What Friendship Manor does

Friendship Manor is a faith-based, nonprofit 501(c)(3) Life Plan Community founded in 1979 and headquartered on a single campus at 1209 21st Avenue in Rock Island, Illinois. The organization operates as the only faith-based, charitable Life Plan Community in the Illinois Quad Cities, offering a full continuum of senior care services across independent living (13 villas plus 88 renovated apartments at The Terraces), assisted living apartments, memory care (New Friendships, 34 secure apartments), and skilled nursing and rehabilitation (Silver Cross, Medicare and Medicaid certified). The campus includes supporting amenities such as the Bistro 1209, Sapphire Dining Room, Lounge '42, an on-site bank, beauty salon, chapel, activity center, Ruth's Country Store, and the Emerald Wellness & Therapy Center equipped with a Solo-Step Overhead Track System.

The business model is a recurring subscription / per-diem revenue structure with transparent publicly disclosed 2026 pricing: independent living apartments rent at $3,252-$4,549 per month (plus a $2,000 entrance fee), villas at $4,452-$4,974 per month, assisted living at $5,093-$7,784 per month, memory care at $6,695-$8,099 per month, and skilled nursing at $353-$486 per day. The go-to-market motion is direct-to-consumer through scheduled facility tours, phone inquiries, the Friendship Connection pre-residency program, resident testimonials, and word-of-mouth referrals, supported by active social media profiles on Facebook, Instagram, YouTube, and LinkedIn. The organization maintains a unique "Life Plan Guarantee" promising qualified residents they will not be asked to leave due to inability to pay, funded in part by charitable donations, and provides over $1 million in annual charitable care.

In 2024-2025, Friendship Manor completed the two-year, $12.5 million Re-Establishing Friendship renovation and modernization project, relaunching The Terraces, opening the new Emerald Wellness & Therapy Center, expanding dining, and upgrading Silver Cross. The organization also operates a community meal-delivery partnership with Project NOW serving 300-400 local seniors daily.

Name

Friendship Manor

Legal name

Friendship Manor

Website

https://friendshipmanor.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

251–500 employees

Short description

Friendship Manor is a faith-based, nonprofit 501(c)(3) Life Plan Community in Rock Island, Illinois, providing a full continuum of senior care — independent living, assisted living, memory care, and skilled nursing — to Quad Cities seniors on a single campus, supported by charitable care and a Life Plan Guarantee.

Ownership category

akta.pro rank

Product category

Senior Living and Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Nonprofit / Faith-Based CCRCs (HLADAEAC)

Keywords

• Senior living community
• Continuing care retirement
• Independent living services
• Assisted living care
• Skilled nursing facility

Headquarters

HQ city

Rock Island

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Independent Living - Monthly Rental: Residents pay monthly rental fees for Independent Living apartments (The Terraces) ranging from $3,252 to $4,549/month depending on unit type and size. An entrance fee of $2,000 applies. Additional charges apply for second occupants ($690/month) and optional daily safety check-in ($10/month).
2. Independent Living Villas - Monthly Rental: Residents in 13 independent living villas pay monthly rental fees ranging from $4,452 to $4,974/month depending on whether the villa is one-story or two-story. Rates include lawn care, snow removal, and garage access.
3. Assisted Living - Monthly Rental: Assisted living residents pay monthly rental fees ranging from $5,093 to $7,784/month depending on apartment type (studio, one-bedroom, two-bedroom). Additional Level 3 care adds $1,260/month and a second person fee of $1,700/month applies. Short-term respite stays are available up to 60 days starting at $200/day.
4. Memory Care - Monthly Rental: Memory care residents (New Friendships Memory Care) pay monthly rates ranging from $6,695 to $8,099/month depending on room size and type. An entrance fee of $3,500 applies. Level 2 personalized care adds $655/month.
5. Skilled Nursing - Daily Rate: Silver Cross Health and Rehabilitation offers skilled nursing care billed on a daily rate basis: Semi-Private at $353/day, Private at $411/day, and Deluxe Private at $486/day. Certified for Medicare and Medicaid.
6. Short-Term / Respite Stays: Short-term respite stays are available in Independent Living apartments ($140-$175/day for one person, $194-$226/day for two) and Assisted Living (starting at $200/day for up to 60 days). Deposits and entrance fees apply.
7. Charitable Donations: As a nonprofit 501(c)(3), Friendship Manor receives charitable donations to support its Life Plan Guarantee — ensuring no resident is asked to leave due to inability to pay. The community provides over $1 million in charitable care annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Friendship Manor is a faith-based, nonprofit Life Plan Community offering a full continuum of senior care from independent living through skilled nursing on a single Rock Island, Illinois campus. The community delivers independent living (apartments and villas), assisted living, memory care, skilled nursing and rehabilitation, supported by dining venues, an on-site rehabilitation center, wellness and therapy services, and a Life Plan Guarantee that prevents residents from being asked to leave due to inability to pay.

Product overview

Friendship Manor is a faith-based, nonprofit Life Plan Community offering a full continuum of care through distinct living options. The portfolio includes Independent Living (Friendship Place Villas and The Terraces apartments), Assisted Living Apartments, New Friendships Memory Care, and Silver Cross Health and Rehabilitation skilled nursing. Supporting amenities include dining venues (Bistro 1209, Sapphire Dining Room, Lounge '42), Emerald Wellness & Therapy Center, Ruth's Country Store, transportation, concierge, and the Friendship Connection pre-residency program. The unique 'Life Plan Guarantee' allows qualified residents to stay without fear of running out of funds.

