What Taxually does

Taxually is a cloud-native indirect tax compliance platform headquartered in Budapest, Hungary, founded in 2018 by three former KPMG indirect-tax practitioners (Mike Glover, Fergal Garvey, Stefan Mladenovic). The company automates cross-border VAT, US sales and use tax, and Extended Producer Responsibility (EPR/environmental) compliance for online sellers and globally operating enterprises, claiming coverage of 50+ countries and 20,000+ customer companies across over 150 jurisdictions. Its product suite comprises four branded lines: CrossTax (global VAT registrations, filings, and reporting), LumaTax (US sales and use tax automation, inherited via the April 2023 acquisition of the California-based firm of the same name), EcoTax (EPR and green-tax compliance), and OneTax (consolidated cross-border VAT payments with fixed-rate FX). The underlying platform is built on Microsoft Azure using an API-first architecture with native integrations to Amazon, Shopify, and Stripe (including a Stripe marketplace app); Microsoft Azure AD / OAuth 2.0 (B2C) is used for authentication. A core technical differentiator is a machine-learning-based data validation and error-correction layer claimed to process 40,000 tax calculations per minute, twenty times faster than legacy alternatives, paired with real-time regulatory update feeds.

The business runs a horizontal segmentation strategy spanning three customer types: e-commerce owners (long-tail SMBs self-onboarding via app.taxually.com), enterprises with multi-entity indirect-tax exposure (served via direct field sales and book-a-demo conversions), and accounting providers (white-label or co-delivered compliance services). Named enterprise logos disclosed in case studies include Citrix, Amer Sports, ADM, Razor Group, and Gelato, with quantified outcomes such as a 70% reduction in VAT-compliance FTEs (Razor Group), 20-30 hours saved monthly (Gelato), and 35%+ time/cost savings (ADM). Taxually monetizes via tiered annual subscriptions with usage-based auto-upgrades (monthly/quarterly/annual billing), an annual fee escalator tied to HICP + 2.5%, and add-on professional services such as corrective filings, retroactive filings, tax-expert consultations, translations, and fiscal representation (which may require security deposits or bank guarantees). Stripe-billed transactions through the marketplace are priced per Stripe's schedule. The company has SOC 2 Type II certification, a GDPR-compliant DPA, and a registered 'Taxually' international trademark.

Ownership is distributed among the three co-founders and Ardian, the Paris-headquartered private equity firm that acquired a minority stake in May 2022 to fund global growth and technology development. The primary legal entity is Taxually Korlátolt Felelősségű Társaság (Hungary, Cg.01-09-326410); a separate Irish entity, Taxually International Limited, governs customer Terms of Service. Beyond the Budapest HQ, staffed offices serve the United States, Germany, the United Kingdom, China, and Hong Kong, supporting the platform's distribution across Europe, North America, and Asia-Pacific.

Name

Taxually

Legal name

Taxually Korlátolt Felelősségű Társaság

Website

https://taxually.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Taxually is a Budapest-based, cloud-native indirect tax compliance platform that automates cross-border VAT, US sales tax, and EPR filings for 20,000+ e-commerce sellers and multinational enterprises across 50+ countries via four product lines and Microsoft Azure integrations.

Ownership category

akta.pro rank

Product category

Indirect Tax Compliance Software

NAICS

Tax Preparation Services (541213), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Revenue Systems, E-Filing & Digital Tax Administration (BPAIADAO)

akta.pro secondary industries

Tax Advisory & Compliance (BPAHABAB), Indirect Tax (VAT/GST/Sales & Use) Services (BPAHABAJ), Tax Return Filing, Processing & Assessment (BPAIADAC)

Keywords

• VAT compliance software
• Sales tax automation
• EPR compliance
• Cross-border tax
• Indirect tax filings

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Services: Annual subscription plans with monthly, quarterly, or annual billing. Plans include various usage restrictions (e.g., number of transactions processed per month). Auto-upgrade to next plan tier when usage limits are exceeded. Fee increases annually by HICP rate plus 2.5%.
2. Additional Services and Add-ons: Additional fees for complementary services including Corrective Filings (correcting previously submitted returns), Retroactive Filings (filing for periods before account creation), Tax Expert Services (consultations, audit support), and translations.
3. Fiscal Representation Services: Security deposit or bank guarantee required (minimum one quarter of annual tax liability). May require OneTax subscription for payment monitoring. Additional contract terms govern the fiscal representative relationship.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Taxually is a cloud-native SaaS platform that automates global indirect tax compliance for businesses selling across borders. It delivers VAT registration, calculation, filing, and reporting across 50+ countries via its CrossTax product, US sales and use tax automation through LumaTax, environmental/Extended Producer Responsibility compliance via EcoTax, and cross-border VAT payment consolidation through OneTax. The platform integrates directly with e-commerce and payment platforms (Amazon, Shopify, Stripe) and is complemented by service offerings such as fiscal representation, tax expert advisory, and retroactive/corrective filings.

