Asia Pacific International School

What Asia Pacific International School does

Asia Pacific International School (APIS) is a private K-12 international school founded in 2007 by Dr. Eddie Kim in Seoul, South Korea, with a sister campus in Hawaii operating under a shared educational philosophy. The school delivers U.S.-style college-preparatory education organized around its proprietary Hibiscus Model of Education framework, which combines Core Curricular Content, Key Character Values (Aspiration, Perseverance, Integrity, Selflessness), and 21st Century Skills (Communication, Collaboration, Critical Thinking, Citizenship). Students follow a K-12 progression through Elementary, Middle, and High School with required instruction in two East Asian languages, signature programs including the New Pacific Century Scholar track, Genius Hour, and the month-long New Pacific Century Academy Project-Based Learning camp in Hawaii, and a Christian faith-based chapel program.

The school operates a technology stack of third-party educational platforms: PowerSchool for student information management and lunch menus, Follett Software for library management, ClassDojo for elementary parent-teacher communication, Flywire for international tuition payments, and Square for domestic payments. Auxiliary services include a 14-bus school transportation fleet covering Seoul and surrounding areas, cafeteria services operated by Foodist Catering, college counseling (with reported 100% university placement, including placements at Yale, Stanford, Brown, Columbia, and Dartmouth), athletics through KAIAC conference participation, and over 30 student-led clubs.

APIS generates revenue primarily through annual tuition (Elementary KRW 23,400,000 plus USD 7,600; Middle KRW 28,100,000 plus USD 7,900; High KRW 31,000,000 plus USD 8,100) billed on a recurring subscription model with quarterly installment options, supplemented by transportation, cafeteria, and one-time application/registration fees. The customer base comprises five eligibility-defined family segments under Korean Ministry of Education criteria: foreign passport holders, overseas returning Koreans, transfer students, overseas-educated applicants, and high-tech talent dependents. Marketing and distribution are conducted through the school website, social media channels, campus tours by appointment, and an inquiry-driven admissions office workflow.

Name

Asia Pacific International School

Legal name

Asia Pacific International School (아시아퍼시픽국제외국인학교)

Website

https://apis.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Asia Pacific International School is a private K-12 college-preparatory international school founded in 2007 in Seoul, South Korea, with a sister campus in Hawaii, serving foreign-passport, overseas-returning Korean, and high-tech talent dependent families through a proprietary Hibiscus educational framework.

Ownership category

akta.pro rank

Product category

K-12 International Education

NAICS

Elementary and Secondary Schools (6111), Language Schools (611630)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industries

General Language Schools (Multi-Language) (EDAIAEAA), Overseas Boarding School Enrollment & Placement (EDAIAHAA)

Keywords

• K-12 international education
• College preparatory programs
• International school tuition
• East Asian curriculum
• Student information systems

Headquarters

HQ city

Seoul, Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition: Primary revenue stream from K-12 education services. Elementary School tuition is KRW 23,400,000 plus USD 7,600; Middle School is KRW 28,100,000 plus USD 7,900; High School is KRW 31,000,000 plus USD 8,100 per academic year.
2. Transportation Services: School bus services covering Seoul and surrounding areas. Bus fee is KRW 4,000,000 within Seoul City limits or KRW 4,100,000 outside Seoul up to 35 km. Fleet of 14 buses.
3. Cafeteria Services: Lunch services provided by Foodist Catering offering balanced Korean and Global food options. Weekly menus posted on PowerSchool.
4. Application and Registration Fees: Non-refundable fees including Application Processing Fee (KRW 400,000), Entrance Fee (KRW 4,000,000), Registration Fee (KRW 500,000), and High School Senior Fee (KRW 400,000).

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

Asia Pacific International School delivers a private K-12 college preparatory international education for foreign and Korean families in Seoul, organized around the proprietary Hibiscus Model that fuses East Asian academic competencies with a global Western curriculum. Core offerings span Elementary, Middle, and High School academic programs, supplemented by the New Pacific Century Scholar (NPCS) elite track, Athletics, Chapel/Christianity program, Recording Arts, and overseas cultural programs such as the THEIA Mission Trip. The school sells full-year tuition enrollment plus ancillary paid services including bus transportation, cafeteria meals, and extended learning.

