What Apiterra does

Apiterra SAS is a French urban beekeeping services company founded in 2010 in Angers and headquartered since 2015 in Montreuil (Île-de-France). The company installs, maintains, and services beehives on the premises of large enterprises and public-sector clients across France, Belgium, Luxembourg, and Switzerland, offering a turnkey subscription service that covers feasibility study, installation by professional beekeepers, ongoing maintenance, honey harvest with custom corporate labels, and full legal compliance management (including RC insurance, DDPP declaration, sanitary logbook, and apiary signage) on behalf of the client. A proprietary mobile application (Apinews) provides real-time hive monitoring and educational content for client employees, while complementary offerings include beehive sponsorship for companies without physical space, team-building animations, professional beekeeping training, and custom-branded honey sales in multiple formats.

The business model combines recurring annual subscriptions (core hive installation and sponsorship), professional services (animations and training), and one-time product sales (custom honey), with all pricing delivered through personalized quote-based proposals rather than published rates. Distribution is entirely direct: a website-driven inbound quote funnel feeds a field-sales process with an on-site feasibility study and a dedicated account contact per client. Apiterra reports 1,000+ hives installed, 250+ corporate and public-sector clients (including L'Oréal, TotalEnergies, Clarins, Vinci, Schneider Electric, Crédit Agricole, AXA, and the Ministère de la Justice), a 98% annual contract renewal rate, and zero incidents over 15+ years of operations. Scientific credibility is underpinned by a partnership with INRAE Avignon and a specialist veterinarian in apicultural pathology.

Operationally, Apiterra is a small, founder-led business with approximately 12 employees and no disclosed venture capital or private equity backing. Registered share capital stands at €901,274. The company has expanded its scope over time, adding the My Forêt green landscaping service in 2019 and the mobile engagement app in 2020, suggesting an intent to broaden its environmental services portfolio while remaining focused on RSE/biodiversity outcomes for corporate and public-sector buyers.

Name

Apiterra

Legal name

Apiterra SAS

Website

https://apiterra.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Apiterra is a French urban beekeeping services company that installs, maintains, and manages corporate beehives on enterprise and public-sector sites across France, Belgium, Luxembourg, and Switzerland via annual subscriptions, supplemented by sponsorship, training, and custom honey products.

Ownership category

akta.pro rank

Product category

Corporate Beekeeping Services

NAICS

Apiculture (11291), Apiculture (112910)

akta.pro primary industry

Apiary Management Services (Contract Beekeeping, Hive Maintenance) (AFAEAHAJ)

akta.pro secondary industries

Beekeeping Training, Education & Advisory Services (AFAEAHAO), Honey Production & Extraction (AFAEAHAA)

Keywords

• Corporate beekeeping services
• Urban beekeeping solutions
• CSR biodiversity programs
• Hive installation services
• Beekeeping training

Headquarters

HQ city

Montreuil

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Corporate hive installation and maintenance services: Apiterra installs and maintains beehives on corporate premises (rooftops, balconies, gardens) under a subscription-style service agreement. The contract covers feasibility study, hive installation, regular professional maintenance by trained beekeepers, honey harvest, custom labelling, legal compliance management, and employee engagement via the mobile app. Clients receive annual honey harvest and can renew contracts annually. 98% of clients renew their contract each year.
2. Beehive sponsorship (parrainage): Companies without available space can sponsor hives hosted at Apiterra apiaries across France. They receive annual custom honey, certificates of sponsorship, and can organize team visits and animations at the apiaries. This is an annual recurring service similar to the installation contract.
3. Beekeeping animations and team-building: Apiterra offers 8 different animation formats (beekeeping discovery, honey extraction, honey tasting bar, pollination wheel, children's workshops, etc.) priced per session and available on-demand for corporate seminars, RSE days, and team-building events.
4. Beekeeping training programs: Professional beekeeping training courses offered at Apiterra's Montreuil premises, including a comprehensive program and immersive weekend (Api Week-end) format in Val d'Oise countryside. Participants receive a training attestation upon completion.
5. Custom branded honey sales: Sale of honey jars customized with company logos, special messages, or bespoke designs. Available in multiple formats (40g, 90g, 125g, 250g, 500g) for corporate gifts, weddings, business events, and end-of-year gift boxes. Includes pollen and organoleptic analysis certification.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Apiterra installs and maintains beehives on corporate premises (rooftops, balconies, gardens) as a turnkey RSE/biodiversity solution for enterprises and public sector organizations. The annual subscription covers feasibility study, hive installation, regular professional maintenance by trained beekeepers, honey harvest, custom labelling, legal compliance management, and employee engagement via a proprietary mobile app. Complementary offerings include beehive sponsorship for companies without space, eight animation/team-building formats, professional beekeeping training, and custom-branded honey sales.

Product overview

Apiterra is a turnkey urban corporate beekeeping solution provider offering a comprehensive portfolio of services centered on hive installation, maintenance, and related products. The core offering includes Corporate Beehives (installation and maintenance on client premises), Beehive Sponsorship (for companies without space), Animations & Team-building (eight activity types), Beekeeping Training (classroom and weekend formats), Custom Honey (personalized labels in multiple sizes), and a Mobile Tracking App (real-time monitoring). The My Forêt vegetation service complements the environmental portfolio. All services include INRAE-backed veterinary care, legal compliance management, and CSR label support (Lucie, ISO 14001, ISO 26000).