Differentiator

Problem solved

Functional benefit

Products and services

• Friendship Place Villas (Independent Living Villas) Thirteen one- and two-story independent living villas (2BR/2BA, 1,126-1,283 sq ft) located across from the main Friendship Manor campus, offering active seniors a maintenance-free lifestyle with included lawn care, snow removal, garage access, and full access to all main campus amenities and services.
• The Terraces at Friendship Manor (Independent Living Apartments) Independent Living Apartments featuring 88 fully renovated one- and two-bedroom apartments with full kitchens, included utilities, bi-weekly housekeeping, and access to Sapphire Dining Room, Lounge '42, and Emerald Wellness & Therapy Center, serving active seniors seeking freedom and independence with on-campus services.
• Assisted Living Apartments Assisted Living apartments in studio, one-, and two-bedroom configurations offering round-the-clock care team support, emergency call systems, weekly housekeeping, three meals daily, medication management, and Level-of-care add-ons for seniors needing daily personal care support while maintaining independence.
• New Friendships Memory Care Specialized memory care program featuring 34 secure, private, sunlit apartments in a dedicated neighborhood environment with personalized care packages, medication administration, house doctor visits, and activities designed to soothe, stimulate, and engage residents with Alzheimer's or dementia.
• Silver Cross Health and Rehabilitation (Skilled Nursing) Skilled nursing facility offering short-term rehabilitation and long-term comprehensive care with on-site physical, occupational, and speech therapy services, available in semi-private, private, and deluxe private rooms, Medicare and Medicaid certified, and serving post-surgical recovery, chronic illness management, and long-term care residents.
• Emerald Wellness & Therapy Center State-of-the-art rehabilitation center providing inpatient and outpatient physical therapy, occupational therapy, and speech therapy services for residents and community seniors, featuring a walking track and advanced equipment including the Solo-Step Overhead Track System for safe patient mobility and gait training.
• Friendship Connection (Pre-Residency Program) Pre-residency program that lets prospective residents experience the Friendship Manor community through social mixers, day trips, educational seminars, dining privileges, and activity participation before making a commitment to move in, serving as a low-commitment entry point for seniors and families exploring senior living options.

Quantifiable outcome

• Over $1 million in charitable care provided annually to seniors in need
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Project NOWcoreOthersFriendship Manor partners with Project NOW, a community action agency that helps seniors and families meet basic needs. The culinary staff at Friendship Manor cooks and packages meals that are delivered by Project NOW volunteers to approximately 300-400 seniors in the community each day. This partnership extends Friendship Manor's charitable mission beyond its own residents into the broader Quad Cities community.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Presbyterian Senior Living: Faith-affiliated, nonprofit operator of CCRCs and senior living across multiple states. Comparable in nonprofit governance, full-continuum care model, and faith-based mission orientation, and competes for similar middle-income, mission-driven senior residents.
• Lutheran Senior Services: Faith-based, nonprofit provider of senior living, including CCRCs, assisted living, memory care, and skilled nursing across the Midwest. Highly comparable to Friendship Manor's faith-based, nonprofit, full-continuum CCRC model and its Life Plan Guarantee approach.
• Trinity Health Senior Communities: Catholic, faith-based nonprofit system operating senior living, assisted living, memory care, and skilled nursing. Directly comparable to Friendship Manor's faith-based nonprofit Life Plan Community model, with similar mission-driven operating philosophy and CCRC-style service offering.
• Life Care Services (LCS): Major third-party manager of nonprofit CCRCs and senior living communities nationwide, including faith-based operators. Directly comparable as a peer operator of full-continuum Life Plan Communities, with similar reliance on charitable mission, Life Plan/Type A contracts, and CCRC operating economics.
• Good Samaritan Society (Sanford Health): One of the largest faith-based, nonprofit senior care and CCRC operators in the U.S., offering a similar full continuum of independent living, assisted living, memory care, and skilled nursing. Directly comparable to Friendship Manor's nonprofit, mission-driven Life Plan Community model, though at significantly greater scale.

Broad incumbents

• Welltower: Healthcare REIT that owns and finances senior housing (including IL, AL, memory care) and post-acute/skilled nursing operators. Comparable as a capital partner and indirect competitor in senior housing real estate, and a useful benchmark for property/portfolio valuation of multi-level senior living assets like Friendship Manor's campus.
• Sunrise Senior Living: Established U.S. senior living operator with assisted living and memory care as its core focus. Comparable in assisted living and memory care product, with similar emphasis on dining, programming, and high-touch service quality that earns U.S. News–style accolades.
• Brookdale Senior Living: Largest U.S. operator of senior living communities, offering independent living, assisted living, and memory care at scale. Comparable in product mix (IL, AL, memory care) but a for-profit, public, multi-site operator — relevant as the dominant private-pay competitor for senior living referrals in regional markets.
• Atria Senior Living: Large for-profit operator of independent living, assisted living, and memory care communities across the U.S. Comparable in care-level offering and premium pricing strategy, though structured as a private-pay, multi-site operator rather than a nonprofit CCRC.

Emerging players

• The Wealshire/Genesis HealthCare: Skilled nursing and assisted living/memory care operator with comparable SNF and assisted living product lines. Comparable in Medicare/Medicaid-certified SNF economics and exposure to reimbursement pressure, though typically structured as a larger, multi-site for-profit or specialty provider.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@friendshipmanorqc
• Facebookfacebook.com/FriendshipManor
• LinkedInlinkedin.com/company/friendshipmanor
• Instagraminstagram.com/friendshipmanor
• Xx.com/FriendshipRI

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friendship Manor