Product overview

Asia Pacific International School (APIS) is a purpose-driven, fully accredited K-12 international school offering a comprehensive educational ecosystem. The school operates as a unified portfolio of integrated programs: core K-12 academic programs (Elementary, Middle, High School) deliver college-preparatory U.S.-style curriculum, supported by signature programs including the New Pacific Century Scholar (NPCS) Program, Genius Hour, The New Pacific Century Academy (NPCA), Recording Arts Program, Readers & Writers Workshop, and K-12 Personalized Learning Program. Auxiliary services include Athletics, Christianity at APIS (Chapel), Extended Learning, Student Clubs and Leadership, College Success counseling, Advisory Program, and School Bus/Cafeteria Services. The portfolio is unified under the Hibiscus Model of Education emphasizing Core Curricular Content, Key Character Strengths (APIS), and New Pacific Century Skills (Communication, Collaboration, Critical Thinking, Citizenship).

Differentiator

Problem solved

Functional benefit

Products and services

• APIS K-12 Academic Program (Elementary, Middle, High School)

Quantifiable outcome

• 11% of students matriculated to top 10 universities around the world in 2018; 80% to top 30 universities including Yale, Stanford, Brown, Columbia, Emory, NYU, Dartmouth College, Rhode Island School of Design
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• APIS Hawai'icoreStrategic or Co-development PartnerSister school in Hawai'i, U.S. forming the 'East' (Seoul) and 'West' (Hawai'i) components of APIS's global network. Students can take advantage of the schools' global network to pursue the school's mission of bridging the gap between East and West. Middle school students participate in month-long Project-Based Learning Camps at the Hawai'i campus annually.
• Foodist CateringminorOthersFood service provider managing the school cafeteria. Provides balanced meals offering both Korean and Global food options. Weekly menus are posted on PowerSchool.
• PowerSchoolcoreTechnology or IntegrationStudent information system used for grades, attendance, and parent communications. PowerSchool portal available at apis.powerschool.com for parents and students.
• FlywireminorOthersInternational payment platform for processing tuition and fee payments from abroad.
• SquareminorOthersDomestic payment processing platform for local tuition and fee payments.
• Lands' EndminorOthersSchool uniform provider. APIS preferred school number is 900189994 for uniform purchases through Lands' End.

Scale indicators5 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Seoul International School: Premier K-12 international school in Seoul offering U.S. college-prep curriculum with strong college placement track record. Directly competes with APIS for the same pool of foreign-passport and returnee families in Seoul.
• Seoul Foreign School: One of the oldest and largest international schools in Seoul serving K-12 students with British and American curricula. Competes with APIS for premium international K-12 enrollment in Seoul.
• Dulwich College Seoul: Premium British-curriculum K-12 international school in Seoul with strong brand recognition and college outcomes. Targets the same elite expat/returnee demographic as APIS.
• Chadwick International School: K-12 international school on Songdo Island serving Seoul metropolitan area with U.S. college-prep curriculum. Targets same premium expat/returnee market with similar tuition band.
• Korea International School: K-12 international school in Seoul/Hwaseong serving primarily Korean-American and other foreign passport families. Competes directly for similar eligibility-categorized admissions.
• Yongsan International School of Seoul: Christian-affiliated K-12 international school in central Seoul serving U.S. military and expat families. Comparable scale and faith-based educational model to APIS.

Regional players

• Busan International Foreign School: International K-12 school in Busan offering Western curriculum to expat and Korean returnee families. Smaller scale than APIS but serves same target demographic in Korea.
• International School of Beijing: Long-established K-12 international school in Beijing offering U.S. curriculum. Comparable in scale and positioning to APIS but in a different East Asian market.
• Taipei American School: Premier U.S.-curriculum K-12 international school in Taipei serving American and international families. Similar premium positioning and college placement outcomes as APIS.
• Concordia International School Shanghai: Comparable premium K-12 international school in Shanghai with U.S. curriculum and Christian affiliation. Operates in a different geography but addresses the same East Asia international family demographic.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/apisseoul
• Facebookfacebook.com/apiskorea
• Instagraminstagram.com/apisseoul
• LinkedInlinkedin.com/school/asia-pacific-international-school

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia Pacific International School