Asia Pacific International School
Asia Pacific International School is a private K-12 college-preparatory international school founded in 2007 in Seoul, South Korea, with a sister campus in Hawaii, serving foreign-passport, overseas-returning Korean, and high-tech talent dependent families through a proprietary Hibiscus educational framework.
- Company typePrivate
- Founded2007
- HeadquartersSeoul, Seoul, South Korea
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Asia Pacific International School does
Asia Pacific International School (APIS) is a private K-12 international school founded in 2007 by Dr. Eddie Kim in Seoul, South Korea, with a sister campus in Hawaii operating under a shared educational philosophy. The school delivers U.S.-style college-preparatory education organized around its proprietary Hibiscus Model of Education framework, which combines Core Curricular Content, Key Character Values (Aspiration, Perseverance, Integrity, Selflessness), and 21st Century Skills (Communication, Collaboration, Critical Thinking, Citizenship). Students follow a K-12 progression through Elementary, Middle, and High School with required instruction in two East Asian languages, signature programs including the New Pacific Century Scholar track, Genius Hour, and the month-long New Pacific Century Academy Project-Based Learning camp in Hawaii, and a Christian faith-based chapel program.
The school operates a technology stack of third-party educational platforms: PowerSchool for student information management and lunch menus, Follett Software for library management, ClassDojo for elementary parent-teacher communication, Flywire for international tuition payments, and Square for domestic payments. Auxiliary services include a 14-bus school transportation fleet covering Seoul and surrounding areas, cafeteria services operated by Foodist Catering, college counseling (with reported 100% university placement, including placements at Yale, Stanford, Brown, Columbia, and Dartmouth), athletics through KAIAC conference participation, and over 30 student-led clubs.
APIS generates revenue primarily through annual tuition (Elementary KRW 23,400,000 plus USD 7,600; Middle KRW 28,100,000 plus USD 7,900; High KRW 31,000,000 plus USD 8,100) billed on a recurring subscription model with quarterly installment options, supplemented by transportation, cafeteria, and one-time application/registration fees. The customer base comprises five eligibility-defined family segments under Korean Ministry of Education criteria: foreign passport holders, overseas returning Koreans, transfer students, overseas-educated applicants, and high-tech talent dependents. Marketing and distribution are conducted through the school website, social media channels, campus tours by appointment, and an inquiry-driven admissions office workflow.
Asia Pacific International School firmographics
Firmographics- Name
- Asia Pacific International School
- Legal name
- Asia Pacific International School (아시아퍼시픽국제외국인학교)
- Website
- https://apis.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Asia Pacific International School is a private K-12 college-preparatory international school founded in 2007 in Seoul, South Korea, with a sister campus in Hawaii, serving foreign-passport, overseas-returning Korean, and high-tech talent dependent families through a proprietary Hibiscus educational framework.
- Ownership category
- akta.pro rank
Asia Pacific International School industry classification
Industry- Product category
- K-12 International Education
- NAICS
- Elementary and Secondary Schools (6111), Language Schools (611630)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)
- akta.pro secondary industries
- General Language Schools (Multi-Language) (EDAIAEAA), Overseas Boarding School Enrollment & Placement (EDAIAHAA)
Keywords
Where Asia Pacific International School is headquartered
LocationHeadquarters
- HQ city
- Seoul, Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Asia Pacific International School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Tuition: Primary revenue stream from K-12 education services. Elementary School tuition is KRW 23,400,000 plus USD 7,600; Middle School is KRW 28,100,000 plus USD 7,900; High School is KRW 31,000,000 plus USD 8,100 per academic year.
- Transportation Services: School bus services covering Seoul and surrounding areas. Bus fee is KRW 4,000,000 within Seoul City limits or KRW 4,100,000 outside Seoul up to 35 km. Fleet of 14 buses.
- Cafeteria Services: Lunch services provided by Foodist Catering offering balanced Korean and Global food options. Weekly menus posted on PowerSchool.
