agence de promotion des investissements agricoles

What agence de promotion des investissements agricoles does

Agence de Promotion des Investissements Agricoles (APIA) is a Tunisian government agency operating under the Ministry of Agriculture, Water Resources and Maritime Fisheries. It functions as Tunisia's designated single-window platform for promoting and supporting private investment in the agricultural, fisheries, and agro-food sectors. The agency administers fiscal and financial incentives under Investment Law 2016-71, facilitates access to agricultural land through domanial land leasing and a land loan simulator, and operates business incubators (Pépinières d'entreprises) that guide promoters from business plan development through project realization. Its service offering includes the Espace Promoteur online portal for 100% digital investment declarations, a project ideas database, statistical bulletins, and targeted outreach programs such as the AGRI-TRE open days for Tunisians Residing Abroad.

APIA's core technology stack is a government e-services platform rather than a commercial software product, comprising online declaration systems, a land loan calculator, and a promoter registration portal. Beyond transactional services, APIA orchestrates an innovation and capacity-building ecosystem: the Green'TIC national competition identifies ICT solutions for agriculture, the RAIA project (in partnership with FAO and ILO) deploys an incubation consortium for business creation, and the Soil Matters and ReGnR programs (with GIZ, funded by BMZ and EU) deliver master-trainer training in agroecology and water/soil conservation. Promotional channels include the flagship SIAT exhibition and international trade show participation (e.g., Fi Europe with CEPEX).

APIA's business model is government budget allocation as a public service entity. It does not charge fees for its core investment facilitation services; instead, it is funded through the Tunisian state budget under its parent ministry, supplemented by donor-funded programs from partners such as FAO, ILO, GIZ, EU, AFD, and BMZ. Its GTM motion is enterprise field sales combined with event-driven promotion, addressing three customer segments: domestic agricultural investors, AgriTech startups, and Tunisian diaspora investors. The agency has 51 employees and is headquartered at 62 Rue Alain Savary, 1003 Tunis.

Name

agence de promotion des investissements agricoles

Legal name

Agence de Promotion des Investissements Agricoles

Website

https://apia.com.tn

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

APIA is Tunisia's government agency for promoting private agricultural investment, operating under the Ministry of Agriculture. It serves domestic and diaspora investors, AgriTech startups, and agricultural entrepreneurs through single-window services, fiscal incentives under Investment Law 2016-71, business incubators, and events such as SIAT and Green'TIC.

Ownership category

akta.pro rank

Product category

Agricultural Investment Promotion Services

NAICS

Administration of Economic Programs (926), Administration of Economic Programs (9261)

SIC

Foreign Governments (8888)

akta.pro industry

PRIMARYBPADABAF

Economic Growth, Trade & Private Sector Development Programs

Business & Public Services/International Organizations & Development/Bilateral Development Agencies & Aid Programs

Keywords

• Agricultural investment promotion
• Investment incentives advisory
• Agricultural project incubation
• Land loan administration
• Agribusiness development services

Headquarters

HQ city

Tunis

HQ country

Tunisia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Budget Allocation: APIA is a Tunisian government agency under the Ministry of Agriculture, Resources Hydraulics and Maritime Fisheries. The agency operates as a public service entity, likely funded through government budget allocations to promote agricultural investment in Tunisia.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

APIA is the Tunisian government agency responsible for promoting and supporting private agricultural investment. It provides a single-window service that connects investors to agricultural land through domanial land leasing and loan programs, financial and fiscal incentives under Investment Law 2016-71, administrative facilitation via the Liasse Unique online declaration system, and business support through agricultural incubators and training programs.

Product overview

APIA (Agence de Promotion des Investissements Agricoles) is Tunisia's government agency for agricultural investment promotion. The agency operates as a unified service platform providing investment support rather than a traditional software product. Its core offerings include: (1) Business incubator and promoter support services guiding entrepreneurs from business plan development to project realization, (2) The GREEN'TIC competition promoting ICT solutions for agriculture, (3) The RAIA project for business creation in partnership with FAO and ILO, (4) An online promoter portal (Espace Promoteur) for 100% digital investment declarations, (5) A land loan simulator tool, and (6) Agroecology training programs (Soil Matters & ReGnR). The agency also provides access to project ideas, investment incentives information, and regional investment opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Incubators and Promoter Support (Pépinières d'entreprises) Business support services providing guidance and accompaniment for agricultural project promoters through different phases, from business plan development to project realization. Targeted at entrepreneurs and investors in the agricultural sector.
• Espace Promoteur (Promoter Portal) Online platform for agricultural project promoters to manage their investment declarations and procedures 100% digitally. Accessible at adi.apia.com.tn. Targeted at promoters seeking to streamline their administrative procedures.
• Project Ideas Database Presentation of project investment opportunities with forecasted profitability and technical data for potential investors in the agricultural sector. Targeted at entrepreneurs evaluating investment opportunities.
• Investment Incentives Services Comprehensive services covering financial and fiscal incentives, land loans, and support for new promoters under Tunisia's Investment Law 2016-71 and the investment incentives code. Targeted at agricultural investors seeking fiscal and financial benefits.
• Land Loan Simulator Online simulator to help calculate and plan agricultural land loans for investment projects. Targeted at agricultural investors evaluating land acquisition financing.
• Green'TIC National Competition National competition organized by APIA to identify and promote the best ICT solutions applied to agriculture, fisheries, agro-food, and related services. Targeted at agricultural technology startups and innovators.
• RAIA Project - Business Creation SIF Business creation project implemented by APIA in partnership with FAO and ILO, focused on deploying the 'Business Creation SIF' pathway through an incubation consortium. Targeted at aspiring agricultural entrepreneurs.
• Agroecology Training Programs (Soil Matters and ReGnR) Training initiatives in agroecology and water/soil conservation implemented by GIZ with APIA, funded by German BMZ and EU. Targeted at agricultural professionals and Master Trainers.

