs on prevention and anti-discrimination efforts.
• Conselho Consultivo da Comissão para a Igualdade de Género e CidadaniasupportingStrategic or Co-development PartnerAPF participates in the Advisory Council of the Commission for Gender Equality and Citizenship.
• Rede Nacional de Apoio e Proteção às Vítimas de Tráfico de Seres HumanoscoreStrategic or Co-development PartnerAPF is a member of the National Network for Support and Protection of Victims of Human Trafficking and is one of two NGOs on its Monitoring Commission.
• Plataforma Portuguesa das ONGDsupportingStrategic or Co-development PartnerAPF is a member of the Portuguese Platform of Development NGOs, participating in the Portuguese development cooperation sector.
• Direção-Geral da Saúde (DGS)coreStrategic or Co-development PartnerDGS partnered with APF from 1978 onward, including support for community projects, professional training, and family planning consultation organization. Collaborated on the first national sex education guidelines document (2000).
• FNUAP / UNFPA (United Nations Population Fund)coreStrategic or Co-development PartnerUNFPA supported APF's community projects from 1978 onwards, providing financial support for APF's community information and intervention activities in Lisbon, Coimbra, and Porto.

Scale indicators7 records

Recent moves12 records

Expansion highlights7 records

Broad incumbents

• IPPF European Network: Regional network of IPPF in Europe covering advocacy, capacity building, and SRH programs. Comparable to APF as an IPPF-aligned entity operating across the European region with similar thematic focus.
• International Planned Parenthood Federation (IPPF): APF is the Portuguese member of IPPF. IPPF is the global umbrella federation of national family planning associations and is directly comparable to APF in mission, beneficiaries, and service portfolio (advocacy, SRH services, education).
• Planned Parenthood Federation of America: U.S. national IPPF member providing sexual and reproductive health services, education, and advocacy. Directly comparable to APF in service mix (clinics, education, helpline, advocacy) and target populations, although at much larger scale.

Direct peers

• Le Planning Familial (France): French member of IPPF providing sexual and reproductive health education, counseling, and advocacy. Closely comparable to APF as a national family planning nonprofit operating regional centers, advocacy, and a youth helpline in a European country.
• Federación de Planificación Familiar (FPFE - Spain): Spanish IPPF affiliate providing SRH information, education, and advocacy. Directly comparable to APF in Iberian context, service mix (information, education, advocacy), and target audiences.

Regional players

• APDES - Agência Piaget para o Desenvolvimento (Portugal): Portuguese non-profit operating social and health programs including harm reduction and vulnerable population support. Comparable to APF's Espaço Pessoa work in Porto addressing sex work, drug use, and homelessness.
• Instituto de Apoio à Criança (Portugal): Portuguese NGO focused on children's rights and family support. Comparable to APF's CAFAP and family/parenting support services, with overlap in target population (children, families).
• CRESCER (Portugal): Portuguese non-profit providing services to vulnerable populations including trafficking victims. Comparable to APF's CAP and EME work in Portugal, with overlapping beneficiary focus on trafficking survivors.
• Médecins du Monde (Portugal): International NGO operating in Portugal providing health services to vulnerable populations including migrants and sex workers. Comparable to APF in serving vulnerable populations via SRH-adjacent health services under government protocols.

Others

• UNFPA - United Nations Population Fund: UN agency supporting SRH programs globally and historically a funder of APF's community projects (since 1978). Comparable as a key stakeholder in APF's mission space; functions as funder/partner rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/450510755077632
• Instagraminstagram.com/sexualidadeemlinha
• LinkedInlinkedin.com/company/associa%C3%A7%C3%A3o-para-o-planeamento-da-familia

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Associação para o Planeamento da Familia