Product overview

Taxually is a cloud-native tax compliance software platform offering a suite of integrated products for global indirect tax management. The portfolio consists of four core product brands: CrossTax (global VAT compliance), LumaTax (US sales and use tax automation, acquired April 2023), EcoTax (environmental/EPR compliance), and OneTax (consolidated VAT payment). These products are complemented by service offerings including tax registration, tax return preparation and filing, fiscal representation, and tax expert consultation. The platform processes data from e-commerce platforms via API integrations and serves businesses ranging from small e-commerce sellers to global enterprises across 50+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• CrossTax: Global VAT compliance platform providing seamless VAT solutions for businesses operating across multiple countries.
• LumaTax
• EcoTax
• OneTax

Products and services

• CrossTax Global VAT compliance platform that automates VAT registrations, calculations, filings, and submissions across multiple countries for businesses selling across borders.
• LumaTax US sales and use tax automation solution that handles nexus determination, calculation, and filing across US states; acquired from a California-based company and operated as a Taxually sub-brand.
• EcoTax Environmental and Extended Producer Responsibility compliance solution covering EPR registrations, plastic taxes, packaging, electronics, and green tax reporting across multiple jurisdictions.
• OneTax Cross-border VAT payment solution that consolidates global VAT payments into a single bulk payment with favorable exchange rates fixed for two weeks; often paired with fiscal representation services.
• Indirect Tax Registration Services Service to register businesses for VAT, GST, and sales tax across jurisdictions by handling applications to tax authorities and obtaining registration numbers on the client's behalf.
• Tax Return Preparation and Filing Automated preparation and submission of VAT returns, EC Sales and Purchase Lists, local listings, GST returns, state and local sales tax returns, Intrastat declarations, and digital reporting requirements.
• Fiscal Representation Act as fiscal representative in jurisdictions where required, including joint and several liability for tax payments, backed by a security deposit or bank guarantee.
• EPR Registration and Filing Extended Producer Responsibility registration and periodic data submissions for eco-regulatory compliance, covering packaging, electronics, and other EPR categories.
• Tax Expert Services Consultation with tax experts on VAT issues, tax audits, inspections, VAT reclaim, VAT rate reviews, and other specialized tax advisory services, billed based on time spent.
• Taxually Stripe App Native application available in the Stripe dashboard that enables Stripe Tax subscribers to access Taxually's indirect tax return filings, registrations, and fiscal representation directly through Stripe's platform, with billing handled by Stripe.

Quantifiable outcome

• 70% reduction in full-time equivalents (staff reduced from 10 to 3 for VAT compliance)
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature10 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Vertex: Long-standing indirect tax determination and compliance vendor serving enterprise ERP ecosystems. Comparable in sales-use and VAT automation for multinationals, with deeper enterprise ERP coupling but less e-commerce-native UX than Taxually.
• Wolters Kluwer ELM Solutions / Teksolutions: Indirect tax software unit within Wolters Kluwer providing VAT and sales tax compliance for multinationals. Comparable in serving complex multi-country compliance needs of large enterprises, though via licensed on-prem-leaning stack rather than e-commerce-first SaaS.
• Avalara: Large US-listed provider of tax compliance automation (sales tax, VAT, excise, customs). Comparable as a horizontal indirect-tax SaaS platform targeting the same e-commerce and enterprise customers, with overlapping filings, calculations, and registration capabilities.
• Sovos: Global indirect tax compliance software provider covering VAT, sales and use tax, and other regulatory reporting. Directly comparable in vertical (indirect tax automation) and customer base (multinational enterprises), though with a broader enterprise system-of-record footprint.

Direct peers

• Taxamo: Indirect tax (VAT and sales tax) compliance and merchant-of-record services for digital and e-commerce businesses. Directly comparable focus on global VAT determination, registration, and filing for online sellers; competes in the same niche as CrossTax.
• Stripe Tax: Native tax automation product within the Stripe payments platform, offering tax calculation, registration, and filing. Directly comparable in serving online sellers with cross-border VAT/sales tax needs; also a channel partner through the Stripe marketplace.
• TaxJar: US sales tax automation SaaS focused on e-commerce merchants and accountants. Directly comparable as an e-commerce-first sales tax calculation and filing product, with overlapping integrations (Shopify, Amazon) and SMB target segment.
• Quaderno: Sales tax and VAT compliance software tailored to SaaS and digital goods sellers. Comparable as a cloud-native indirect tax solution for online businesses with similar customer profile (cross-border digital sellers) and product scope.

Emerging players

• Numeral: Sales tax automation platform built for e-commerce operators and accountants. Comparable in targeting multi-state US sales tax filings and nexus tracking for online sellers, with overlapping integrations and a modern SaaS delivery model.
• Fonoa: API-first indirect tax (VAT and sales tax) automation platform for digital businesses. Comparable focus on cross-border e-commerce compliance with a developer-led GTM and overlap with Taxually's integrations with PSPs and marketplaces.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/taxually
• Facebookfacebook.com/taxually1
• LinkedInlinkedin.com/company/taxually

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taxually