Quantifiable outcome

• 160.3 million dinars in private agricultural investments approved in first four months of 2026
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, supporting and minor.

• FAO (Food and Agriculture Organization)coreStrategic or Co-development Partner
• OIT (International Labour Organization / ILO)coreStrategic or Co-development Partner
• GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit)coreStrategic or Co-development Partner
• DGACTA (Direction Générale de l'Aménagement et de la Conservation des Terres Agricoles)supportingStrategic or Co-development Partner
• AVFA (Agence de la Vulgarisation et de la Formation Agricoles)supportingStrategic or Co-development Partner
• BPEH (Bureau de Planification et des équilibres Hydrauliques)supportingStrategic or Co-development Partner
• CEPEX (Centre de Promotion des Exportations)supportingGTM or Marketing Partner
• IRESA (Institution de la Recherche et de l'Enseignement Supérieur Agricole)supportingTechnology or Integration
• BTS (Tunisian Business Services)minorOthers
• CTAquA (Centre Technique de l'Agroalimentaire)supportingTechnology or Integration
• PAMPAT (Programme d'Appui aux Petites et Moyennes Entreprises)supportingImplementation/ SI/ Consulting Partner
• PHEMAC (Programme de Hausse des Expéditions et de Modernisation de l'Accessibilité Commerciale)minorImplementation/ SI/ Consulting Partner

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• WAIPA (World Association of Investment Promotion Agencies): Umbrella association for national and subnational investment promotion agencies worldwide. APIA is a member; it is comparable because it defines best-practice standards, capacity-building, and benchmarking frameworks that directly shape how agencies like APIA operate and compete.
• Agence Française de Développement (AFD): French bilateral development finance institution. AFD funds agricultural and private-sector development programs in Tunisia, overlapping with APIA's mandate; it is also a financial partner to APIA-approved investors.
• GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit): German federal development agency implementing BMZ-funded programs. GIZ is both a partner and adjacent peer: it operates capacity-building, agroecology, and private-sector development programs that overlap with APIA's mandate in Tunisia and across North Africa.

Direct peers

• Foreign Investment Promotion Agency (FIPA Tunisia): Tunisia's generalist foreign investment promotion agency, also state-owned and operating under the Ministry of Economy. It is a direct peer because both agencies run national single-window investment services, fiscal incentive navigation, and international promotion events for Tunisia, with APIA specializing in the agricultural sub-vertical.
• AMDIE (Agence Marocaine de Développement des Investissements et des Exportations): Morocco's national investment and export development agency. Comparable to APIA in mandate — promoting private investment across priority sectors including agribusiness — and competing directly with APIA for the same Mediterranean, Gulf, and European FDI pool in North Africa.
• GAFI (General Authority for Free Zones and Investment, Egypt): Egypt's national investment promotion body. Comparable in scope (incentives administration, investor facilitation, sector-specific promotion) and a regional competitor for agricultural and agribusiness investment flows that might otherwise be directed to Tunisia.

Broad incumbents

• International Finance Corporation (IFC): World Bank Group's private-sector development arm. Comparable as a global DFI promoting private investment in agribusiness and food value chains across emerging markets, including North Africa, often in partnership with national agencies like APIA.
• International Fund for Agricultural Development (IFAD): UN specialized agency financing agricultural development in rural areas of developing countries. Comparable because IFAD channels investment and technical assistance into smallholder agriculture in Tunisia, complementing and partially overlapping with APIA's private-investor mandate.

Regional players

• Centre de Promotion des Exportations (CEPEX Tunisia): Tunisia's export promotion agency. A regional peer and active GTM partner (Tunisia's Fi Europe pavilion) — comparable in promoting Tunisian agri-food firms internationally and in serving the same exporters/investors APIA targets.

Emerging players

• Kenya Investment Authority (KenInvest): Kenya's national investment promotion agency. Comparable as an African IPA focused on attracting private investment into priority sectors including agribusiness, providing single-window services, fiscal incentives navigation, and matchmaking — a structural analog to APIA in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agence-de-promotion-des-investissements-agricoles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about agence de promotion des investissements agricoles