- Application and Registration Fees: Non-refundable fees including Application Processing Fee (KRW 400,000), Entrance Fee (KRW 4,000,000), Registration Fee (KRW 500,000), and High School Senior Fee (KRW 400,000).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Elementary School (Kindergarten - Grade 5): KRW 23,400,000 + USD 7,600 annually |
| Subscription | Annual | Middle School (Grades 6-8): KRW 28,100,000 + USD 7,900 annually |
| Subscription | Annual | High School (Grades 9-12): KRW 31,000,000 + USD 8,100 annually |
| One time/ perpetual license | Pay-as-you-go | Application and Entrance Fees |
| Subscription | Annual | School Bus Service |
| Subscription | Pay-as-you-go | Quarterly Payment Plan |
Distribution channels3 records
Marketing channels7 records
Asia Pacific International School product offering
Product offeringCore offering
Asia Pacific International School delivers a private K-12 college preparatory international education for foreign and Korean families in Seoul, organized around the proprietary Hibiscus Model that fuses East Asian academic competencies with a global Western curriculum. Core offerings span Elementary, Middle, and High School academic programs, supplemented by the New Pacific Century Scholar (NPCS) elite track, Athletics, Chapel/Christianity program, Recording Arts, and overseas cultural programs such as the THEIA Mission Trip. The school sells full-year tuition enrollment plus ancillary paid services including bus transportation, cafeteria meals, and extended learning.
Product overview
Asia Pacific International School (APIS) is a purpose-driven, fully accredited K-12 international school offering a comprehensive educational ecosystem. The school operates as a unified portfolio of integrated programs: core K-12 academic programs (Elementary, Middle, High School) deliver college-preparatory U.S.-style curriculum, supported by signature programs including the New Pacific Century Scholar (NPCS) Program, Genius Hour, The New Pacific Century Academy (NPCA), Recording Arts Program, Readers & Writers Workshop, and K-12 Personalized Learning Program. Auxiliary services include Athletics, Christianity at APIS (Chapel), Extended Learning, Student Clubs and Leadership, College Success counseling, Advisory Program, and School Bus/Cafeteria Services. The portfolio is unified under the Hibiscus Model of Education emphasizing Core Curricular Content, Key Character Strengths (APIS), and New Pacific Century Skills (Communication, Collaboration, Critical Thinking, Citizenship).
Differentiator
Problem solved
Functional benefit
Products and services
- APIS K-12 Academic Program (Elementary, Middle, High School)
Quantifiable outcome
- 11% of students matriculated to top 10 universities around the world in 2018; 80% to top 30 universities including Yale, Stanford, Brown, Columbia, Emory, NYU, Dartmouth College, Rhode Island School of Design
- +2 more outcomes
Companies that use Asia Pacific International School
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
Asia Pacific International School technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Asia Pacific International School partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- APIS Hawai'icoreSister school in Hawai'i, U.S. forming the 'East' (Seoul) and 'West' (Hawai'i) components of APIS's global network. Students can take advantage of the schools' global network to pursue the school's mission of bridging the gap between East and West. Middle school students participate in month-long Project-Based Learning Camps at the Hawai'i campus annually.
- Foodist CateringminorFood service provider managing the school cafeteria. Provides balanced meals offering both Korean and Global food options. Weekly menus are posted on PowerSchool.
- PowerSchoolcoreStudent information system used for grades, attendance, and parent communications. PowerSchool portal available at apis.powerschool.com for parents and students.
- FlywireminorInternational payment platform for processing tuition and fee payments from abroad.
- SquareminorDomestic payment processing platform for local tuition and fee payments.
- Lands' EndminorSchool uniform provider. APIS preferred school number is 900189994 for uniform purchases through Lands' End.