Differentiator

Problem solved

Functional benefit

Brands

• My Forêt: Green landscaping service launched in 2019.

Products and services

• Ruches en entreprise (Corporate Beehives) Turnkey installation and maintenance of beehives on company premises (rooftops, balconies, gardens) as an RSE/biodiversity solution. Includes feasibility study, hive installation, regular care by professional beekeepers, honey harvest with personalized labels, legal compliance management, and employee engagement via the mobile app.
• Parrainage de ruches (Beehive Sponsorship) Annual sponsorship service for companies without available physical space. Apiterra hosts sponsored hives at its own apiaries across France. Includes honey harvest, personalized labels, team-building visits, and real-time tracking application access.
• Animations & Team-building Eight types of beekeeping-themed team-building activities for corporate events: beekeeping discovery, honey extraction sessions, honey tasting bar, scent workshops with candle making, hive product presentations, mobile honey extraction, pollination game wheel, and children's animations. Priced per session and available on demand for corporate seminars, RSE days, and team-building events.
• Formations apicoles (Beekeeping Training) Professional beekeeping training programs offered at Apiterra's Montreuil premises, including a comprehensive course with theoretical and practical teachings, and an immersive Api Week-end format in Val d'Oise countryside. Participants receive a training attestation upon completion.
• Miel personnalisé (Custom Honey) 100% French origin honey from Apiterra apiaries sold with personalized labels featuring company logos, special messages, or bespoke designs. Available in multiple formats (40g, 90g, 125g, 250g, 500g) for weddings, corporate events, business gifts, and end-of-year gift boxes. Includes pollen and organoleptic analysis certification.
• Application mobile Apiterra (Mobile Tracking App) Proprietary smartphone application enabling employees to follow hive activity in real time, receive Apinews updates, view visit reports and photos, and access educational content on beekeeping. Provided to clients as part of the corporate beehive installation service.
• My Forêt (Green Landscaping) Green landscaping and vegetation service offered as part of Apiterra's corporate environmental solutions portfolio, complementing the beekeeping offerings for biodiversity-focused RSE programs.

Quantifiable outcome

• 98% annual contract renewal rate
• +4 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• INRAE Avignon (Institut national de recherche pour l'agriculture, l'alimentation et l'environnement)coreStrategic or Co-development Partner · 1 January 2013Active collaboration with INRAE Avignon (formerly INRA), France's leading agricultural and environmental research institute, for bee health best practices, colony care techniques, and scientific expertise in apiculture. This partnership underpins Apiterra's claims of exemplary sanitary standards and differentiated hive care practices. The collaboration was formalized in 2013 as part of Apiterra's expansion across its operating countries.
• Specialist veterinarian in apicultural pathologycoreStrategic or Co-development PartnerColony health monitoring is assured by a veterinarian specializing in apicultural pathology, providing expert diagnostics and treatment protocols. This complements the INRAE partnership to deliver what Apiterra describes as 'exemplary health standards' for bee colonies — a key differentiator in the quality and reliability of its service.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Alvéole: Montreal-based urban beekeeping company offering turnkey hive installation and maintenance for corporate offices, schools, and property managers across North America. Directly comparable service model, customer segment (enterprise CSR/ESG), and recurring subscription revenue structure.
• Un Toit Pour Les Abeilles: French corporate beehive sponsorship platform that allows companies and individuals to sponsor hives and receive annual honey. Directly competes with Apiterra's Parrainage de ruches offering and serves the same French enterprise RSE buyer with similar sponsorship mechanics.
• Bleu Blanc Ruche: French company installing and maintaining beehives for businesses and local authorities, with a turnkey approach including honey harvest and CSR support. Overlaps with Apiterra on the same French enterprise beekeeping niche and customer profile.
• Apis Civilis: Paris-based urban beekeeping company specializing in installing hives on rooftops of businesses, hotels, and public institutions in the Paris region. Comparable niche and customer base with Apiterra's Île-de-France core market.

Regional players

• Bzz (Beezzz): Dutch urban beekeeping service provider offering hive installation and maintenance for businesses, governments, and schools in the Netherlands. Comparable service offering and customer segments but focused on the Benelux geography rather than Apiterra's primary French market.

Emerging players

• L'Abeille d'Or: Smaller French beekeeping operator offering hive installation and CSR-themed events for companies. Partial overlap with Apiterra's core offering but at smaller scale and with less enterprise-grade compliance infrastructure.

Others

• INRAE Avignon: France's national agricultural research institute and Apiterra's named research partner. Included as an enabling/ecosystem participant because the INRAE collaboration underpins Apiterra's scientific credibility claims around bee health standards.
• Bees For Development: UK-based charity and consultancy promoting sustainable beekeeping, primarily in developing countries. Thematically related to Apiterra's corporate beekeeping mission but operates in a non-profit/development context rather than competing for enterprise CSR budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apiterra