Scale indicators5 records
Recent moves2 records
Expansion highlights6 records
Asia Pacific International School competitors and assessment
Company assessmentDirect peers
- Seoul International School: Premier K-12 international school in Seoul offering U.S. college-prep curriculum with strong college placement track record. Directly competes with APIS for the same pool of foreign-passport and returnee families in Seoul.
- Seoul Foreign School: One of the oldest and largest international schools in Seoul serving K-12 students with British and American curricula. Competes with APIS for premium international K-12 enrollment in Seoul.
- Dulwich College Seoul: Premium British-curriculum K-12 international school in Seoul with strong brand recognition and college outcomes. Targets the same elite expat/returnee demographic as APIS.
- Chadwick International School: K-12 international school on Songdo Island serving Seoul metropolitan area with U.S. college-prep curriculum. Targets same premium expat/returnee market with similar tuition band.
- Korea International School: K-12 international school in Seoul/Hwaseong serving primarily Korean-American and other foreign passport families. Competes directly for similar eligibility-categorized admissions.
- Yongsan International School of Seoul: Christian-affiliated K-12 international school in central Seoul serving U.S. military and expat families. Comparable scale and faith-based educational model to APIS.
Regional players
- Busan International Foreign School: International K-12 school in Busan offering Western curriculum to expat and Korean returnee families. Smaller scale than APIS but serves same target demographic in Korea.
- International School of Beijing: Long-established K-12 international school in Beijing offering U.S. curriculum. Comparable in scale and positioning to APIS but in a different East Asian market.
- Taipei American School: Premier U.S.-curriculum K-12 international school in Taipei serving American and international families. Similar premium positioning and college placement outcomes as APIS.
- Concordia International School Shanghai: Comparable premium K-12 international school in Shanghai with U.S. curriculum and Christian affiliation. Operates in a different geography but addresses the same East Asia international family demographic.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Asia Pacific International School social profiles
Digital presenceAsia Pacific International School compliance and trust
Trust signalCompliance2 records
Asia Pacific International School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asia Pacific International School leadership team
Management profileNumber of profiles
Profiles10 records
Asia Pacific International School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asia Pacific International School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asia Pacific International School
What does Asia Pacific International School do?
Asia Pacific International School delivers a private K-12 college preparatory international education for foreign and Korean families in Seoul, organized around the proprietary Hibiscus Model that fuses East Asian academic competencies with a global Western curriculum. Core offerings span Elementary, Middle, and High School academic programs, supplemented by the New Pacific Century Scholar (NPCS) elite track, Athletics, Chapel/Christianity program, Recording Arts, and overseas cultural programs such as the THEIA Mission Trip. The school sells full-year tuition enrollment plus ancillary paid services including bus transportation, cafeteria meals, and extended learning.
Is Asia Pacific International School a public or private company?
Asia Pacific International School is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Asia Pacific International School founded?
Asia Pacific International School was founded in 2007. It employs 101 to 250 people.
Where is Asia Pacific International School based?
Asia Pacific International School is headquartered in Seoul, Seoul, South Korea, in the Asia region.
How does Asia Pacific International School make money?
Four revenue lines are on record. Tuition is the primary driver. The others are transportation Services, cafeteria Services and application and Registration Fees.
Who are Asia Pacific International School's main competitors?
Direct peers on record are Seoul International School, Seoul Foreign School, Dulwich College Seoul, Chadwick International School, Korea International School and Yongsan International School of Seoul. Regional players are Busan International Foreign School, International School of Beijing, Taipei American School and Concordia International School Shanghai.
Does Asia Pacific International School have an API?
No public API is recorded for Asia Pacific International School.
What industry is Asia Pacific International School in?
Asia Pacific International School's product category is K-12 International Education. Its primary akta.pro industry code is EDAJABAG, International/Global Curriculum Schools (IB, Cambridge, etc.), with a secondary code of EDAIAEAA, General Language Schools (Multi-Language). Its NAICS code is 6111 and its SIC code is 8200.